Card Kingdom
Card Kingdom is a family-owned direct-to-consumer retailer and two-sided marketplace for Magic: The Gathering cards, sealed products, graded vintage cards, and gaming accessories, operating cardkingdom.com alongside four Mox Boarding House retail locations in the US Pacific Northwest and Arizona.
- Company typePrivate
- Founded1999
- HeadquartersSeattle, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Card Kingdom does
Card Kingdom is a family-owned direct-to-consumer retailer of Magic: The Gathering trading cards and related gaming products, founded in 1999 by brothers John and Damon Morris in Seattle, Washington. The company operates a hybrid commerce model combining an e-commerce marketplace at cardkingdom.com with four Mox Boarding House physical retail locations in Seattle, Bellevue, Portland, and Chandler that integrate card retail with dining and dedicated play space. Its core offerings are individual Magic cards ("singles") across NM, EX, VG, and G condition grades plus foils, factory-sealed MTG products (booster boxes, bundles, commander decks), a card buyback program with a 30% store-credit bonus, certified graded vintage cards, and third-party gaming accessories. Underlying technology is a proprietary e-commerce platform with advanced search, deck-builder, and CSV bulk-import tooling, backed by a centralized warehouse and distribution facility in Monroe, WA.
The business model is fundamentally a two-sided transaction marketplace: Card Kingdom buys cards from individual sellers at condition-based percentages of NM buy price and resells them at markups, while also distributing sealed product and accessories through manufacturer and reseller partnerships (Dragon Shield, Ultra Pro, Ultimate Guard, KMC, Gamegenic). Revenue streams include singles transactions, sealed product sales, buyback spread, accessories, graded-card sales, and gift cards. Customer acquisition is community-driven through an affiliate network of 11 MTG content creators including Tolarian Community College and MTGGoldfish, supported by blog, YouTube, and multi-platform social channels. The company has no external funding and is operated independently by its founders.
Card Kingdom firmographics
Firmographics- Name
- Card Kingdom
- Legal name
- Card Kingdom
- Website
- https://cardkingdom.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Card Kingdom is a family-owned direct-to-consumer retailer and two-sided marketplace for Magic: The Gathering cards, sealed products, graded vintage cards, and gaming accessories, operating cardkingdom.com alongside four Mox Boarding House retail locations in the US Pacific Northwest and Arizona.
- Ownership category
- akta.pro rank
Card Kingdom industry classification
Industry- Product category
- Trading Card Game Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Collectible Card Games (CCG/TCG) Retail (CRALAGAC)
- akta.pro secondary industries
- Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB), Collectibles & Trading Cards Distribution (CRAOAMAC)
Keywords
Where Card Kingdom is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Card Kingdom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Card Sales (Singles): Card Kingdom buys and sells individual Magic: The Gathering cards (singles) at varying condition-based price points. The company maintains inventory of over 10,000 card listings across multiple editions and formats.
- Sealed Products: Sales of sealed Magic: The Gathering products including booster boxes, booster packs, bundles, commander decks, and other sealed formats.
- Card Buyback Program: Card Kingdom purchases cards from customers at condition-based percentages of NM buy prices, then resells them. Sellers can opt for store credit with a 30% bonus.
- Accessories and Supplies: Sales of MTG accessories including card sleeves, binders, deck boxes, playmats, dice, and branded merchandise.
- Certified Graded Cards: Sale of professionally graded Magic cards authenticated and encapsulated in plastic cases.
- Gift Cards: Sale of gift cards for use on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Card Buyback Pricing - Condition-based percentages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Card Kingdom product offering
Product offeringCore offering
Card Kingdom buys, sells, and trades individual Magic: The Gathering cards (singles and foils) across nearly all MTG editions and formats, in addition to selling sealed MTG products such as booster boxes, bundles, commander decks, and scene boxes. The company runs a card buyback/buylist program, sells MTG accessories (sleeves, binders, deck boxes, playmats, dice), Card Kingdom exclusive products (Battle Decks, Pure Bulk, Rookie Decks, Tokens), certified graded vintage cards, and gift cards, distributed through cardkingdom.com and four Mox Boarding House retail stores.
Product overview
Card Kingdom is an e-commerce marketplace specializing in Magic: The Gathering trading cards and related products. The core offerings consist of Singles (individual cards in various conditions including foils) and Sealed Products (booster boxes, bundles, commander decks). Supporting services include a Certified Graded cards service, Card Kingdom Exclusives (proprietary Battle Decks, Roke Decks, tokens), and MTG Supplies (sleeves, binders, deck boxes, playmats from third-party manufacturers). Platform tools include Advanced Search with extensive filtering, Deck Builder with auto-fill options, and a card selling/buy list service. The company also operates physical retail locations under the Mox Boarding House brand in the Seattle area.
Differentiator
Problem solved
Functional benefit
Brands
- Engage: Company's charitable giving program that donates funds to local causes and hosts events like the annual Gauntlet board game tournament
- CK Exclusives
- Mox Boarding House
- Command Center
Products and services
- MTG Singles Individual Magic: The Gathering cards (and foils) sold in condition-graded tiers (Near Mint, Excellent, Very Good, Good) across all MTG editions and formats, sold to players, collectors, and game stores.
- Sealed MTG Products Factory-sealed Magic: The Gathering products including booster boxes, bundles, commander decks, scene boxes, draft night kits, and complete sets, sold to players, drafters, and game stores.
- Card Buyback (Buylist) Program Service for customers to sell their Magic: The Gathering cards and sealed product to Card Kingdom at condition-based published buy prices, with the option to take payment as cash or as 30%-bonus store credit.
- Certified Graded Cards Professionally graded and authenticated Magic: The Gathering cards (primarily vintage editions such as Alpha, Beta, Unlimited, Arabian Nights, Antiquities, Legends, The Dark) sealed in plastic cases for collectors and investors.
- Card Kingdom Exclusives Card Kingdom-branded exclusive products not sold elsewhere, including Battle Decks, Pure Bulk, Rookie Decks, and Tokens, offered to MTG players and new entrants to the game.
- MTG Supplies Card protection and gaming accessories for Magic: The Gathering players, including binders, card sleeves, dice, deck boxes, playmats, storage tubes, apparel, and collectibles.
- Card Kingdom Gift Cards Card Kingdom gift cards available for purchase and redemption toward all products on the platform.
- Command Center V2 Deck Box Card Kingdom-branded deck organization and storage solution (deck box) for Magic: The Gathering cards.
- Mox Boarding House Retail Locations Physical retail store locations operated by Card Kingdom under the Mox Boarding House brand in Seattle, Bellevue, Portland, and Chandler, offering Magic: The Gathering shopping alongside dining and play/event spaces.
Quantifiable outcome
- Free shipping on domestic singles orders over $75
- +2 more outcomes
Companies that use Card Kingdom
Customer profileSegments3 records
Ideal customer profiles3 records
Card Kingdom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Card Kingdom partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Tolarian Community CollegecoreCard Kingdom operates the official 'TCC Campus Store' featuring Tolarian Community College merchandise and promotions. The Professor (TCC founder) creates educational MTG content that drives traffic to Card Kingdom.
- The Command ZoneminorAffiliate partnership with popular MTG podcast and content channel, driving referrals to Card Kingdom.
- MTGGoldfishminorAffiliate partnership with MTG market analysis and content platform.
- LoadingReadyRunminorAffiliate partnership with comedy group and content creators in the MTG community.
- Rhystic StudiesminorAffiliate partnership with educational MTG content creator specializing in lore and history.
- Ben WheelerminorAffiliate partnership with MTG content creator.
- Elder Dragon HijinksminorAffiliate partnership with MTG gameplay and comedy content.
- Good Luck High FiveminorAffiliate partnership with MTG gameplay content channel.
- Nitpicking NerdsminorAffiliate partnership with MTG set review and analysis content.
- Nizzahon MagicminorAffiliate partnership with MTG content creator.
- NumotTheNummyminorAffiliate partnership with popular MTG streamer and content creator.
- Dragon ShieldminorCard Kingdom resells Dragon Shield card sleeves through its accessories marketplace.
- Ultra ProminorCard Kingdom resells Ultra Pro gaming accessories including sleeves, binders, and deck boxes.
- Ultimate GuardminorCard Kingdom resells Ultimate Guard accessories including binders, sleeves, and deck boxes.
- KMCminorCard Kingdom resells KMC card sleeves through its accessories section.
- GamegenicminorCard Kingdom resells Gamegenic gaming accessories including sleeves and deck boxes.
- Mox Boarding HousecoreCard Kingdom owns and operates Mox Boarding House as its physical retail brand, combining card retail with dining and play space. Four locations in Seattle, Bellevue, Portland, and Chandler.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Card Kingdom competitors and assessment
Company assessmentDirect peers
- Miniature Market: Large multi-category hobby retailer (MTG, board games, miniatures, RPGs) with broad sealed and singles inventory plus physical retail. Comparable in scale and omnichannel model, with adjacent rather than pure-TCG focus.
- Cool Stuff Inc. Long-running online hobby retailer with deep MTG singles catalog, sealed product distribution, and a physical retail presence — directly comparable in product mix and customer segment to Card Kingdom.
- Star City Games: One of the most established direct competitors in MTG singles and sealed product retail, with a comparable omnichannel (e-commerce + physical store + tournament events) footprint and a long-tenured community brand in the same Magic: The Gathering niche.
- ChannelFireball: Direct MTG singles/sealed retailer and tournament organizer with strong community/affiliate ties (e.g., content creators like SaffronOlive). Competes for the same customers and the same supply through buylist programs.
- ABU Games: MTG-focused online retailer selling singles, sealed product, and accessories with buylist capability. Overlaps directly with Card Kingdom's e-commerce core, though typically smaller in scale and physical footprint.
- TCGplayer (eBay): The dominant online MTG singles marketplace, now owned by eBay. Operates as a multi-vendor marketplace with a Pro Tools pricing/grading product, competing head-on with Card Kingdom for MTG singles sell-through and sell-side inventory acquisition.
- Topdeck Games: Specialty MTG singles and sealed retailer offering competitive pricing and buylist services. Direct online competitor for the same Magic: The Gathering buyer and seller base.
Regional players
- MagicCardMarket (Cardmarket): Largest European MTG singles marketplace, a multi-vendor secondary-market platform analogous to TCGplayer. Comparable business model but geographically distinct — primarily serving EU rather than overlapping with Card Kingdom's US footprint.
Broad incumbents
- eBay: Owns TCGplayer and is the largest general-purpose collectibles marketplace for singles. Competes broadly for MTG secondary-market liquidity and seller mind-share via authenticated and escrow-style listings.
- Amazon: Dominant general e-commerce platform carrying sealed MTG product, accessories, and increasingly third-party singles sellers. A broad incumbent that competes with Card Kingdom on sealed/merchandise price discovery and shipping convenience rather than specialized MTG liquidity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Card Kingdom social profiles
Digital presenceCard Kingdom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Card Kingdom leadership team
Management profileNumber of profiles
Profiles2 records
Card Kingdom subsidiaries and ownership
Company hierarchySubsidiaries1 record
Card Kingdom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Card Kingdom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Card Kingdom
What does Card Kingdom do?
Card Kingdom buys, sells, and trades individual Magic: The Gathering cards (singles and foils) across nearly all MTG editions and formats, in addition to selling sealed MTG products such as booster boxes, bundles, commander decks, and scene boxes. The company runs a card buyback/buylist program, sells MTG accessories (sleeves, binders, deck boxes, playmats, dice), Card Kingdom exclusive products (Battle Decks, Pure Bulk, Rookie Decks, Tokens), certified graded vintage cards, and gift cards, distributed through cardkingdom.com and four Mox Boarding House retail stores.
Is Card Kingdom a public or private company?
Card Kingdom is a private company. It is classified as family owned and is currently operating.
When was Card Kingdom founded?
Card Kingdom was founded in 1999. It employs 251 to 500 people.
Where is Card Kingdom based?
Card Kingdom is headquartered in Seattle, United States, in the North America region.
How does Card Kingdom make money?
Six revenue lines are on record. Card Sales (Singles) is the primary driver. The others are sealed Products, card Buyback Program, accessories and Supplies, certified Graded Cards and gift Cards.
Who are Card Kingdom's main competitors?
Direct peers on record are Miniature Market, Cool Stuff Inc., Star City Games, ChannelFireball, ABU Games, TCGplayer (eBay) and Topdeck Games. MagicCardMarket (Cardmarket) is listed as a regional player. Broad incumbents are eBay and Amazon.
Does Card Kingdom have an API?
No public API is recorded for Card Kingdom.
What industry is Card Kingdom in?
Card Kingdom's product category is Trading Card Game Retail. Its primary akta.pro industry code is CRALAGAC, Collectible Card Games (CCG/TCG) Retail, with a secondary code of CRALAGAB, Non-Sports Trading Cards Retail (TCG/Entertainment). Its NAICS code is 45912 and its SIC code is 5945.