CLEARED HOT INC.

Name

CLEARED HOT INC.

Legal name

Cleared Hot

Website

https://clearedhotpodcast.com

Company type

Private

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Montana Mines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Podcast Content & Advertising: Long-form podcast with over 700 episodes covering military, fitness, mental health, and business topics. Revenue generated through advertising and sponsorship placements within podcast content.
2. The Forge Premium Events: Three-day intensive experiences held in Montana. The Forge Individual (limited to 20 participants) and The Forge Couples (limited to 10 couples) are described as premium five-figure experiences. Includes physical challenges, tactical scenarios, and personal development content.
3. Speaking & Keynote Engagements: Andy Stumpf delivers keynotes and workshops for corporate events, conferences, leadership summits, and private groups. Each engagement is tailored to the audience. Revenue generated through appearance fees.
4. Book Sales - Drownproof: Published book 'Drownproof: Eight Life Lessons to Keep Your Head Above Water' sold at $30.00 for hardcover. Published by St. Martin's Press with ISBN 9781250379610.
5. Merchandise & Gear Shop: Direct-to-consumer merchandise sales including T-shirts ($31.00), stickers ($3.00-$5.00), and autographed books ($35.00) through the online shop.
6. Operator Code Assessment: Seven-pillar personal development framework with an online assessment tool. Users receive personalized scores and a 90-day plan. Revenue model for this assessment not explicitly disclosed.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cleared Hot Inc. operates a long-form interview podcast (700+ episodes) covering military, fitness, mental health, and business topics, hosted by former Navy SEAL Andy Stumpf. It monetizes the audience through advertising/sponsorship, premium in-person intensives (The Forge Individual and The Forge Couples) sold at five-figure price points, the Operator Code framework and online assessment, the Drownproof book, branded merchandise, and paid keynote speaking engagements for corporate events.

Product overview

Cleared Hot Inc. is a media and personal development company founded by former Navy SEAL Andy Stumpf. The core product is the Cleared Hot Podcast, a long-form interview show with over 700 episodes covering military, fitness, mental health, and business topics. Complementary offerings include The Forge (individual and couples formats) - premium 3-day intensive experiences in Montana teaching the 7-pillar Operator Code framework; The Operator Code - a standalone self-assessment and PDF framework; the Drownproof book (St. Martin's Press, April 2026); the Full Auto Friday Q&A series; and the 777 Expedition documentary series. The company also sells branded merchandise and offers speaking services. The portfolio is unified by Stumpf's personal brand and military-derived leadership philosophy, with experiences and products designed to reinforce each other.

Differentiator

Problem solved

Functional benefit

Brands

• The Forge: A premium 3-day intensive experience for high-performing leaders held in Montana, limited to 20 spots per event, focused on the Operator Code framework
• The Forge Couples
• The Operator Code
• Full Auto Friday
• 777 Expedition

Products and services

• Cleared Hot Podcast Long-form interview podcast hosted by Andy Stumpf featuring real conversations with people doing meaningful work across military, fitness, mental health, and business. Two episodes weekly: long-form interviews on Mondays and Full Auto Friday listener Q&A on Fridays. Distributed via YouTube, Apple Podcasts, SoundCloud, and iTunes.
• The Forge (Individual) Three-day premium intensive in Montana for high-performing leaders, limited to 20 participants. Built around the Operator Code framework (Physical, Mental, Tactical, Financial, Relational, Professional, Legacy) and including simulated scenarios, morning challenges, fire pit sessions, and direct access to Andy Stumpf. Sold as a premium five-figure experience.
• The Forge - Couples Three-day premium intensive in Montana for high-performing couples, limited to 10 couples. Co-hosted by Andy and Leah Stumpf. Includes Jiu Jitsu training, tactical role-play scenarios, separate men/women sessions, and letter-writing commitment exercises. Sold as a premium five-figure experience.
• The Operator Code Framework and Assessment Seven-pillar personal development framework covering Physical, Mental, Tactical, Financial, Relational, Professional, and Legacy domains. Includes a downloadable PDF and an online assessment that generates a personalized score, Operator Code archetype, and 90-day plan. Available to individuals seeking a structured personal development methodology.
• Drownproof Book 272-page nonfiction motivational book by Andy Stumpf with foreword by Jocko Willink, published by St. Martin's Press. Draws on his Navy SEAL career to deliver eight lessons on success, leadership, resilience, and navigating adversity. Available in hardcover and digital audio via Amazon, Barnes & Noble, Books-A-Million, Bookshop, Powell's, and Target.
• Speaking and Keynote Services Tailored keynote speaking and workshop delivery by Andy Stumpf for corporate events, conferences, leadership summits, and private groups. Topics include Leadership, Teamwork, Accountability and Responsibility, Mental Toughness and Resiliency, Decision Making, Goal Setting, Motivation, and Discipline. Booked via direct inquiry through the company website.
• Cleared Hot Merchandise and Gear Shop Shopify-powered online storefront selling Cleared Hot branded merchandise including T-shirts (Midnight Blue and Black at $31), stickers ($3-$5), hats, and autographed Drownproof books ($35), targeting fans and listeners of the Cleared Hot Podcast.

Quantifiable outcome

• $1 Million raised for Navy SEAL Foundation
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Navy SEAL FoundationflagshipOthers · 1 January 2015Andy Stumpf set two world records in 2015 (jumping from 36,500 feet and flying over 18 miles in a wingsuit) to raise $1 Million for the Navy SEAL Foundation. This demonstrates ongoing commitment to supporting the SEAL community and families.
• Black Rifle Coffee CompanycoreGTM or Marketing PartnerBlack Rifle Coffee Company powers the Cleared Hot Podcast. This partnership provides coffee brand visibility and association with military/veteran community. The brand aligns with Andy's military background and audience demographics.
• Fold of HonorcoreOthersThe 777 Expedition raises funds for Fold of Honor to provide 1,400 life-changing scholarships for families of fallen and disabled service members and first responders.
• Helping Heroes FoundationminorOthersFeatured Clay Garcia, founder of Helping Heroes Foundation, on the podcast. Foundation provides vital assistance to disabled veterans navigating life after service.
• Legacy ProductionsminorStrategic or Co-development PartnerLegacy Productions created the documentary 'Dropzone Everest' featuring Mike Sarraille. Andy attended the Tampa premiere. Appears to be a content collaboration partner for extreme adventure documentaries.
• St. Martin's PresscoreChannel Partner/ Reseller/ DistributorPublisher for Andy's book 'Drownproof: Eight Life Lessons to Keep Your Head Above Water.' Published under the Macmillan umbrella with ISBN 9781250379610.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rich Roll Podcast: Rich Roll runs a long-form interview podcast focused on high-performers across wellness, mindset, and purpose, supplemented by a bestselling book and live events. Same podcast-first media-brand model targeting a similar audience.
• School of Greatness (Lewis Howes): Lewis Howes runs a long-form personal-development podcast and live event experiences (including couples events). Same podcast + premium-events + merchandise + community GTM motion as Cleared Hot.
• Impact Theory (Tom Bilyeu): Tom Bilyeu / Impact Theory built a media brand and educational platform around mindset, performance and entrepreneurship with YouTube-led podcast content plus products and community — directly parallel to Cleared Hot's media-plus-experiences stack.
• Ed Mylett: Ed Mylett operates a personal-development podcast, a bestselling book line, keynote speaking, and a live event experience. Comparable audience, comparable monetization mix, single-founder media brand.
• Jocko Podcast (Jocko Willink): Jocko Willink is a former Navy SEAL commanding officer who runs a long-form leadership/discipline podcast, has authored multiple bestselling books, and does speaking. Directly comparable to Cleared Hot in audience, format, content themes, and monetization stack (podcast + book + speaking + community).
• Andrew Huberman / Huberman Lab Podcast: Andrew Huberman built one of the largest podcast-led media brands in personal development and self-optimization, with premium newsletter products and supplements. Comparable in single-host, podcast-centered GTM targeting high-performing men.
• Tim Ferriss Podcast: Tim Ferriss built a media empire around long-form interview episodes with high-performing guests, supported by books, courses (membership), and speaking. Closely comparable podcast-as-business model targeting high-performers.
• Brendon Burchard / High Performance Podcast: Brendon Burchard built a personal-development brand around a podcast, multiple bestselling books, premium live events (High Performance seminars), and certification programs — essentially the same business blueprint as Cleared Hot at larger scale.

Broad incumbents

• Tony Robbins: Tony Robbins is the dominant incumbent in personal development with books, seminars, business-coaching programs, and media. Overlapping audience (high-performers seeking transformation) and overlapping product stack, but at incomparably larger scale.

Emerging players

• Spartan / Joe De Sena: Joe De Sena built an obstacle-race business and personal-development media brand (Spartan Up podcast) targeting the same high-performing, military-adjacent audience. Comparable on experiential events and podcast-driven audience building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AndyStumpf77
• YouTubeyoutube.com/channel/UC10QThQSVbvlL-qFgDJiT8A
• Facebookfacebook.com/ClearedHot
• Instagraminstagram.com/andystumpf212

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLEARED HOT INC.