DiaDerme inc.

Name

DiaDerme inc.

Legal name

Cosmétique Diaderme

Website

https://diaderme.ca

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Organic Skincare Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRADANAG

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Organic skincare products
• Biological cosmetics retail
• Therapeutic facial care
• Online skincare e-commerce
• Anti-aging skincare line

Headquarters

HQ city

Saint-marc-de-figuery

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online retail sales of Nelly De Vuyst and DiaDerme skincare products through their e-commerce platform. Individual product purchases at fixed prices in Canadian dollars.
2. Affiliate Program: Commission-based affiliate program paying 5% commission on each sale generated through affiliate referral links. Minimum balance of $100 CAD required to receive quarterly commission payments.
3. Gift Certificates: Gift certificates sold and delivered by email to recipients upon order completion. Available for occasions such as birthdays, general gifts, and Christmas.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DiaDerme is a Canadian online retailer selling high-end organic and biological skincare products directly to consumers through diaderme.ca. As an authorized reseller of the Nelly De Vuyst premium line and distributor of its own DiaDerme brand (developed with Health Canada certified Derme & Co laboratory), it offers facial care, body care, sun protection, men's and women's intimate care products formulated with ECOCERT certified biological ingredients to address specific dermatological concerns including acne, rosacea, aging, sensitivity, and dehydration.

Product overview

DiaDerme inc. is an online retailer specializing in high-end organic and biological skincare products, operating as an authorized reseller of two complementary brands: the premium Nelly De Vuyst line and the company's own DiaDerme brand. The Nelly De Vuyst products combine natural ingredients with scientific discoveries, featuring ECOCERT certified organic formulations with biocompatible marine and plant-based ingredients that work synergistically in the skin. The DiaDerme brand was developed in collaboration with Derme & Co, a Health Canada certified laboratory in Quebec, offering innovative and high-performance formulas developed by a team of chemists, researchers, dermatologists, pharmacists, and estheticians. The product portfolio spans facial care (creams, serums, oils, masks, cleansers, toners, exfoliants), body care, specialized treatments organized by skin concerns (acne, rosacea, dry skin, oily skin, mature skin, sensitive skin, anti-aging), sun protection, and gender-specific lines (Men's and Elle feminine care). Key collections include the BioTense lifting line, BioFemme intimate care, BioAcné anti-acne range, and the comprehensive Nelly De Vuyst Matrix Cellulaire, Lifting Complex, and Hydrocell anti-aging systems. The company also offers applicator accessories like facial and body brushes.

Differentiator

Problem solved

Functional benefit

Products and services

• DiaDerme Brand Skincare Line High-end cosmetic line created by DiaDerme in collaboration with Derme & Co, a Health Canada certified laboratory in Quebec. The line was developed by a team of chemists, researchers, dermatologists, pharmacists, and internationally renowned estheticians to produce innovative, high-performance formulas manufactured in Quebec. Includes facial care, body care, and specialized treatments for Canadian consumers.
• Nelly De Vuyst Premium Skincare Line Premium skincare line combining natural ingredients with scientific discoveries. Products feature ECOCERT certified biological ingredients, biocompatible high-quality marine and plant-based ingredients selected for synergistic action in the skin. Offered by DiaDerme as an authorized online reseller across 82+ SKUs covering cleansers, toners, creams, serums, oils, exfoliants, masks, body care, sun protection, men's grooming, and feminine intimate care.
• BioTense Collection Biological skincare collection within the Nelly De Vuyst line targeted at mature skin lacking firmness. Products feature lifting and firming properties, including Circulalift Patchs Contour Des Yeux BioTense eye contour patches.
• BioFemme Collection Biological collection within the Nelly De Vuyst line designed for feminine intimate care and wellness.
• BioAcné Collection Biological anti-acne collection within the Nelly De Vuyst line formulated for acne-prone and oily skin.
• Nelly De Vuyst Hommes Men's Skincare Line Skincare products within Nelly De Vuyst specifically formulated for men, including lifting cream, soothing emulsion, foaming cleanser for sensitive skin, soft net foaming cleanser, and 3-minute exfoliation scrub designed for male skin needs.
• Nelly De Vuyst Elle Intimate Care Line Product line within Nelly De Vuyst designed for women's intimate care, including Lubielle (natural lubricant), Zone Contrôle, and related products.
• Sun Protection Range (ColorLift 1 and 2 BIOSOLAR SPF 30) Tinted biological sunscreen with anti-aging properties for daily sun protection combined with cosmetic benefits. Includes ColorLift 1 and ColorLift 2 BIOSOLAR Crème Solaire Teintée FPS 30, and SPF 30 Minéral Translucide variants.
• Facial and Body Brush Accessories Brosse Faciale and Brosse Corporelle cleansing and exfoliation tools from Nelly De Vuyst. Facial brush supports cleansing and gentle exfoliation; body brush uses natural bristles for body exfoliation and massage.
• Digital Gift Certificates Gift certificates sold and delivered by email to recipients upon order completion, available for occasions such as birthdays, general gifts, and Christmas.

Quantifiable outcome

• Products deliver extraordinary visible results even on the most difficult cases to treat

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Derme & CocoreStrategic or Co-development PartnerDiaDerme product line was created in collaboration with Derme & Co, a laboratory certified by Health Canada. The partnership brought together a team of chemists, researchers, dermatologists, pharmacists, and internationally renowned estheticians to develop innovative and ultra-performing formulas manufactured in Quebec.
• Nelly De VuystcoreChannel Partner/ Reseller/ DistributorDiaDerme is an authorized online reseller of Nelly De Vuyst products. Nelly De Vuyst is a premium skincare line combining natural ingredients with scientific discoveries. ECOCERT certified organic ingredients from marine and plant sources.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Drunk Elephant: Premium biocompatible, ingredient-focused skincare brand sold DTC and via Sephora; competes for the same clean/clinical-leaning premium consumer that DiaDerme targets, with significantly larger brand awareness.
• Derme & Co: Health Canada-certified Quebec laboratory and skincare manufacturer that co-developed the DiaDerme product line; comparable as a contract manufacturer launching its own branded dermocosmetics in adjacent channels.
• Paula's Choice: Research-driven skincare brand sold DTC with strong problem-solution merchandising (acne, anti-aging, rosacea) similar to DiaDerme's skin-concern taxonomy; overlaps directly on use cases and ingredient-rationale storytelling.
• DECIEM / The Ordinary: Science-driven, affordable skincare brand sold DTC and through retailers globally; competes for the same organic/clinical-skincare consumer with much larger marketing scale and a broader international footprint.

Broad incumbents

• L'Occitane en Provence: Global botanical/organic-ingredient skincare brand with strong DTC and retail presence; overlaps with DiaDerme on plant-based, ECOCERT-style positioning and premium therapeutic skincare, but at vastly larger scale.
• Sephora (Canada): Major multi-brand beauty retailer operating online and across physical stores in Canada; an incumbent channel that captures the same premium skincare shopper and could onboard Nelly De Vuyst or DiaDerme-type brands directly.

Direct peers

• SkinStore: Authorized online reseller of premium clinical and natural skincare brands (including Nelly De Vuyst historically) sold DTC to consumers worldwide; same authorized-reseller-plus-skincare-specialty business model as DiaDerme.
• Dermstore: Online specialty skincare and dermocosmetics retailer offering therapeutic, problem-solution skincare alongside premium brands; highly comparable DTC channel, category mix, and target customer to DiaDerme.
• LovelySkin: Online skincare retailer with strong dermatologist/aesthetician-driven merchandising and a focus on therapeutic and anti-aging categories; directly comparable DTC assortment and customer use cases.
• Nelly De Vuyst: The brand-owner that DiaDerme resells; operates its own DTC channels and select spas in Canada and Europe. Comparable because any shift in Nelly De Vuyst's direct-to-consumer strategy directly affects DiaDerme's catalog and positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/diaderme.ca

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiaDerme inc.