COLLETT ASSOCIATES LTD

Name

COLLETT ASSOCIATES LTD

Legal name

Collett Associates Ltd

Website

https://collettassociates.co.uk/

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Technology Management Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industries

Integration, API & Middleware Consulting (BPAHAEAJ), Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Business process automation
• AI integration consulting
• No-code workflow design
• Fractional CTO services
• Hospitality technology consulting

Headquarters

HQ city

Saffron Walden

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting & Advisory Services: Automation and AI consultancy services delivered through Collett Associates practice. Engagements include technology leadership (founding and fractional CTO work), process automation, applied AI integration, and technical strategy. Revenue appears to be project-based or retainer consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Collett Associates is an automation and AI consultancy that helps enterprise organisations replace manual operations with intelligent, no-code systems. The practice delivers process automation, applied AI integration, technical strategy, and founding or fractional CTO engagements for global hospitality brands, public sector institutions, and early-stage software founders.

Product overview

Collett Associates is a single consulting practice offering automation and AI consultancy services. The practice provides process automation, applied AI, no-code systems, and technical strategy to help organisations replace manual operations with intelligent systems. Max Collett also offers founding and fractional CTO services as part of the broader offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Collett Associates Consulting Practice An automation and AI consultancy practice that helps ambitious organisations replace manual operations with intelligent, no-code systems. The practice encompasses all client engagements delivered under the Collett Associates brand.
• Process Automation Consulting Process automation services that compress cost and unlock operational capacity for enterprise clients, proven across demanding operations where downtime is not acceptable.
• Applied AI Integration Applied AI integration services that turn complex enterprise operations into automated, intelligent, revenue-driving systems using no-code and AI tools.
• Fractional CTO Services Founding and fractional CTO engagements covering architecture, cloud infrastructure and product engineering, designed to scale from zero to global without technical debt.
• Technical Strategy Advisory Strategic technology advisory for early-stage software founders and enterprise clients, providing capital deployment perspective and operating expertise.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• AND Digital: UK-based digital transformation consultancy focused on product, engineering, and platform delivery for mid-market and enterprise clients. Highly comparable given shared UK base, sales-led GTM, and blend of technology leadership with applied delivery.
• Endava: Global technology consultancy delivering custom software engineering, automation, and applied AI integration for enterprise clients across verticals including financial services, hospitality, and the public sector. Closely comparable on fractional CTO, automation, and AI integration services targeted at enterprise buyers.
• Kin + Carta: UK-listed digital transformation consultancy combining technology leadership, engineering, and data/AI services for enterprise clients. Closely comparable geography and service mix — particularly around fractional technology leadership and platform modernisation.
• Genpact: Large-scale professional services firm specialising in process automation, AI, and digital transformation for enterprise operations. Closely aligned to Collett's process_automation and applied AI capabilities, though delivered at global SI scale rather than boutique principal-led model.
• Kofax (Tungsten Automation): Provider of process automation, intelligent document processing, and integration software used by enterprise and public-sector buyers. Comparable to Collett's process automation and applied AI integration capability stack, though Kofax operates primarily as a product company.

Broad incumbents

• Thoughtworks: Global technology consultancy specialising in software engineering, cloud, and AI-driven modernisation for enterprise clients. Comparable on the technology strategy, automation, and applied AI integration offerings, though operating at far larger scale and breadth than Collett Associates.
• Cognizant: Global IT services firm with substantial AI, automation, and digital engineering practices serving enterprise and public-sector clients. Comparable on applied AI and process automation offerings, though competing with Collett primarily at the upper end of enterprise deal sizes.
• Slalom: Global consulting firm with deep practice in technology strategy, AI, and digital transformation, frequently operating in adjacent verticals including hospitality and the public sector. Comparable on enterprise AI integration and operations/process improvement work.
• Publicis Sapient: Digital transformation arm of Publicis Groupe delivering strategy, technology, and AI-led engineering for global brands, including major hospitality operators. Overlaps Collett on enterprise digital systems engagements and automation delivery, though within a much broader portfolio.
• Deloitte Digital: Digital, AI, and engineering practice of a Big-4 firm, frequently engaged by global hospitality groups and governments for transformation mandates. Direct overlap with Collett's enterprise and public-sector automation engagements, though delivered within a much larger global delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/one-london-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLLETT ASSOCIATES LTD