MODERN & LUXURY LTD

What MODERN & LUXURY LTD does

Modern & Luxury Ltd is a privately-held UK e-commerce retailer operating under the trading name "Modern & Luxury UK" from a single warehouse and office in Batley, England. The company sells luxury home décor and modern wall art directly to consumers through its WooCommerce-powered storefront at modernandluxury.co.uk, with UK-focused shipping. Its catalog is organized around three core categories: Wall Décor Arts & Frames (the largest line, featuring LED-illuminated frames, crystal porcelain printed frames, Islamic wall art, canvas posters, hand-painted canvases, and frame sets), Home & Office Ornaments (wall clocks, mirrors, vases, and decorative objects), and Planters & Garden. Differentiated products center on LED-lit frames with ambient backlighting and crystal porcelain wall art with HD glossy finishes, alongside a niche specialization in Islamic calligraphy and Arabic design pieces for mosques, homes, and offices.

The business model is one-time unit sales of physical goods at fixed retail prices, ranging from budget-friendly items at £7 to premium statement pieces at £417, with occasional promotional campaigns (e.g., Black Friday discounts). The primary customer segment is residential consumers seeking luxury and modern home décor, with a secondary segment targeting commercial and hospitality buyers (hotels, restaurants, salons). Customer acquisition relies on the company's own e-commerce platform with SEO-optimized category navigation, and the storefront supports multi-currency display (GBP, USD, EUR, JPY) and language toggles despite UK-only shipping.

The company is independently owned with no disclosed venture capital, private equity, or institutional investors. No proprietary technology, AI/ML capabilities, mobile applications, or third-party platform integrations are referenced. The underlying technology stack is a standard WordPress/WooCommerce deployment on commodity infrastructure, with no mobile app, no public API, and no disclosed certifications, patents, or partnerships. No leadership team, headcount, or revenue figures are publicly disclosed, and there are no records of funding rounds, acquisitions, or regulatory actions in the source material.

Name

MODERN & LUXURY LTD

Legal name

Modern & Luxury Ltd

Website

https://modernandluxury.co.uk

Company type

Private

Operating status

Operating

Short description

Modern & Luxury Ltd is a UK-based direct-to-consumer e-commerce retailer selling luxury home décor, LED-illuminated wall art frames, crystal porcelain frames, Islamic wall art, and ornamental accessories to residential consumers via modernandluxury.co.uk.

Ownership category

akta.pro rank

Product category

Luxury Home Décor

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

akta.pro secondary industries

Luxury Home & Lifestyle Department Stores (CRAGADAG), Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)

Keywords

• Luxury home decor
• Wall art frames
• LED wall decor
• Home ornaments retail
• Decorative planters

Headquarters

HQ city

Batley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time retail sales of luxury home décor products including wall art, LED frames, wall clocks, decorative objects, vases, mirrors, and planters. Products are sold at fixed retail prices with occasional promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Modern & Luxury Ltd is an online retailer selling luxury and modern home décor products direct to UK consumers via its own e-commerce storefront. The portfolio spans wall décor (LED-lit frames, crystal porcelain frames, Islamic calligraphy art, canvas posters, hand-painted canvases, frame sets, metal accents, sandstone frames, nursery art), home and office ornaments (wall clocks, decorative mirrors, vases, ornamental objects), and planters/garden accessories. Products are sold at fixed retail prices with occasional promotional discounts, and shipped within the United Kingdom.

Product overview

Modern & Luxury Ltd operates as an e-commerce retailer specializing in luxury home décor and modern wall art. The product portfolio centers on three main categories: Wall Décor Arts & Frames (the largest category including crystal porcelain frames, LED-lit frames, Islamic wall art, canvas posters, hand-painted canvases, and frame sets), Home & Office Ornaments (encompassing wall clocks, mirrors, vases, and decorative objects), and Planters & Garden accessories. The company is particularly known for its illuminated LED frames featuring ambient backlighting effects and its crystal porcelain wall art with HD glossy finishes. The business sells directly to consumers through its WooCommerce-powered online store at modernandluxury.co.uk, offering products ranging from budget-friendly decorative pieces to premium statement wall art priced over £300.

Differentiator

Problem solved

Functional benefit

Products and services

• Wall Décor Arts & Frames

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• King & McGaw: UK-based online retailer of art prints, framed pictures, and bespoke framing — directly comparable in target customer (UK residential décor buyers), product mix (framed prints, wall art sets), and distribution (DTC e-commerce).
• Cox & Cox: UK premium homeware retailer offering modern and eclectic décor, lighting, mirrors, and accessories — directly comparable in luxury-modern positioning, UK DTC model, and overlapping categories such as mirrors, vases, decorative objects, and wall art.
• DUSK: UK homeware retailer offering modern and luxury home décor, mirrors, lighting, and soft furnishings — a direct UK-based DTC peer with overlapping customer and assortment positioning.
• Desenio: Online wall art and poster specialist targeting style-conscious consumers with Scandinavian-inspired prints, frames, and wall décor — the closest direct comparable to Modern & Luxury's canvas posters, framed art, and crystal/LED wall art categories.

Emerging players

• Redbubble: Global print-on-demand marketplace for artist-designed wall art, posters, and home décor — adjacent competitor on the demand side for themed canvas prints and decorative wall art purchased online.
• Saatchi Art: Online art gallery and marketplace for original paintings, prints, and wall art from independent artists — comparable as an emerging channel for premium and themed art that overlaps with Modern & Luxury's hand-painted canvas and Islamic calligraphy offerings.

Broad incumbents

• West Elm: Mid-to-premium modern home furnishings retailer with wall art, mirrors, planters, and decorative accessories — comparable in modern-luxury aesthetic and overlapping product categories, though operating at vastly larger scale.
• Etsy: Global marketplace for handmade, vintage, and custom home décor and wall art — relevant as a competing channel that aggregates independent sellers offering similar canvas prints, Islamic calligraphy art, and decorative accessories.
• Anthropologie: Premium lifestyle retailer with a strong home décor assortment (wall art, mirrors, vases, ornamental objects) — relevant as a broader incumbent that defines the luxury-modern aesthetic Modern & Luxury targets.
• Wayfair: Mass-market online home furnishings giant covering furniture, décor, and wall art — relevant as a broad incumbent setting category pricing and SEO benchmarks that smaller décor retailers must compete against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MODERN & LUXURY LTD