Heya Visual OÜ

What Heya Visual OÜ does

Heya Visual OÜ is an Estonian boutique design studio registered as a private limited company (OÜ) and operating from Tallinn, Estonia. The firm delivers full-scope exhibition design services for museums, cultural institutions, and corporate trade fair clients, integrating spatial design, interior design, graphic design, and digital solutions into single project deliveries from concept through production and installation. The company is structured as a four-partner practice—Jüri Lõun (Creative Director), Kaia Lõun (CEO & Project Manager), Raivo Randoja (Art Director), and Sigrid Randoja (Art Director)—and works on a project-based, commissioned engagement model with no publicly disclosed pricing.

The company's core offering is the 'Integrated Exhibition Design' service, comprising spatial concept, interior fit-out, graphics, and digital components rolled into a single contracted engagement rather than siloed disciplines. Technical delivery relies on a partner-led creative team supplemented by international collaborators (LUMIA Estonia, Gagarin Iceland, H2E Latvia) for large-scale tenders such as the 'SAAR' entry for the Estonian Museum of Natural History Nature House competition, where the joint team placed 2nd. The studio also takes on adjacent graphic communication work (annual reports, identity systems, campaigns, infographics) and recurring corporate trade fair booth work, exemplified by the repeated engagement with Wolf Group for the BAU 2025 booth in Munich.

Revenue mechanics are entirely project-based professional services fees, with no SaaS, licensing, or recurring subscription component disclosed. Go-to-market is sales-led and reputation-driven: visibility is generated through competitive tender submissions and a public project portfolio (Põltsamaa Muuseum, Teatri ja Muusikamuuseum, Tervisemuuseum, Estonian Museum of Natural History, Wolf Group). The primary customer segment is Estonian government-funded museums, supplemented by private-sector trade fair clients; no external funding, parent company, or institutional ownership is disclosed.

Name

Heya Visual OÜ

Legal name

HEYA VISUAL OÜ

Website

https://heya.ee

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Heya Visual OÜ is an Estonian boutique design studio in Tallinn that delivers full-scope exhibition, spatial, graphic, and digital design services for museums, cultural institutions, and corporate trade fair clients on a project-based commissioned model.

Ownership category

akta.pro rank

Product category

Exhibition Design Services

NAICS

Interior Design Services (541410), Graphic Design Services (541430), Indoor and Outdoor Display Advertising (54185), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

akta.pro secondary industries

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Corporate Event Decor, Branding & Signage (HSACADAJ), Event Signage, Props & Custom Installations (HSACAOAG), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Exhibition design services
• Spatial graphic design
• Museum exhibition design
• Trade fair booth design
• Wayfinding system design

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Design Services: Project-based professional services for museum and exhibition design, including spatial design, graphics, digital solutions, and installation. Revenue derived from client commissions for custom exhibition projects.

Go-to-market motion1 record

Core offering

Heya Visual OÜ is an Estonian design studio that delivers complete exhibition solutions — from concept development through production and installation — for museums, cultural institutions, and corporate clients. Offerings include spatial design, interior design, graphic design, wayfinding systems, and digital solutions, alongside visual communication services such as annual reports, brand identity, campaigns, and infographics. The studio also designs trade fair booths and exhibition stands for corporate events.

Product overview

Heya Visual is a design studio (not a software/technology product company) that provides custom visual and spatial design services. The core offering is complete exhibition solutions encompassing concept development, spatial and interior design, graphic design, and digital solutions. The company works on a project-by-project basis for clients including museums, cultural institutions, and corporate entities, delivering bespoke design implementations rather than standardized software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Design & Implementation Complete exhibition solutions from concept development through production and installation, including spatial design, interior design, graphics, and digital solutions for museums and cultural institutions.
• Graphic Design Services Visual communication design services including annual reports, brand identity systems, marketing campaigns, and infographics for corporate and cultural clients.
• Digital Solutions for Exhibitions Interactive and digital components for exhibitions including digital installations, visitor experience technology, and multimedia presentations for museums and cultural venues.
• Trade Fair Booth Design Design and implementation of trade fair booths and exhibition stands for corporate clients participating in industry events and trade shows.
• Wayfinding System Design Design of spatial wayfinding and signage systems for public and corporate environments, including museums, exhibitions, and corporate spaces.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Wolf GroupcoreStrategic or Co-development Partner · 1 January 2025Second collaboration creating trade show booth for Wolf Group, a leading European construction chemistry and systems manufacturer. Designed booth for BAU 2025 trade show in Munich.
• LUMIA (Estonian architecture firm)coreStrategic or Co-development PartnerJoint competition partner for Estonian Museum of Natural History exhibition design. LUMIA is an Estonian architecture firm. Team members: Margit Aule, Rasmus Ink, Viktoria Ugur.
• Gagarin (Icelandic firm)coreStrategic or Co-development PartnerJoint competition partner for Estonian Museum of Natural History exhibition design. Icelandic firm. Team members: Nils Wiberg, Hringur Hafsteinsson, Kristin Eva Ólafsdóttir, Lemke Meijer, Magnús Elvar Jónsson.
• Design Studio H2E (Latvian firm)coreStrategic or Co-development PartnerJoint competition partner for Estonian Museum of Natural History exhibition design. Latvian design studio. Team members: Ingūna Elere, Holgers Elers, Dagnija Andersone, Ieva Timoško, Kintija Elīna Karaša, Ērika Sergejeva, Mārtiņš Vītols, Lelde Pētersone.
• Tallinna Ettevõtlusinkubaator (Tallinn Business Incubator)minorStrategic or Co-development PartnerCollaboration partner in the international project 'Creative Circular Cities' (CCC). The incubator and Heya Visual implemented the Circular Economy exhibition together.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• LUMIA: Estonian architecture firm partnering with Heya on museum exhibition projects. Comparable as a Tallinn-based design/architecture practice that intersects with Heya on cultural-heritage and exhibition briefs in the Baltic market.

Direct peers

• Insglück: Berlin-based agency for events, exhibitions, and brand spaces. Comparable to Heya in designing spatially rich exhibition and event experiences for corporate and cultural clients across Europe.
• Studio Joseph: Brooklyn-based exhibition and experience design practice working on museums, brand experiences, and public installations. Comparable to Heya as a design studio that integrates architecture, graphics, and digital media into cohesive visitor experiences.
• Event Communications: London-based museum and exhibition design studio that designs permanent and temporary exhibitions for cultural institutions. Highly comparable to Heya in offering integrated spatial, graphic, and interpretive design for museum clients.
• Milla & Partner: Stuttgart-based exhibition and museum design firm specializing in narrative exhibitions and scenography. Directly comparable to Heya's museum permanent-exhibition work and similar integrated concept-to-installation delivery.
• jangled nerves: Stuttgart-based exhibition design studio working on museums, trade fairs, and brand experiences. Comparable to Heya for integrated spatial, graphic, and digital exhibition design for cultural and commercial clients.
• Haley Sharpe Design: UK exhibition and museum design firm delivering permanent galleries, visitor centres, and interpretive design. Comparable to Heya as a similarly sized boutique studio competing for the same type of cultural heritage and museum commissions.
• Gagarin: Icelandic exhibition and interactive design firm that partnered with Heya on the Estonian Museum of Natural History competition. Comparable as a Northern-European boutique studio with similar scope across spatial, graphic, and digital exhibition work.

Broad incumbents

• Atelier Bruckner: Stuttgart-based studio designing exhibitions, brand worlds, and experience spaces for museums and corporates. Comparable to Heya for integrated exhibition and spatial design work, though significantly larger and broader in scope.
• Ralph Appelbaum Associates: Global leader in museum and exhibition design (founded 1979, New York). Directly comparable because Heya competes for the same museum permanent-exhibition briefs, but Ralph Appelbaum is far larger, has a global footprint, and serves marquee cultural institutions worldwide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heya Visual OÜ