JUNIOR DIGITAL SOLUTIONS LTD

What JUNIOR DIGITAL SOLUTIONS LTD does

JUNIOR DIGITAL SOLUTIONS LTD (trading as TGM / The Good Marketer) is a London-based, full-service digital marketing agency founded in 2017 by Tom Welbourne. The firm targets small and medium businesses and direct-to-consumer eCommerce brands that are generating at least £5,000 in monthly revenue, delivering services across six core pillars: paid social advertising (Meta and TikTok), paid search and display (Google and Microsoft Bing), search engine optimisation (including eCommerce and international SEO), website development (Shopify and WordPress), content marketing with in-house video production, and email marketing (including Klaviyo). Supporting offerings include social media management, digital strategy consultancy, conversion rate optimisation, and a UGC Creator Network operated via a partnership with Twirl that connects brands to over 5,000 vetted creators across the UK, US, and Europe. The agency's technology stack is composed of third-party platform partnerships and integrations rather than proprietary infrastructure — it is a certified Meta Business Partner, Google Partner, and Shopify development agency, with operational tooling spanning GoCardless, Xero, Fyxer, Daito, Google Workspace, Calendly, Albacross, and Vimeo.

Revenue is generated through four tiered monthly retainer packages — Starter (£825 + VAT / 15 hours), Advanced (£1,650 / 30 hours), Elite (£2,475 / 45 hours), and Ultimate (£4,125 / 75 hours) — on 3- or 6-month terms with a rolling monthly option. Add-on services (UGC marketplace, web builds, CRO) sit outside the included hours. The go-to-market is consultative direct sales: a 30-minute Calendly-led discovery call, one-working-day enquiry response, and Account Executive or Account Manager oversight scaled by package. Distribution to clients is direct-to-business only, with no resellers or affiliates disclosed.

The firm is privately held, founder-led, bootstrapped (no disclosed external funding rounds, acquisitions, or M&A activity), and registered with the UK ICO under ZA430440 with Cyber Essentials certification. It operates from a single headquarters at 71-75 Shelton Street, Covent Garden, London. Named customers include ARAMIC Fragrance, Regtransfers, Halo Hydration, East Pizzas, Wolfworthy, Relco London, Sunnamusk, Vicky Lashes, Foxy Locks, With Bling London, Pan-n-Ice, and Solihull Raw Pet Foods, with case-study outcomes including a £3.5M revenue scale in 6 months for ARAMIC, a 125% purchase uplift for Regtransfers, and a 216% direct-purchase increase for Relco London.

Name

JUNIOR DIGITAL SOLUTIONS LTD

Legal name

JUNIOR DIGITAL SOLUTIONS LTD

Website

https://juniordigitalsolutionsltd.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

London-based full-service digital marketing agency serving SMBs and DTC eCommerce brands through tiered monthly retainer packages, offering paid media, SEO, content, web development, and a UGC creator network, delivered under Meta, Google, and Shopify partner status.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Retainer Services: Monthly retainer-based professional services with four structured packages (Starter, Advanced, Elite, Ultimate) billed at hourly rates. Services include Social Media Advertising, PPC, SEO, Website Development, Content Marketing, Email Marketing, and Digital Strategy. Package excludes advertising spend.
2. UGC Creator Marketplace: Connects UGC creators with brands for content creation, facilitating connections between creators and businesses for authentic content production

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

JUNIOR DIGITAL SOLUTIONS LTD (also known as TGM / The Good Marketer) is a London-based digital marketing agency that delivers full-service marketing to small and medium businesses. Its offering spans social media advertising (Facebook, Instagram, TikTok), PPC (Google, Bing, Display), SEO (organic, eCommerce, international, digital PR), website development (Shopify, WordPress), content marketing, email marketing, social media management, digital strategy, and eCommerce marketing, with add-on services including a UGC creator network and conversion rate optimisation. Services are delivered via monthly retainer packages billed at hourly rates.

Product overview

JUNIOR DIGITAL SOLUTIONS LTD is a London-based digital marketing agency offering a full-service suite of interconnected marketing services for small and medium businesses. The core offering is structured around six main service pillars: Social Media Advertising (Facebook, Instagram, TikTok), Pay Per Click (PPC) Ads (Google, Bing, Display), Search Engine Optimisation (including eCommerce and International SEO), Website Development (Shopify and WordPress), Content Marketing (video, copywriting, branding), and Email Marketing (including Klaviyo). Supporting these are additional services such as Social Media Management, Digital Strategy consultancy, eCommerce Marketing, UGC Creator Network, and Conversion Rate Optimisation. Services are delivered through four tiered monthly pricing packages (Starter at £825, Advanced at £1,650, Elite at £2,475, and Ultimate at £4,125), each offering a different number of included hours, level of account management (Account Executive vs. Account Manager), meeting frequency, and add-on features such as a bespoke report dashboard and consultancy.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Advertising
• Pay Per Click (PPC) Advertising
• Search Engine Optimisation (SEO)
• Website Development
• Social Media Management
• Content Marketing
• Email Marketing
• Digital Strategy
• eCommerce Marketing
• UGC Creator Network
• Conversion Rate Optimisation (CRO)

Quantifiable outcome

• Scaled ARAMIC Fragrance revenue to £3.5 million in 6 months
• +5 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner providing expertise in Facebook and Instagram advertising, with access to platform resources and support
• GooglecoreTechnology or IntegrationPartnership with Google for advertising capabilities including Google Search Ads, Google Shopping Ads, Display Advertising, and Microsoft Bing Ads
• ShopifycoreTechnology or IntegrationShopify development agency partnership for eCommerce website development and integration services
• TwirlminorGTM or Marketing PartnerUGC creator marketplace partnership providing vetted network of over 5,000 creators across UK, US, and Europe for authentic content creation
• American ExpressminorGTM or Marketing PartnerCorporate expense card partnership providing rewards and points for agency spending
• XerominorGTM or Marketing PartnerAccounting software partnership for financial management, invoicing, and bookkeeping
• GoCardlessminorGTM or Marketing PartnerDirect debit payment partnership for automated client billing

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: Performance marketing agency specialising in PPC, CRO and SEO with packaged retainer offerings; directly comparable on paid-media-led GTM and tiered pricing for growth clients.
• Ladder: Performance marketing agency focused on growth experiments across SEO, paid media and CRO for scaling businesses; directly comparable on retainer-based delivery for growth-stage clients.
• Pearl Lemon: London-headquartered full-service digital marketing agency offering SEO, PPC, content and lead generation for SMBs with hour-based retainers; comparable in size, geography, sales-led motion and SMB target customer.
• GenieCrawl: London-based digital marketing agency specialising in SEO, PPC, web design and content for small businesses and startups; directly comparable on SMB focus, UK geography and hour-packaged service delivery.
• Impression: UK digital performance agency providing SEO, PPC, content and CRO with a focus on measurable growth for ambitious brands; comparable on service mix and UK SMB/mid-market positioning.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, web design and content marketing for SMBs; comparable on service breadth, SMB targeting and retainer model.
• Pearl Lemon Leads: Appointment-setting focused arm of Pearl Lemon selling lead generation and outbound services to SMBs; closely comparable on customer segment, geography and SME retainer packaging.

Broad incumbents

• WebFX: Large US-based full-service digital marketing agency with proprietary technology (MarketingCloudFX) and hundreds of SMB clients; overlaps on service mix and SMB focus but at far greater scale with proprietary tech investment.
• Logical Position: Digital marketing agency specialising in paid search, paid social and Amazon advertising for direct-to-consumer and ecommerce brands; comparable on ecommerce-vertical depth but at materially larger scale.
• Croud: Global digital media agency operating a 'Croudie' crowdsourced network plus in-house teams for paid search, programmatic and SEO across enterprise clients; overlaps heavily on services but at meaningfully larger scale and more enterprise-weighted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thegoodmarketer
• Facebookfacebook.com/thegoodmarketer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUNIOR DIGITAL SOLUTIONS LTD