GET TESTED LTD

What GET TESTED LTD does

GetTested operates a direct-to-consumer e-commerce platform, gettested.io, that sells physician-designed at-home health test kits to European and international consumers, with sample analysis performed by ISO 13485 certified laboratory partners. The product surface spans over 100 tests organized into eight categories — allergy and intolerance, hormone, gut health, nutritional, neurotransmitter, STI, DNA, and longevity — covering use cases from food allergy screening and fertility assessment to DNA methylation analysis and SIBO breath testing. Sample collection methods include finger-prick blood, saliva, urine, stool, breath, and cervical swabs, with results delivered digitally after lab processing.

The platform's technology stack is intentionally lean: a content-rich storefront, structured catalog data, and an AI Health Test Finder that performs recommendation-style matching of user-described symptoms against the test catalog. Core operational dependencies sit with third-party ISO-certified lab subcontractors that perform the actual biomarker analysis, and with payment and support infrastructure providers (Klarna, Stripe, Qliro, Intercom). GetTested is privately held with no disclosed funding rounds, no parent company, and no headcount data in the source material.

The business model is unit-economics driven and predominantly transactional: customers order one or more kits online, receive them by mail with same-day shipping for orders placed before 2:00 PM, return samples, and pay per test in the €19.99–€199 range, with 5–10% volume discounts on multi-test orders. The primary customer is the individual health-conscious consumer, with a secondary channel of 100+ healthcare practitioner clinics that incorporate GetTested's lab services into patient diagnostic workflows. Distribution is wholly direct through the company website, supported by organic content marketing, SEO, and social channels on LinkedIn, Instagram, and TikTok.

Name

GET TESTED LTD

Legal name

GetTested

Website

https://gettested.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

GetTested is a privately held European direct-to-consumer e-commerce platform selling over 100 physician-designed at-home health test kits — spanning allergy, hormone, gut, DNA, and STI categories — analyzed by ISO 13485 certified lab partners and ordered online by individual consumers and 100+ clinics.

Ownership category

akta.pro rank

Product category

At-Home Diagnostic Testing

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151), Health and Personal Care Retailers (456)

SIC

Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK)

akta.pro secondary industries

Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL), Home Diagnostic & Self-Test OTC Kits (HLAIADAO)

Keywords

• At-home diagnostic testing
• Lab testing services
• Health test kits
• DNA testing services
• Hormone testing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Test Kit Sales: One-time purchase of at-home health testing kits. Customers order tests online and receive kits to collect samples (blood, saliva, urine, etc.) which are then analyzed at ISO-certified partner labs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GetTested sells a broad catalogue of at-home diagnostic test kits directly to consumers across Europe. Customers order tests online, self-collect samples (blood, saliva, urine, stool, breath), and send them to ISO 13485 certified partner laboratories for analysis, with results delivered digitally. The portfolio spans allergy, hormone, gut health, DNA, STI, fertility, nutritional, and longevity tests, supported by an AI-powered Health Test Finder.

Product overview

GetTested operates as a digital health testing platform offering Europe's largest range of at-home health tests with over 100 laboratory tests. The portfolio includes Allergy & Intolerance Tests (Allergy Test Small, extended Allergy Food Intolerance Test with 78 items, Histamine Intolerance Test), DNA Tests (DNA Methylation Test, DNA Methylation Plus Test), STI Tests (HPV Test, Chlamydia Test, 3-in-1 STI Combo Test), Hormone Tests (Testosterone, DHEA, Melatonin, Cortisol, Men's Hormone Test, Women's Hormone Test, Adrenal Test), Gut Health Tests (SIBO Test, Gut Microbiome XL Test), Fertility Tests (Female Fertility Test, Sperm Test), Nutritional Tests (Omega-3 Basic, Omega-3 Plus, Vitamin D Test, Vitamin B12 Test, Vitamin Test Total), and Other Health Tests (Liver, Kidney, Parasite, Gluten Intolerance, Candida). Tests are available as rapid at-home tests or lab tests analyzed at ISO-certified facilities. The platform also includes an AI-powered Health Test Finder that provides personalized test recommendations based on user symptoms and health goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Allergy Test Small
• Allergy Food Intolerance Test
• Histamine Intolerance Test
• PSA Test
• Testosterone Test (Saliva)
• DHEA Test
• Men's Hormone Test
• Women's Hormone Test
• Cortisol Test
• Adrenal Test
• Melatonin Test
• DNA Methylation Test
• DNA Methylation Plus Test
• Female Fertility Test
• Sperm Test
• HPV Test
• Chlamydia Test
• 3-in-1 STI Combo Test
• SIBO Test
• Gut Microbiome XL Test
• Lactose Intolerance Test
• Gluten Intolerance Test
• Candida Test
• Parasite Test
• Liver Test
• Kidney Test
• Omega-3 Basic
• Omega-3 Plus
• Vitamin D Test
• Vitamin B12 Test
• Vitamin Test Total
• Health Test Finder (AI Assistant)

Quantifiable outcome

• Orders placed before 2:00 PM ship the same day
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• KlarnaminorOthersPayment service provider for checkout services. GetTested uses Klarna to manage purchases, which may involve transferring personal data for payment processing.
• Stripe IncminorOthersPayment services provider for payment processing. Stripe is ultimately responsible for processing of personal data related to payment transactions.
• Medical Laboratory SubcontractorscoreTechnology or IntegrationGetTested collaborates with several subcontractors specializing in medical laboratory operations for the analysis of samples. These are ISO-certified partner labs that process the biological samples collected by customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cerascreen: Germany-based DTC at-home diagnostics company offering blood, saliva, and stool self-tests (allergies, hormones, gut health, food intolerances) analyzed in partner labs. Closest direct competitor by geography, product mix, and channel.
• Viome: DTC gut microbiome and at-home diagnostics company with subscription model and AI-driven personalized recommendations. Comparable to GetTested in home gut-health testing and recommendation-driven UX.
• LetsGetChecked: End-to-end at-home diagnostics provider with own accredited labs, DTC and B2B channels, and a mobile app. Competes with GetTested in hormones, STIs, and general wellness panels while operating vertically integrated lab infrastructure.
• Everlywell: US-based leader in at-home lab testing kits with a broad portfolio (hormones, STIs, food sensitivity, thyroid) processed at partner labs and results delivered digitally. Closest US analog with similar DTC and B2B (physician) channels.
• myLAB Box: US DTC at-home testing company focused on STI, fertility, and general wellness tests with mail-in sample kits. Similar direct-to-consumer at-home sample collection and lab-analysis model.
• InsideTracker: At-home blood-based biomarker testing with longitudinal tracking, action plans, and a mobile app. Competes directly with GetTested's hormone and nutrition panels while offering superior retention via tracking.

Broad incumbents

• 23andMe: Direct-to-consumer genetic testing company with health predisposition and ancestry reports. Adjacent competitor in GetTested's DNA tests category (DNA Methylation) but operates at vastly larger scale.
• Thorne: Premium supplements-and-testing brand with at-home health test kits integrated into a broader wellness ecosystem. Overlaps with GetTested in biomarker-based health optimization but operates a much larger brand and portfolio.

Emerging players

• Numan: UK-based digital health clinic offering at-home blood testing combined with clinician consultations and treatment. Competes in hormone, men's health, and longevity testing in Europe with a telehealth-enabled model.
• Daye: UK-based DTC diagnostics company specializing in at-home vaginal microbiome, HPV, and STI testing kits. Comparable consumer-focused at-home testing and lab-analysis model in the European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gettested-io
• Instagraminstagram.com/gettested.io?igsh=MTJxOXhwcTBtbmNhOA%3D%3D&utm_source=qr
• TikToktiktok.com/@gettested.io?_r=1&_t=ZN-915nzRhbDvi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GET TESTED LTD