What IBUY LTD does

IBUY LTD (legal entity iBuy Group LLC) is a U.S.-headquartered wholesale and retail distributor of consumer electronics, founded in 1999 by Albert (Avi) Houllou from a small New York storefront. The company sources and resells cameras, camcorders, mobile devices, headphones, binoculars, and related electronics from more than 300 brands across 100,000 SKUs, and has extended distribution into medical supplies, home goods, beauty products, toys, pet products, footwear, apparel, and collectibles. Operations are anchored by a 100,000+ sq ft flagship warehouse and headquarters in Somerset, New Jersey, and a portside secondary distribution center in Miami, Florida, supported by a staff of 150+ employees and on-the-ground General Managers for each facility.

The company operates a sales-led go-to-market model with dedicated account managers, inside sales teams fluent in English, Spanish, Portuguese, Hebrew, Arabic, and Russian, and a separate government and education sales program that sells through GSA contract GS-02F-038BA to federal agencies and educational institutions. Distribution channels include the company's own e-commerce storefront (ibuy.com) and customer portal (portal.ibuy.com), wholesale supply to third-party marketplace sellers on Amazon, eBay, and Walmart, and direct international distribution spanning 80+ countries via multiple shipping carrier partnerships including UPS, FedEx, USPS, and the iBuy Courier Network. Pricing is quote-based and relationship-driven, with no public price list; GSA schedule pricing is available for federal customers.

The underlying technology stack is conventional for a distributor of this profile: standard warehouse management with RF scanners and barcode systems for inventory control and returns, plus a customer portal for order management. No proprietary AI, machine learning, or advanced analytics capabilities are disclosed. iBuy self-describes as a multi-billion-dollar global distribution network and an official distributor for major manufacturers including Apple, Beats, Dell, Microsoft, Sony, LG, and Panasonic, with a stated expansion plan to add distribution locations in Europe, Asia, and South America. The company is privately held by its founder with no disclosed institutional investors, funding rounds, or audited financials.

Name

IBUY LTD

Legal name

iBuy Group LLC

Website

https://ibuy.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

IBUY LTD (iBuy Group LLC) is a U.S.-headquartered wholesale and retail distributor of consumer electronics and adjacent categories across 80+ countries, serving B2B resellers, marketplace sellers, and federal government and education customers via a GSA contract.

Ownership category

akta.pro rank

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution of Consumer Electronics: Revenue generated through wholesale distribution and retail sales of consumer and professional electronics including cameras, camcorders, mobile devices, headphones, binoculars, and other electronics. Also distributes kitchenware, apparel, medical supplies, home goods, beauty products, toys, pets, footwear, collectibles and other categories. Operates on a product sales model with competitive pricing across global markets spanning 80+ countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

iBuy distributes and wholesales consumer electronics and related goods to B2B customers, government agencies, educational institutions, marketplace resellers, and international distributors across 80+ countries. The company operates as an official distributor for brands such as Apple, Beats, Dell, Microsoft, Sony, LG, and Panasonic, with a catalog of more than 300 brands and 100,000 models sourced from Somerset, NJ and Miami, FL warehouses with 24-48 hour fulfillment turnaround. Beyond consumer electronics, the company also distributes kitchenware, apparel, medical supplies, home goods, beauty products, toys, footwear, and collectibles.

Product overview

iBuy is a consumer electronics wholesale and retail distributor offering over 300 brands and 100,000 models of products including cameras, camcorders, mobile devices, headphones, and binoculars. The company operates as a unified distribution platform serving both general commercial customers and specialized government/education sectors through a GSA contract. Their global logistics network spans 80+ countries with two strategic warehouse locations in Somerset, NJ and Miami, FL, enabling 24-48 hour turnaround times. The portfolio includes their core electronics distribution business, dedicated GSA/Government & Education product offerings, and integrated logistics services.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Electronics Distribution Wholesale and retail distribution of over 300 brands and 100,000 models of consumer electronics including cameras, camcorders, mobile devices, headphones, and binoculars. The company operates as an official distributor for major manufacturers including Apple, Beats, Dell, Microsoft, Sony, LG, and Panasonic. Target customers include B2B retailers, resellers, international distributors, marketplace resellers, and government buyers.
• Government & Education (GSA) Procurement Program Dedicated program for federal government agencies and educational institutions to procure consumer electronics — including cameras, camcorders, mobile devices, headphones, and binoculars — through iBuy's GSA contract (GS-02F-038BA). The company is assigned CAGE Code 6MSK2, FEIN 26-2255022, and DUNS #961731911 for government contracting purposes.
• Global Logistics Services Distribution and logistics services operating from two strategic warehouse locations — over 100,000 sq ft in Somerset, NJ (headquarters) and a portside site in Miami, FL — enabling 24-48 hour order fulfillment and international shipping across 80+ countries. The service is supported by multilingual sales teams (English, Spanish, Portuguese, Hebrew, Arabic, Russian) and import/export compliance handling.

Quantifiable outcome

• 24-48 hour order fulfillment turnaround
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• ApplecoreOthersLong-standing relationship as official distributor for Apple products in international markets. Albert Houllou has built trusted distributor relationships with major manufacturers including Apple.
• BeatscoreOthersOfficial distributor for Beats audio products in international markets as part of the broader consumer electronics distribution network.
• DellcoreOthersTrusted distributor relationship for Dell products as part of the multi-billion dollar global distribution network serving international markets.
• MicrosoftcoreOthersOfficial distributor for Microsoft products in international markets with operations spanning North America, South America, Asia, Europe, and Australia.
• SonycoreOthersLong-standing trusted distributor relationship for Sony electronics including cameras, camcorders, and other consumer electronics.
• LGcoreOthersOfficial distributor for LG products in international markets as part of the established manufacturer distribution network.
• PanasoniccoreOthersTrusted distributor relationship for Panasonic products serving global markets across multiple regions.
• Logistics Carrier NetworksupportingOthersPartnership with multiple shipping carriers including UPS, FedEx, USPS and the iBuy Courier Network to support global logistics solutions across 80+ countries.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ASI Computer Technologies: ASI Computer Technologies is a wholesale distributor of computer hardware, components, consumer electronics, and peripherals serving resellers and system integrators. Closely comparable to iBuy in B2B wholesale of electronics, particularly computers and peripherals, with similar reseller-channel focus.
• SHI International: SHI International is a large B2B reseller and distributor of IT hardware, software, and consumer electronics serving enterprise, government, and education customers. Comparable to iBuy in B2B electronics distribution and government procurement channel, though SHI carries a heavier IT/software mix and is much larger.
• BlueStar: BlueStar is a wholesale distributor of point-of-sale, mobility, consumer electronics, and AV products serving resellers, integrators, and retailers. Comparable to iBuy in multi-brand electronics distribution and value-added services for the reseller channel.
• D&H Distributing: D&H Distributing is a US-based wholesale distributor of consumer electronics, IT products, and home entertainment serving resellers, retailers, and government/education customers. Highly comparable to iBuy in B2B wholesale model, multi-brand catalog, and government contract capabilities, though D&H is somewhat larger in scale.
• Petra Industries: Petra Industries is a wholesale distributor of consumer electronics, custom installation products, mobile accessories, and AV equipment serving dealers and retailers. Closely mirrors iBuy's focus on consumer electronics distribution to resellers, including product categories like mobile devices, audio, and cameras.
• ScanSource: ScanSource is a value-added distributor of technology products including consumer electronics, AV, communications, and physical security solutions serving resellers and integrators. Highly comparable to iBuy in multi-brand electronics distribution and channel-reseller focus, with similar mid-market positioning.

Broad incumbents

• TD SYNNEX: TD SYNNEX is a leading global IT and consumer electronics distributor formed from the merger of SYNNEX and Tech Data, serving resellers and system integrators worldwide. Overlaps with iBuy in wholesale distribution of consumer electronics and adjacent IT categories, but at far greater scale and with deeper vendor rosters.
• CDW: CDW is a leading multi-brand provider of IT solutions and consumer electronics serving business, government, education, and healthcare customers in North America. Comparable to iBuy in distribution of IT/electronics to B2B and government buyers, but operates at materially larger scale as a public company.
• Ingram Micro: Ingram Micro is one of the largest global wholesale distributors of IT, consumer electronics, mobile, and lifestyle technology products, serving resellers and enterprise customers across 200+ countries. Comparable to iBuy in core distribution model and global reach, but operates at substantially greater scale and breadth.

Emerging players

• VOXX International: VOXX International (formerly Audiovox) distributes consumer electronics, automotive audio, and mobile accessories through retail and B2B channels. Comparable to iBuy in consumer electronics distribution and adjacent product categories, though VOXX carries more automotive-electronics weighting and is publicly listed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ibuydistribution

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IBUY LTD