Groupe Serebro Inc.

What Groupe Serebro Inc. does

Serebro Group Inc. (operating as Groupe Serebro Inc.) is a privately held, Ontario-domiciled professional services firm delivering practice management, accounting, tax preparation, and business services to Canadian health practices, small businesses, individuals, and Canadian Armed Forces families. The company was founded by Giovanni Serebro, a 13-year CAF veteran who served as a finance officer and comptroller managing tens of millions in budgets, and is operated entirely remotely with no physical offices. The company is part of a three-entity Serebro Ecosystem that also includes Serebro Health (a multi-therapist virtual psychotherapy practice operated day-to-day by the founder) and Serebro Foundation (a non-profit supporting families of Canadian military members).

The core product portfolio consists of three service lines. Practice Support is a tiered back-office service for health professionals priced as 25% (Foundation), 30% (Growth), or 35% (Network) of practitioner billings, bundling billing and claims submission, bookkeeping, tax preparation, compliance, scheduling, payroll, EHR/PMS setup, tax instalment management, and monthly reporting into a single inclusive fee. Accounting & Business Services provides flat-fee personal tax (T1 from $170), corporate tax (T2 from $1,050), monthly bookkeeping subscriptions ($200–$250/month), and project-based business services (incorporation from $750, business planning from $1,500, branding/websites from $2,500, marketing from $500/month, and operations/HR setup from $1,000). Military Family Tax is a specialized offering for CAF members, reservists, veterans, and families with CF One community pricing (15% discount) and tiered fees for standard ($170/$144.50), relocation ($245/$208.25), and complex/overseas ($345/$293.25) returns.

The business model is service-based and remote-first, with no proprietary technology stack. Serebro Group integrates with client-side third-party platforms — QuickBooks Online, Xero, Wave for accounting; Owl and JaneApp for health practice management; Google Workspace and Microsoft 365 for productivity — and prioritizes Canadian data residency and PIPEDA compliance. Go-to-market is consultative inside-sales: prospects book a consultation via the website, use self-service pricing estimators to self-qualify, and convert after a no-obligation review. Customer acquisition relies on the website's SEO and content (tax calculators, niche guides for CAF and practice management), organic social media, the CF One community trust signal, and internal referrals across the Serebro Ecosystem. The company is founder-owned with no institutional funding and no public listing.

Name

Groupe Serebro Inc.

Legal name

Serebro Group Inc.

Website

https://serebrogroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Groupe Serebro Inc. (Serebro Group) is a Canadian, founder-owned, remote-first professional services firm delivering tiered back-office support (billing, bookkeeping, tax, compliance, payroll) to health practices, plus flat-fee accounting, tax, and business services for SMBs and Canadian Armed Forces families.

Ownership category

akta.pro rank

Product category

Accounting & Tax Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Other Accounting Services (541219)

akta.pro primary industry

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)

akta.pro secondary industry

Garnishments, Levies & Wage Withholding Administration (BPAAAHAG)

Keywords

• Practice management services
• Accounting and tax services
• Bookkeeping services
• Health practice back-office
• Military family tax

Headquarters

HQ city

Petawawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Practice Support – Percentage of Billings: Health practice clients pay a percentage of their session billings (25% Foundation, 30% Growth, 35% Network tiers) for a complete back-office service covering billing, bookkeeping, compliance, scheduling, payroll, and reporting. This is an inclusive, all-in fee (HST/GST included) that replaces multiple separate service providers.
2. Monthly Bookkeeping Services: Recurring monthly bookkeeping and reconciliation services billed at a flat monthly rate ($200–$250 per month for corporations), with personal tax returns (T1 + T2125) included. Catch-up of prior books is a one-time $500 flat fee.
3. Personal Tax Returns (T1): Flat-fee personal income tax preparation and filing for individuals, including employed, self-employed, rental, and investment income scenarios. Starting from $170 per return (standard, non-CF One).
4. Military Family Tax Services: Specialized tax preparation for Canadian Armed Forces members, veterans, and their families. Flat-fee pricing tiers: Standard ($170), Relocation year ($245), Complex/Overseas ($345). CF One community receives 15% discount. Spousal returns priced separately from $85 (employed) to $191.25 (self-employed).
5. Corporate Tax Returns (T2): Flat-fee corporate income tax preparation (T2) starting at $1,050 for a standard active return. Included in monthly bookkeeping plans. Additional charges for slips, associated returns, foreign reporting, and financial statement preparation.
6. Business Services – Project-Based: Project-based professional services including incorporation ($750+), business planning ($1,500+), branding and website design ($2,500+), marketing ($500/month+), IT and security setup, and operations/HR setup ($1,000+). All scoped per project with fixed quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Groupe Serebro Inc. provides back-office, accounting, tax, and business services through three integrated service lines: Practice Support (full-service back-office outsourcing for health practices on a percentage-of-billings model), Accounting & Business Services (personal T1 tax, corporate T2 tax, monthly bookkeeping, and project-based business services such as incorporation, branding, websites, marketing, IT/HR, and government funding), and Military Family Tax (specialized T1 tax preparation for Canadian Armed Forces members and veterans). The firm also operates the Serebro Ecosystem, an integrated service framework across its related Serebro Health and Serebro Foundation entities.

Product overview

Groupe Serebro Inc. operates a three-brand ecosystem delivering practice management, accounting and tax, and mental health services to Canadian health practices, businesses, individuals, and military families. The core product portfolio consists of three integrated service lines: (1) Practice Support — a tiered back-office service for health professionals and clinics (Foundation at 25%, Growth at 30%, Network at 35% of billings), covering billing, claims, bookkeeping, tax, compliance, scheduling, payroll, and reporting; (2) Accounting & Business Services — personal tax (T1), corporate tax (T2), bookkeeping, payroll, and business services (incorporation, branding, websites, marketing, IT, HR); and (3) Military Family Tax — specialized tax preparation for CAF members, reservists, veterans, and families with CF One community pricing. The ecosystem also includes Serebro Health (a virtual psychotherapy practice operated as a working clinic demonstrating the Practice Support service) and Serebro Foundation (a non-profit for military families).

Differentiator

Problem solved

Functional benefit

Brands

• Serebro Practice Support: Practice support service for Canadian health professionals: billing, books, tax, compliance, scheduling, and reporting for health clinics and group practices.
• Military Family Tax

Products and services

• Practice Support Complete back-office outsourcing service for owner-operators of health practices, delivered on a single percentage-of-billings fee. Replaces fragmented vendors with one integrated provider covering bookkeeping, accounting, tax, and administrative operations.
• Accounting & Business Services Full-service accounting and business services line for small businesses and self-employed individuals, including personal income tax (T1), corporate tax (T2), ongoing monthly bookkeeping, and project-based business services such as incorporation, branding, websites, marketing, IT/HR support, and government funding assistance.
• Military Family Tax Specialized personal T1 tax preparation service for Canadian Armed Forces members, veterans, and their families. Captures military-specific items including postings, allowances, deployments, and tax instalment management, and includes a 15% CF One community discount.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Wealthsimple Tax: Wealthsimple Tax (formerly SimpleTax) is a Canadian DIY tax filing platform that competes on price (often free) with Serebro's personal tax services. It serves the same Canadian geography but lacks hands-on preparation and CAF specialization.

Direct peers

• Justworks: Justworks is a PEO providing payroll, benefits administration, HR, and compliance support to SMBs. Its co-employment-style back-office service for small employers parallels the bundled HR/payroll/compliance elements of Practice Support.
• Gusto: Gusto provides payroll, HR, benefits, and back-office compliance to SMBs, overlapping directly with the payroll, HR onboarding, and compliance components of Serebro's Practice Support offering. Both position themselves as full-service back-office partners for small employers.
• Bench: Bench provides monthly bookkeeping and financial reporting as a subscription service for small businesses, mirroring Serebro's recurring bookkeeping offering and bundled personal tax approach. Both target SMB owners who lack in-house finance staff and need clean books plus tax-ready outputs.
• Pilot.com: Pilot delivers outsourced bookkeeping, tax, and CFO services to startups and SMBs on a subscription basis. Its bundled bookkeeping-plus-tax model and SMB target customer closely align with Serebro's Accounting & Business Services line.
• 1-800Accountant: 1-800Accountant offers virtual accounting, bookkeeping, and tax services to small businesses and individuals with tiered subscription pricing. The delivery model, customer profile, and service mix closely match Serebro's SMB-facing accounting and tax practice.

Broad incumbents

• Intuit TurboTax: Intuit's TurboTax offers a Military Edition and dominant DIY/supported tax preparation in Canada, overlapping with Serebro's personal tax and Military Family Tax services. As a mass-market incumbent, it competes on price and accessibility rather than CAF-specific expertise.
• H&R Block: H&R Block is a large incumbent tax preparation firm with a dedicated Canadian Armed Forces and veterans tax specialization, directly competing with Serebro's Military Family Tax line. It offers a much broader retail footprint but lacks Serebro's founder-led CAF domain depth.
• Tebra: Tebra (formed from the merger of Kareo and PatientPop) provides practice management, EHR, billing, and back-office software to independent healthcare practices in North America. Its integrated clinical-and-billing platform competes with the Practice Support service bundle, though it is software-led and US-centric.

Emerging players

• Botkeeper: Botkeeper combines AI-driven bookkeeping with human accountants for SMBs, targeting the same monthly bookkeeping subscription market as Serebro's Accounting & Business Services line. Its automation-led model represents an emerging competitive threat to traditional manual bookkeepers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/serebrogroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Serebro Inc.