FATMAT LIMITED

What FATMAT LIMITED does

FatMat Sound Control (FATMAT LIMITED) designs, manufactures (Made in USA), and sells sound deadening and thermal insulation materials built on rubberized butyl compounds and constrained-layer-damping construction with aluminum facing. The core product architecture is butyl-mat sound dampeners in three thickness tiers (50, 70, 80 mil) across sub-brands FatMat, RattleTrap, and Mega Mat, with viscoelastic adhesive systems that bond to vibrating substrates across a broad temperature range. Patent- and trademark-protected differentiators include the RattleTrap Super Stick adhesive formula and FATDAMP acoustical foam (an exclusive open-cell modified polyether polyurethane foam specified at up to 98% heat absorption). The portfolio extends to complementary accessories: FatMat Floor Liner with documented transmission-loss performance (15 dB at 125 Hz rising to 38 dB at 4 kHz), aluminum and urethane hood liners, and installation tools.

The company operates a direct-to-consumer e-commerce model on fatmat.com, supported by a single contact line and email ([email protected]), with same-day shipping by 2:00 PM EST and free shipping on continental US orders. A wholesale and bulk-order channel serves commercial and fleet customers. Pricing is unit-based across SKUs from roughly $14.99 (rubber roller) to $129.99 (floor liner), with flagship mats between $32.99 and $39.99. Segmentation is vertical: Automotive/Transportation is the primary use case (cars, trucks, SUVs, motorcycles, vintage and diesel vehicles, RVs), with secondary growth into Marine, Residential/Home, Commercial/Industrial (restaurants, studios, factories), and Fleet (semi-trucks, food trucks, mobile medical, emergency vehicles). Public brand signals include dB Drag / SQ tournament adoption and Hollywood set product placement.

FatMat is privately held with no disclosed funding events, management team, or parent ownership structure beyond an apparent affiliation with Resilient Sounds (the customer-service email domain). Headcount is undisclosed; corporate-structural moves such as M&A or restructuring are absent from the record. The company has organically expanded its product line from a single SKU (FatMat Extreme) into a multi-tier, multi-vertical portfolio, but the absence of revenue, headcount, or unit-economics disclosure limits quantitative assessment of scale.

Name

FATMAT LIMITED

Legal name

FatMat Sound Control

Website

https://fatmat.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

FatMat Sound Control (FATMAT LIMITED) is a privately held, US-based, Made-in-USA manufacturer and DTC e-commerce seller of rubberized butyl sound deadening mats, acoustical foam hood liners, and floor liners serving DIY automotive, marine, residential, commercial, and fleet customers across the continental United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Wigston

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sound Dampening Product Sales: One-time hardware sales of sound deadening mats and accessories. Products sold in various sheet sizes and bulk rolls. Customers purchase based on square footage needs. Additional revenue from complementary products including hood liners, floor liners, and installation tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

FatMat Sound Control designs, manufactures, and sells self-adhesive butyl and rubberized sound deadening mats, hood liners, floor liners, and installation accessories for automotive, marine, residential, and commercial applications. Core product lines include FatMat 50MIL, RattleTrap 80MIL, and Mega Mat 70MIL Butyl, with newer Butyl 50MIL and Butyl 80MIL variants. Products are sold in multiple sheet sizes via the company's own e-commerce website with wholesale/bulk ordering for commercial buyers.

Product overview

FatMat Sound Control offers a portfolio of sound deadening and thermal insulation products primarily for automotive applications, with expansion into marine, commercial, and residential markets. The core product line consists of three main sound dampening mats: FatMat 50MIL (the original flagship 50 mil rubberized compound), RattleTrap 80MIL (featuring patented super seal formula for extreme adhesion), and Mega Mat 70Mil Butyl (the premium thickest option with true butyl compound). Recent additions include Butyl variants of both FatMat 50MIL and RattleTrap 80MIL that leverage true butyl chemistry for odorless, high-performance sound dampening. Supporting products include Floor Liners for transmission loss barriers, Hood Liners (both Aluminum and Black Urethane variants) with FATDAMP acoustical foam for heat absorption, and installation accessories such as rubber rollers. All products feature self-adhesive peel-and-stick application and are available in various sheet sizes and bulk packs.

Differentiator

Problem solved

Functional benefit

Brands

• FatMat: Flagship product line - 50 mil nominal rubberized compound sound deadening mat with aluminum top and waxed paper release bottom
• RattleTrap
• Mega Mat
• FATDAMP

Quantifiable outcome

• 3X more effective than leading sound deadeners (RattleTrap vs FatMat Xtreme)
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Resilient SoundscoreOthersResilient Sounds appears to be the parent or affiliated company operating FatMat. Customer service email is [email protected], suggesting Resilient Sounds is the operating entity behind the FatMat brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hushmat: Hushmat produces self-adhesive sound deadening and thermal insulation products for automotive, marine, and residential applications, directly overlapping FatMat's butyl-based damping mat portfolio and customer base.
• Second Skin Audio: Second Skin Audio manufactures competing sound deadening products (Damplifier Pro, OverKill, Luxury Liner) targeting the same automotive aftermarket and car audio competitor segments, with comparable butyl and constrained layer damping technology.
• Sound Deadener Showdown: Sound Deadener Showdown (SDS) markets automotive sound deadening mats and damping materials to the same enthusiast and installer audience as FatMat, with comparable product tiers and direct-to-consumer distribution.
• Boom Mat: Boom Mat produces butyl-based sound deadening and thermal acoustic insulation for automotive, powersports, and marine applications, competing head-to-head with FatMat across multiple product thicknesses.
• B-Quiet Ultimate Automotive Sound Deadener: B-Quiet manufactures and distributes butyl sound deadening mats and damping products aimed at automotive installers and DIY customers, overlapping directly with FatMat's core product line.
• Dynamat: Dynamat is the established market leader in automotive sound deadening mats, offering butyl and foil-faced damping products targeting the same DIY installers, car audio enthusiasts, and OEM/commercial customers that FatMat serves.
• Noico: Noico sells butyl and foil-backed sound deadening mats directly through e-commerce, competing on price and specification in the same DIY automotive sound dampening market as FatMat.

Broad incumbents

• 3M: 3M is a diversified industrial manufacturer with automotive NVH and damping adhesive products in its portfolio; while not a specialty sound deadening brand, its automotive OEM and aftermarket solutions compete in adjacent noise-reduction applications.
• Sika Automotive: Sika supplies specialty adhesives, sealants, and damping systems to automotive OEMs and Tier 1 suppliers, including sound damping technologies that overlap technically with FatMat's butyl-based approach at industrial scale.

Others

• Eastwood Company: Eastwood is a broader automotive restoration and DIY retailer that resells sound deadening products alongside paints, tools, and coatings, serving a comparable hobbyist and installer audience rather than directly competing on proprietary damping chemistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FATMAT LIMITED