Folds of Honor

What Folds of Honor does

Folds of Honor is a 501(c)(3) nonprofit foundation headquartered in Owasso, Oklahoma, founded in 2007 by Lt Col Dan Rooney, an F-16 fighter pilot in the Oklahoma Air National Guard, after he witnessed the return of a fallen service member's remains. The organization provides educational scholarships to spouses and dependent children of U.S. military service members and first responders (firefighters, law enforcement, EMTs, paramedics) who were killed or catastrophically disabled in the line of duty. Scholarship awards cover K-12 private school tuition and tutoring (up to $5,000 annually) and higher education expenses — tuition, fees, on-campus housing, meal plans, and required textbooks — up to $5,000 per academic year ($2,500 per term), with funds disbursed directly to accredited educational institutions. Since 2007, Folds of Honor has awarded nearly 73,000 scholarships totaling over $340 million across all 50 states, with 45% of recipients representing minority populations and 91% of annual expenses flowing to the scholarship program.

The organization operates a diversified fundraising model anchored by individual donations (one-time, recurring via the Wingman monthly giving program, vehicle donations, estate planning, and CFC workplace giving), corporate partnerships (Budweiser, Hyundai, Conagra, Sinclair, Schnucks, ZIPS Car Wash, and dozens of others), cause-marketing integrations, branded merchandise sales (store.foldsofhonor.org), and golf-based fundraising channels including Folds of Honor Friday at PGA TOUR events, the Folds of Honor Collegiate tournament, golf marathons, and American Dunes Golf Club (a Jack Nicklaus-designed course donating 100% of profits). Folds of Honor distributes scholarships through an online application portal (applications accepted February 1 - March 31 annually), engages donors via a 44+ chapter network across the United States, and processes scholarship checks through a shared-services arrangement with the Tulsa Community Foundation. Notable 2026 developments include the record 11,000 scholarships awarded for the 2025-26 academic year, an Official Supporting Partner role with the America250 national commemoration, and the launch of an expanded trades-training scholarship pathway via the Home Depot Foundation's Path to Pro program.

Name

Folds of Honor

Legal name

Folds of Honor Foundation

Website

https://foldsofhonor.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Folds of Honor is a 501(c)(3) nonprofit foundation providing educational scholarships to spouses and children of fallen or disabled U.S. military service members and first responders, funded through individual donations, corporate partnerships, and golf-based fundraising events across all 50 states.

Ownership category

akta.pro rank

Product category

Educational Scholarship Services (Military & First Responder Family Support)

NAICS

Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

akta.pro secondary industries

College Access, Scholarships & Student Success Nonprofits (BPAGADAE), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Educational scholarships
• Military family support
• First responder scholarships
• Nonprofit fundraising
• Golf event fundraising

Headquarters

HQ city

Owasso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Folds of Honor raises funds through individual donations via its website donation portal, mail donations, vehicle donations, estate planning/bequests, and workplace giving programs including CFC payroll donations.
2. Corporate Partnerships and Sponsorships: Corporate partners provide donations, cause marketing campaigns, and sponsorships. Examples include Hyundai's $100,000 donation, Conagra's $500,000 donation, and ongoing partnerships with brands like Budweiser, Chipotle, and ZIPS Car Wash that integrate Folds of Honor giving into their customer-facing promotions.
3. Product Sales: The organization operates a merchandise store (store.foldsofhonor.org) selling branded apparel, hats, and accessories. Additionally, partner companies donate portions of sales to Folds of Honor, such as Dunamis Premium Spirits donating proceeds from Aero Squadron Vodka.
4. Golf Events and Fundraising: Revenue generated through golf tournament hosting, golf marathons, the Folds of Honor Collegiate event, and the Honor Bag program where collegiate golf teams participate.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Folds of Honor is a 501(c)(3) nonprofit that funds and administers educational scholarships for spouses and dependent children of U.S. military service members and first responders who have been killed or catastrophically injured in the line of duty. The scholarships (up to $5,000 per academic year, $2,500 per term) cover K-12 private school tuition, tutoring services, and higher-education expenses including tuition, fees, on-campus housing, meal plans, and required textbooks, with funds disbursed directly to accredited educational institutions. The nonprofit sustains this mission through individual donations, monthly giving (Wingman), corporate sponsorships, branded merchandise sales, and golf-based fundraising programs (Folds of Honor Friday, Folds of Honor Collegiate, Honor Bag, Golf Marathons, American Dunes Golf Club).

Product overview

Folds of Honor is a 501(c)(3) nonprofit organization providing a unified scholarship program for military and first responder families. The core offerings consist of Military Scholarships and First Responder Scholarships, which support spouses and children of fallen or disabled service members and first responders through K-12 education, tutoring, and higher education. These are complemented by golf-based fundraising programs including Folds of Honor Friday (PGA TOUR events), Folds of Honor Collegiate (collegiate golf tournament), Honor Bag Program, Golf Event Hosting, Golf Marathons, and the Wall of Honor memorial program. The Wingman monthly giving program provides recurring scholarship support, while vehicle donations and estate planning options offer additional giving mechanisms. All programs fund the organization's primary mission of providing educational scholarships totaling over $340 million to nearly 73,000 recipients since 2007.

Differentiator

Problem solved

Functional benefit

Brands

• Wingman: Monthly giving program where donors provide recurring monthly gifts to fund scholarships for children and spouses of America's fallen or disabled heroes. The Wingman community has provided over 3,600 scholarships.
• Folds of Honor Friday
• Folds of Honor Collegiate
• American Dunes Golf Club

Products and services

• Military Scholarships Educational scholarships for spouses and dependent children of fallen or disabled U.S. military service members, covering K-12 private school tuition, tutoring services, and higher education (college, technical/trade school, graduate programs). Scholarship awards are up to $5,000 per academic year, not to exceed $2,500 per term, with funds disbursed directly to accredited educational institutions based on unmet need.
• First Responder Scholarships Educational scholarships for spouses and dependent children of fallen or disabled first responders (firefighters, law enforcement officers, EMTs, paramedics), covering K-12 private school tuition, tutoring, and higher-education expenses (college, technical/trade school, graduate programs) up to the same $5,000-per-academic-year ceiling.
• Folds of Honor Friday A national program at PGA TOUR, PGA TOUR Champions, and Korn Ferry Tour events where fans, players, sponsors and volunteers honor U.S. service members and first responders, with proceeds supporting Folds of Honor scholarships. Over 16,000 recipients have been funded across PGA TOUR markets (5,299 recipients / $24.5M+), PGA TOUR Champions markets (5,365 recipients / $25M+), and Korn Ferry Tour markets (5,854 recipients / $27.3M+).
• Folds of Honor Collegiate An annual 3-day, 54-hole stroke play collegiate golf event featuring men's and women's teams from service academies, HBCUs and other universities, aired live on Golf Channel, raising funds for Folds of Honor scholarships.
• Wingman Monthly Giving Program Subscription-style monthly giving program where donors commit recurring gifts to fund scholarships for families of fallen or disabled service members and first responders, with membership benefits including impact stories, donor recognition, and access to Wingman community updates. The Wingman community has provided over 3,600 scholarships to date.
• Vehicle Donation Program Donation program allowing individuals to donate vehicles to benefit Folds of Honor, processed through Vehicles for Veterans organization.
• Estate Planning and Planned Giving Legacy giving options including wills, trusts, life insurance beneficiary designations, and estate planning to support Folds of Honor scholarships beyond the donor's lifetime.
• Folds of Honor Merchandise Store Online store at store.foldsofhonor.org selling branded apparel, hats, and accessories, with each purchase supporting the Folds of Honor scholarship mission.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core, flagship and minor.

• Suntex MarinascoreGTM or Marketing Partner · 25 June 2026Suntex Marinas Co-Founder and CEO Bryan Redmond was elected to the board of directors of the North Texas Chapter of Folds of Honor. Suntex Marinas and its team members have raised nearly $1 million for the organization since making it a focus of their philanthropy, with approximately $200,000 contributed in 2026 alone.
• ZIPS Car WashcoreGTM or Marketing Partner · 23 June 2026ZIPS Car Wash has contributed more than $260,000 to Folds of Honor through Patriot Weekend initiatives and ongoing partnerships. The company launched Red, White & Shine summer promotional campaign with over 185 locations across 19 states participating.
• Evan Williams Bourbon (Heaven Hill Brands)coreGTM or Marketing Partner · 18 May 2026Evan Williams Kentucky Straight Bourbon Whiskey announced a new partnership with Folds of Honor and a $75,000 donation to provide educational scholarships to families of fallen or disabled U.S. service members and first responders, as part of the brand's America250 commemorative product launch.
• SchnuckscoreGTM or Marketing Partner · 13 May 2026Schnucks Markets conducted a Round Up at the Register campaign raising $125,000 for Folds of Honor. The partnership has been ongoing for nearly a decade, with customers and the company collectively supporting military families.
• Conagra BrandscoreGTM or Marketing Partner · 12 May 2026Conagra Brands announced a $500,000 donation to Folds of Honor to commemorate America's 250th birthday, with funds supporting 100 individual scholarships for families of fallen or disabled service members. Partnership promoted on specially marked packaging of select brands including Orville Redenbacher's popcorn and DAVID Seeds sunflower seeds.
• America250coreStrategic or Co-development Partner · 26 March 2026Folds of Honor has been named an Official Supporting Partner of America250, the organization leading the national commemoration of the 250th anniversary of the Declaration of Independence. The partnership enables Folds of Honor to participate in national observances and storytelling initiatives leading up to July 4, 2026, expanding awareness of its mission.
• Budweiser (Anheuser-Busch)flagshipGTM or Marketing PartnerBudweiser has integrated Folds of Honor into its 150th anniversary summer campaign aligned with America's 250th anniversary. The campaign features limited-edition patriotic cans and the Budweiser Clydesdales traveling to communities to promote the nonprofit partner. Budweiser has been a long-standing partner supporting the organization's mission.
• PGA TOURflagshipGTM or Marketing PartnerFolds of Honor Friday is a program at select PGA TOUR, PGA TOUR Champions, and Korn Ferry Tour events. The program engages fans, players, sponsors, and volunteers to honor U.S. service members and first responders. Over 16,000 recipients have been funded through golf-related markets totaling over $76M.
• TitleistcoreGTM or Marketing PartnerTitleist is listed as a partner supporting Folds of Honor's golf events and programs.
• Sinclair OilcoreGTM or Marketing PartnerSinclair's Fueling Folds of Honor campaign raised over $1 million in fall 2025, providing 201 scholarships in 2026. The Sinclair brand has now raised $3.1 million over four years in partnership with Folds of Honor.
• Dunamis Premium SpiritscoreGTM or Marketing PartnerDunamis Premium Spirits has a national partnership with Folds of Honor, contributing proceeds from Aero Squadron Vodka sales to support educational scholarships for families of fallen and disabled service members. The partnership has contributed to the brand's accelerated retail growth.
• Blaze PizzacoreGTM or Marketing PartnerBlaze Pizza has an ongoing partnership with Folds of Honor, having helped raise more than $330,000 since the beginning of their partnership. The company conducts Memorial Day give-back initiatives donating $1 from every pizza sold.
• Big SipzminorGTM or Marketing PartnerBig Sipz, a ready-to-drink beverage brand, launched a new 'Merica flavor in partnership with Folds of Honor, donating $1 per case sold and surprising 13 veterans with $1,000 cash each.
• ColossalminorImplementation/ SI/ Consulting PartnerColossal, a leading professional fundraiser, facilitated grants to charitable organizations including Folds of Honor through its online competitions and partner DTCare.
• Four Branches BourbonminorGTM or Marketing PartnerFour Branches Bourbon launched a limited-edition Honor Reserve bourbon with over 30% of each bottle sale donated to Folds of Honor scholarship fund, with some bottles purchased at $5,000 to fund scholarships.
• TroscriptionsminorGTM or Marketing PartnerTroscriptions, a Chicago-based wellness company, pledged $5 from every order during Memorial Day Sale (May 19-26, 2026) to Folds of Honor, with every 1,000 orders fully funding one academic scholarship.
• Mayer (Rexel USA)minorGTM or Marketing PartnerMayer announced its 2026 Raise the Flag fundraising campaign to benefit Folds of Honor, kicking off on Memorial Day and culminating at the 2026 Mayer Gala on Oct. 21 at the Country Music Hall of Fame in Nashville.
• 1st PhormminorGTM or Marketing Partner1st Phorm and Anheuser-Busch launched a new Cherry Slush flavor for Phorm Energy Drink in collaboration with nonprofit Folds of Honor, exclusively available at 7-Eleven's nearly 10,000 convenience store locations.
• Sandridge Crafted FoodsminorGTM or Marketing PartnerSandridge Crafted Foods highlights its partnership with Folds of Honor on its new Simply Crafted brand website, connecting food products with purpose-driven values.
• REE MedicalminorGTM or Marketing PartnerREE Medical partnered with Folds of Honor during November Double Impact Veterans Month campaign, donating for each veteran who signed up for medical evidence services with a goal of raising $25,000.
• Jones SodaminorGTM or Marketing PartnerJones Soda expanded its retail program with special Folds of Honor packaging honoring military service members and first responders in 650 Walmart stores, and committed to funding two educational scholarships as part of a multi-year partnership.
• Justin WhiteminorGTM or Marketing PartnerJustin White, a Kansas-based singer, songwriter, and first responder, released a viral country song 'Home Again' in partnership with Folds of Honor to support military and first responder families, aiming to raise $30,000.
• Hoag ClassicminorGTM or Marketing PartnerThe Hoag Classic at Newport Beach Country Club is one of the largest charitable events in the PGA TOUR Champions circuit, having generated more than $25 million for Hoag programs and local organizations including Folds of Honor.
• Seatrade Cruise GlobalminorGTM or Marketing PartnerDunamis Premium Spirits announced expansion into the global cruise market at the 2026 Seatrade Cruise Global & F&B@Sea event, anchored by its national partnership with Folds of Honor.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ThanksUSA: Provides scholarships to spouses and children of military personnel, with a similar scholarship-distribution model for military families.
• Fisher House Foundation: Major military family charity providing scholarships and housing support to families of fallen/disabled service members. Closely comparable mission and beneficiary population, with similar scale and donor base.
• Stephen Siller Tunnel to Towers Foundation: Serves families of fallen first responders and military via mortgage payoffs, scholarships, and smart homes. Overlaps on first responder family scholarships and patriotic donor base.
• Semper Fi & America's Fund: Provides financial assistance and educational support to wounded, critically ill, and injured service members and their families. Overlapping military-family mission and scholarship component.
• Travis Manion Foundation: Empowers veterans and families of fallen heroes through character-based leadership programs and scholarship support. Shares the fallen-hero beneficiary focus and donor demographic.
• Pat Tillman Foundation: Provides scholarships to military veterans and their spouses through the Tillman Scholars program. Comparable scholarship model and veteran-family beneficiary base.
• Gary Sinise Foundation: Supports veterans, first responders, and their families through programs including education grants. Shares the military/first responder beneficiary focus and high-profile celebrity-founder dynamic.
• Children of Fallen Patriots Foundation: Provides college scholarships and educational support to children of military members who died in service. Direct competitor for the same donor demographic and scholarship mission.

Broad incumbents

• Wounded Warrior Project: Large-scale veteran services nonprofit with broader programming including mental health, career transition, and family support; overlaps with Folds of Honor's wounded-veteran family scholarship recipients.

Emerging players

• Student Veterans of America: Supports military-affiliated students in higher education through scholarships and chapter networks. Overlaps on the military-education mission but focuses more on direct veteran students than family members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fohcollegiate
• LinkedInlinkedin.com/company/folds-of-honor

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folds of Honor