FIRE AND SAFETY SERVICES LIMITED

What FIRE AND SAFETY SERVICES LIMITED does

Fire & Safety Services Ltd. (FSS) is a privately held, family-owned authorized dealer and service center for fire apparatus and emergency vehicles, headquartered in South Plainfield, New Jersey with a second location in Bayville. Founded in 1984, the company has operated continuously for over 40 years and holds the longest continuous manufacturer-dealer relationship in New Jersey with Pierce Manufacturing (since 1977). It represents a multi-brand portfolio including Pierce, BRAT, Skeeter, BME, Frontline Communications, Stonewell Bodies, and Fotokite tethered drones, serving municipal fire departments, law enforcement agencies, EMS providers, and federal/state agencies exclusively within the State of New Jersey. The customer base is overwhelmingly government and public-sector, with named deliveries spanning townships, boroughs, fire districts, counties, transit authorities, and hospitals.

The company operates a full-stack dealer model combining new apparatus sales, parts distribution (authorized parts centers for Pierce, Frontline, BRAT, Skeeter, Waterous, Hale, Akron, and TFT), service and repair (24-hour emergency response, preventative maintenance, pump testing, engine/drivetrain, brake/suspension, remounts and refurbishments), custom equipment mounting and fabrication, corrosion prevention via Carwell T32, financing through Pierce Financial Solutions/PNC Equipment Finance, cooperative purchasing assistance through HGAC and Sourcewell, and an extended warranty program through Vital Trends. Underlying operational assets include a 13,000 sq ft indoor service area with 10-truck capacity, 4 acres of outdoor work/storage, Stertil-Koni lifts, and welding/fabrication equipment. Distribution is executed through 15 territory-based sales representatives covering all NJ counties, supported by digital marketing, an annual three-stop road rally, a National Fire Radio media partnership, and an annual commemorative calendar.

The revenue model is a mix of one-time new apparatus sales (large-ticket, project-based revenue), recurring parts distribution, professional service and repair fees (including 24-hour emergency service contracts), and a subscription-style extended warranty program (Vital Trends). Pricing is quote-based and not publicly disclosed; lease purchase plans (2-10 years, $1 buyout or balloon structure) and one-year deferred payment plans are offered to address municipal budget cycles. Go-to-market is enterprise field sales targeting government buyers through direct relationships, cooperative purchasing programs, and brand-partner events rather than mass-market channels. The company's value proposition rests on incumbent OEM relationships, factory-trained technicians, active/former firefighter sales personnel, and a statewide authorized service footprint that is structurally difficult for new entrants to replicate.

Name

FIRE AND SAFETY SERVICES LIMITED

Legal name

Fire & Safety Services Ltd.

Website

https://f-ss.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Fire & Safety Services Ltd. is a family-owned, New Jersey-based authorized dealer and service center for fire apparatus and emergency vehicles (Pierce, BRAT, Skeeter, BME, Frontline, Stonewell, Fotokite), serving municipal fire departments, law enforcement, EMS, and government agencies with new sales, parts, 24-hour service, and financing.

Ownership category

akta.pro rank

Headquarters

HQ city

South Plainfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. New Emergency Apparatus Sales: Sales of new fire trucks, brush trucks, and emergency vehicles from manufacturer brands including Pierce, Skeeter, BRAT, BME, Frontline Communications, Stonewell Bodies, and Vengeant Apparatus.
2. Parts Sales: Sale of replacement parts for all products sold, including Pierce, Frontline, BRAT, Skeeter, Waterous, Hale, Akron valves, TFT parts. Parts can be picked up, delivered, or drop shipped from vendors.
3. Service and Repair: Full service and support including preventative maintenance, mobile service, HVAC, electrical systems, welding, pump testing and repair, engine and drivetrain repair, brake and suspension work, and remounts/refurbs. Offers 24-hour emergency service.
4. Extended Warranty Programs: Vital Trends extended warranty program for new or used vehicles up to 20 years old, covering full spectrum of units sold and serviced with unlimited mileage and hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fire & Safety Services is an authorized dealer and service center that sells new fire apparatus, brush trucks, rescue vehicles, mobile command units, and emergency communications vehicles for fire, police, EMS, and government customers across New Jersey. The company also supplies replacement parts, provides 24-hour repair and mobile service, custom fabrication and equipment mounting, corrosion prevention treatments, apparatus remounts/refurbishments, extended warranty programs, and tax-exempt lease financing through Pierce Financial Solutions/PNC Equipment Finance.

Product overview

Fire & Safety Services is a fire apparatus dealer and service provider offering a comprehensive portfolio of emergency vehicles and related services across New Jersey. The core offering centers on representing multiple fire truck manufacturers including Pierce (since 1977), Frontline Communications, BRAT Brush Trucks, Skeeter Brush Trucks, BME Fire Trucks, and Stonewell Bodies. The company sells, services, and provides parts for fire trucks, brush trucks, rescue vehicles, aerial apparatus, tankers, and communications vehicles. Supporting services include custom equipment mounting, corrosion prevention (Carwell T32), special projects/remounts, financing through PNC Equipment Finance, cooperative purchasing assistance, and extended warranty programs through Vital Trends. The company operates two locations in South Plainfield and Bayville, NJ, with 24-hour emergency service capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Pierce Fire Apparatus Full line of Pierce fire trucks including pumpers, aerial ladders, rescues, aerial platforms, tankers, and PUC pumpers, sold and serviced as the authorized Pierce dealer for New Jersey since 1977.
• Frontline Communications Vehicles Broadcast, mobile command, and specialty communications vehicles ranging from SUV-based units to 53-foot trailer units, including C-17 SUV, C-24 Sprinter, C-25 mobile command, mid-size and large-size command vehicles, and CRU-22 critical response units for law enforcement and emergency management.
• BRAT Brush Rapid Attack Trucks Off-road firefighting vehicles including The BRAT (original), Rescue BRAT, Rally BRAT, Patrol BRAT, and The Brute; 4x4 chassis vehicles carrying up to 500-1000 gallons of water, built for tough terrain with modular components for customization.
• Skeeter Brush Trucks Custom wildland firefighting apparatus manufactured to NWCG standards, including Flat-Bed, Step-Side, Rescue-Side, 6x6 Firewalker, and Skid Unit models built with TIG welded aluminum substructure, aluminum skin bodies, and spring-mounted chassis.
• BME Fire Trucks Wildland fire apparatus built to withstand harsh environments; manufacturer has built apparatus since 1990 for CAL FIRE, BLM, USFS, and municipal fire departments across the US and Canada.
• Stonewell Bodies Light-duty vehicle bodies for the fire industry, police, EMS, and OEM, designed with field-tested applications since 1994, featuring lightweight aluminum construction, modular design, and HGAC/Sourcewell program availability.
• Fotokite Actively Tethered Drones Fully autonomous, persistent aerial situational awareness systems for first responders with 24-hour continuous flight time, IP55 weather rating, 150 ft max height, radiometric thermal camera (320x240), low-light RGB camera (12MP with 32x zoom), and LTE modem for remote video streaming.
• Pierce Rescue and Specialty Vehicles Rescue and specialty vehicles for EMS and police including Combination Rescues, ENCORE Rescues, Non-Walk-In Rescues, Walk-In Rescues, and Emergency Service Units (ESU), featuring TAK-4 Independent Front Suspension and Command Zone prognostics.
• Parts and Service Full service fire truck parts and service with 13,000 sq.ft. service area, 10-truck indoor capacity, 4 acres outdoor work/storage, Stertil-Koni lifts, and 24-hour emergency service; authorized parts centers for Pierce, Frontline, BRAT, Skeeter, Waterous, Hale, Akron valves, TFT parts, and more.
• Custom Equipment Mounting Custom fabrication and equipment mounting services including compartment layouts, installation of commercial mounts, custom shelf/tray fabrication, hosebed/crosslay covers, welding (steel and aluminum), metal brake and shear work, and poly material work.
• Corrosion Prevention (Carwell T32) Corrosion protection using Carwell T32 penetrating oil that creates a molecular bond with metal; free initial application on all new apparatus deliveries, with cost-effective annual application available for existing apparatus.
• Special Projects (Remounts and Refurbishments) Apparatus refurbishment, remounting, and custom build services including upfitting/outfitting, compartment space reconfiguration, skid package installation, and conversion of pickup trucks to versatile units.
• Financing Services Equipment financing through Pierce Financial Solutions (PNC Equipment Finance) offering municipal tax-exempt lease plans: Lease Purchase Plan (2-10 years, $1 buyout) and Lease Purchase with Balloon Plan (2-10 years, 10,000 or 15,000 annual mileage); one-year deferred payment plans available.
• Non-Bid Purchasing Programs Assistance with cooperative purchasing programs (per 2011 NJ legislation) and State Contract purchasing options, providing streamlined purchasing processes and pre-negotiated contracts for county and municipal entities.
• Vital Trends Extended Warranty Program Extended warranty program covering all emergency service vehicles (new or used up to 20 years old); unlimited mileage/hours, zero dollar deductible, renewable and transferable contracts, with coverage beginning at delivery or when manufacturer warranty expires.

Quantifiable outcome

• 24-hour emergency service response available
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Pierce ManufacturingcoreChannel Partner/ Reseller/ DistributorAuthorized dealer and service center representing Pierce Fire Apparatus since 1977 - the longest continuous manufacturer-dealer relationship in New Jersey. Offers complete sales and service for all Pierce fire trucks and specialty vehicles for fire, EMS, and police departments.
• Skeeter Brush TruckscoreChannel Partner/ Reseller/ DistributorAuthorized dealer and service center for Skeeter Brush Trucks in New Jersey. Skeeter units are manufactured to NWCG standards for severe duty wildland firefighting.
• BRAT Trucks (Firematic)coreChannel Partner/ Reseller/ DistributorRepresenting B.R.A.T. (Brush Rapid Attack Trucks) since 2009 as authorized dealer and service center in New Jersey. Units built for off-road firefighting with up to 1000 gallon water capacity.
• BME Fire TruckscoreChannel Partner/ Reseller/ DistributorExclusive New Jersey dealer for BME Fire Trucks. BME has manufactured apparatus for CAL FIRE, BLM, USFS, and municipal fire departments, being the branded leader in wildland fire apparatus.
• Frontline CommunicationscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Frontline Communications specialty communications vehicles including mobile command units, SWAT command centers, EOD bomb response vehicles, and mobile crime labs.
• Stonewell BodiesminorChannel Partner/ Reseller/ DistributorNew Jersey dealer for Stonewell Bodies for the fire industry, police, EMS, and OEM. Products available through HGAC and Sourcewell cooperative purchasing programs.
• FotokiteminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Fotokite actively tethered drones built for first responders. Provides elevated situational awareness for public safety teams with 24-hour continuous flight capability.
• Vengeant ApparatusminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Vengeant Apparatus / 911 Rapid Response including Ford-based brush trucks such as Sandstorm and Blizzard models.
• FAMAminorGTM or Marketing PartnerFire Apparatus Manufacturers Association membership demonstrating industry commitment and standards compliance.
• National Fire RadiominorGTM or Marketing Partner2024 partnership for calendar featuring candid conversations, educational segments, and detailed photography of featured Pierce fire trucks and departments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Instagraminstagram.com/fireandsafetynj

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIRE AND SAFETY SERVICES LIMITED