Equi-Health Canada Inc.

What Equi-Health Canada Inc. does

Equi-Health Canada Inc. is a privately held Canadian equine emergency first aid and safety training company headquartered in Calgary, Alberta, founded in 2007 by veterinarians, equine first aid experts, and education specialists. The company delivers a portfolio of 12+ in-person and online courses covering foundational equine first aid (Level 1, $169 full day), advanced emergency and wilderness first aid (Level 2), disaster planning and evacuation, safe trailering, livestock handling for first responders, mares and foals care, kids programs (ages 5-10), fundamentals clinics (ages 10+), and customized clinics. Course completions earn Equestrian Canada professional development credits and equine-related insurance discounts, providing a credentialed pathway into the professional equestrian segment. The technology layer is intentionally light: a GoDaddy-hosted website, an instructor-only resource portal with downloadable marketing and course materials, online theory modules, and an e-commerce shop — all supporting a fundamentally in-person, hands-on instructional model rather than a software product.

The business operates through three coordinated revenue streams. First, transactional course fees ranging from $49 (Essentials in Emergency Preparedness 2-hour mini-course) to $169 (Level 1 full day), with bespoke group pricing for first-responder departments and large facility sessions. Second, a $2,999 three-day Instructor Training Program plus annual licensing fees that converts graduates into a nationwide network of 40+ independent contractor instructors, which functions as a contractor-based distribution channel rather than employee headcount. Third, the Certified Safe Facility program, launched in 2018, which charges barns, ranches, and stables for annual certification contingent on hosting a minimum of two EHC-sanctioned courses per year — creating recurring B2B revenue and ongoing instructor demand. The go-to-market combines direct-to-consumer marketing (website, social, email) with channel-partner promotion through the instructor network and facility partnerships, all within a single-country Canadian footprint that explicitly avoids any international expansion claim.

Customer concentration is intentionally low: the company serves individual horse owners, equine professionals, children, first responder agencies, and equine facilities, with no large anchor accounts or enterprise contracts disclosed. The company is bootstrapped with no venture or private equity funding, no parent company, no subsidiaries, and no disclosed financial figures. Heather Davis, the prior CEO who grew the company from an Alberta start-up to national coverage, has transitioned to lead the related Canine & Feline Health Canada entity. The advisory board comprises a medical doctor with British Horse Society credentials, a Canadian/Oregon-trained farrier and natural hoof care educator, and an Olds College equine programming faculty member.

Name

Equi-Health Canada Inc.

Legal name

Equi-Health Canada, Inc.

Website

https://equihealthcanada.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Equi-Health Canada Inc. is a Calgary-based, privately held equine emergency first aid and safety training company founded in 2007, delivering 12+ hands-on courses to horse owners, equine professionals, first responders, and barn facilities across all Canadian provinces and territories through a 40+ independent-contractor instructor network.

Ownership category

akta.pro rank

Product category

Equine Education and Training

NAICS

Sports and Recreation Instruction (611620), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAOAOAE

Equine Care & Stable Management

Education/Vocational, Technical & Trade Education/Agriculture, Horticulture & Skilled Trades

SECONDARYAFAEANAC

Equine Veterinary Services

Agriculture & Food Production/Animal Production & Aquaculture/Animal Health & Veterinary Services

Keywords

• Equine first aid training
• Equine emergency courses
• Horse safety education
• Equine certification programs
• Livestock handling training

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course Fees: Revenue from public and private course delivery including Equine Health & Emergency First Aid (Level 1), Advanced Emergency First Aid (Level 2), Wilderness First Aid, Disaster Planning, Safe Trailering, and Kids Programs. Prices range from $49 for 2-hour mini-courses to $169 for full-day courses.
2. Instructor Training & Certification: Three-day instructor training program at $2,999 + tax that includes certification, first year licensing fee, access to resource portal, marketing support, and welcome package. Instructors become independent contractors who pay annual license fees to maintain certification.
3. Certified Safe Facility Program: Facility certification program where barns, ranches, and stables host EHC courses and maintain annual certification. Facilities must host minimum two EHC-sanctioned courses per year and remain up-to-date on protocols.
4. Shop Products: Online shop for equine first aid products and related merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Equi-Health Canada delivers hands-on equine emergency first aid training and certification through a national network of licensed instructors across Canada. The company sells individual courses for horse owners and professionals, trains and licenses new instructors, and certifies equine facilities under its Certified Safe Facility program. All programs are built on a proprietary veterinarian-reviewed curriculum recognized by Equestrian Canada for professional development credits.

Product overview

Equi-Health Canada Inc. is a training and certification company offering a portfolio of equine emergency first aid and safety courses. The core offerings include Level 1 and Level 2 first aid programs (standard and wilderness variants), specialized courses for disaster preparedness, safe trailering, livestock handling, mares and foals care, and youth programs. The company also provides instructor training for those wishing to become licensed EHC instructors and a Certified Safe Facility program for equine businesses. Courses are delivered through a network of licensed instructors across Canada with both in-person and online options. The product portfolio operates as a coordinated ecosystem where foundational courses lead to advanced certifications, instructor pathways create business opportunities for contractors, and the Certified Safe Facility program creates demand for certified instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• Equine Health & Emergency First Aid (Level 1) One-day hands-on equine first aid course covering vital signs, lacerations, colic, choke, collapse, casting, shock, hoof issues, and pain recognition. Designed for horse owners, riders, and equine enthusiasts with all experience levels. Includes a certificate of completion and first aid manual, and earns professional development credits with Equestrian Canada and equine-related insurance discounts.
• Advanced Emergency First Aid (Level 2) One-day advanced course covering extreme emergency situations including assessing horse conditions, trapped horses, poison, burns, bites, hypo/hyperthermia, tie-ups, fractures, and sucking chest wounds. Designed for horse owners, caregivers, riders, and professionals who have completed Level 1 or have equivalent experience.
• Advanced Wilderness First Aid (Level 2) One-day advanced wilderness emergency first aid course for outdoor riders covering camping, stitching, trapped horses, poison, burns, bites, hypo/hyperthermia, tie-ups, fractures, and sucking chest wounds with a backcountry, trail, and remote-setting focus.
• Kids Programs (Ages 5-10) Horse safety and basic first aid program for children ages 5-10 covering safe behavior around horses and introductory first aid in a fun, hands-on environment. Priced at $69 + tax for 3 hours.
• Equine First Aid Fundamentals (Ages 10+) Half-day fast-paced clinic covering first aid fundamentals including vital signs, pain recognition, colic detection, and bandaging techniques with hands-on horse interaction. Available in-person and online. Priced at $99 + tax.
• Disaster Planning & Emergency Preparedness Full-day course covering fire prevention, safe evacuation procedures, hidden dangers, first aid emergencies, and response to natural disasters including flooding, wildfires, ice storms, hurricanes, and tornadoes. Suitable for any livestock operation.
• Safe Trailering Practices Full-day hands-on training on trailer safety, horse experience during collision, protocols and liabilities when involved in accidents, laws around hauling, and trailer size/layout considerations for horse comfort and stability.
• Livestock Handling & Safety for First Responders Full-day training for first responders on keeping themselves and the public safe while working with horses and livestock during fires, accidents, natural disasters, and escapes. Group rates available for departments.
• Mares & Foals

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Equestrian CanadacoreStrategic or Co-development PartnerEqui-Health Canada courses are recognized by Equestrian Canada, providing professional development credits for course completions and equine-related insurance discounts for graduates. This partnership legitimizes the training for professional equestrians and provides market credibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Heather Davis (Canine & Feline Health Canada): Adjacent business operated by EHC's former CEO that applies the same training and licensing playbook to canine and feline first aid. Represents both a competitive expansion and a potential strategic consolidation opportunity for EHC.

Broad incumbents

• Equestrian Canada: National equestrian governing body that partners with EHC for PD credits. Offers its own educational resources and certification programs, serving as both a strategic partner and an adjacent education provider that could expand into first aid training.
• American Red Cross: Major first aid training provider offering pet first aid courses as part of its broad safety and certification portfolio. While not equine-specialized, it competes for general animal training mindshare, brand credibility, and institutional training contracts.
• St. John Ambulance (Canada): Canada's leading first aid training provider, offering pet first aid courses as part of a much broader portfolio. While not specialized in equine, it competes for general animal first aid training dollars and brand trust at the institutional level.

Direct peers

• Pet Emergency Education: Pet first aid and CPR training company offering certification courses for pet owners and professionals. Direct competitor in the animal first aid training space with a similar instructor-led delivery model and certification focus.
• Equine Guelph: University of Guelph's equine education program offering online courses on equine health, welfare, and safety. Directly competes for equine continuing education customers and acts as a similarly credentialed equine education provider with university backing.
• Certified Horsemanship Association (CHA): International horsemanship safety certification body offering instructor certifications and safety standards. Operates in adjacent credentialing space for equine professionals and could expand into first aid, representing both a partnership opportunity and a competitor.
• Canine & Feline Health Canada: Sister company founded by the same team, now led by former EHC CEO Heather Davis. Offers parallel first aid and emergency training programs for companion animals (dogs and cats) using the same instructor licensing model and partnership approach—directly comparable business model in an adjacent vertical.
• ProPetHero: Online pet first aid and CPR training platform offering video-based courses for dog and cat owners. Competes for animal owner training dollars through digital-first delivery at lower price points, representing a substitution threat for EHC's lower-priced courses.
• My Horse University: Online equine education platform from Michigan State University Extension, offering courses on horse management, health, and care. Directly competes for equine owner education spend through digital delivery at university-credentialed pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/equi-health-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equi-Health Canada Inc.