LS7 FOUNDATION

What LS7 FOUNDATION does

LS7 Foundation (legally LS7 Foundation) is a Canadian registered nonprofit charitable organization founded in 2018 by Canadian Olympic hockey player Laura Stacey (jersey number 7). The foundation operates the LS7 Sticks In for Charity Tournament, an annual street hockey event held in Toronto and, since 2025, Montreal, in which individual players register and are randomly assigned to teams during opening ceremonies alongside professional athletes and Olympians. The foundation's stated mission is to remove financial and social barriers to youth sport participation, with proceeds distributed to charity partners including KidSport Ontario, La Fondation des Canadiens pour l'enfance, Canadian Tire Jumpstart, Fillactive, and Laureus Sport for Good Canada.

The foundation's core offering is a single in-person event product, executed annually in two cities and supplemented by associated fundraising features: peer-to-peer fundraising pages, silent auctions, and raffles, all delivered through the third-party Zeffy platform. There is no proprietary technology stack; the organization's digital footprint consists of a WordPress-based bilingual website (laurastacey7.ca) and social media accounts on X and Instagram tied to the founder's personal brand. Event infrastructure is supported by an in-kind partner network of 40+ corporate sponsors across equipment, beverage, apparel, and event production categories.

The business model is donation-driven, with no recurring revenue or fee structure. Participation is offered either via a $60 CAD entry donation or free registration contingent on peer-to-peer fundraising. Tax receipts are issued for donations of $10 or more. The customer base consists of two primary segments: individual participants/donors in Toronto and Montreal, and downstream charity beneficiaries receiving funds. The 2026 fundraising targets are $126,706.95 for Toronto (71% achieved at the time of capture) and $53,716 for Montreal (30% achieved), pointing to combined annual donations raised in the low six figures. The organization has no disclosed headcount, no funding rounds, no parent company, and no institutional backers.

Name

LS7 FOUNDATION

Legal name

LS7 Foundation

Website

https://laurastacey7.ca

Company type

Private

Founded year

2018

Operating status

Operating

Short description

LS7 Foundation is a Canadian nonprofit founded in 2018 by Olympian Laura Stacey that runs annual charity hockey tournaments in Toronto and Montreal, raising funds to remove financial barriers to youth sport participation through donations, peer-to-peer fundraising, silent auctions, and raffles.

Ownership category

akta.pro rank

Product category

Charitable Sports Events & Fundraising

NAICS

Grantmaking and Giving Services (81321), Other Spectator Sports (711219)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Amateur & Grassroots Tournament Organizers (MPAKADAH), Youth & Amateur Sports Tournaments (MPAGAMAF), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Charity hockey tournaments
• Youth sport fundraising
• Nonprofit event management
• Accessible sport initiatives
• Community sports charity

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Registration Donations: Participants pay a $60 entry donation to register for the charity hockey tournaments in Toronto and Montreal. Tax receipts issued for donations of $10 or more.
2. Peer-to-Peer Fundraising: Participants can register for free and raise any amount through personal fundraising pages. Top 3 fundraisers win exclusive hockey memorabilia prizes.
3. Silent Auctions: Annual silent auctions with items donated by partners and supporters, with proceeds supporting accessible sport initiatives.
4. Raffles: Raffle tickets sold to support inclusive sport with chances to win prizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

LS7 Foundation organizes annual charity street hockey tournaments called LS7 Sticks In for Charity in Toronto and Montreal. Individual players register and are randomly assigned to teams during opening ceremonies, with professional athletes and Olympians participating alongside community members. The foundation supplements tournament entry with peer-to-peer fundraising pages, silent auctions, and raffles, all facilitated through the Zeffy platform. Proceeds are donated to charity partners including KidSport Ontario, Jumpstart, Fillactive, and Laureus Sport for Good Canada to remove financial barriers to youth sport participation.

Product overview

The LS7 Foundation operates as a single-product charitable organization centered around the LS7 Sticks In for Charity Tournament, an annual street hockey event that brings together professional athletes, Olympians, and community members. The core offering is the tournament experience where individual players register and teams are randomly formed during opening ceremonies. The organization supplements the tournament with associated fundraising features including a silent auction, raffle, and peer-to-peer fundraising platform, all facilitated through the Zeffy donation platform. The foundation focuses on removing financial barriers to youth sport participation, with events held in both Toronto and Montreal.

Differentiator

Problem solved

Functional benefit

Products and services

• LS7 Sticks In for Charity Tournament Annual street hockey charity tournament where individual players register and teams are randomly formed during opening ceremonies, featuring participation from professional athletes and Olympians. Held in Toronto and Montreal with proceeds supporting youth sport accessibility through charity partners.
• Silent Auction Online auction platform hosted on Zeffy allowing supporters to bid on items while supporting accessible sport initiatives, with proceeds going to LS7 Foundation charity partners.
• Raffle Lottery-style fundraising initiative where ticket purchases support inclusive sport and offer chances to win prizes, with all proceeds directed to LS7 Foundation charity beneficiaries.
• Peer-to-Peer Fundraising Platform Peer-to-peer fundraising platform powered by Zeffy enabling supporters to create personal fundraising pages, with top fundraisers winning exclusive hockey memorabilia prizes.

Quantifiable outcome

• $107,000 raised in 2025 (71% of Toronto goal, 30% of Montreal goal)
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered core and minor.

• BauercoreGTM or Marketing PartnerMajor hockey equipment manufacturer (ca.bauer.com). Notable partnership in 2020 for donating 250 face shields to Sick Kids Hospital during COVID-19. Long-standing hockey equipment supporter.
• MizunominorGTM or Marketing PartnerSports equipment manufacturer partner supporting LS7 Foundation events.
• GatorademinorGTM or Marketing PartnerSports beverage brand providing hydration support for LS7 events.
• Victoire de Montreal (PWHL)coreStrategic or Co-development PartnerMontreal's PWHL hockey team. Players from Victoire make special appearances at LS7 Montreal events. Alignment with Laura Stacey's role as alternate captain creates deep partnership. Events held in Victoire territory outside Auditorium de Verdun.
• Kidsport OntariocoreStrategic or Co-development PartnerPrimary charity partner receiving tournament proceeds. Multiple years of partnership (2018-2025) supporting youth sport participation in Ontario.
• FillactivecoreStrategic or Co-development Partner2025 charity partner supporting girls' sport participation. Partnership with fitspirit.ca network.
• Longo'sminorGTM or Marketing PartnerGrocery chain partner supporting LS7 Foundation with food/beverage provisions.
• NobisminorGTM or Marketing PartnerFashion/lifestyle brand partner supporting LS7 events.
• Hillberg & BerkminorGTM or Marketing PartnerJewelry and accessories brand partner supporting LS7 Foundation.
• CelsiusminorGTM or Marketing PartnerEnergy drink brand partner (celsius.com) supporting LS7 events.
• Clarke CafeminorGTM or Marketing PartnerRestaurant/cafe partner (clarkecafe.com) providing food support.
• Trema CaféminorGTM or Marketing PartnerCafe partner (tremacafe.com) supporting LS7 Montreal events.
• Poulet RougeminorGTM or Marketing PartnerRestaurant partner (poulet-rouge.ca) providing food for LS7 events.
• Maher ConstructionminorGTM or Marketing PartnerConstruction company partner supporting event infrastructure.
• Modern Fence RentalminorGTM or Marketing PartnerEvent infrastructure partner providing fencing for tournament venues.
• Party Tent GervaisminorGTM or Marketing PartnerEvent rental company (gervaisrentals.com) providing tent infrastructure.
• WinnwellminorGTM or Marketing PartnerHockey equipment brand partner (winnwell.ca).
• Premium Autographs & CollectiblesminorGTM or Marketing PartnerAutograph and memorabilia partner (premiumautographs.com) for silent auctions and prizes.
• Her MarkminorGTM or Marketing PartnerBrand partner (hermarkcanada.ca) supporting LS7 Foundation.
• KindminorGTM or Marketing PartnerSnack brand partner (kindsnacks.com) providing snacks for events.
• TanguayminorGTM or Marketing PartnerPartner (tanguay.ca) supporting LS7 Foundation.
• Bugatti Edition 22minorGTM or Marketing PartnerPartner (bugatticollections.com) supporting through exclusive merchandise for auctions.
• Poppy BarleyminorGTM or Marketing PartnerFashion/accessories brand partner (poppybarley.com).
• MoEaminorGTM or Marketing PartnerBrand partner (moea.io) supporting LS7.
• KnapperminorGTM or Marketing PartnerPartner (knapper.com) supporting LS7 Foundation.
• Pivot CollectifminorGTM or Marketing PartnerCreative agency partner (collectivepivot.co) providing marketing support.
• OPMAminorGTM or Marketing PartnerPartner (theopma.ca) supporting LS7 Foundation.
• Nature's CallminorGTM or Marketing PartnerPartner (naturescall.ca) supporting LS7 events.
• VibominorGTM or Marketing PartnerPartner (vibo.ca) supporting LS7 Foundation.
• Team TownminorGTM or Marketing PartnerSports partner (teamtownsports.com) supporting events.
• Kids PhysiominorGTM or Marketing PartnerPediatric physiotherapy partner (kidsphysio.ca) supporting youth athletes.
• Healthy NowminorGTM or Marketing PartnerHealth-focused partner (healthynow.ca) supporting LS7.
• Inspired LeeminorGTM or Marketing PartnerInstagram-based partner (@inspired.lee) supporting LS7.
• SkinleticsminorGTM or Marketing PartnerSkincare brand partner (skinletics.com).
• Be Heathy – Love BerryminorGTM or Marketing PartnerHealth-focused partner (behealthyloveberry.com).
• Retire my numberminorGTM or Marketing PartnerPartner (retiremynumber.com) supporting LS7.
• Le VestiaireminorGTM or Marketing PartnerMontreal partner (gymlevestiaire.com) supporting LS7.
• La CourtepointeminorGTM or Marketing PartnerMontreal partner supporting LS7 Foundation.

Scale indicators9 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Right To Play: International sport-for-development charity using play and sport to empower marginalized children. Highly comparable mission to LS7 Foundation's use of hockey to remove barriers to youth sport participation, though at materially larger global scale.
• Fillactive: Canadian non-profit encouraging teenage girls to be physically active. LS7 was a 2025 proceeds beneficiary; both organizations share a girls-in-sport empowerment mission and Canadian footprint, though Fillactive is a direct service provider and LS7 is a fundraiser.
• Scotties Foundation: Curling-aligned charitable efforts supporting youth access to sport in Canada. Comparable athlete-led, sport-anchored fundraising model, though in curling rather than hockey and at a smaller scale.
• Laureus Sport for Good Foundation: Global foundation using sport to fight social challenges; LS7 was a 2025 proceeds beneficiary of Laureus Sport for Good Canada. Comparable sport-for-good funding model and youth impact focus, though Laureus is global and LS7 is community-level.
• KidSport Canada: National charity that helps remove financial barriers to youth sport participation across Canada. LS7 channels significant proceeds to KidSport Ontario, and they share an identical 'no kid left on the sidelines' mandate, though KidSport operates nationally while LS7 is event-driven.
• Hockey Helps the Homeless: Canadian charity that uses hockey tournaments and events to raise funds for homelessness initiatives. Comparable sport-anchored charity event model in the hockey vertical, though directed at homelessness rather than youth sport accessibility.

Regional players

• Special Olympics Canada: Canadian organization providing year-round sport training and competition for children and adults with intellectual disabilities. Overlaps with LS7's inclusive-sport mission and Toronto/Montreal footprint, but focuses on adaptive athletes specifically.

Broad incumbents

• Hockey Fights Cancer: NHL/NHLPA-led charitable initiative raising funds through hockey events and player involvement. Comparable hockey-anchored charity model with professional athlete participation, though focused on cancer rather than sport accessibility.
• Canadian Tire Jumpstart Charities: National Canadian charity helping kids in financial need participate in sport. LS7 directed 2025 proceeds to Jumpstart; both address the same financial-barrier-to-sport problem, but Jumpstart operates at scale across hundreds of communities.
• MLSE Foundation: Maple Leaf Sports & Entertainment's charitable arm addressing youth access to sport in Toronto. Operates at significantly larger scale and across multiple sports, but directly overlaps LS7's Toronto youth-sport-accessibility mission and competes for similar corporate sponsors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/laurastacey7
• Instagraminstagram.com/laurastacey7

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LS7 FOUNDATION