Peipsi Infokeskus

What Peipsi Infokeskus does

Peipsi Infokeskus MTÜ is an Estonian non-profit association (Mittetulundusühing) established in 2000 on a civic-initiative basis, headquartered in Kasepää, Jõgevamaa, with a secondary office in Tallinn and operational presence through tourism information points in Mustvee, Räpina, and Värska. The organization functions as the centralized regional tourism information hub for the Peipsi/Chudskoye Lake shoreline across four Estonian counties (Jõgevamaa, Ida-Virumaa, Tartumaa, and Põlvamaa), and coordinates four programs: information and tourism, environmental, social and integration, and civic initiative. Its core digital property is the WordPress-based multilingual website peipsi.ee, served in Estonian, English, Russian, and Finnish, supplemented by the Peipsimaa Info Facebook community group and physical visitor information points.

Its product portfolio spans a tourism information service, a mobile-based audio guide for self-guided tours of the region, the published Peipsimaa travel guide (distributed at 10 EUR retail and 7 EUR wholesale through Estonian bookstores), a permanent museum exhibition at Kasepää, the Peipsi Support Fund (Peipsi Toetusfond) for charitable donations, and 14-21 day group adventure tours to Thailand and Cambodia priced at 1,300-1,800 EUR per person. The most recently added commercial product is the Peipsimaa Accommodation and Catering Recognition Program, a 10-point third-party evaluation and certification scheme for regional hospitality establishments charging a 100 EUR participation fee.

The business model is a hybrid of small-scale commercial revenue streams (publication sales, tour packages, recognition program fees) and grant-based funding from Estonian national institutions (Civil Society Fund, EAS, Ministry of the Environment, Ministry of Education and Research, Töötukassa), EU bodies (European Commission, Baltic-American Partnership Program), and local municipal governments (Kasepää, Mustvee, Jõgeva County). With a team of 1-10 employees, the organization relies heavily on civic society volunteers, regional partnerships with eco-tourism and voluntary sector networks, and event-driven community engagement (concerts, city days, fairs, festivals). Customer segments are diversified across domestic and international tourists, regional hospitality SMBs, and local residents including ethnic minority communities.

Name

Peipsi Infokeskus

Legal name

Peipsi Infokeskus MTÜ

Website

https://peipsi.ee

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Peipsi Infokeskus MTÜ is an Estonian non-profit founded in 2000, serving as the centralized multilingual tourism information hub and event organizer for the Peipsi/Lake Peipsi region across four counties (Jõgevamaa, Ida-Virumaa, Tartumaa, Põlvamaa), with travel guides, adventure tours, a hospitality recognition program, and a charitable support fund.

Ownership category

akta.pro rank

Product category

Regional Tourism Information Services

NAICS

Tour Operators (561520), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Destination Weddings & Social Groups (Non-Corporate Groups) (THAHADAL)

Keywords

• Regional tourism information
• Travel guide publishing
• Cultural heritage tourism
• Community development programs
• Hospitality recognition program

Headquarters

HQ city

Kasepää

HQ country

Estonia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Guide Sales: Peipsi Infokeskus publishes the Peipsimaa travel guide and sells it directly for 10 EUR per copy (including postage) and at wholesale price of 7 EUR per copy for bulk orders.
2. Adventure Tours to Thailand and Cambodia: Organizes 14-21 day adventure tours for small groups to Thailand and Cambodia. Price per person ranges from 1300-1800 EUR depending on travel period and comfort preferences. Includes flights, insurance, hotel accommodation, breakfasts, and Estonian-speaking group leader.
3. Accommodation and Catering Recognition Program: Annual recognition program for accommodation and catering establishments across Peipsimaa (four counties). Participation fee is 100 EUR per establishment, covering evaluation costs and supporting Peipsimaa development.
4. Charitable Donations via Peipsi Toetusfond: Operates the Peipsi Support Fund (Peipsi Toetusfond) which collects donations to support charitable initiatives for disadvantaged families and community events throughout the Peipsi region.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Peipsi Infokeskus is a non-profit regional tourism information center that provides comprehensive tourism information, cultural resources, and event coordination across the four counties of the Estonian Peipsi lake region. It sells a published Peipsimaa travel guide, organizes small-group adventure tours to Thailand and Cambodia, runs an annual quality recognition program for local hospitality establishments, and operates a permanent cultural exhibition at Kasepää, with all activities coordinated through a multilingual website and a network of regional information points.

Product overview

Peipsi Infokeskus is a non-profit tourism information organization founded in 2000 that operates primarily as a regional tourism information portal and coordinator. The organization offers a comprehensive suite of services including: an online tourism information platform (peipsi.ee) providing details about accommodations, catering, sightseeing, and events across four counties; an audio guide mobile application; a published Peipsimaa travel guide book; adventure travel packages to Thailand and Cambodia; and the Peipsi Support Fund for charitable initiatives. The organization also coordinates the Peipsimaa Accommodation and Catering Recognition Program, runs a permanent exhibition at Kasepää, and facilitates guide services for tours. The portfolio is oriented around regional tourism promotion and cultural preservation rather than software products.

Differentiator

Problem solved

Functional benefit

Brands

• Peipsi toetusfond: Peipsi Support Fund - a charitable fund created by Peipsi Infokeskus to support underprivileged families and community events in the Peipsi region.

Products and services

• Tourism Information Services Comprehensive multilingual regional tourism information portal providing details about accommodations, catering, sightseeing, events, and practical visitor services across the four Peipsimaa counties (Jõgeva, Ida-Viru, Tartu, and Põlva).
• Mobile Audio Guide Service Mobile application-based audio guide service enabling self-guided tours of the Peipsi region for visitors.
• Peipsimaa Travel Guide Book Published travel guidebook covering Peipsimaa history, Old Believers cultural heritage, regional attractions, and the flora and fauna of Lake Peipsi; priced at 10 EUR per copy retail and 7 EUR wholesale.
• Adventure Tours to Thailand and Cambodia 14-21 day organized adventure tours for small groups traveling to Thailand and Cambodia, including flights (Tallinn-Bangkok-Tallinn), travel insurance with trip interruption coverage, hotel accommodation, breakfasts, and an Estonian-speaking group leader.
• Peipsimaa Accommodation and Catering Recognition Program Annual third-party evaluation and certification program for hotels, guesthouses, restaurants, and cafes across the four Peipsimaa counties, using a 10-point rating system similar to TripAdvisor; participants pay a 100 EUR fee and receive a display certificate plus promotional placement.
• Peipsi Permanent Exhibition Permanent museum exhibition at Kasepää showcasing the life and culture of the Peipsi region in Estonian, English, and Russian.
• Peipsi Support Fund (Peipsi Toetusfond) Charitable foundation supporting underprivileged families and community events throughout the Peipsi region through individual and corporate donations.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Eesti Vabatahtlike Keskus (Estonian Voluntary Center)coreStrategic or Co-development Partner · 1 January 2010Joined the Estonian Voluntary Center in 2010, aligning with the national volunteer and civil society development network.
• Mustvee Ökoturismiühing (Mustvee Ecomatic Tourism Association)coreStrategic or Co-development Partner · 1 January 2009Peipsi Infokeskus joined the Mustvee Ecomatic Tourism Association in 2009, integrating its tourism promotion activities with the eco-tourism network.
• Jõgevamaa Koostöökoda (Jõgeva County Cooperation Workshop)coreStrategic or Co-development PartnerPeipsi Infokeskus is a member of the Jõgeva County Cooperation Workshop, a regional development and cooperation body.
• Kasepää Vallavalitsus (Kasepää Rural Government)coreOthersOne of the key government supporters of Peipsi Infokeskus, providing institutional backing from the local municipality where the organization's headquarters is located.
• Keskkonnaministeerium (Ministry of the Environment)minorOthersGovernment ministry supporting environmental programs coordinated by Peipsi Infokeskus.
• Haridus- ja teadusministeerium (Ministry of Education and Research)minorOthersGovernment ministry providing support for educational and research-related programs.
• Mustvee Linnavalitsus (Mustvee Town Government)coreOthersKey municipal government supporter of Peipsi Infokeskus, with Mustvee being the self-proclaimed 'capital of Peipsi'.
• Jõgeva Maavalitsus (Jõgeva County Government)minorOthersCounty-level government providing institutional support to Peipsi Infokeskus.
• Töötukassa (Estonian Unemployment Insurance Fund)minorOthersSupports Peipsi Infokeskus programs targeting unemployed individuals and job seekers in the region.
• SA Mustvee Tervis (Mustvee Health Foundation)minorStrategic or Co-development PartnerLocal health foundation cooperating on wellness and social programs in the Mustvee area.
• Raadio ElmarminorGTM or Marketing PartnerRadio partner providing media exposure and marketing support for Peipsi region events and programs.
• Johannes Mihkelsoni Keskus (Johannes Michelson Center)minorStrategic or Co-development PartnerPartner organization supporting civil society and cultural development programs.
• Virginia Ülikool / University of Virginia (USA)minorStrategic or Co-development PartnerUS university partner that has financed Mustvee schools, churches, and wellness center through various projects, supporting regional development.
• MatkakaupminorGTM or Marketing PartnerOutdoor/tourism equipment retailer providing support for hiking and nature tourism initiatives.
• Peipsimaa Külastuskeskus (Peipsimaa Visitor Centre)coreStrategic or Co-development PartnerThe Peipsimaa Visitor Centre at Kasepää is closely affiliated with Peipsi Infokeskus, serving as the main physical hub for tourism information and the permanent Peipsi exhibition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Hiiumaa: Tourism information and destination marketing organization for Hiiumaa island. A regional Estonian tourism info body with similar scope, target audience, and multilingual web/digital presence as Peipsi Infokeskus.
• Visit Pärnu: Regional tourism information and destination marketing organization for Pärnu and Pärnumaa. Operates as a comparable small-scale tourism info body serving a defined Estonian region with multilingual visitor information and event coordination.
• Setomaa Tourism Information Centre (Setomaa Turismiinfokeskus): Direct partner organization of Peipsi Infokeskus operating visitor information services in the Setomaa region. Closest peer in terms of operating model, scale, and mission, covering an adjacent rural Estonian region with cultural heritage focus.
• Visit Haapsalu: Tourism information and destination marketing organization for Haapsalu and Läänemaa. A small Estonian regional tourism information body with similar visitor-information, event-promotion, and cultural-heritage positioning.
• Soomaa National Park Visitor Centre: Visitor centre for Soomaa National Park in south-western Estonia. Comparable as a small-scale visitor information hub serving a defined nature-based tourism area, offering regional tourism information and event coordination similar to Peipsi Infokeskus.
• Visit Tartu Foundation (Tartu Turismiinfokeskus): Regional tourism information and destination promotion foundation for Tartu and Tartumaa county. Closely mirrors Peipsi Infokeskus's mandate — coordinating regional tourism info, events, and stakeholder support — with a comparable non-profit structure and Estonian county focus.
• Visit Saaremaa (Saaremaa Turism): Regional tourism information and promotion organization for Saaremaa island. Functions as a comparable Estonian destination info hub offering tourism information, event listings, and printed travel materials across a defined geography.

Broad incumbents

• Visit Estonia Foundation (Eesti Turismi Sihtasutus): The national tourism foundation of Estonia, operating as the country's primary destination marketing organization. Comparable as a non-profit tourism information/promotion entity with a broader national scope rather than Peipsi's regional focus.
• Lahemaa National Park Visitor Centre: Government-managed visitor information centre for Estonia's largest national park. Comparable visitor-information function (multilingual signage, exhibitions, regional tourism info), but operated by the state rather than as an independent non-profit association.
• Estravel: Estonia's largest inbound tour operator and DMC, offering packaged tours including adventure trips abroad. Comparable to Peipsi Infokeskus's Thailand/Cambodia tour offering, but with much broader scale, proprietary tour inventory, and a for-profit commercial model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Peipsi-Infokeskus-113275942049855

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peipsi Infokeskus