Natura Group

What Natura Group does

Natura Group OÜ is a privately held Estonian limited company founded in 2016 that designs, manufactures, and distributes biodegradable disposable tableware and food packaging made from natural agricultural byproducts. The product portfolio is anchored by four core lines — palm leaf plates and bowls pressed from fallen palm leaves gathered in Indian forests, wooden cutlery in 50-piece packs made from birch and mango wood, hand-crafted coconut bowls and spoons made from reclaimed coconut shells, and jute fiber bottle and carry bags — supplemented by reusable bamboo straws. All manufacturing is performed in two owned factories in India, with most production executed at rural micro-farms that employ local labor as part of the company's social-impact narrative.

The company sells through a direct-to-consumer e-commerce storefront at naturagroup.eu in English, Estonian, and Finnish, offering individual SKUs at unit prices between €2.00 and €5.00 with low minimum order quantities. A second revenue stream is wholesale distribution to supermarkets, eco-shops, catering companies, and event organizers, with larger-volume buyers eligible for special wholesale pricing arranged via direct contact. A third channel is a private label / white-label offering that allows retailers to sell the products under their own brand. Distribution is supported by a Tallinn warehouse with customer pickup and by partnerships with Omniva, Eesti Post, and Itella SmartPOST for parcel and courier delivery across Estonia, the EU (3-7 days), and worldwide (up to 2 weeks).

The company is founder-owned with no disclosed institutional investors, no public revenue figures, no listed management team, and no evidence of external funding rounds. Operating geographies are concentrated in the Baltic States (primarily Estonia and Finland), with stated but unverified reach across the broader EU and international markets. No AI/ML capabilities, patents, or regulatory licenses are disclosed; the underlying technology is traditional hand-crafting of natural materials rather than proprietary industrial processes.

Name

Natura Group

Legal name

Natura Group OÜ

Website

https://naturagroup.eu

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Natura Group OÜ is an Estonia-based, founder-owned e-commerce company founded in 2016 that manufactures and sells biodegradable disposable tableware — palm leaf plates, wooden cutlery, coconut bowls, jute bags, and bamboo straws — via its naturagroup.eu storefront, wholesale channels, and private label partnerships, with production from two factories in India.

Ownership category

akta.pro rank

Product category

Eco-friendly Disposable Tableware

akta.pro primary industry

Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)

Keywords

• Biodegradable tableware
• Eco-friendly food packaging
• Disposable palm leaf plates
• Wooden cutlery products
• Sustainable dinnerware

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: Online retail sales of eco-friendly tableware products directly to consumers through their e-commerce platform. Customers purchase individual items at listed prices with per-unit pricing.
2. Wholesale B2B Sales: Wholesale pricing offered to retail stores for resale and to large consumers. Attractive wholesale prices for resale to retail stores with special wholesale prices for large volume buyers.
3. Private Label Licensing: Offers customers the ability to order products under their own brand name (private label) for retailers wanting to sell with their own branding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Natura Group manufactures and sells biodegradable, single-use and reusable eco-friendly tableware — palm leaf plates, bowls, and trays; coconut shell bowls and spoons; birch and mango wood cutlery; jute carry and bottle bags; and bamboo straws. Production is carried out at two factories in India and the products are sold direct-to-consumer through naturagroup.eu as well as wholesale to supermarkets, eco-shops, caterers, and event organizers, with private-label options available.

Product overview

Natura Group is an e-commerce company established in 2016 that offers biodegradable disposable eco-friendly tableware and food packaging products. The product portfolio consists of four core product lines: Palm Leaf Plates (biodegradable plates and bowls made from fallen palm leaves gathered in Indian forests, including rounds, squares, rectangles, pyramids, trays, and sauce cups), Wooden Cutlery (disposable forks, knives, and spoons made from birch and mango wood in 50-piece packs), Coconut Bowls (hand-crafted bowls made from coconut shells, available in rough and smooth finishes with matching coconut spoons), and Jute Bags (natural fiber carry and bottle bags in 1, 2, and 3 bottle sizes). Additional products include bamboo straws. The company operates two factories in India and serves both retail customers and wholesale buyers, offering private label options.

Differentiator

Problem solved

Functional benefit

Products and services

• Palm Leaf Plates

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Maksekeskus AScoreTechnology or IntegrationPayment processing service provider. Natura Group OÜ transfers personal data necessary for payment execution to Maksekeskus AS as the authorized data processor.
• OmnivaminorChannel Partner/ Reseller/ DistributorParcel delivery service partner. Products delivered via Omniva parcel machines (€2.99) and Omniva courier (€4.70). 181 Omniva parcel machines available 24/7 across Estonia.
• Eesti PostminorChannel Partner/ Reseller/ DistributorPostal delivery service for standard mail delivery of products to customers at €3.99.
• Itella SmartPOSTminorChannel Partner/ Reseller/ DistributorParcel locker delivery service partner offering delivery to SmartPOST parcel machines at €2.99.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• World Centric: US-based B Corp producing compostable tableware and foodservice packaging from plant-based materials. Directly comparable on product range (plates, bowls, cutlery, cups) and sustainability certifications/claims.
• Vegware: UK-based specialist manufacturer of compostable food packaging and disposable tableware made from plant-based materials. Directly comparable on product category (plates, bowls, cutlery) and sustainability positioning, though serving a larger global B2B customer base.
• PacknWood: US distributor/importer of eco-friendly disposable tableware including palm leaf and wood products. Comparable product mix (palm leaf plates, wooden cutlery) and serves foodservice/retail customers similarly to Natura Group.
• BioPak: Australia-headquartered manufacturer of compostable food service disposables (bagasse, PLA, paper). Direct peer on product type, sustainability narrative and B2B/catering go-to-market, though with deeper APAC distribution.
• Eco-Products (Novolex): US plant-based compostable foodservice packaging brand, now part of Novolex. Direct competitor in compostable plates, bowls, cutlery for foodservice and retail channels with comparable sustainability messaging and SKU breadth.

Broad incumbents

• Huhtamaki: Finnish-headquartered global food packaging major with broad food service and consumer goods packaging portfolios. Overlaps with Natura in compostable/disposable foodservice tableware, but as a large multi-category incumbent rather than an eco-specialist.
• Sabert Corporation: US foodservice packaging manufacturer with sustainable product lines alongside conventional plastic foodservice disposables. Serves similar catering, retail and event customers with overlapping (though not identical) product categories.
• Pactiv Evergreen: US-listed foodservice and beverage packaging incumbent with extensive disposable tableware and foodservice disposables ranges. Comparable end-market (restaurants, catering, retail) but with much broader plastics-and-paper portfolio.

Emerging players

• GoodStart Packaging: US-based emerging eco-friendly foodservice packaging company offering compostable disposable tableware and supplies. Comparable sustainability positioning and SKU overlap, though smaller scale and primarily North American distribution.

Regional players

• Detmold Group: Australian packaging manufacturer with sustainable paper and foodservice packaging lines. Comparable in producing paper-based and eco-friendly disposable foodservice products, but operating primarily in APAC rather than competing directly in Natura's EU markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natura Group