Heritage Tree Care

What Heritage Tree Care does

Heritage Tree Care is a Central Texas-based professional arboriculture services company founded in 2010 by Vincent Debrock and Jeovanny Medina that delivers residential, commercial, and contractor-facing tree care across the Austin metropolitan area and surrounding Travis, Hays, and Bastrop counties. The firm staffs multiple ISA Board Certified Master Arborists and ISA Certified Arborists (the latter credential held by fewer than 2% of practicing arborists nationally) and deploys specialized diagnostics: the Resistograph to measure internal decay, the AirSpade for soil aeration and root mapping, and proprietary fertilizer formulations developed for Central Texas climate. The service catalog spans pruning and removal, emergency storm response, tree health care, risk assessment, permitting, ISA-certified consulting at $250 per hour, and a tree planting line offering 60-plus locally suited species at unit prices from $275 to $4,000.

Revenue is generated through project-based professional services, unit-priced planting orders requiring a 50% deposit, and paid expert consulting. Pricing across the planting catalog varies materially by species and container size (15-gallon to 200-gallon). The go-to-market mixes direct-to-consumer demand capture (free estimates via website, phone, and email), sales-led commercial relationships with HOAs, municipal utility districts, counties, and cities (including Austin ISD, UT Austin, Travis County, Hays County, the City of San Marcos, and Texas State Parks), and channel partnerships with landscape architects and design firms that refer construction-phase preservation work. Notable reputational assets include selection to care for Austin's historic Treaty Oak and recurring media features on KXAN, PBS Central Texas Gardener, and KLBJ Radio.

The firm is privately held with no disclosed funding rounds, no subsidiaries, and no parent company; ownership and operations are concentrated with the two co-founders. Reported staff count is 11-50 employees and the firm maintains a headquarters in Austin plus a Buda mailing address. No mobile app, API, AI/ML product, patents, or public awards are disclosed in the input data.

Name

Heritage Tree Care

Legal name

Heritage Tree Care

Website

https://txheritagetreecare.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage Tree Care is a Central Texas arboriculture services firm founded in 2010, delivering residential, commercial, and construction-phase tree care — including pruning, removal, health care, risk assessment, permitting, and planting — using ISA-certified arborists and specialized tools across the Austin metro area.

Ownership category

akta.pro rank

Product category

Arborist and Tree Care Services

NAICS

Landscaping Services (561730)

akta.pro primary industry

Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

akta.pro secondary industries

Tree Removal & Dismantling (HSAIADAB), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Planting & Transplanting (HSAIADAE), Tree Preservation & Construction Site Tree Protection (HSAIADAL), Tree Care & Arborist Services (BPABADAD)

Keywords

• Tree care services
• Arborist consulting
• Tree removal
• Tree planting
• Tree health care

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tree Planting Services: The company provides complete tree planting services including consultation, species selection from over 60 available trees, delivery, and professional planting. Pricing varies by species and container size (15-gallon through 200-gallon). Planting is included in all tree prices. A 50% deposit is required to finalize planting details.
2. Tree Care and Maintenance Services: Recurring revenue from ongoing tree care including pruning, soil care, fertilization, Integrated Pest Management, mulching, and monitoring. Services offered to residential, commercial, and municipal clients.
3. Consulting Services: Expert arborist consulting at $250/hour with a one-hour minimum. Includes tree assessments, risk assessments, construction planning, permit assistance, tree appraisals, and expert reporting.
4. Emergency Tree Services: Emergency response for storm damage, fallen limbs, tree collapse. Includes tree removal, stump grinding, and clean-up services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Heritage Tree Care provides professional arborist and tree care services to residential, commercial, and government clients across Central Texas. The company offers pruning, tree removal, tree planting, health care, risk assessment, ISA-certified arborist consulting, emergency storm response, and construction-phase tree preservation services such as permitting, root mapping, and soil protection.

Product overview

Heritage Tree Care is a tree care service company offering a comprehensive suite of professional arborist services across three main segments: Residential (pruning, removal, emergency services, health care, risk assessment, consulting, and planting), Commercial (duty of care fulfillment, health care, maintenance, risk assessment, and planning), and Designer & Contractor services (permitting, construction protection, design support, and root services). The company's offerings are organized as service categories rather than a software platform, with individual services including ISA Certified Arborist Consulting, Emergency Tree Service, Tree Health Care (Tree Doctor), Tree Permitting Services, Pruning & Tree Cutting, Tree Removal, Risk Assessment, Armoring/Mulching/Soil Protection, Root Pruning & Locating, Pre- & Post-Construction Fertilizing, and Tree Care Plans. A key differentiator is their Tree Planting service, which offers over sixty species of locally-grown trees with professional planting included.

Differentiator

Problem solved

Functional benefit

Products and services

• ISA Certified Arborist Consulting

Quantifiable outcome

• Preventive tree care can save property owners thousands of dollars in treatment and possible removal costs.
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Austin Independent School District (AISD)minorOthersAISD is listed among the trusted customers/clients of Heritage Tree Care, indicating an ongoing service relationship for tree care at educational facilities.
• Austin Parks FoundationminorOthersNonprofit parks organization listed as a customer logo, indicating tree care service relationship.
• Madrone Landscape Architecture AustinminorGTM or Marketing PartnerLandscape architecture firm listed as a trusted partner/customer, likely referring tree care work to Heritage Tree Care.
• Word + Carr Design Group AustinminorGTM or Marketing PartnerDesign firm listed as a trusted partner, indicating referral relationship for tree services.
• The Trail Foundation AustinminorOthersTrail conservation nonprofit listed as a customer for tree care services.
• International Society of Arboriculture (ISA)coreStrategic or Co-development PartnerProfessional certification body. The company's arborists are ISA certified, and co-owner Vincent Debrock served as President of ISA-Texas and is an advisory board member at TreeFolks.
• TreeFolksminorStrategic or Co-development PartnerNonprofit tree planting organization in Central Texas. Co-owner Vincent Debrock serves as an advisory board member.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Davey Tree Expert Company: The largest employee-owned tree care company in North America, offering residential and commercial tree services, utility line clearance, and environmental consulting. Comparable to Heritage in residential pruning, removal, and consulting, but operates nationally at vastly greater scale with broader service breadth.
• Bartlett Tree Experts: Major national tree care company with scientific arboriculture expertise, offering pruning, removals, plant health care, and consulting services. Directly comparable to Heritage's full-service arborist offering including risk assessment and ISA-certified staff, but with a national branch network.
• BrightView: Largest commercial landscaping services company in the U.S., offering tree care as part of broader maintenance contracts. Comparable to Heritage in commercial and HOA tree care offerings, though tree services are a smaller portion of BrightView's portfolio.
• Asplundh Tree Expert: One of the largest tree care and utility services companies in the U.S., specializing in line clearance and vegetation management for utilities and municipalities. Comparable to Heritage's municipal and utility district work (e.g., Brushy Creek MUD), though much larger and focused on utility contracts.
• Yellowstone Landscape: Large commercial landscaping company with significant tree care capabilities serving HOAs, municipalities, and commercial properties across the Sun Belt. Comparable to Heritage's commercial duty-of-care, maintenance, and risk-assessment segment, though primarily a broad landscaping provider.
• Wright Tree Service: Major U.S. tree care company providing utility vegetation management and commercial/residential tree services. Comparable to Heritage in municipal and commercial tree care offerings, though weighted toward utility line clearance rather than residential arboriculture.
• SavATree: Large tree, shrub, and lawn care company operating across the Northeast, Mid-Atlantic, and Midwest with certified arborists. Comparable to Heritage in plant health care and consulting model, though geographically distinct and integrated with lawn services.

Regional players

• TreeNewal: Texas-based tree care company serving the Dallas-Fort Worth metroplex with pruning, removal, and plant health care services. Comparable to Heritage as a Texas tree care operator with ISA-certified arborists, though operating in a different region of the state.

Direct peers

• Joshua Tree Experts: Regional tree care company serving the Dallas-Fort Worth area with ISA-certified arborists offering pruning, removals, and plant health care. Comparable to Heritage in service mix and certified-arborist positioning, though located in a different Texas metro.
• Monster Tree Service: National franchise of professional tree care services including pruning, removal, and plant health care. Comparable to Heritage as a residential and commercial tree service provider, though operating through a franchise model rather than a single owner-operated business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeritageTreeCareLLC
• LinkedInlinkedin.com/in/vincent-debrock-b2aa591a
• Instagraminstagram.com/heritagetreesatx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Tree Care