Asters Patisserie

What Asters Patisserie does

Asters Pâtisserie is a privately held French-style patisserie founded in 2021 by Maria and headquartered in Etobicoke, Ontario, with operations entirely within the Greater Toronto Area. The company produces handcrafted mousse cakes (large, small, and individual formats), a signature line of visually distinctive fruit-shaped mousse desserts (pineapple, strawberry, lemon, mango, etc.), reduced-sugar French macarons (including gluten-free variants), chunky cookies, and seasonal occasion-specific products such as Easter bread, Thanksgiving cakes, and Halloween treats. Production is anchored at a dedicated kitchen in Concord/Vaughan for wholesale orders and at the Lake Shore flagship for retail.

Name

Asters Patisserie

Legal name

Asters Patisserie

Website

https://asters.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Asters Pâtisserie is a Toronto-based French-style patisserie producing handcrafted mousse cakes, signature fruit-shaped desserts, and reduced-sugar macarons for individual consumers and wholesale hospitality clients across the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Artisanal Bakery & Patisserie

NAICS

Bakeries and Tortilla Manufacturing (3118), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• French patisserie
• Handcrafted mousse cakes
• Reduced sugar desserts
• Fruit-shaped desserts
• Wholesale bakery

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales (B2C): Physical retail store sales and online orders for cakes, desserts, macarons, and cookies. Customers order for pickup at Lake Shore or Brookfield Place locations or delivery across GTA.
2. Wholesale B2B: Bulk orders to business partners including cafés, restaurants, hotels, catering services, and retailers. Products delivered fresh Monday-Friday across GTA with minimum order requirements.
3. Delivery Fees: Revenue from delivery services across Greater Toronto Area with zone-based pricing ranging from $9.99 to $34.99 depending on location.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Asters Patisserie produces handcrafted French-style mousse cakes, signature fruit-shaped mousse desserts, French macarons with reduced-sugar recipes, and chunky cookies. Products are sold through two retail storefronts in the Greater Toronto Area (Etobicoke and Brookfield Place), via online ordering for pickup and delivery across GTA zones, and through a wholesale program supplying cafés, restaurants, hotels, caterers, and retailers with fresh Monday–Friday delivery.

Product overview

Asters Patisserie is a modern French-style patisserie operating as a single unified brand with a diversified product portfolio. The core offerings center on handcrafted mousse cakes available in Large Cakes (7-inch, 8-10 servings), Small Cakes (4-6 servings), and Individual Mini Cakes formats. The signature product line features viral fruit-shaped mousse desserts. Complementing the cake range are Low-Sugar Macarons (regular and gluten-free varieties), and Chunky Cookies. The company operates seasonal occasion-specific product lines for Mother's Day, Easter, Valentine's Day, Christmas, Father's Day, Thanksgiving, and Halloween. Additional services include a Rewards loyalty program, next-day GTA delivery with zone-based pricing, and a wholesale program for business partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Cakes (7-inch, 8–10 servings) Handcrafted French-style mousse cakes in 7-inch format serving 8–10 people, available in flavors such as Strawberry Vanilla, Mango Passion Fruit, Chocolate Cherry, Double Chocolate, Blackcurrant Lemon, Exotic Passion, and Pistachio. Sold retail ready-to-order and available for pickup or GTA delivery.
• Small Cakes (4–6 servings) Smaller portion handcrafted mousse cakes for 4–6 servings, including Strawberry Vanilla Small and Double Chocolate Small varieties, for intimate occasions or smaller households.
• Individual Mini Cakes Handcrafted individual mousse desserts in flavors such as Rocher, Exotic Passion, Pistachio, Strawberry Vanilla, Mango Passion Fruit, Cherry Chocolate, Caramel Hazelnut, Blackcurrant Lemon, Tiramisu, and Double Chocolate; available as 4-pack, 6-pack, and 9-pack sets.
• Fruit Desserts Signature hand-sculpted fruit-shaped mousse desserts in varieties including Pineapple, Pistachio Nut, Banana, Apple, Mango, Raspberry, Strawberry, Lemon, Mandarin, Blueberry, Peach, and Coffee Bean — the brand's viral, visually distinctive signature offering.
• Gluten-Free Cakes Premium handcrafted gluten-free cakes in Mango Passion Fruit, Double Chocolate, Blackcurrant Lemon, Chocolate Cherry, and Pistachio varieties, available in large and individual sizes for customers with gluten sensitivities.
• Macarons French macarons baked with 20% less sugar than original recipes, featuring 17 varieties including Vanilla, Mango Passion Fruit, Pistachio Raspberry, Milk Chocolate Cherry, Cappuccino Irish Cream, Hazelnut, Blackcurrant, Caramel, Coconut, Blueberry Cheesecake, Strawberry Yogurt, Red Velvet, Orange Aperol, Gorgonzola Pear, and Chocolate; available individually or in 12-pack and 21-pack assorted sets with volume discounts.
• Gluten-Free Macarons Reduced-sugar gluten-free French macarons with 12 varieties including Mango Passion Fruit, Pistachio Raspberry, Milk Chocolate Cherry, Cappuccino Irish Cream, Blackcurrant, Coconut, Blueberry Cheesecake, Strawberry Yogurt, Red Velvet, Orange Aperol, Gorgonzola Pear, and Chocolate.
• Chunky Cookies Artisan chunky cookies with crispy edges and soft chewy centers, available in Red Velvet, Nutella, Chocolate, Almond, New York, and Macadamia White Chocolate varieties.
• Seasonal Occasion Cakes Holiday and occasion-themed dessert collections including Mother's Day, Easter Bread & Macarons, Valentine's Day, Christmas, Father's Day, Meringue Roll and Pavlova, Thanksgiving, and Halloween themed products.
• Candles & Toppers Birthday candles and cake toppers including Gold Candles, Silver Candles, Mix Candles, Unicorn Topper, and Birthday Matches — accessory items that complement cake purchases.
• Delivery Service Next-day delivery service across the Greater Toronto Area with zone-based pricing from $9.99 to $34.99 across 28+ delivery zones and scheduled delivery windows, with temperature-controlled packaging.
• Wholesale Program B2B wholesale partnership program supplying cafés, restaurants, hotels, catering companies, and retailers with bulk fruit desserts, macarons, mini cakes, and chunky cookies, with fresh Monday–Friday delivery across the GTA subject to minimum order requirements and a qualification process.
• Rewards Program Loyalty program offering a 10% sign-up bonus, a free birthday individual dessert, every 6th coffee free, and 'buy-more-pay-less' macaron bundles (Buy 11 get 12, Buy 18 get 21, Buy 24 get 28).

Quantifiable outcome

• Reduced sugar content - 20% less sugar than original recipe in macarons

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Whole Foods Market Bakery: Mass-market premium grocery chain with extensive in-store bakery sections including cakes, macarons, cookies, and celebration desserts; comparable as a broad incumbent competing for the same premium-bakery occasion purchases in the GTA.
• Ladurée: Global French luxury patisserie brand specializing in macarons, viennoiserie, and cakes; comparable as a broad incumbent in French-style patisserie, with macarons as a flagship product line that overlaps with Asters' offering.

Direct peers

• Le Dolci: Toronto bakery specializing in custom cakes, cupcakes, and dessert classes; closely comparable to Asters on custom celebration cake offerings, GTA retail footprint, and design-led, premium positioning.
• Sweet Bliss Baking Co. Toronto-based custom cake and dessert studio offering celebration cakes, cupcakes, and dessert tables for events; comparable on custom cake design, event/wholesale B2B, and GTA premium positioning.
• Duchess Bake Shop: Canadian French-inspired patisserie (Edmonton) known for macarons, cakes, and viennoiserie with retail and wholesale; comparable on French-style product mix, macaron focus, and DTC plus wholesale distribution.
• Butter Baked Goods: Vancouver-based artisanal bakery known for celebration cakes, cookies, and macarons with strong brand identity; comparable on premium, design-forward bakery positioning and wholesale supply to cafés and retailers.
• Nadège Patisserie: Toronto-based French-style patisserie offering handcrafted croissants, cakes, and macarons with multiple retail locations; directly comparable to Asters on product category, target customer, and artisanal French positioning in the GTA market.

Emerging players

• Daniel et Daniel Catering: Toronto caterer and dessert provider offering French-influenced cakes and pastries for events and wholesale; overlaps with Asters on wholesale B2B supply to corporate and event customers in the GTA.

Regional players

• Patisserie Daniel Toronto: Toronto French patisserie tradition historically associated with custom celebration cakes and dessert artistry; comparable as a GTA French-style patisserie peer in the celebration-cake niche.
• St. Clair Desserts: GTA-area bakery serving custom cakes, macarons, and pastries for retail and wholesale; comparable as a Toronto-region patisserie with overlapping product mix and B2B delivery model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mousse-cakes-Desserts-Toronto-845139369160048
• Instagraminstagram.com/asters.patisserie
• LinkedInlinkedin.com/company/asters-patisserie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asters Patisserie