EQUIGROW LIMITED
- Company typePrivate
- Founded2011
- HeadquartersEnfield, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
EQUIGROW LIMITED firmographics
Firmographics- Name
- EQUIGROW LIMITED
- Legal name
- Equigrow Limited
- Website
- https://equigrow.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Ownership category
- akta.pro rank
EQUIGROW LIMITED industry classification
Industry- Product category
- Horticultural soil products (compost, mulch, manure, topsoil)
- NAICS
- Compost Manufacturing (325315), Fertilizer and Compost Manufacturing (32531), Farm Supplies Merchant Wholesalers (42491)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI)
Keywords
Where EQUIGROW LIMITED is headquartered
LocationHeadquarters
- HQ city
- Enfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
EQUIGROW LIMITED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Retail): Direct sales of compost, soil conditioners, and topsoil to home gardeners, allotment holders, and consumers via e-commerce website. Products sold in 40-litre bags (10, 30, 60 bag quantities), half dumpy bags (450 litres), and full dumpy bags (900 litres). Standard website orders include free delivery.
- Trade/B2B Sales: Discounted bulk pricing for trade customers including garden centres, nurseries, landscapers, professional gardeners, and garden designers. Trade accounts available with minimum order requirements varying by location. Products available in all bag sizes and pre-mixed combinations.
- Gift Cards: Gift cards available in £10, £15, £25, £50, £100, and £150 denominations, allowing customers to purchase products as gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 40-litre bags (10, 30, 60 bag quantities) |
| Unit Pricing | Pay-as-you-go | Bulk dumpy bags (900 litres) |
| Unit Pricing | Pay-as-you-go | Variety pallets (30 or 50 bags of up to 3 products) |
| Unit Pricing | Pay-as-you-go | Trade account pricing |
| Unit Pricing | Pay-as-you-go | Gift cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
EQUIGROW LIMITED product offering
Product offeringCore offering
Equigrow manufactures and supplies 100% natural, peat-free compost, soil conditioners, mulches, farmyard manure, and topsoil from its 2,500-acre Cattlegate Farm in Enfield, north London. The company sells these products in 40-litre bags (10, 30, 60 bag quantities), half and full 900-litre bulk dumpy bags, plus variety pallets and pre-mixed 50:50 blends to home gardeners and trade customers including garden centres, landscapers, and nurseries across the UK.
Product overview
Equigrow is a manufacturer and retailer of 100% natural, peat-free compost, soil conditioners, mulches, and topsoil products made at their 2,500 acre farm in Enfield, north London. Their core product portfolio consists of five main products: Organic Green Compost (PAS100 certified), Fertile Mulch (horse manure-based), Real Farmyard Manure, Premium Soil Conditioner (straw-based), and Finest Topsoil (BS3882:2015 certified). They also offer seven pre-mixed 50:50 combination products that blend two of their core offerings for specific use cases, plus variety pallets allowing customers to combine up to three products in a single order. Products are sold in 40-litre bags (30-litre for topsoil), half pallets, full pallets, and 900-litre bulk dumpy bags, with free standard delivery on mainland UK. They serve both retail consumers and trade customers including landscapers, garden centres, and local authorities.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Green Compost PAS100 certified, multi-purpose peat-free compost derived from natural green vegetation, screened to 10mm. 100% natural with no chemicals, bulkers or fillers, suitable for all planting requirements as a mulch, for pots/containers, or mixed with sand as topsoil.
- Fertile Mulch Premium peat-free mulch made from horse manure and wood shavings. Dark brown, light and easy to work with, reduces weeds while slowly releasing minerals and nutrients into soils. 100% natural with no chemicals.
- Real Farmyard Manure Fully-composted, multi-purpose peat-free horse manure made from horse manure, straw and wood shavings. Rich in Nitrogen, Phosphorus, Potassium (NPK) and essential micronutrients. Can be dug into beds, borders and pots or used as mulch or dressing.
- Premium Soil Conditioner Straw-based horse manure fertiliser full of essential nutrients to boost soil fertility. Helps maximise vegetable growth, strengthens soil structure, improves moisture retention, breaks up clay soils and gives body to sandy soils.
- Finest Topsoil Premium grade, certified loamy topsoil, BS3882:2015 compliant. Peat and chemical-free, full of organic matter and nutrients. Loamy and free-draining, suitable as a base for lawns, borders and beds.
- Pre-mixed 50:50 Soil Blends Custom 50:50 pre-mixed combinations of any two Equigrow products (Organic Green Compost, Fertile Mulch, Real Farmyard Manure, Premium Soil Conditioner, or Finest Topsoil), available in 900-litre bulk dumpy bags for tailored soil profiles.
- Variety Pallets (30 and 50 bags) Variety pallet configurations of 30 or 50 bags combining up to three Equigrow products in a single order, for customers needing multiple products without ordering full pallets of each.
- Gift Cards Gift cards in £10, £15, £25, £50, £100, and £150 denominations for purchasing Equigrow products as gifts.
Quantifiable outcome
- Products used on award-winning gardens at RHS Chelsea and Hampton Court Flower Shows 2025
- +1 more outcomes
Companies that use EQUIGROW LIMITED
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
EQUIGROW LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EQUIGROW LIMITED partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Burford Garden CompanycoreLeading UK garden centre in the Cotswolds now stocking Equigrow's full range of premium, organic soil products. Represents Equigrow's first major retail stockist partnership for wider consumer reach.
- Samantha Maskell - Happy Place Planting and DesigncoreRegular commercial customer and design partner using Equigrow products for professional landscaping projects in Worcestershire. Selected Equigrow Fertile Mulch for RHS Malvern sponsorship project.
- Madeline Mesias - Madeline Mesias Landscape Design StudiocoreGarden designer who created the RHS Malvern 'Life of the Land' blooming border, recipient of Equigrow sponsorship for the project.
- Hampton Court PalaceminorHistoric royal palace gardens being targeted as a new commercial customer. Company directors visited for sales meeting with Head Gardener.
- D. Williams Arable FarmingminorPart of Cattlegate Farm group of businesses. D. Williams handles arable farming operations including rye, wheat, hay (some hay goes to local stables for manure collection).
- Willen BiogasminorAnaerobic digestion facility at Cattlegate Farm producing enough energy to power 3,500 homes. Sister business under the same farm ownership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
EQUIGROW LIMITED competitors and assessment
Company assessmentDirect peers
- Tim O'Hare Associates: UK landscape supplier offering topsoil and growing media to trade customers. Comparable in positioning to the trade account channel of Equigrow.
- Melcourt Industries: UK-based manufacturer of peat-free composts, mulches, soil conditioners, and bark products under the Sylvagrow brand. Direct competitor with overlapping professional-grade compost and landscape supply lines.
- Rolawn: UK supplier of graded topsoil, turf, and landscape products sold through stockists and direct to trade. Direct competitor in the topsoil and bulk-bag category with national distribution.
- Boughton Loam: UK-based supplier of topsoil, loam, and growing media serving landscape contractors and retail. Direct competitor in certified topsoil and bulk landscaping supply.
- Dalefoot Composts: UK peat-free compost specialist producing multi-purpose composts and soil conditioners from sheep's wool and bracken. Closely comparable in peat-free positioning and gardener-focused product range.
Broad incumbents
- Evergreen Garden Care: UK arm of global horticulture company owning Miracle-Gro, Levington, and other compost brands. Major incumbent competing across the same product categories as Equigrow.
- Westland Horticulture: Major UK horticulture brand selling compost, growing media, and lawn products under multiple labels including Jack's Magic. Broader-incumbent competitor with significantly larger brand and shelf presence.
- Bord na Mona: Irish peat and growing-media producer transitioning to peat-free products. Broader incumbent with significant UK garden-centre distribution and overlapping compost/soil-conditioner SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EQUIGROW LIMITED social profiles
Digital presenceEQUIGROW LIMITED compliance and trust
Trust signalCompliance3 records
EQUIGROW LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
EQUIGROW LIMITED leadership team
Management profileNumber of profiles
Profiles7 records
EQUIGROW LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EQUIGROW LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EQUIGROW LIMITED
What does EQUIGROW LIMITED do?
Equigrow manufactures and supplies 100% natural, peat-free compost, soil conditioners, mulches, farmyard manure, and topsoil from its 2,500-acre Cattlegate Farm in Enfield, north London. The company sells these products in 40-litre bags (10, 30, 60 bag quantities), half and full 900-litre bulk dumpy bags, plus variety pallets and pre-mixed 50:50 blends to home gardeners and trade customers including garden centres, landscapers, and nurseries across the UK.
Is EQUIGROW LIMITED a public or private company?
EQUIGROW LIMITED is a private company. It is classified as family owned and is currently operating.
When was EQUIGROW LIMITED founded?
EQUIGROW LIMITED was founded in 2011.
Where is EQUIGROW LIMITED based?
EQUIGROW LIMITED is headquartered in Enfield, United Kingdom, in the Europe region.
How does EQUIGROW LIMITED make money?
Three revenue lines are on record. Product Sales (Retail) is the primary driver. The others are trade/B2B Sales and gift Cards.
Who are EQUIGROW LIMITED's main competitors?
Direct peers on record are Tim O'Hare Associates, Melcourt Industries, Rolawn, Boughton Loam and Dalefoot Composts. Broad incumbents are Evergreen Garden Care, Westland Horticulture and Bord na Mona.
Does EQUIGROW LIMITED have an API?
No public API is recorded for EQUIGROW LIMITED.
What industry is EQUIGROW LIMITED in?
EQUIGROW LIMITED's product category is Horticultural soil products (compost, mulch, manure, topsoil). Its primary akta.pro industry code is BPALAEAI, Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged). Its NAICS code is 325315 and its SIC code is 5150.