GREENWOOD TREE COMPANY INC.

What GREENWOOD TREE COMPANY INC. does

Greenwood Tree Company Inc. is a Toronto-based, founder-operated arboriculture business providing residential and commercial tree care services across the Greater Toronto Area. The company offers a full suite of tree care work — removal, pruning and trimming, stump grinding, cabling and bracing, planting, hedge trimming, emergency response, arborist reports, tree risk assessments, plant health care, and pest and disease control — delivered on-site at customer properties by ISA-certified arborists led by owner Mike Folland. The business holds $2 million in property and third-party insurance coverage plus WSIB coverage, and operates from a headquarters at 133 Pape Ave, Toronto, with service reach across Toronto, Scarborough, North York, East York, Etobicoke, The Beaches, Markham, and Pointe Au Baril.

The underlying technology is conventional arborist practice: industry-standard mechanical equipment (stump grinders, climbing gear, chainsaws, cabling hardware) and ground-based risk assessment methods rather than any software platform, data system, or proprietary tooling. Service delivery is direct-to-consumer with no resellers, distributors, or API/integration surface; customer acquisition runs through the company website, Google Search and Google Maps, social media, and word-of-mouth referrals. Pricing is quote-based and varies by job, with published reference points of $300–$2,500+ for tree removal and $80–$500 for trimming in Toronto.

The revenue model is professional-services, pay-as-you-go: each engagement is quoted individually based on tree size, complexity, and site conditions, with free consultations used as the primary conversion mechanism. The company is privately held, founder-owned with no disclosed outside investment, no subsidiaries, and no parent entity. It carries third-party credibility markers including HomeStars Winner 2024, Bark Elite Pro status, and the owner-operator's ISA certification, Ontario pesticide license, and competition credentials from the Ontario Tree Climbing Competition in 2024 and 2025.

Name

GREENWOOD TREE COMPANY INC.

Legal name

Greenwood Tree Company Inc.

Website

https://greenwoodtree.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenwood Tree Company Inc. is a Toronto-based, founder-operated arboriculture business providing residential and commercial tree care — removal, pruning, stump grinding, planting, risk assessments, and emergency work — across the Greater Toronto Area on a direct-to-consumer, quote-based model.

Ownership category

akta.pro rank

Product category

Arborist Services

NAICS

Landscaping Services (56173)

akta.pro primary industry

Tree Removal & Dismantling (HSAIADAB)

akta.pro secondary industries

Tree Pruning & Crown Management (HSAIADAA), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Cabling, Bracing & Structural Support (HSAIADAF), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Care & Arborist Services (BPABADAD)

Keywords

• Tree removal services
• Arborist consulting
• Tree pruning trimming
• Stump grinding services
• Tree risk assessment

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Tree Services: One-time service fees for professional tree care including tree removal, tree pruning and trimming, stump grinding, tree planting, tree risk assessments, tree cabling and bracing, arborist reports, emergency tree work, hedge trimming, and plant health care. Services are quoted individually based on job complexity, tree size, and site conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Greenwood Tree Company provides professional arborist services across the Greater Toronto Area, including tree removal, pruning and trimming, stump grinding, cabling and bracing, tree planting, risk assessments, arborist reports, emergency tree work, hedge trimming, plant health care, and pest/disease control. Services are delivered on-site at customer properties by ISA-certified arborists, with free consultations and quote-based pricing.

Product overview

Greenwood Tree Company Inc. is a professional arborist company providing a comprehensive suite of tree care services in the Greater Toronto Area. The company operates as a service-based business rather than a software platform, offering individual professional services including Tree Removal Services, Tree Pruning & Trimming Services, Tree Stump Grinding Services, Tree Cabling & Bracing Services, Tree Planting Services, Tree Risk Assessment, Arborist Reports, Emergency Tree Work, Hedge Trimming, Plant Health Care, and Pest & Disease Control. These services are delivered by ISA-certified arborists led by owner Mike Folland, with the company also offering free consultations as part of its customer service. The company does not operate a software product with modules or add-ons; instead, it offers standalone professional tree care services to residential and commercial customers in the Toronto area.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Removal Services Professional tree removal by certified arborists involving the safe and professional elimination of trees deemed hazardous, diseased, or unwanted, utilizing specialized equipment and techniques to ensure minimal damage to surrounding property. Targeted at residential and commercial property owners in the GTA.
• Tree Pruning & Trimming Services Strategic removal of specific branches or foliage to enhance the health, structure, and appearance of trees, involving cutting away dead, damaged, or overgrown parts to promote proper growth and reduce safety hazards. Targeted at residential and commercial property owners.
• Tree Stump Grinding Services Mechanical removal of tree stumps from the ground using a stump grinder, which grinds the stump and roots into wood chips 8-10 inches below ground level, effectively eliminating the remaining portion of the tree after it has been cut down. Targeted at residential and commercial property owners.
• Tree Cabling & Bracing Services Installation of cables or braces within a tree's canopy to provide support and stability, helping to mitigate the risk of structural failure in trees with weakened or compromised branches. Targeted at residential and commercial property owners.
• Tree Planting Services Professional selection, placement, and installation of trees considering factors like soil conditions, species suitability, and site characteristics to ensure successful establishment and long-term health. Targeted at residential and commercial property owners.
• Tree Risk Assessment Comprehensive Level 1 ground-based evaluation conducted by arborists to identify potential hazards associated with trees, assessing factors like tree health, structural integrity, and environmental conditions to determine risk levels. Targeted at residential and commercial property owners.
• Arborist Reports Professional assessment conducted by certified arborists summarizing the condition, health, and recommendations for trees, providing species identification, tree dimensions, potential hazards, and suggested actions. Targeted at residential and commercial property owners requiring documentation for permits or insurance.
• Emergency Tree Work Immediate response to hazardous tree situations such as fallen or dangerously leaning trees due to storms, disease, or structural instability, aiming to mitigate risks and restore safety promptly. Targeted at residential and commercial property owners.
• Hedge Trimming Service of pruning and shaping hedges or shrubs to maintain their desired size, shape, and density using specialized tools to create neat and aesthetically pleasing boundaries. Targeted at residential and commercial property owners.
• Plant Health Care Programs that help maintain or improve the landscape's appearance, vitality, and safety using cost-effective and environmentally sensitive practices, involving routine monitoring and preventive treatment. Targeted at residential and commercial property owners.
• Pest & Disease Control Treatments for insects and disease affecting trees, using environmentally friendly and approved solutions in the province of Ontario to address infestations that could lead to tree decline. Targeted at residential and commercial property owners.
• Free Consultations Complimentary professional consultations offered to address questions or concerns about trees, provided as part of the company's commitment to customer service. Targeted at prospective residential and commercial customers in the GTA.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Humber Arboretum: Educational institution tied to Greenwood's founder credentials (Humber College Arboriculture program). Indirect relationship: industry training pipeline and credibility reference, not a direct competitor but an ecosystem enabler for the GTA arboriculture labor pool.

Direct peers

• Mr. Tree Inc. Toronto-area residential and commercial tree service provider offering removal, pruning, and stump grinding. Overlaps with Greenwood on service lines, customer profile, and GTA service territory.
• Green Tree Care & Removal: GTA-focused arborist company providing tree removal, trimming, stump grinding, and emergency services. Closely comparable in size, service mix, and target market.
• Heritage Tree Care: Toronto-based ISA-certified arborist firm providing tree removal, pruning, cabling, and risk assessments to residential and commercial clients. Closely aligned in service offering, credentials, and target customer.
• Aspen Tree Care: Toronto-area arborist company offering residential and commercial tree removal, pruning, stump grinding, and plant health care. Directly comparable service mix, customer segments, and GTA service territory.
• DreamWorks Tree Services: Toronto and GTA-based tree care company offering removal, pruning, stump grinding, and emergency services. Direct competitor for residential and small commercial tree work in the same geography.
• Richmond Tree Experts: Toronto-area tree service company delivering removal, pruning, and arborist services to residential and commercial customers. Direct overlap in services, geography, and customer segments.

Regional players

• Ontario Tree Care: Ontario-based tree care provider offering arborist services across broader Ontario including the GTA. Comparable service mix but operates across a wider regional footprint than Greenwood's GTA focus.

Broad incumbents

• Bartlett Tree Experts: Large multi-national arboriculture firm offering residential and commercial tree care (pruning, removal, plant health care) across North America, including the GTA. A scale incumbent that competes for the same customer base as Greenwood but with broader geographic and service reach.
• Davey Tree Expert Company: Established North American tree care and utility vegetation management company serving residential, commercial, and utility customers. Operates in Ontario and competes directly with Greenwood for premium residential and commercial tree-care work in the GTA.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenwoodtreecompany20
• LinkedInlinkedin.com/company/greenwood-tree-company-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREENWOOD TREE COMPANY INC.