Forever Star Jewels Inc.

What Forever Star Jewels Inc. does

Forever Star Jewels Inc. (doing business as Forever Jewels) is a privately held, family-run diamond and fine jewelry retailer founded in 1983 and headquartered at 2 Tower Center Blvd., 10th floor, East Brunswick, New Jersey. The company designs, manufactures, and sells loose certified diamonds and finished diamond jewelry — including engagement rings, pendants, earrings, and bracelets — crafted by its own in-house craftsmen, with GIA and EGL certification on diamonds graded D through Z in color and from flawless to slight inclusion in clarity across ten shapes (Round, Princess, Cushion, Emerald, Radiant, Asscher, Marquise, Heart, Pear, Oval).

The business distributes through two primary channels: a direct-to-consumer e-commerce storefront at foreverjewelsinc.com, where registered club members can browse and purchase inventory, and appointment-based showroom visits offering 50-minute personalized consultations with jewelry specialists. Value-added services differentiate the offering, including laser inscription of diamonds with the Forever Jewels number on the girdle for authentication, an unlimited lifetime upgrade program where customers pay only the price difference, and written appraisals for insurance purposes. Content marketing through diamond and jewelry education resources (the 4Cs, ring sizing guides, international conversion charts) functions as a top-of-funnel acquisition channel, supplemented by email newsletters, phone support, and live chat.

The customer base consists of individual consumers purchasing for engagement, wedding, anniversary, and other occasion-driven use cases; no enterprise or B2B contracts are disclosed. Pricing is not publicly posted and requires login, reflecting a club-membership approach combined with a stated low-price guarantee. The firm is family-owned with no external investors, no funding rounds, no patents or trademarks recorded, no disclosed headcount, and no recognized industry awards. Operations extend to shipping and customer service reach in Canada, the United Kingdom, and Australia in addition to the United States.

Name

Forever Star Jewels Inc.

Legal name

Forever Star Jewels Inc.

Website

https://foreverjewelsinc.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Forever Star Jewels Inc. (DBA Forever Jewels) is a family-run, privately held U.S. jeweler founded in 1983 that designs, manufactures, and sells GIA/EGL-certified loose diamonds and finished diamond jewelry to individual consumers through e-commerce and appointment-based showrooms.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD)

Keywords

• Loose diamonds
• Fine jewelry
• Engagement rings
• Custom jewelry
• Certified diamonds

Headquarters

HQ city

East Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Diamond Sales: Sale of loose diamonds in various cuts (Round, Princess, Cushion, Emerald, Radiant, Asscher, Marquise, Heart, Pear, Oval) with GIA and EGL certifications. Diamonds are offered with color grades from D-Z and clarity from flawless to slight inclusion.
2. Jewelry Sales: Sale of finished diamond jewelry including engagement rings, pendants, earrings, and bracelets crafted by their own craftsmen
3. Appraisal Services: Written appraisals offered for diamond and gemstone purchases, required for insurance purposes and replacement valuation

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Forever Star Jewels Inc. (doing business as Forever Jewels) designs, manufactures, and sells diamond and gemstone jewelry, as well as loose certified diamonds. The company offers loose diamonds in ten shapes (Round, Princess, Cushion, Emerald, Radiant, Asscher, Marquise, Heart, Pear, and Oval) with GIA and EGL certifications, and finished jewelry pieces including engagement rings, pendants, earrings, and bracelets crafted by in-house craftsmen.

Product overview

Forever Jewels is a family-run diamond and jewelry retail company that has been in business as jewelers and diamond wholesalers since 1983. The company operates primarily as an e-commerce platform offering loose diamonds in ten different shapes (Round, Princess, Cushion, Emerald, Radiant, Asscher, Marquise, Heart, Pear, and Oval), with GIA and EGL certification. The product portfolio centers on the Loose Diamonds core product, supplemented by educational services (Diamond Education and Jewelry Education), appointment scheduling for personalized showroom visits, and value-added features including Laser Inscribed Diamonds for authentication, Unlimited Lifetime Upgrades, and Written Appraisals for insurance purposes. The company positions itself on quality craftsmanship, ethical sourcing, competitive pricing through wholesale operations, and customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• Loose Diamonds Natural loose diamonds available in ten shapes (Round, Princess, Cushion, Emerald, Radiant, Asscher, Marquise, Heart, Pear, and Oval) with GIA cut grades of Excellent and Ideal, color grades from D to Z, and clarity from flawless to slight inclusion, each certified by GIA or EGL.
• Diamond Jewelry Finished diamond and gemstone jewelry including engagement rings, pendants, earrings, and bracelets crafted by the company's own craftsmen, sold to individual consumers for engagement, wedding, anniversary, and other special occasions.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Kay Jewelers: Large national jewelry retail chain (Signet Jewelers) selling diamonds, engagement rings, and fine jewelry across physical storefronts. Competes broadly with Forever Jewels in bridal and diamond jewelry.
• Tiffany & Co. Iconic luxury jewelry brand offering diamond engagement rings and fine jewelry with strong brand recognition. Competes at the higher end of the same bridal and certified-diamond category as Forever Jewels.
• Zales: National jewelry retailer (Signet Jewelers) with a broad assortment of diamond and gemstone jewelry across physical and digital channels. Overlaps with Forever Jewels on certified diamond and bridal offerings.
• Costco Diamonds: Members-only retailer selling GIA-certified loose diamonds and finished diamond jewelry at competitive prices. Competes on price transparency and certified-diamond selection in the same shopper segment.

Direct peers

• Blue Nile: Online diamond and fine jewelry retailer offering GIA-certified loose diamonds and finished jewelry with transparent pricing. Closely comparable to Forever Jewels on product, customer (engagement/bridal), and e-commerce-led model.
• Brilliant Earth: Online fine jewelry retailer focused on ethical and traceable diamonds and gemstones with strong educational content. Comparable certified loose diamond assortment and D2C bridal focus.
• James Allen: Online diamond retailer (part of Signet Jewelers) specializing in 360° diamond viewing technology and certified loose diamonds. Comparable product offering, target customer, and digital-first GTM.
• Ritani: Online diamond and engagement ring retailer offering GIA-certified diamonds with in-network local jeweler try-at-home fulfillment. Comparable certified loose diamond catalog and bridal customer.
• With Clarity: Online custom engagement ring and fine jewelry retailer offering certified diamonds and home try-on. Overlaps with Forever Jewels on certified diamond sales and personalized bridal consultation.

Emerging players

• Angara: Online fine jewelry retailer offering certified diamonds and gemstone jewelry with customization and direct shipping. Comparable online certified-diamond catalog with similar D2C GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forever Star Jewels Inc.