BETRA LIMITED
BETRA LIMITED is a London-based IT services firm offering cloud consulting, custom software development, QA/test engineering, and managed IT services to business clients, with delivery anchored on AWS and Salesforce platforms.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
BETRA LIMITED firmographics
Firmographics- Name
- BETRA LIMITED
- Legal name
- Betra Limited
- Website
- https://betra.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BETRA LIMITED is a London-based IT services firm offering cloud consulting, custom software development, QA/test engineering, and managed IT services to business clients, with delivery anchored on AWS and Salesforce platforms.
- Ownership category
- akta.pro rank
BETRA LIMITED industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151), Management Consulting Services (54161)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)
Keywords
Where BETRA LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BETRA LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Cloud Consulting & Digital Transformation: Engaging with clients to document desired business outcomes and build suitable development roadmaps. Includes strategy development, security review, architecture review, and DevOps services.
- Quality Assurance & Testing Services: Testing and feedback services including test automation, feature validation, 360 audit, and technical build quality services to generate better outcomes faster.
- IT Outsourcing & Managed Services: Team augmentation with global talent for development or support across product lifecycle. Provides dedicated or ad-hoc resource available in any timezone.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
BETRA LIMITED product offering
Product offeringCore offering
BETRA is a technology consulting firm that designs, builds, and tests cloud technology solutions for businesses. It delivers cloud consulting and digital transformation services, quality assurance and testing, and IT outsourcing/managed services with team augmentation across global time zones, leveraging Amazon Web Services and Salesforce.com platforms.
Product overview
BETRA LIMITED offers a portfolio of technology consulting and outsourcing services organized into three core offerings: Cloud Consulting & Digital Transformation (strategy, architecture, security, DevOps), Quality Assurance & Testing (automation, validation, audits), and IT Outsourcing & Managed Service (team augmentation with expertise in Salesforce.com and AWS). The company acts as a full-service partner for businesses seeking to outsource software development and project management.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud Consulting & Digital Transformation Strategic consulting service that helps businesses document short, medium, and long-term outcomes and build suitable development roadmaps. Includes advising on suitable architecture, software tools for rapid results, and ensuring scalable solutions with long-term maintenance and support. Delivered by business consultants with wide-ranging industry knowledge.
- Quality Assurance & Testing Testing and feedback service focused on preventing issues and understanding system usage to encourage user adoption. Includes test automation, feature validation, 360 Audit, and technical build quality assessments, along with development of practical testing processes and user feedback panels.
- IT Outsourcing & Managed Service Team augmentation and managed services that provide access to global talent for development or support across the product lifecycle. Includes dedicated or ad-hoc resources in any time zone, with expertise in Salesforce.com and Amazon Web Services to accelerate time to market.
Companies that use BETRA LIMITED
Customer profileSegments1 record
Ideal customer profiles1 record
BETRA LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BETRA LIMITED partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Amazon Web ServicescoreAmazon Web Services (AWS) is referenced as a key technology platform within BETRA's IT Outsourcing & Managed Services offerings. BETRA leverages AWS for building cloud-based solutions as part of their technology stack.
- Salesforce.comcoreSalesforce.com is listed as a key technology platform within BETRA's IT Outsourcing & Managed Services offerings. BETRA provides expertise and resources for Salesforce.com implementations and development.
Recent moves5 records
Expansion highlights3 records
BETRA LIMITED competitors and assessment
Company assessmentDirect peers
- Equal Experts: UK-headquartered software consultancy providing custom development, cloud, and DevOps services to enterprise clients. Direct peer in the UK mid-market with similar consulting-led, project-based delivery model.
- AND Digital: UK-based technology consultancy offering software development, cloud, and product engineering with a "colleague" talent model. Direct UK peer with comparable team-augmentation and digital transformation focus.
- Thoughtworks: Global technology consultancy that designs, builds, and tests custom software with strong cloud and digital transformation capabilities. Closely matches BETRA's full-lifecycle service model and global delivery footprint.
- Devoteam: European IT consultancy specializing in cloud platforms (notably AWS) and digital transformation. Closely comparable to BETRA in cloud-first consulting and managed services orientation.
- Slalom: US/UK-headquartered consulting firm focused on cloud, technology, and digital transformation with strong AWS and Salesforce partnerships. Directly comparable in service mix and mid-market enterprise orientation.
Broad incumbents
- Accenture: Largest global IT services firm with extensive cloud, digital transformation, and managed services capabilities. Broad incumbent whose AWS and Salesforce practices compete for the same enterprise budgets as BETRA.
- Infosys: Global IT services and consulting company with substantial cloud, application development, and QA/testing practices. Competes with BETRA in digital transformation and managed services, especially for cost-sensitive engagements.
- Cognizant: Global IT services firm with strong digital, cloud, and QA/testing practices, including Salesforce and AWS expertise. A large-scale incumbent competing for the same outsourced development and digital transformation work.
- Capgemini: Global IT services and consulting giant with deep AWS and Salesforce practices. A larger incumbent offering overlapping cloud consulting, QA/testing, and managed services across all BETRA's categories.
- Tata Consultancy Services (TCS): Global IT services leader offering cloud migration, application development, and managed services. Broad incumbent providing end-to-end capabilities that overlap with BETRA's full-lifecycle offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
BETRA LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
BETRA LIMITED leadership team
Management profileNumber of profiles
Profiles2 records
BETRA LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BETRA LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BETRA LIMITED
What does BETRA LIMITED do?
BETRA is a technology consulting firm that designs, builds, and tests cloud technology solutions for businesses. It delivers cloud consulting and digital transformation services, quality assurance and testing, and IT outsourcing/managed services with team augmentation across global time zones, leveraging Amazon Web Services and Salesforce.com platforms.
Is BETRA LIMITED a public or private company?
BETRA LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BETRA LIMITED founded?
BETRA LIMITED was founded in 2019. It employs 1 to 10 people.
Where is BETRA LIMITED based?
BETRA LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does BETRA LIMITED make money?
Three revenue lines are on record. Cloud Consulting & Digital Transformation is the primary driver. The others are quality Assurance & Testing Services and IT Outsourcing & Managed Services.
Who are BETRA LIMITED's main competitors?
Direct peers on record are Equal Experts, AND Digital, Thoughtworks, Devoteam and Slalom. Broad incumbents are Accenture, Infosys, Cognizant, Capgemini and Tata Consultancy Services (TCS).
Does BETRA LIMITED have an API?
No public API is recorded for BETRA LIMITED.
What industry is BETRA LIMITED in?
BETRA LIMITED's product category is IT Consulting Services. Its primary akta.pro industry code is BPAAACAE, Cloud & Infrastructure Support (Servers, Storage, Virtualization). Its NAICS code is 54151 and its SIC code is 7370.