Meregrupp — Allvee Akadeemia

What Meregrupp — Allvee Akadeemia does

Meregrupp — Allvee Akadeemia is an Estonian non-profit association (MTÜ) operating an aquatic training academy out of Alliku village, Saue municipality, Harju County. Established in 2018 (EHIS ID 2145600, registry number 80390699), the organization delivers nine distinct water-based programs under one roof: Swimming Fundamentals (ESU methodology), Freediving Levels 1 and 2, Mermaid (monofin) programs, Underwater Fights (aquathlon in a 3×3 m floating arena), Underwater Scooters (sales, rental, and service as the official LEFEET DPV partner in Estonia), MGVS military-style underwater operator training, underwater photo and film production, and lifeguard/apnoea resilience courses. Year-round open-sea training is offered in Estonian waters, including under-ice conditions for advanced freedivers, and programs serve individuals (children through adults), B2B teams such as security and emergency services, and creative/media clients requiring underwater production.

Revenue is generated through four streams: (1) training program fees for individuals and B2B teams (quote-based, undisclosed pricing), (2) hardware sales of LEFEET electric diver propulsion vehicles, (3) usage-based rental of the same DPVs for snorkelling/diving/SUP activities, and (4) professional underwater photo and film production services covering mermaid sessions, portraits, fantasy projects, music videos, and commercials. Distribution is direct-to-consumer only — all bookings and equipment orders are handled via email ([email protected]) with no e-commerce storefront, and marketing is limited to a website (meregrupp.ee plus freedive.ee and merehunt.ee subdomains), Facebook, and direct outreach. The organization is membership-based rather than investor-owned, with no disclosed funding, two named staff (Director Taniel and Instructor Ilona), and operations confined to Estonia.

The underlying technology stack is minimal and undisclosed — the offering is service-based, dependent on physical infrastructure (pool, open-sea access, the 3×3 m floating combat arena) and certified instructor expertise rather than proprietary software. Competitive positioning rests on the rare concentration of professional credentials held by its instructors (Master Freediver, Public Safety Diver, OPITO BOSIET/HUET, Combat Diver / Merekaitseliit, paramedic, occupational safety specialist), the breadth of programs delivered by a single organization, and the domestic niche of year-round open-sea and under-ice freediving training.

Name

Meregrupp — Allvee Akadeemia

Legal name

MTÜ Meregrupp

Website

https://meregrupp.ee

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Meregrupp — Allvee Akadeemia is an Estonian non-profit aquatic academy offering nine programs (swimming, freediving, mermaids, underwater fights, DPV sales/rental, MGVS military-style training, photo/film, lifeguard/apnoea) serving individuals, B2B security teams, and creative clients via direct email booking in Estonia.

Ownership category

akta.pro rank

Product category

Aquatic Sports Training

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)

Keywords

• Freediving training
• Underwater sports academy
• Lifeguard training
• Underwater photography
• Swimming instruction

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Training programs: Nine structured programs including swimming fundamentals, freediving (Levels 1 & 2), mermaids, underwater fights, MGVS military-style training, lifeguard/apnoea courses, and underwater photo & film. Revenue generated through program enrollment fees, with modules available for individuals and B2B teams.
2. Equipment sales — underwater scooters (DPV): LEFEET electric DPV (diver propulsion vehicle) sales, rental, and maintenance services. Compact electric underwater scooters sold to snorkelers, divers, and SUP users.
3. Equipment rental — underwater scooters: Short-term rental of compact electric DPVs for snorkelling, diving, and SUP activities.
4. Underwater photography & film services: Professional underwater photo and film production including mermaid sessions, portraits, fantasy projects, music videos, and commercials — from concept to final cut.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Meregrupp — Allvee Akadeemia is an Estonian non-profit aquatic academy that delivers nine structured underwater disciplines: swimming fundamentals, freediving (Level 1 & 2), mermaid/monofin training, underwater fights, underwater scooter (LEFEET DPV) sales/rental/service, MGVS military-style underwater operator training, lifeguard and apnoea resilience courses, and professional underwater photo & film production. Programs are taught by certified instructors in both pool and open-sea environments, with year-round open-water training available in Estonian waters.

Product overview

Meregrupp — Allvee Akadeemia is a multi-program aquatic academy offering nine distinct underwater programs under one roof: Swimming Fundamentals (ESU methodology), Freediving (Level 1 & 2), Mermaids (monofin with photo sessions), Underwater Fights (aquathlon in 3×3m arena), Underwater Scooters/DPV (LEFEET partner sales, rental, service), MGVS military-style underwater operator training, Photo & Film production, and Training (lifeguard/apnoea courses). The programs range from beginner swimming to professional military diving, combining open-sea training with certified instructors and year-round availability.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LEFEETcoreTechnology or IntegrationLEFEET is a brand of compact electric DPVs (diver propulsion vehicles). Meregrupp Allvee Akadeemia is an official LEFEET partner in Estonia, offering sales, rental, and maintenance of LEFEET underwater scooters for snorkelling, diving, and SUP use.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FII (Freediving Instructors International): Freediving-specific certification body running level-based freediving courses through affiliated instructors worldwide. Comparable to Meregrupp's freediving program in level structure (Level 1 & 2) and target customer (recreational to advanced freedivers).
• Apnea Total: International freediving school network offering level-based freediving courses (A1, A2, A3, A4) at certified centers across multiple countries. Comparable to Meregrupp's freediving academy in offering structured open-water freediving training.
• Molchanovs: Global freediving movement, education, and equipment brand running certified freediving courses (Wave 1-4) at affiliate schools worldwide. Directly comparable to Meregrupp's Vabasukeldumine (Freediving Levels 1 & 2) program in curriculum structure and target customer.
• Performance Freediving International: UK-based freediving school offering beginner to instructor-level courses plus freediving holidays in locations including the Baltic/Nordic region. Comparable to Meregrupp in combining certification courses with year-round open-water training in cold-water conditions.

Broad incumbents

• RAID (Rebreather Association of International Divers): International dive training agency offering scuba, freediving, and public safety diver programs across an affiliate network. Comparable to Meregrupp in offering both recreational freediving and public safety/military-style diver training.
• SSI (Scuba Schools International): Global dive training and certification agency offering recreational to professional scuba, freediving, and swim programs through certified centers. Comparable to Meregrupp as a multi-discipline water-sport training authority, with overlap in freediving and swim instruction.
• PADI (Professional Association of Diving Instructors): World's largest scuba diving certification agency with millions of certified divers globally through affiliate dive centers. A broad incumbent in water-based training; comparable to Meregrupp as a certification-and-training ecosystem, though PADI is scuba-focused and operates at vastly larger scale.

Others

• LEFEET: Manufacturer of compact electric underwater scooters (DPVs) sold globally through dealer partners. Meregrupp is an official LEFEET partner in Estonia, making LEFEET both a supplier and an adjacent ecosystem partner for the academy's equipment-sales revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/meregrupp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meregrupp — Allvee Akadeemia