Majatohter

What Majatohter does

Majatohter OÜ is an Estonian private limited company founded in 2002 and headquartered at Väike-Patarei 5, Tallinn, operating a specialty retail and consultation business focused on environmentally friendly construction materials, tools, and sustainable renovation. The company's name translates to 'House Doctor,' and its proposition centers on healthy, non-toxic living environments. Its product catalog spans natural paints (linseed oil, casein, clay, lime, tar, Swedish, tempera), plasters (clay, lime, Tadelakt, Stucco), surface finishes (oils, wax, stains, wood tar), insulation (hemp, flax, wood fibre, cellulose, reed board), general construction inputs (Fermacell, building paper, adhesives), tools (including Speedheater infrared paint removers), chemicals, and specialized lines for window and furniture restoration, with SKUs priced from €0.66 to €629.44 and a typical basket in the €5–50 range.

The business operates a hybrid B2C/B2B model: a physical retail store in Tallinn open Monday–Friday 9:00–18:00, a bilingual Estonian/English e-commerce storefront at majatohter.ee, and parcel-machine fulfillment via Smartpost, Omniva, and Venipak extending into Latvia, Lithuania, and Finland. The company also provides by-appointment consultation services (including winter thermal camera inspections) and training, and co-locates the Säästva Renoveerimise Infokeskus and the Vanamaterjali ladu, a parallel warehouse of salvaged building materials operating at materjalid.net. A partnership ecosystem with In Eco, UKU Pure Earth, Tervemaja, and the Restaureerijate ühendus anchors its reach into both DIY homeowners (primary) and professional restorers (secondary).

Revenue is generated through one-time product sales and professional services fees, with no subscription or recurring billing. There is no disclosed headcount, no external funding, no parent company, and no enterprise customer concentration; the company is privately held and operating independently. Geographic reach is concentrated in Estonia with cross-border parcel shipping to three neighboring markets, and the company has no proprietary technology or AI capabilities beyond a standard e-commerce platform.

Name

Majatohter

Legal name

Majatohter OÜ

Website

https://majatohter.ee

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Majatohter is an Estonian specialty retailer and consultation service that supplies eco-friendly construction materials, natural paints, insulation, restoration tools, and sustainable renovation advice, serving DIY homeowners and professional restorers across Estonia and the wider Baltic/Nordic region through a Tallinn store and bilingual e-commerce site.

Ownership category

akta.pro rank

Product category

Eco-friendly Building Materials Retail

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Wood Treatment & Specialty Preservatives (IMAEABAO)

Keywords

• Eco-friendly building materials
• Natural paints plasters
• Sustainable renovation supplies
• Natural insulation materials
• Restoration tools chemicals

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales of environmentally friendly building materials including paints, plasters, insulation materials, tools, chemicals, and restoration supplies. Products are sold at fixed prices with VAT included.
2. Consultation Services: Consultations on environmentally friendly construction and sustainable renovation are provided by appointment. Consultations can occur at the store or on-site at the customer's location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Majatohter is an Estonian specialty retailer that supplies eco-friendly construction and renovation materials — including natural paints (linseed oil, casein, clay, lime, tar paints), traditional plasters, natural insulation (hemp fibre, wood fibre, cellulose, flax, reed board), restoration tools and chemicals, and specialized products for window and furniture restoration. The company operates both an e-commerce storefront and a physical retail store in Tallinn. Alongside retail, Majatohter provides by-appointment consultation services on environmentally friendly construction and sustainable renovation, including thermal camera inspections in winter.

Product overview

Majatohter is an Estonian eco-friendly building materials retail store and consultation service. The company offers a comprehensive portfolio of natural and environmentally friendly building materials organized into distinct product categories: Paints (linseed oil, casein, clay, glazing, tempera, Swedish, tar, lime paints, primers), Plasters (clay, lime, Tadelakt, Stucco), Surface Finishing (oils, varnish, wax, stains, wood tar), Insulation Materials (hemp, flax, wood fibre, reed board, cellulose), Tools (paintbrushes, scrapers, Speedheater paint removers, plastering tools), Chemicals (preservatives, solvents, paint strippers), and specialized products for window and furniture restoration. The company also provides consultation services for sustainable renovation. Majatohter serves both professional restorers and DIY enthusiasts seeking environmentally conscious building solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Paints

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Säästva Renoveerimise Infokeskus (Sustainable Renovation Information Centre)minorStrategic or Co-development PartnerInformation Centre of Sustainable Renovation - a partner organization providing information about sustainable renovation practices. Located in the same building as Majatohter.
• Vanamaterjali ladu (Warehouse of Salvaged Building Materials)minorStrategic or Co-development PartnerWarehouse of salvaged/reclaimed building materials. Provides second-hand and reclaimed building materials for sustainable renovation projects. Website: materjalid.net
• Saviukumaja OÜ (UKU Pure Earth)minorStrategic or Co-development PartnerUKU Pure Earth is a partner company focused on earthen building materials and natural construction solutions.
• Tervemaja OÜ (Healthy House)minorStrategic or Co-development PartnerTervemaja (Healthy House) is a partner company specializing in healthy, eco-friendly building solutions.
• Restaureerijate ühendus (Restorers Association)minorStrategic or Co-development PartnerAssociation of restorers that Majatohter partners with to serve professional restoration customers.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• AURO: German manufacturer of natural paints and finishes distributed in the Baltic region. Comparable in the natural-finishes category but operates primarily as a wholesale supplier; relevant as both a competitor brand and a potential direct-to-consumer threat.
• Espak: Estonian building materials retailer with broad-line product range including construction and finishing materials — a comparable retail channel that increasingly stocks eco-friendly SKUs and competes for the same DIY and professional renovation buyers.
• Kreidezeit: German specialist in natural paints, plasters, and surface finishes sold across Europe. Comparable as a brand and category specialist in the natural construction materials space where Majatohter operates.
• K-Rauta (Estonia): Estonian branch of a major Nordic/Baltic DIY and building materials chain. Competes for renovation customers but as a broad-line incumbent with full assortment, not a specialist eco-curator — a key competitive threat if it expands eco SKUs.
• Earthborn: UK-based manufacturer of eco-friendly paints that Majatohter distributes. Comparable in the eco-paints category but operates as a wholesale supplier and brand rather than as a peer retailer, illustrating how Majatohter's upstream brands could go direct.

Direct peers

• Saviukumaja OÜ (UKU Pure Earth): Estonian partner specializing in earthen building materials and natural construction solutions. Overlaps with Majatohter on clay-based plasters and natural finishes and operates in the same Estonian eco-construction retail space, making it the most directly comparable peer.
• In Eco: Estonian partner specializing in eco-friendly building solutions, including IN ECO clay paint that Majatohter resells. Directly comparable as a niche eco-building brand competing for the same Estonian sustainable construction customer.
• Tervemaja OÜ: Estonian partner specializing in healthy, eco-friendly building solutions — a directly comparable specialty retailer targeting the same sustainable renovation customer segment in Estonia with overlapping product philosophy.
• Vanamaterjali ladu (Warehouse of Salvaged Building Materials): Estonian partner operating a warehouse of reclaimed and salvaged building materials — comparable in serving the sustainable renovation segment in Estonia via a complementary inventory model focused on reclaimed doors, wood, and stone.

Others

• Säästva Renoveerimise Infokeskus (Sustainable Renovation Information Centre): Information Centre of Sustainable Renovation located in the same building as Majatohter — an adjacent ecosystem partner that drives customer referrals into the eco-renovation segment rather than competing directly for retail sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xinstagram.com/majatohter_househealer
• Facebookfacebook.com/majatohter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majatohter