Hart Consulting

What Hart Consulting does

Hart Consulting is a privately-held Romanian HR consulting firm founded in 2012 and headquartered in Bucharest (Floreasca Plaza, Calea Floreasca 169A, Sector 1). The firm operates as the authorized distributor for Hogan Assessment Systems, CCi Surveys International, and Schuhfried (Vienna Test System) for Romania and the Republic of Moldova. The company specializes in organizational psychology, talent management, selection, leadership development, and psychometric assessment, serving enterprise and mid-market clients across industries including banking, manufacturing, healthcare, and technology. Named clients include UniCredit Bank, BRD - Groupe Societe Generale, Royal Bank of Scotland, Schneider Electric, Coca-Cola, Oracle Romania, Regina Maria, B.Braun Avitum, Dr. Reddys Laboratories Romania, Avia Motors, and Prutul.

The firm's product portfolio centers on the Hogan Assessment suite (HoganSELECT, HoganLEAD, HoganDEVELOP, HoganSAFETY, HoganTEAM, HoganEQ, Hogan Configure, Hogan High Potential Talent, Hogan Judgment), the Vienna Test System for cognitive ability assessment, macro survey instruments (EOS Employee Opinion Surveys, CSS Customer Satisfaction Surveys), and 360-degree feedback tools (Hogan 360, Hogan Leader Focus 360, Leadership Versatility Index, CCI 360). Supporting service offerings include assessment center design and implementation, selection consulting with ROI case studies, development programs (Leadership Accelerator, Manager Development Program, Team Development Program), organizational and team diagnosis, executive and team coaching, screening solutions (fresh graduate, blue-collar, driver selection), and health and safety at work consulting. Hart Consulting also runs Hogan Assessment certification workshops (Level 1 and Level 2), LVI 360 certification, and hosts an annual HR Strategic Conference.

The business model is built on professional services engagements, certification training programs, licensing and distribution of third-party psychometric instruments, and event-based revenue. Pricing is quote-based on project scope, with multi-year contracts. The go-to-market is sales-led, reaching enterprise HR leaders through direct consulting, certification workshops, thought leadership events, the Hogan Elite Club community, media partnerships (HR Manager, Cariere, HR Summit, Wall-Street), and active social media channels. Managing Partner Madalina Balan, who holds a doctorate in Psychology from the University of Bucharest and has credentials from London Business School and Cornell University, has personally certified over 350 professionals in Hogan methodology over 12 years, forming the core expertise moat. No external funding, parent company, or institutional investor involvement is documented. The legal entity is S.C. HART Human Resource Consulting SRL, a Romanian private limited company.

Name

Hart Consulting

Legal name

S.C. HART Human Resource Consulting SRL

Website

https://hartconsulting.eu

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Hart Consulting is a Romanian HR consulting firm and authorized distributor of Hogan Assessment Systems, CCi Surveys International, and Schuhfried for Romania and Moldova, providing psychometric assessments, leadership development, and organizational consulting to enterprise clients across banking, manufacturing, healthcare, and technology.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• HR consulting services
• Psychometric assessment
• Leadership development
• Talent management
• Organizational psychology

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional consulting services for talent management, selection, leadership development, organizational studies, coaching, and health and safety at work.
2. Training and Certification Programs: Hogan Assessments certification workshops (Level 1, Level 2), LVI 360 certification, and custom workshops on demand.
3. Psychometric Assessment Instruments: Distribution and administration of Hogan Assessment tools, Vienna Test System, and other psychometric instruments.
4. Conference and Event Services: HR Strategic Conference hosting and organization, including speaker events and networking programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hart Consulting is an HR consulting firm and authorized distributor of Hogan Assessment Systems, CCi Surveys International, and Schuhfried's Vienna Test System for Romania and Republic of Moldova. The company sells and administers psychometric assessment instruments covering personality, leadership potential, safety behavior, team dynamics, and emotional intelligence, and delivers related consulting services including selection, development programs, organizational studies, coaching, screening, and health-and-safety-at-work engagements. It also runs Hogan methodology certification workshops and an annual HR Strategic Conference for HR professionals.

Product overview

Hart Consulting is an HR consulting firm operating as an authorized distributor of Hogan Assessment Systems, Schuhfried (Vienna Test System), and CCi Surveys International products for Romania and Republic of Moldova. The portfolio comprises a comprehensive suite of psychometric assessment tools including personality inventories (HPI), derailment assessments (HDS), and values measures (MVPI) through HoganSELECT, HoganLEAD, and HoganDEVELOP; safety-focused assessments through HoganSAFETY; team assessments through HoganTEAM and HPTA; emotional intelligence through Hogan EQ; and 360-degree feedback instruments including Hogan 360 Feedback, Leadership Versatility Index, and CCI 360 Feedback. Supporting services include selection consulting with Assessment Centers, development programs (Leadership Accelerator, Manager Development Program), organizational studies, coaching, screening solutions, and health and safety at work consulting. The company also offers professional certification training for Hogan Assessment methodology and organizes an annual HR Strategic Conference. Hart Consulting operates primarily as a distributor and consultant rather than a software product company, reselling and implementing third-party psychometric instruments combined with custom consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• HoganSELECT Personality-based selection assessment used to predict job performance and identify suitable candidates for roles.
• HoganLEAD Leadership potential assessment providing reports on leadership challenges, values, and coaching needs for current and future leaders.
• HoganDEVELOP Career, management, and leadership insight reports used for personal and professional development.
• HoganSAFETY Psychometric tool assessing personality factors related to workplace safety behavior and accident prevention.
• HoganTEAM Assessment evaluating how individual personalities interact within teams to improve team dynamics and performance.
• Hogan EQ Emotional intelligence assessment measuring self-awareness, social awareness, and emotional management capabilities.
• Hogan Configure Configurable assessment platform for building customized selection and development solutions tailored to specific job requirements.
• Hogan High Potential Talent Assessment to identify and evaluate high-potential employees for succession planning and talent pipeline development.
• Hogan Judgment Assessment measuring decision-making judgment and situational reasoning relevant to leadership and professional performance.
• Vienna Test System (VTS) Computerized psychological testing system for cognitive ability and performance assessment.
• EOS - Employee Opinion Surveys Employee engagement and opinion survey measuring workplace climate, satisfaction, and organizational health.
• CSS - Customer Satisfaction Survey Customer satisfaction measurement tool assessing client experience and service quality perceptions.
• Hogan 360 Feedback Multi-source feedback assessment gathering evaluations from supervisors, peers, and subordinates for leadership development.
• Hogan Leader Focus 360 Focused 360-degree feedback instrument designed for leadership competency evaluation and development.
• Leadership Versatility Index CCi Surveys International's 360-degree feedback tool measuring leadership versatility and detecting when strengths become weaknesses through the Too Little/Too Much scale.
• CCI 360 Feedback Multi-rater feedback instrument for comprehensive performance and competency assessment.
• High Performing Team Assessment (HPTA) Assessment tool evaluating team performance factors to diagnose team dynamics and identify areas for team development.
• Team Assessment Survey Survey instrument for systematic team evaluation and diagnosis of team functioning and collaboration patterns.
• Assessment Center (AC) Structured evaluation methodology combining multiple assessment exercises for candidate selection, promotion, or development.
• Selection Solutions Selection consulting including off-the-shelf and customized solutions, behavioral interviews, case studies with ROI analysis, and validation research.
• Development Programs Development services including Team Development, Leadership Accelerator, New Manager Development, Manager Development, Sales Team Development, Development Center, and Individual Development Programs.
• Organizational Studies Diagnostic services including team diagnosis and organizational culture diagnosis to assess and improve workplace effectiveness.
• Coaching Services

Quantifiable outcome

• Cost of employee turnover: 1.5x annual salary per employee

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• HR ManagerminorGTM or Marketing Partner · 9 November 2017Media partner for Master Class: The power of informed people decisions event. HR Manager is a Romanian HR industry publication.
• CariereminorGTM or Marketing Partner · 9 November 2017Media partner for Master Class event. Cariere is a Romanian career and HR media outlet.
• HR SummitminorGTM or Marketing Partner · 9 November 2017Event partner for HR conferences and networking events in Romania.
• Next Gen Leaders HubminorGTM or Marketing Partner · 9 November 2017Partner organization for leadership development events and networking.
• ASEBUSSminorGTM or Marketing Partner · 9 November 2017Partner for executive education and leadership development programs.
• ICF (International Coach Federation)minorGTM or Marketing Partner · 9 November 2017Professional coaching federation partner for leadership development events.
• IDS ConsultingminorChannel Partner/ Reseller/ Distributor · 7 November 2012Local partner in Republic of Moldova for organizing HR Cafe Chisinau events. IDS Consulting collaborated with Hart Consulting to introduce Hogan Assessment tools to the Moldovan market.
• Leadership Versatility Index (LVI)coreTechnology or Integration · 1 January 2012Authorized distributor for Leadership Versatility Index since 2012. LVI 360 feedback tool helps leaders understand when their strengths become weaknesses through the Too Little/Too Much scale.
• Hogan Assessment SystemscoreTechnology or IntegrationAuthorized distributor and member of the Hogan Assessment Systems global network. Provides access to full suite of Hogan personality assessments including HPI, HDS, MVPI for Romania and Republic of Moldova. Managing Partner Madalina Balan is certified trainer for the methodology.
• CCi Surveys InternationalcoreTechnology or IntegrationAuthorized partner and distributor of CCi Survey instruments for Romania and Republic of Moldova. Provides access to macro survey tools including employee opinion surveys and customer satisfaction instruments.
• SchuhfriedcoreTechnology or IntegrationPartner for Vienna Test System (VTS), a computerized psychological testing system for ability and performance assessment. Schuhfried is an Austrian company specializing in psychometrics and assessment technology.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering talent management, leadership development, and assessment services as part of a broader executive search and advisory portfolio, frequently competing with Hart on large multinational CEE mandates.
• Mercer (a Marsh McLennan company): Global HR consulting powerhouse offering talent strategy, leadership development, and assessment advisory as part of a wider rewards, health, and benefits practice, frequently competing with Hart for multinational CEE enterprise HR engagements.
• Deloitte Human Capital Consulting: Big-4 people advisory practice offering leadership development, organizational design, and assessment services to enterprise clients in CEE, competing with Hart at the upper end of enterprise HR mandates and on multinational RFPs.

Direct peers

• Aon Assessment Solutions: Aon's assessment solutions division delivers psychometric testing, assessment centers, and leadership development tools, overlapping directly with Hart's selection, leadership, and team assessment offerings for enterprise HR buyers.
• MHS (Multi-Health Systems): Publisher of validated psychometric instruments (e.g., EQ-i, CPQ, NEO) used by HR practitioners worldwide, comparable to Hart as a distributor-and-consultant model around third-party assessment IP in the enterprise HR market.
• Cubiks (now part of pdribynorthgate): Specialist psychometric assessment and development consultancy offering selection tools, leadership assessments, and 360 feedback that overlap directly with Hart's Hogan suite across enterprise HR engagements.
• Thomas International: Provider of psychometric and behavioral assessments (HPTI, PPA, GIA) for selection and development; competes head-to-head with Hart by offering scientifically validated personality instruments and certified practitioner training programs.
• SHL: Global leader in psychometric assessment and talent measurement, directly competing with Hart Consulting's Hogan-based selection and development offerings for enterprise HR clients across selection, leadership, and 360 feedback use cases.
• PDRI (now pdribynorthgate): Assessment and talent measurement firm providing customized selection batteries, competency frameworks, and leadership assessment tools comparable to Hart's Hogan-based selection and development consulting practice.

Emerging players

• Pymetrics: AI-driven psychometric assessment platform for hiring and talent development, representing the digital-native wave that increasingly competes with traditional Hogan-based assessment methodologies at the enterprise screening layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hart_hr
• YouTubeyoutube.com/user/HARTHRConsulting
• Facebookfacebook.com/HartHrConsulting?ref=hl
• LinkedInlinkedin.com/company/hart-consulting-romania

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hart Consulting