ASEBUSS Business School

What ASEBUSS Business School does

ASEBUSS Business School (Institutul de Administratie a Afacerilor din Bucuresti) is a private, non-profit executive education institution founded in 1993 in Bucharest, Romania. It delivers three core programs — an Executive MBA, an Entrepreneurial MBA, and the MBA in Action — with average cohort sizes of approximately 30 participants, drawing experienced managers, entrepreneurs, and mid-to-senior professionals from sectors including banking, IT, pharmaceuticals, and telecommunications. Since September 2023, its international academic partner has been the J. Mack Robinson College of Business at Georgia State University, which grants the degree credential for its flagship EMBA; this partnership replaced a prior 20-year relationship with Kennesaw State University.

The school operates on a tuition-based model supplemented by scholarships (up to 50,000 EUR) and a Student Invest program offering zero-interest loans. Its go-to-market relies on a 1,500+ alumni network for referrals, partnerships with industry bodies such as the Swiss-Romanian Chamber of Commerce and HR consultancies, and co-branded executive events. ASEBUSS employs roughly 30 staff and runs as a domestic Romanian institution without disclosed international campus expansion or digital delivery platform.

Revenue, enrollment, and pricing are not publicly disclosed. The institution's competitive position rests on its 30-year operating history, US-accredited degree credentialing, and dense alumni network rather than on technology or AI capability, neither of which is referenced in available inputs.

Name

ASEBUSS Business School

Legal name

Institutul de Administratie a Afacerilor din Bucuresti

Website

https://asebuss.ro

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

ASEBUSS Business School is a Bucharest-based, non-profit executive education institution founded in 1993 that delivers Executive MBA, Entrepreneurial MBA, and MBA in Action programs to experienced managers and entrepreneurs, in academic partnership with Georgia State University.

Ownership category

akta.pro rank

Product category

Executive Education

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MBA & Executive MBA Programs (EDAHAHAB)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Strategy, Consulting & General Management Institutes (EDAHAHAI), International Business & Global Management Schools (EDAHAHAJ)

Keywords

• Executive education
• Business school programs
• MBA programs
• Entrepreneurial education
• Management training

Headquarters

HQ city

Bucharesti

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Executive MBA Program: Tuition-based revenue from the flagship Executive MBA program offered in partnership with Georgia State University (J. Mack Robinson College of Business). The 16-month program targets experienced managers and executives, with tuition financed through the Student Invest loan program (zero interest rate) as well as scholarships of up to 50,000 euro.
2. Entrepreneurial MBA Program: Revenue from the Entrepreneurial MBA program, a 2-year cohort-based program targeting entrepreneurs and business owners, with a consulting project component and international exposure through partnerships with Washburn University.
3. MBA in Action Program: A 15-week Executive Program for middle managers and entrepreneurs generating additional professional services revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ASEBUSS Business School delivers executive education programs in Romania, primarily a Romanian-American Executive MBA (16 months) offered in partnership with Georgia State University's J. Mack Robinson College of Business, an Entrepreneurial MBA (2 years) targeting business owners, and a 15-week MBA in Action short-format executive program for middle managers. Programs feature US-trained professors, international residency in Atlanta, case studies, business simulations, consulting projects, and 1:1 mentoring by alumni.

Product overview

ASEBUSS Business School offers a portfolio of three distinct MBA programs: the Executive MBA Program (conducted in partnership with Georgia State University's J. Mack Robinson College of Business), the Entrepreneurial MBA Program focused on entrepreneurship and family business, and the MBA in Action short-format program for middle managers. The Executive and Entrepreneurial MBA programs both feature international residency components in Atlanta, USA, and integrate American academic methodologies with local Romanian business expertise. The school leverages its +1500 alumni network and partnerships with US universities to deliver globally-recognized business education.

Differentiator

Problem solved

Functional benefit

Brands

• Executive MBA: Romanian-American Executive MBA program offered in partnership with Georgia State University, featuring international residency in Atlanta.
• Entrepreneurial MBA
• MBA in Action

Products and services

• Executive MBA Program

Quantifiable outcome

• Over 1,500 managers and entrepreneurs trained in the last 30 years in Romania
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor, flagship and former.

• Trend ConsultingminorGTM or Marketing Partner · 15 October 2024ASEBUSS Business School was a main partner of the SMART HR 10 event 'A New Era Of People Management', held October 24-25 at Pullman Hotel, Bucharest, alongside Trend Consulting. The event featured 12 workshops, case studies, panel discussions, and networking.
• The Swiss-Romanian Chamber of Commerce (CCER)minorGTM or Marketing Partner · 4 September 2024ASEBUSS Business School partnered with The Swiss-Romanian Chamber of Commerce to organize the event 'Entrepreneurship and Family Business: Cultivating an Entrepreneurial Mindset Across Generations' on September 26, bringing together the ASEBUSS and CCER professional networks for joint event hosting and thought leadership.
• A_BEST Foreign Language CenterminorGTM or Marketing Partner · 20 May 2024A_BEST Foreign Language Center partnered with Romanian Employers' Association Magazine and ASEBUSS Business School as main partner for the integrated business event 'The Right Business Choice' focusing on AI impact on business transformation and business education, held May 30, 2024 at ASEBUSS premises.
• Romanian Employers' Association MagazineminorGTM or Marketing Partner · 20 May 2024Romanian Employers' Association Magazine partnered with A_BEST and ASEBUSS for the 'The Right Business Choice' integrated business event, providing media coverage and access to the Romanian business community.
• Georgia State University - J. Mack Robinson College of BusinessflagshipStrategic or Co-development Partner · 5 September 2023ASEBUSS signed a new partnership with Georgia State University's J. Mack Robinson College of Business in Atlanta, effective September 5, 2023. This partnership replaced the previous 20-year collaboration with Kennesaw State University. Under the agreement, ASEBUSS organizes the Executive MBA program in Romania starting in 2024. The partnership includes teacher participation in international mobility programs, experience exchange programs for Romanian and American students, collaborative research programs, and joint events. Robinson College is ranked among the top three business schools in the southern United States and has over 80,000 alumni from over 100 countries.
• Kennesaw State UniversityformerStrategic or Co-development PartnerASEBUSS maintained a 20-year partnership with Kennesaw State University in Atlanta for the EMBA program, which ended in fall 2024. During this period, American professors from KSU delivered courses in Romania, and the KSU program was ranked #1 in Georgia and GLOBAL TIER 1 in Global Executive MBA rankings.
• Washburn UniversityminorStrategic or Co-development PartnerASEBUSS Entrepreneurial MBA program included a joint project with Washburn University using the CAPSIM business simulation, providing students with the opportunity to interact with multicultural teams and align decisions with global business practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• INSEAD: Global top-ranked business school with Executive MBA programs delivered across multiple campuses and increasingly online. Comparable in targeting senior executives with internationally recognized credentials; represents both aspirational benchmark and competitive threat for ASEBUSS.
• London Business School Executive MBA: Top global business school offering Executive MBA programs. Comparable as a premium destination for senior executives globally, including Romanian professionals considering international alternatives to domestic providers like ASEBUSS.
• SDA Bocconi School of Management: One of Europe's top-ranked business schools offering Executive MBA and custom programs. Comparable in providing premium executive education with international faculty and residency, though broader geographic reach and far larger scale than ASEBUSS.
• Bucharest University of Economic Studies (ASE Romania): Romania's largest public university with an economics and business administration focus, offering MBA and Executive MBA programs in Bucharest. Comparable as a domestic Romanian business school serving similar executive student segments, though broader in scope and not differentiated by US academic partnerships.

Direct peers

• HHL Leipzig Graduate School of Management: German private business school offering MBA and Executive MBA programs with strong management focus and European executive market orientation. Comparable in providing premium executive education in continental Europe with international faculty and alumni network emphasis.
• Romanian-American University: Private Bucharest-based university offering undergraduate, graduate, and MBA programs with American curriculum influences. Comparable as a domestic Romanian private institution providing English-language and internationally-oriented business education to similar Romanian professional segments.
• CEU Executive MBA / Central European University: Offers Executive MBA and executive education programs with strong international and US academic faculty mix. Comparable in targeting experienced CEE executives and entrepreneurs through a hybrid in-person/online format with American-style curriculum and international residency components.

Regional players

• University of Sheffield AMBA: UK university offering Executive MBA programs with international delivery models. Comparable as an internationally accredited provider serving European executives, though UK-based rather than Romanian and broader in curriculum offerings.
• WU Executive Academy (Vienna University of Economics and Business): Executive education arm of Vienna's leading business university, offering Executive MBA and professional programs across Central and Eastern Europe. Comparable in serving CEE executives seeking premium business education with international credentials, though based in Austria rather than Romania.

Others

• Trend Consulting (Romania): Romanian business training and consulting firm partnering with ASEBUSS on executive events such as SMART HR. Comparable as a Romanian ecosystem partner in the executive training space, though primarily a corporate training provider rather than degree-granting institution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ASEBUSS
• LinkedInlinkedin.com/school/asebuss

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASEBUSS Business School