HAVAS MARKET LIMITED

What HAVAS MARKET LIMITED does

Havas Market Limited (operating as Havas Market, legal entity Havas Market UK Limited) is a UK-headquartered digital and connected commerce agency that delivers Amazon marketplace management, retail media, paid search, SEO, conversion rate optimisation, and connected commerce services to enterprise and mid-market brands. The firm operates as the UK arm of Havas Media Network, with offices in Leeds, London, and Manchester, and serves clients across more than 27 markets spanning EMEA, North America, APAC, and LATAM. Its customer base includes Burton Snowboards, Hyundai Motor Europe, Harman International, IT Luggage, Kia, Maersk, Olympus, Smurfit Kappa, Bonhams, and Rockwell, with engagements spanning Amazon account management, international expansion, PPC, content optimisation, and retail media.

The company's core technology stack combines a data-science-led marketing platform with proprietary tooling including Brand Insights AI (tracking visibility across 8+ AI platforms and up to 19 competitors), an API-driven Live Performance Dashboard consolidating Amazon and retailer data, and Converged Signals audience tooling. It holds Google Marketing Platform Sales Partner status, Amazon Advertising Advanced Partner and DSP Reseller accreditation, and integrates Optimizely for experimentation. The portfolio spans consultancy services (Amazon Account Management, Advertising/PPC, DSP, Data Insights, International Expansion, Product Listing/SEO, Social Commerce/TikTok Shop), Search & Data capabilities (Data Science & Analytics, GMP, International Search, CRO, SEO, GEO, PPC), and ad-technology resale (GMP, Amazon DSP).

Revenue is generated through professional services (Amazon consulting and managed services), enterprise ad-technology resale (GMP, Amazon DSP), and unit/subscription pricing on add-on modules (Product Listing from £100/ASIN, A+ Content from £200, Amazon PPC from £650/month, Live Performance Dashboard from £50/market/month). Go-to-market combines enterprise field sales targeting large brands and DTC companies, inside sales with a free Amazon audit as an entry point, and trade-event-led demand generation. The entity is a wholly-owned subsidiary of Havas Media Network and consolidates the former Search Laboratory (founded 2005, joined Havas in 2021) and Expert Edge (acquired 2022) businesses following a January 2025 merger.

Name

HAVAS MARKET LIMITED

Legal name

Havas Market UK Limited

Website

https://havasmarket.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Havas Market is a UK-based digital and connected commerce agency providing Amazon marketplace management, retail media, SEO/PPC, and commerce content services. It is a wholly-owned subsidiary of Havas Media Network serving enterprise and mid-market brands globally.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Category Management & Retail Analytics (MPAAAJAI)

akta.pro secondary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• Digital marketing agency
• Amazon advertising services
• Retail media management
• Conversion rate optimization
• Paid search management

Headquarters

HQ city

Maidstone

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Amazon Consulting: Consulting and managed services for Amazon vendors and marketplace sellers including account management, advertising, content optimization, international expansion, and data analytics.
2. Technology Resale - GMP: Resale and implementation of Google Marketing Platform enterprise tools including Analytics 360, Search Ads 360, Display & Video 360, and Campaign Manager 360.
3. Amazon DSP Reseller: Resale of Amazon DSP access enabling programmatic advertising across Amazon owned and operated sites and third-party publishers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Havas Market is a UK-based digital and connected commerce agency that provides Amazon marketplace management, retail media, paid search, SEO, conversion rate optimization, and data analytics services to enterprise and mid-market brands. The firm operates a 'Limitless Performance' model that integrates brand, performance, commerce, and loyalty functions across Amazon, Google, TikTok, Meta, and international markets, supported by proprietary tools including the Brand Insights AI platform.

Product overview

Havas Market is a Limitless Performance and Connected Commerce agency offering a portfolio of integrated services spanning Amazon consultancy and management, Search & Data, and Ad Technology resale. The core Amazon services include Account Management, Advertising/PPC, DSP, Data Insights, International Expansion, Product Listing/SEO optimisation, and Social Commerce/TikTok Shop. These are complemented by Search & Data capabilities including Data Science & Analytics, Google Marketing Platform, International Search, Conversion Rate Optimisation, SEO, Generative Engine Optimisation (GEO), and PPC/Paid Search. Ad Technology resale covers Google Marketing Platform Sales Partner and Amazon DSP Reseller programmes. The recently launched Brand Insights AI platform tracks brand visibility across AI models. All services are supported by strategic partnerships with Google, Amazon, TikTok, and Meta.

Differentiator

Problem solved

Functional benefit

Brands

• Search Laboratory: Data-science-led international search and digital marketing agency capabilities, now integrated into Havas Market.

Products and services

• Amazon Account Management Services Full-service Amazon account management including daily maintenance, campaign execution, and growth planning for brands selling on Amazon.
• Amazon Advertising Specialists Expert Amazon PPC management with structured campaigns across Sponsored Products, Headline Search Ads, and Display Ads to grow Amazon sales and ROI.
• Amazon DSP Programmatic campaign activation across Amazon's Demand-Side Platform to reach customers on and off Amazon for awareness and sales.
• Amazon Data Insights & Reporting In-depth analytics combining Amazon listing data with expert knowledge to deliver actionable reports for maximising returns on Amazon.
• Amazon International Expansion Consulting Strategy and execution to expand brands globally across US, Europe, Asia and beyond using native-speaking specialists and localised strategies.
• Amazon Product Listing and SEO Optimisation Keyword-rich, optimised product listings and A+ content to boost ranking, visibility, and conversion on Amazon.
• Social Commerce and TikTok Shop End-to-end social shop setup and management including storefront creation, fulfilment logistics, content development, paid media, and sales analytics on TikTok Shop.
• Data Science & Analytics Measurement, modelling and business intelligence turning raw marketing and commerce data into insight that drives measurable growth, including audience segmentation, attribution and propensity modelling.
• Google Marketing Platform Implementation and managed service for the full Google Marketing Platform stack including Analytics 360, Search Ads 360, Display & Video 360, Campaign Manager 360, Tag Manager 360, and Looker Studio.
• International & Multilingual Search Global search and digital campaigns in more than 35 languages with mother-tongue specialists, covering International SEO, PPC, programmatic, and paid social.
• Conversion Rate Optimisation Experimentation and user-behaviour analysis using Optimizely to lift conversion rates and return on media spend through A/B and multivariate testing.
• SEO Agency

Quantifiable outcome

• 590% increase in PPC revenue for Burton Snowboards
• +9 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and key.

• GooglecoreTechnology or IntegrationGoogle Marketing Platform Sales Partner - accredited to license, implement and support the full GMP stack including Analytics 360, Search Ads 360, Display & Video 360, and Campaign Manager 360.
• Amazon AdscoreTechnology or IntegrationAdTech reseller for Amazon Ads and certified Amazon DSP Reseller Programme partner enabling programmatic advertising across Amazon owned and operated sites and third-party publishers.
• TikTokkeyGTM or Marketing PartnerSocial commerce and TikTok Shop partnership enabling brands to launch and manage social shops for seamless connected commerce experiences.
• MetakeyGTM or Marketing PartnerSocial commerce partnership for Meta platforms enabling brands to create seamless shopping experiences across Facebook and Instagram.
• OptimizelykeyTechnology or IntegrationExperimentation Partner of the Year 2023 - using Optimizely for A/B and multivariate testing in conversion rate optimization programmes.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Omnicom Group: Global advertising holding company whose agencies (including Hearts & Science, PHD, Annalect) compete for retail media and digital performance mandates. Comparable as a broader incumbent offering overlapping commerce and media services.
• Publicis Groupe: Global advertising holding company with commerce, media, and digital transformation capabilities through Publicis Media, Starcom, Digitas, and Epsilon. Parent of Havas's largest competitor group and competing for similar enterprise commerce engagements.
• GroupM: World's largest media investment group (WPP subsidiary), managing billions in media spend across channels. Overlaps with Havas Market on retail media planning, programmatic activation, and analytics for enterprise advertisers.
• WPP: World's largest advertising holding company whose agencies (including GroupM, Ogilvy, VMLY&R) compete for the same enterprise marketing budgets. Indirect competitor through its commerce and media-agency subsidiaries that overlap with Havas Market's service lines.
• Dentsu: Global advertising holding group with commerce and media capabilities through Dentsu Media, Merkle, and Carat. Competes with Havas Market for enterprise commerce and retail-media engagements, particularly in EMEA and APAC.

Direct peers

• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering media, creative, data, and commerce services to enterprise brands. Direct competitor in the converged digital agency space with overlapping Amazon, paid media, and SEO offerings.
• Dept Agency: Global digital agency combining creative, technology, and data services with commerce capabilities for enterprise brands. Comparable as a similarly sized independent competitor in the converged digital + commerce space.
• Croud: UK-founded digital marketing agency with a strong Amazon Ads and retail media practice, serving global brands with paid media, SEO, and content. Closely comparable as a similarly sized, similarly positioned digital agency competing for the same Amazon and retail-media RFPs as Havas Market.
• Acceleration Partners: Global affiliate and partner marketing agency with strong Amazon and retail media expertise. Comparable in its focus on performance-driven commerce marketing for enterprise brands across multiple marketplaces.
• Incubeta: Global digital marketing agency offering paid media, SEO, programmatic, and commerce services with established GMP and Amazon partnerships. Comparable in scope of services, customer segments (enterprise brands), and focus on data-led performance marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/havas-market-uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAVAS MARKET LIMITED