Indigenous Geographic Inc.

What Indigenous Geographic Inc. does

Indigenous Geographic Inc. is an Indigenous-owned Canadian video production company and education platform founded in December 2021 in Pembroke, Ontario, by Matt Lemay (Métis Nation of Ontario) and Crystal Martin (Inuk from Sanirajak, Nunavut). The company produces documentary films, feature films, and commercial/corporate videos that center Indigenous voices from across Turtle Island and beyond, with content distributed via Prime Video and through partnerships with Canadian broadcasters APTN and CBC. Its operations span five revenue streams: one-time project fees for documentary and corporate video production, recurring revenue from the Indigenous Geographic Educational Platform at courses.igtraining.ca, professional services fees for keynote speaking engagements by the co-founders, merchandise sales through a Fourthwall e-commerce storefront, and grant-funded activity through its affiliated nonprofit, the Indigenous Geographic Society (IGS), which is building a dedicated training and archive centre in Pembroke.

The company's primary customer segments are Indigenous communities, nations, and organizations seeking authentic storytelling, language preservation, and cultural documentation, alongside corporate and government institutions pursuing reconciliation-focused training, communications, and education. Notable clients and partners include Indspire (2026 Indspire Awards documentary), the Métis National Council and four provincial Métis Nations, Inuit Tapiriit Kanatami, Nunavut Tunngavik, the Algonquin Nation, APTN, CBC, Queen's University, the Renfrew Catholic and District School Boards, and First Peoples Group. The firm holds Certified Indigenous Business status from the Canadian Council of Aboriginal Business and operates a team of approximately 14 staff, including four videographers/editors, a Chief of Staff, a Director of Marketing & Communications, project management personnel, and an accounting clerk. Technology infrastructure is built on a Webflow-hosted website with an integrated e-commerce storefront, the dedicated e-learning platform, and a planned Indigenous-led digital archive at the Pembroke campus.

Distribution channels combine direct sales via website contact forms and the speaking page, Prime Video streaming for documentary distribution, McIntyre Media for educational content distribution, the Fourthwall e-commerce storefront for merchandise, and an extensive partnership-driven referral network across Indigenous national organizations. Awards include Certified Indigenous Business designation (2025), Toronto Short Film Festival Documentary of the Year for 'Waiting for Justice' (2024), Wildsound Film Festival Historical Documentary of the Year (2024), Canadian Geographic's Inaugural Filmmaker in Residence (2021), and the King Charles III Coronation Medal awarded to co-founder Matt Lemay in 2023.

Name

Indigenous Geographic Inc.

Legal name

Indigenous Geographic

Website

https://indigenousgeographic.ca

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Indigenous Geographic Inc. is an Indigenous-owned Canadian video production company and education platform producing documentaries, commercial videos, and e-learning courses on Indigenous history, governance, and reconciliation for Indigenous communities, governments, corporations, and educational institutions across Canada.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Public Media Partnerships & Content Co-productions (NGO/Cultural) (MPABADAN)

akta.pro secondary industry

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)

Keywords

• Documentary film production
• Indigenous e-learning
• Corporate video production
• Cultural training content
• Reconciliation speaking services

Headquarters

HQ city

Pembroke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Documentary and Film Production: Producing documentary films and feature films for Indigenous communities and beyond, including commissions for clients such as Indspire and Prime Video distribution deals
2. Commercial and Corporate Video Production: Producing commercial and editorial video projects for Indigenous communities and broader corporate clients
3. E-Learning and Education Platform: Educational platform offering courses on Indigenous history, governance, and cultural knowledge to institutions, governments, and the public
4. Public Speaking and Keynotes: Keynote speaking engagements by Matt and Crystal on truth and reconciliation, economic reconciliation, and Indigenous storytelling
5. Online Shop: E-commerce storefront for merchandise and products at indigenous-geographic-shop.fourthwall.com

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Indigenous-owned media company that produces documentary films and corporate/commercial videos, runs an e-learning platform with courses on Indigenous history, governance, and cultural knowledge, and delivers keynote speaking engagements on truth and reconciliation and economic reconciliation. The company serves Indigenous communities and organizations, corporations, governments, and educational institutions with content grounded in authentic Indigenous perspectives and FPIC/UNDRIP-aligned community engagement.

Product overview

Indigenous Geographic Inc. operates as a video production company and education platform comprising four distinct offerings: (1) Indigenous Geographic, the core video production brand producing documentary films, feature films, and commercial/corporate videos; (2) the Indigenous Geographic Educational Platform, an e-learning platform offering courses on Indigenous history and reconciliation; (3) Speaking Services, featuring keynote presentations by co-founders Matt LeMay and Crystal Martin on reconciliation and Indigenous storytelling; and (4) the Indigenous Geographic Society, a nonprofit arm focused on cultural preservation, youth mentorship, and digital archiving. The company also maintains an online merchandise shop. The production and education offerings work in tandem—the video content serves as both standalone productions and educational tools, while the platform distributes educational content to institutions, governments, and the public.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Produced 30+ documentaries and 700+ corporate videos
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• APTN (Aboriginal Peoples Television Network)coreGTM or Marketing PartnerAPTN is a national Indigenous television network and a key partner in amplifying Indigenous voices. The partnership supports content collaboration and distribution of Indigenous stories.
• CBCcoreGTM or Marketing PartnerCBC is Canada's national public broadcaster and a partner in sharing Indigenous stories with wider audiences through media collaboration.
• IndspirecoreGTM or Marketing PartnerIndspire is an Indigenous national charity that invests in Indigenous education. Indigenous Geographic produced the 2026 Indspire Awards documentary filmed in Nunavut.
• Inuit Tapiriit KanatamicoreGTM or Marketing PartnerInuit Tapiriit Kanatami represents Inuit in Canada and is a key partner in Inuit-specific storytelling and advocacy initiatives.
• Métis National CouncilcoreGTM or Marketing PartnerThe Métis National Council represents Métis people in Canada and partners on Métis cultural storytelling and heritage projects.
• Métis Nation of OntariocoreGTM or Marketing PartnerProvincial Métis organization partnering on Ontario-based Métis storytelling and cultural initiatives.
• Métis Nation SaskatchewancoreGTM or Marketing PartnerProvincial Métis organization partnering on Saskatchewan-based Métis cultural content and projects.
• Métis Nation British ColumbiacoreGTM or Marketing PartnerProvincial Métis organization partnering on BC-based Métis storytelling initiatives.
• Métis Nation AlbertacoreGTM or Marketing PartnerProvincial Métis organization partnering on Alberta-based Métis cultural projects.
• Nunavut TunngavikcoreGTM or Marketing PartnerNunavut Tunngavik is the land claims organization representing Inuit in Nunavut, partnering on Arctic/Inuit storytelling.
• Queen's UniversitycoreStrategic or Co-development PartnerQueen's University is an academic partner, with co-founder Matt Lemay holding a Master's degree from Queen's and serving on the Indigenous Education Advisory Council.
• First Peoples GroupcoreGTM or Marketing PartnerFirst Peoples Group is an Indigenous-owned consulting firm and partner in Indigenous economic development and education initiatives.
• McIntyre MediaminorGTM or Marketing PartnerMcIntyre Media is an educational media distributor and partner in content distribution.
• Algonquin NationcoreGTM or Marketing PartnerAlgonquin Nation is a partner in Algonquin-based Indigenous storytelling and cultural preservation initiatives. The campus is located on Algonquin territory in Pembroke, Ontario.
• Renfrew Catholic School BoardcoreGTM or Marketing PartnerSchool board partner for Indigenous education content and programs in the Renfrew County region.
• Renfrew District School BoardcoreGTM or Marketing PartnerSchool board partner for Indigenous education content and programs, with co-founder Matt Lemay serving on their Indigenous Education Advisory Council.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• First Peoples Group: Indigenous-owned consulting and training firm delivering cultural competency, Indigenous relations, and economic development services. Comparable in serving the same reconciliation-training and Indigenous-community engagement customer segments, and is an existing partner of Indigenous Geographic.
• Makwa Creative: Indigenous-owned creative agency offering video production, branding, and digital content services to Indigenous communities, governments, and corporate clients. Directly comparable across the corporate/commercial video production line of business and target customer base.
• Bearpaw Media Productions: Indigenous-owned film and media production company producing documentaries and educational content for Indigenous communities in Canada. Comparable in the documentary/educational production space with a similar institutional and community customer base.
• Nish Media: Indigenous-owned digital media and production company delivering storytelling, documentary, and educational content for Indigenous communities. Comparable in offering Indigenous-led video production and cultural storytelling for both institutional and broadcast customers.
• Wapikoni Mobile: Indigenous-led mobile filmmaking organization providing training and production support to Indigenous youth across Canada. Directly comparable given overlapping focus on Indigenous storytelling, training, content creation, and partnership-based distribution through APTN.
• Isuma Productions: Inuit-led independent film and media production company based in Montreal, producing Indigenous-language feature films, documentaries, and digital media content. Directly comparable as an Indigenous-owned production house creating culturally authentic storytelling content with similar distribution into Indigenous communities and global markets.
• Indigenous Corporate Training Inc. Indigenous-owned consulting firm delivering corporate training and educational courses on Indigenous relations, history, and cultural competency. Most directly comparable to the Indigenous Geographic Educational Platform subscription line of business, with overlapping institutional customers.

Broad incumbents

• CBC (Canadian Broadcasting Corporation): Canada's national public broadcaster and a current Indigenous Geographic partner. Comparable as a broad incumbent that both commissions Indigenous content and competes for institutional reconciliation programming budgets across Canada.
• APTN (Aboriginal Peoples Television Network): Canada's national Indigenous television network and a current partner of Indigenous Geographic. Comparable as both broadcaster/distributor and commissioner of Indigenous content, representing a broader incumbent that Indigenous Geographic supplies while also competing for content commissions.

Emerging players

• MasterClass: Subscription-based premium e-learning platform offering courses from renowned experts across disciplines. Comparable as a business-model benchmark for the Indigenous Geographic Educational Platform's subscription-revenue approach and production-quality expectations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@indigenousgeographic
• Facebookfacebook.com/IndigenousGeographic
• LinkedInlinkedin.com/company/indigenous-geographic
• Instagraminstagram.com/indigenous.geographic/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indigenous Geographic Inc.