What NOTBADVINNY LTD does

Not Bad Studio (legal entity Not Bad Vinny LTD, incorporated in the United Kingdom) is a privately held, founder-led creative branding and digital marketing agency founded in 2015 and operating from Mallorca, Spain, with a secondary London presence. The firm serves a hybrid client base spanning startups and SMBs through global/enterprise brands, with publicly disclosed engagements including RSB Rigging (superyacht rigging), Pulpex (a sustainable-packaging venture born from R&D collaboration between Diageo and Pilot Lite), LDN CBD (an eight-year, full-service plant-based wellness partnership), Hoo (hospitality booking platform), El Tab (nightlife app), and Absolute Boat Care. The studio reports 50+ brands transformed across industries and 100+ websites designed and maintained since inception.

The company's service portfolio is broad for its size: Online Presence (websites, applications, SEO, landing pages, e-commerce), Content (copy, photography, video), AI & SEO, Logos & Branding, Social Media, eCommerce, Strategy, Marketing/Digital Marketing, Brand & Identity, and AI & Automation (predictive analytics, workflow automation, personalised marketing, chatbots). Service delivery is not built on a proprietary technology platform — the core technology field is explicitly 'Not applicable' — and there is no API, SDK, or developer surface. The firm is a professional services operator, not a software vendor.

Commercially, Not Bad Studio generates revenue through project-based engagements and retainer arrangements under a professional services model. Distribution is direct-to-client via consultative sales (the 'Just Say Hola!' initial conversation), website contact forms, phone, and email, augmented by referral and community-driven growth evidenced by named client testimonials. The firm has recently introduced packaged pricing across four categories (Branding + Design, SEO Support, Online Presence, Marketing + Social) with custom build options. The company is bootstrapped with no external institutional investment disclosed, and operates with a stated 1–10 person team led by co-founders Chris (branding/design) and Sian (corporate operations, strategy, emerging technology).

Name

NOTBADVINNY LTD

Legal name

Not Bad Vinny LTD

Website

https://notbadstudio.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Not Bad Studio (legal entity Not Bad Vinny LTD) is a founder-led creative branding and digital marketing agency founded in 2015, operating from Mallorca and London, serving startups through enterprise brands with strategy, branding, web design, SEO, content, e-commerce, and AI-enabled marketing services.

Ownership category

akta.pro rank

Product category

Creative & Digital Marketing Agency Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Branding agency
• Web design services
• Digital marketing agency
• E-commerce design
• Creative strategy

Headquarters

HQ city

Ascot

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Full-service branding and marketing agency providing strategy, branding, digital marketing, content creation, and website development services. Revenue generated through project-based engagements and retainer arrangements for ongoing clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Not Bad Studio (NBS) is a creative branding and digital marketing agency that designs brand identities, builds websites and e-commerce stores, produces content, runs SEO and social media campaigns, and applies AI and automation to marketing workflows for startups, mid-market and enterprise clients. The agency operates from Mallorca (HQ) with a secondary office in London and was founded in 2015.

Product overview

Not Bad Studio is a globally connected marketing agency offering a unified suite of creative branding and marketing services. Their portfolio spans eight core service areas: Online Presence (websites, applications, SEO, e-commerce), Content creation, AI & SEO, Logos & Branding, Social Media, eCommerce, Strategy, and Marketing. The company also offers AI & Automation services including AI-powered insights, predictive analytics, workflow automation, personalised marketing, and chatbots. Services are available as individual offerings or through four popular pre-priced packages: Branding + Design, SEO Support, Online Presence, and Marketing + Social. The agency operates with locations in London and Mallorca.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Brand Strategy Brand strategy, identity design, and visual systems for startups, mid-market, and enterprise clients needing a refreshed or new brand.
• Web Design and Development Design and build of marketing websites and digital experiences for business clients.
• E-commerce Solutions Design and build of online stores and e-commerce experiences for direct-to-consumer and retail brands.
• Content Creation Production of brand and marketing content (copy, visual, and campaign assets) for use across digital channels.
• SEO Services Search engine optimization services to improve organic visibility and traffic for client websites and stores.
• AI and Automation Services Application of AI tools and workflow automation to client marketing operations, content production, and campaign delivery.
• Social Media Management Management of client social media channels, including organic content, community, and paid social campaigns.
• Marketing Strategy and Campaigns Strategic marketing planning and execution of integrated digital marketing campaigns for client brands.

Quantifiable outcome

• 50+ brands transformed across industries
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Diageo (via Pulpex collaboration)minorStrategic or Co-development PartnerIndirect partnership through Pulpex - a first-of-its-kind pulp packaging technology company born from R&D collaboration between Diageo (Johnnie Walker, Smirnoff, Guinness) and Pilot Lite. Not Bad Studio developed Pulpex's brand identity and launch website, positioning them for scale in sustainable packaging.
• Pilot Lite (via Pulpex collaboration)minorStrategic or Co-development PartnerCo-development partner in Pulpex alongside Diageo. Venture management experts supporting the pulp packaging technology company's scaling efforts. Not Bad Studio's work with Pulpex indirectly supports Pilot Lite's venture management objectives.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ragged Edge: Ragged Edge is a London-based branding agency that builds brand strategy, identity, and naming for challenger and established brands. It is a direct boutique peer operating in the same branding-and-strategy niche that Not Bad Studio serves.
• Mother Design: Mother Design is the design and branding arm of Mother London, providing brand identity, digital, and creative services. It is a direct creative-agency peer serving similar brand-build mandates at a larger network scale.
• &Walsh: &Walsh is a New York–based branding and design agency offering brand strategy, visual identity, and digital experiences for premium and challenger brands. It is a comparable boutique creative peer with a similar founder-led model and premium-brand focus.
• Koto: Koto is a London-based brand and digital studio offering strategy, identity, and website design for ambitious brands. It is a direct boutique-agency peer to Not Bad Studio with a similar full-service branding-plus-digital positioning and comparable client segment (startups to enterprise challengers).
• The Hudson Bec Group: The Hudson Bec Group is a UK-based creative and digital agency offering branding, web design, and marketing services to ambitious SMEs and challenger brands. It is a direct boutique-agency peer to Not Bad Studio with similar client size profile and service mix.

Broad incumbents

• Wunderman Thompson (now VML): VML (formerly Wunderman Thompson) is a global creative, brand, and marketing agency serving enterprise clients with integrated campaigns. It is a broad incumbent peer overlapping Not Bad Studio's branding and digital marketing offerings.
• DEPT®: DEPT® is a large global digital agency offering branding, web development, e-commerce, marketing, and AI services. It overlaps significantly with Not Bad Studio's full-service offering — particularly websites, e-commerce, and AI/SEO — but at substantially larger scale and broader capability depth.
• Pentagram: Pentagram is one of the world's largest independently owned design firms, offering branding, identity, and digital design across multiple offices globally. It is a comparable creative agency peer in the same branding/visual identity space, but at vastly larger scale and broader reach than Not Bad Studio's boutique setup.
• R/GA: R/GA is a global digital agency combining brand, product, and marketing services with technology and AI capabilities. It is a broad incumbent in the same creative + digital + AI marketing space Not Bad Studio occupies, but with vastly greater scale and enterprise reach.
• Imagination: Imagination is a global independent creative agency specialising in brand experience, design, and digital. It is a broader incumbent peer in the creative branding space with enterprise-scale brand work similar to Not Bad Studio's marquee engagements.

Market position

Strengths5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/notbadstudioco
• LinkedInlinkedin.com/company/notbadstudio
• Instagraminstagram.com/notbadstudioco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOTBADVINNY LTD