Eshgh INC.

What Eshgh INC. does

Eshgh INC., operating as Gallery Eshgh, is a Los Angeles-based retail and e-commerce business founded in 1992 by artist Bahman Bennett that sells handcrafted Persian-inspired artwork, jewelry, apparel, home décor, books, and unique one-of-a-kind collectible pieces to the Iranian/Persian diaspora and Persian art collectors in the United States. The company operates dual channels: a single physical retail showroom at 1381 Westwood Blvd in Los Angeles (open seven days a week with extended hours and curbside pickup) and a direct-to-consumer Shopify e-commerce storefront at galleryeshgh.com that ships nationwide, with specialist logistics for high-value artworks priced up to $45,000.

The product portfolio spans six principal categories — accessories (necklaces, bracelets, rings, Khatamkari boxes), clothing (shirts, dresses, shawls, hats, ties with Persian calligraphy), home décor (pottery, HaftSeen sets, mirrors, kerosene lamps, Termeh textiles, instruments), books/CDs (Divan-e Hafez, Quran), unique one-of-a-kind artworks (paintings, calligraphy, 3D collages with ownership certificates), and Persian HaftSeen sets for Nowruz — with price points ranging from under $5 for accessories to over $45,000 for collector pieces. The underlying technology stack is a standard Shopify storefront with PayPal and Venmo payment processing, inventory management across categories, and phone-based ordering support.

The business model is direct-to-consumer one-time purchase retail with no subscription, licensing, or recurring components. Go-to-market relies on organic social channels (Facebook, Instagram, Pinterest, YouTube), email newsletters, and a localized physical footprint in the Westwood Iranian commercial corridor. The company is founder-owned with no external investors, no recorded funding, and no disclosed revenue or headcount in the available source material.

Name

Eshgh INC.

Legal name

Eshgh INC.

Website

https://galleryeshgh.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Gallery Eshgh (Eshgh INC.) is a Los Angeles-founded, founder-owned retailer that sells handcrafted Persian-inspired art, jewelry, apparel, home décor, books, and unique collectible artworks through a Westwood Boulevard showroom and a nationwide Shopify e-commerce site, serving the Iranian/Persian diaspora and Persian art collectors in the United States.

Ownership category

akta.pro rank

Product category

Persian Art & Cultural Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry Retailers (458310), Art Dealers (45992), Home Furnishings Retailers (44912)

SIC

Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAFAEAH

Jewelry, Watches & Luxury Omnichannel

Consumer Products & Retail/E-commerce & Marketplaces/Omnichannel Retail E-commerce

SECONDARYCRALAGAN

Luxury & Designer Collectibles Retail (Sneakers, Handbags, Watches)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

Keywords

• Persian art gallery
• Handcrafted home decor
• Cultural jewelry retail
• Traditional apparel
• One-of-a-kind artwork

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales - Retail: Direct-to-consumer sales of Persian art products including accessories (jewelry, necklaces, bracelets, rings), clothing (dresses, t-shirts, shawls, ties, hats), home décor (ceramics, pottery, HaftSeen sets, mirrors, wall art, instruments), and books/CDs (Hafez Divan, Quran). Revenue generated through one-time purchase transactions at various price points ranging from under $10 to over $40,000 for unique artworks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gallery Eshgh is a direct-to-consumer retailer of authentic handcrafted Persian-inspired art, jewelry, apparel, home décor, cultural books, and one-of-a-kind original artworks. It sells both mass-producible traditional items (necklaces, HaftSeen sets, shawls, ceramics) and high-value unique artworks priced up to $42,000 with ownership certificates, distributed through its Shopify-based online store and a flagship Los Angeles gallery.

Product overview

Gallery Eshgh operates a single unified e-commerce marketplace for Persian art and cultural products, founded in Los Angeles in 1992. The product portfolio spans six main categories: Accessories (necklaces, bracelets, rings, boxes with Khatamkari craftwork), Dresses (shirts, ties, hats, shawls with Persian calligraphy), Home Décor (potteries, pomegranates, vases, Persian HaftSeen sets, fish bowls, dolls, statues, candle holders, instruments, Termeh textiles), Books (Divan e Hafez, Quran with decorative covers), and Unique Artworks (high-value one-of-a-kind paintings and 3D collages priced up to $45,000). The platform also offers a 'Special 50% Off' collection featuring discounted unique artworks. All products feature traditional Persian craftsmanship techniques including Khatamkari, Minakari (enameled ceramic), and calligraphy.

Differentiator

Problem solved

Functional benefit

Products and services

• Persian Jewelry and Accessories Handcrafted necklaces, bracelets, rings, and decorative boxes featuring Persian calligraphy, Iranian symbols (Farvahar, Persepolis, Iran flag), and cultural motifs, sold to individual consumers seeking authentic Persian-themed jewelry.
• Persian Apparel Traditional and contemporary clothing including women's t-shirts, traditional 3-piece Iranian girls' clothing sets, shawls/scarves, unisex sports hats, neckties, and dresses featuring Persian calligraphy and cultural designs.
• Persian Home Décor Decorative home items including pottery, pomegranates, vases, mirrors, kerosene lamps, candle holders, Termeh textiles, backgammon/chess sets, instruments, fish bowls, dolls, statues, and wall art for Persian-themed interior design.
• Persian HaftSeen Sets Traditional Persian New Year decorative bowl sets sold in 7 to 13-piece configurations, made of ceramic, mirror, or gold-accented materials, used to set the symbolic HaftSeen table for Nowruz celebrations.
• Unique One-of-a-Kind Artworks High-value original artworks including large Sama dancer paintings, Nastaliq calligraphy pieces, and 3D collages, sold individually with ownership certificates, targeted at art collectors and high-end interior buyers.
• Persian Literary and Religious Books Persian literary and religious texts including the Divan-e Hafez, Holy Quran, and Boustan-e-Saadi, sold with decorative calligraphy covers to individuals seeking culturally significant books and gifts.
• Termeh Textiles Luxurious handwoven Persian Termeh textiles in round, square, and runner sizes, frequently featuring Farvahar and other Persian cultural symbols, sold for table and home decoration.
• KhatamKari Handcrafted Items Handcrafted decorative boxes, mirror frames, and jewelry produced using the traditional KhatamKari pyramid-shaped wood marquetry technique of Persian craftsmanship.

Quantifiable outcome

• 30+ years of continuous operation since 1992

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Artfinder: Artfinder is an online marketplace for original art from independent artists globally, including a curated selection of calligraphy and culturally themed works. It is comparable to Gallery Eshgh as an emerging platform where original Persian-style art and calligraphy reach collectors, overlapping with the unique-artworks category but lacking the Persian-specialist curation and omnichannel showroom presence.
• Saatchi Art: Saatchi Art is an online art marketplace connecting collectors with original artworks from artists worldwide, including Persian and Middle Eastern artists. It is comparable to Gallery Eshgh's unique-artworks vertical (priced from $4,800 to $45,000 with ownership certificates) as an emerging-style platform enabling individual artists to sell original pieces directly to collectors, but operates as a marketplace rather than a single-gallery brand.

Broad incumbents

• Muji: Muji is a global lifestyle retailer offering minimalist home goods, apparel, and accessories across physical and online channels. It is comparable to Gallery Eshgh's omnichannel specialty retail model and breadth across home décor and apparel, though it competes on a mass-market, design-led value proposition rather than culturally specific artisan craft.
• World Market: World Market (Cost Plus) is a multi-category specialty retailer offering globally sourced home décor, furniture, food, and gifts. It is comparable to Gallery Eshgh as a broad incumbent in the globally inspired specialty retail space, providing a destination alternative for diaspora and culturally curious shoppers seeking Persian-style décor and gifts.
• Etsy: Etsy is the dominant global marketplace for handmade and vintage goods, including substantial Persian and Middle Eastern artisan categories. It is comparable as a broad incumbent channel through which similar handmade jewelry, home décor, and apparel reach diaspora buyers, but competes by aggregating thousands of individual artisans rather than operating a curated single-brand storefront like Gallery Eshgh.
• One Kings Lane: One Kings Lane is a multi-category home décor and lifestyle retailer operating online with curated artisan and designer collections. It is comparable to Gallery Eshgh's home décor and unique-art vertical as a broad incumbent offering premium, curated home goods to design-oriented consumers, though it spans Western and global aesthetics rather than specializing in Persian culture.
• Anthropologie: Anthropologie is a large multi-category lifestyle retailer offering apparel, accessories, jewelry, and home décor with a globally inspired, artisanal aesthetic. It is comparable to Gallery Eshgh in product breadth (apparel + jewelry + home décor) and omnichannel reach, but operates at vastly greater scale and without a Persian cultural focus.

Regional players

• Nazar Rustamov / Persian Carpet & Art retailers (e.g., Persian Bazaar): Persian Bazaar and similar Persian-themed online retailers specialize in Persian rugs, art, and home décor serving the US and international diaspora. They are comparable to Gallery Eshgh as direct competitors in the Persian cultural retail niche, sharing target customer (Iranian diaspora, Persian art collectors) and product mix (rugs, ceramics, artwork, jewelry), though typically with a stronger rug vertical.
• Caravan Marketplace: Caravan Marketplace is an online retailer specializing in handcrafted Middle Eastern and Mediterranean goods, including jewelry, home décor, and gifts. It is comparable to Gallery Eshgh in artisan Middle Eastern/Persian product mix and direct-to-consumer e-commerce positioning, but operates primarily as an aggregator across multiple Middle Eastern cultures rather than focusing exclusively on Persian heritage.

Direct peers

• NOVICA: NOVICA is an online marketplace connecting global artisans with buyers, featuring handcrafted jewelry, home décor, and apparel from many cultures. It is directly comparable to Gallery Eshgh because both sell artisan-made, culturally themed merchandise across multiple categories (jewelry, home décor, apparel, art) through a direct-to-consumer e-commerce model, with handcraft authenticity as the central value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEhXfYoEQYZlb77xrI40xUA
• Facebookfacebook.com/GalleryEshgh
• Instagraminstagram.com/galleryeshgh
• Pinterestpinterest.com/galleryeshghshop/_created

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eshgh INC.