What AVREX CANADA INC. does

Avrex Canada Inc. is a privately-held, Boucherville, Quebec-based designer, manufacturer, and value-added distributor founded in 2006 that specializes in industrial modular structures, conveyors, workstations, and machinery safety systems. The company's core technology is built on the Bosch Rexroth aluminum modular extrusion system, which enables rapid custom design, fabrication, automation, and installation of safety guarding, protective enclosures, workstations, and conveyor lines. In parallel, Avrex produces its own line of proprietary accessories (monitor supports, connection plates, floor mounts, gussets, and wire mesh holders) and acts as an authorized Canadian distributor for several major industrial OEMs, including Bosch Rexroth, Dorner MFG (belt and modular chain conveyors), Daifuku Webb, Omni Metalcraft, and Effidence (AGVs).

The business runs a dual-channel go-to-market: a bilingual (English/French) e-commerce online store that sells catalog components and complete conveyor systems at unit prices ranging from CAD $0.25 for small hardware to CAD $9,000+ for complete conveyors, alongside a custom-solutions sales motion (phone, email, contact form) for project-based fabrication and installation work quoted on multi-year contracts. Distribution is exclusively direct to enterprise customers within Canada (with a worldwide service claim on the site), and revenue is generated from one-time product sales plus professional services for custom design and integration. End customers are industrial manufacturers and factory-automation buyers who need safety-compliant guarding, custom structural framing, and material handling solutions.

Avrex has no disclosed funding, no parent company, and operates with an 11–50 employee headcount. No AI/ML capabilities are present in the product portfolio, and the moat is rooted in long-standing distribution agreements with major OEMs, accumulated expertise in Bosch Rexroth modular extrusion design, and incremental own-brand accessories rather than proprietary technology.

Name

AVREX CANADA INC.

Legal name

Avrex Canada Inc.

Website

https://avrexcanada.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Avrex Canada designs, manufactures, and distributes industrial modular structures, conveyors, and machine safety guarding for Canadian manufacturers and factory-automation buyers, leveraging Bosch Rexroth extrusion technology and authorized distribution of Dorner, Daifuku Webb, Omni Metalcraft, and Effidence AGVs.

Ownership category

akta.pro rank

Headquarters

HQ city

Boucherville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Direct product sales through online e-commerce store featuring Bosch Rexroth modular components, Dorner conveyors, and Avrex-branded products. Catalog offers CAD and USD pricing with products ranging from small hardware (CAD $0.25 for flange nuts) to complete conveyor systems (CAD $9,000+).
2. Custom Solutions & Fabrication: Custom design, fabrication, and installation services for specialized structural solutions, safety guarding, and conveyor systems

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Avrex Canada designs, manufactures, and distributes modular assembly systems, conveyor equipment, and machine safety guarding solutions for industrial manufacturers. The company operates as an authorized distributor for Bosch Rexroth, Dorner, Daifuku Webb, Omni Metalcraft, and Effidence, while also producing its own Avrex-branded components and providing custom design, fabrication, automation, and installation services.

Product overview

Avrex Canada Inc. is a distributor, designer, and manufacturer of industrial automation and material handling solutions, founded in 2006. The company operates as both a value-added reseller of major brands (Bosch Rexroth, Dorner, Daifuku Webb, Omni Metalcraft, Effidence) and an independent manufacturer of proprietary products. The core product portfolio centers on modular assembly systems based on Bosch Rexroth aluminum extrusion technology, encompassing structural profiles (30x30 to 90x90mm), connection elements, panel mounting hardware, and accessories. The company also distributes complete conveyor systems including Dorner belt and modular chain conveyors, and manufactures own-brand components such as monitor supports, floor mounts, gussets, and wire mesh panel holders. Service offerings include custom structural fabrication, protective fence enclosures, and safety automation controls. The portfolio operates as a multi-brand distribution model with complementary custom manufacturing capabilities rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Avrex: Company's own brand of modular assembly system components including monitor supports, connection plates, floor mounts, gussets, and wire mesh panel holders.

Products and services

• Custom-made Structures Custom design, fabrication, and installation of industrial structural solutions using the Bosch Rexroth modular extrusion system, enabling rapid prototyping and deployment of modular framing applications for manufacturing facilities.
• Protective Fence Enclosures Custom safety perimeter solutions designed and installed to protect workers while meeting current industrial safety regulations, including ACM aluminum composite and wire mesh grid panel configurations.
• Safety Automation Controls Safety automation control systems engineered to ensure compliance with current safety regulations while providing total protection of machine operators in industrial environments.
• Machine Guarding Safety guarding solutions engineered for industrial machinery to prevent workplace accidents and ensure operator safety compliance with current regulations.
• Modular Assembly System Distributed Bosch Rexroth modular framing system including aluminum extrusion profiles (30x30 to 90x90mm), connection elements, installation elements, feet/wheels, and panel mounting components for industrial structure building.
• Conveyor Systems Distributed material handling conveyor equipment including Dorner 2200 Series belt conveyors, modular chain conveyors, overhead conveyors, and accessories from Dorner, Daifuku Webb, and Omni Metalcraft brands for industrial production lines.
• Industrial Panels Safety and enclosure panels including ACM (Aluminium Composite Material) panels and wire mesh grid panels for industrial guarding and enclosure applications.
• Avrex-branded Modular Components Proprietary Avrex-brand modular assembly components including multi-axis monitor supports (4-axis and 5-axis), connection plates, floor mounts, gussets, wire mesh panel holders, and cable management accessories for industrial modular assembly.
• AGV (Effidence) Autonomous Guided Vehicles Distributed Effidence brand Automated Guided Vehicle (AGV) technology for autonomous material transport solutions in industrial manufacturing and warehouse environments.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Bosch RexrothcoreTechnology or IntegrationAuthorized distributor of Bosch Rexroth modular extrusion systems, profiles, and components. The modular system enables rapid custom structural solutions through pre-engineered aluminum profile components with accessories.
• Dorner MFGcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Dorner conveyor systems including 2200 Series conveyors, modular chain conveyors, belt conveyors, and accessories. 15 Dorner products available through online catalog.
• Daifuku WebbcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Daifuku Webb conveyor systems for material handling applications.
• Omni MetalcraftcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Omni Metalcraft conveyor products for industrial material handling.
• Effidence (AGV)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Effidence AGV (Automated Guided Vehicle) products for autonomous material transport solutions.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Hytrol Conveyor Company: Major North American conveyor manufacturer and distributor. Comparable to Avrex's Dorner/Daifuku/Omni conveyor distribution business model of selling material-handling equipment into industrial customers.
• Interroll: Global supplier of material handling solutions including rollers, motors, and conveyor subsystems. Comparable to Avrex's broader conveyor system and material handling distribution business serving industrial automation customers.
• Daifuku Corporation: Parent of Daifuku Webb (one of Avrex's distributed partners) and a global leader in material handling systems, conveyors, and AGVs. A broader incumbent competing in the same automation/conveyor/AGV categories where Avrex distributes.
• Murata Machinery / Muratec: Supplies automated material handling systems, conveyors, and AGVs/forklifts for factories and warehouses. Broader incumbent serving industrial automation buyers with overlapping product categories to Avrex's distributor portfolio.
• Honeywell Intelligrated: Provides integrated material handling solutions including conveyors, sortation, and AS/RS systems. Comparable in selling end-to-end automation to industrial customers similar to Avrex's factory automation segment.

Direct peers

• mk North America (mk Technology Group): Manufactures aluminum profile-based conveyors, modular workstations, and framing systems for industrial automation. Directly comparable to Avrex's modular assembly system and workstation offerings using similar aluminum extrusion platforms.
• Troax Group: Specializes in machine guarding, safety fencing, and modular industrial enclosures — directly competing with Avrex's machine guarding and protective fence enclosure product lines.
• Tsubaki (Conveyor & Automation Chain Division): Supplies industrial conveyor chains, modular conveyors, and material handling components. Directly overlaps with Avrex's modular chain conveyor and belt conveyor offerings.
• item24 (Item GmbH): Global manufacturer of modular aluminum profile systems (the item MB Building Kit System) used for industrial workstations, machine frames, and safety enclosures — direct competitor in the same product category as Avrex's Bosch Rexroth-based modular offering.
• FlexLink (Coesia): Designs and sells conveyor systems, palletizing solutions, and industrial flow equipment. Directly competes with Avrex's conveyor distribution and integration offering for industrial assembly and packaging lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/459967150807485
• LinkedInlinkedin.com/company/avrex-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVREX CANADA INC.