What NUTRAGENIX - SOCIETA' A RESPONSABILITA' LIMITATA does

Nutragenix is an Italian società a responsabilità limitata (S.r.l.) founded in 2022 and headquartered in Rome. The company develops, manufactures, and distributes nutritional supplements delivered via sublingual and dermal spray formats, organized across two proprietary formulation platforms: liposomal sprays and micellar sprays. The product range comprises eight SKUs spanning vitamins, minerals, and functional ingredients targeted at adult health and wellness consumers in Italy.

The company operates a direct-to-consumer (DTC) e-commerce model built on a Shopify storefront, complemented by physical retail and pharmacy distribution within Italy. Pricing is positioned in the premium supplement range at approximately €15 to €57.50 per unit, with free shipping on orders above €69 and a 10% first-order discount for newsletter subscribers. The website is available in Italian and English, though commercial operations and customer concentration remain entirely Italian. The company has pursued independent third-party product testing through Il Salvagente as a credibility and quality assurance signal.

Nutragenix is led by founder and sole director Dr. Matteo Bompani, a biologist-nutritionist, together with co-founders Adriana Casanova De Marco (business angel) and Allegra Ravizza (art consultant). The company reports 1–10 employees and is supported by a scientific advisory committee of doctors and biologists. No external funding rounds, acquisitions, or material partnerships have been disclosed.

Name

NUTRAGENIX - SOCIETA' A RESPONSABILITA' LIMITATA

Legal name

Nutragenix S.r.l.

Website

https://nutragenix.it

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Nutragenix is a Rome-based Italian S.r.l. founded in 2022 that develops and sells nutritional supplements in sublingual and dermal spray formats using micellar and liposomal formulations. It operates a direct-to-consumer e-commerce model, supplemented by Italian pharmacy and retail channels, targeting Italian health and wellness consumers.

Ownership category

akta.pro rank

Product category

Nutritional Supplements (Sublingual/Dermal Sprays)

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Delivery Systems & Encapsulation (Microencapsulation, Liposomes, Emulsions, Beadlets, Spray-Dried) (AFAJAKAL), Encapsulation & Emulsified Delivery Systems (Spray-dried emulsions, Lipid microencapsulation) (AFAJACAL), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Sublingual spray supplements
• Liposomal dietary supplements
• Micellar nutritional sprays
• High-bioavailability vitamins
• Italian nutraceutical e-commerce

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales (E-commerce): Nutragenix generates revenue through the direct sale of proprietary spray dietary supplements via its owned Shopify e-commerce platform (nutragenix.it). Customers purchase products individually at listed retail prices, with occasional discounts (e.g., 30% off Glutathione, 24% off B-Complex Energy). Free shipping is offered for orders above €69, and a 10% first-order discount is available for registered newsletter subscribers. Orders are fulfilled by courier within 24/48 hours. Revenue is derived from one-time consumer purchases rather than subscription recurring models.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Nutragenix manufactures, markets, and sells sublingual and dermal spray dietary supplements made in Italy using proprietary micellar and liposomal encapsulation technologies. Its catalog spans sleep, antioxidant, cardiovascular, energy, immune, skin/hair, bone, and magnesium formulations, sold primarily direct-to-consumer through nutragenix.it with selected Italian pharmacy/retail placement. The company emphasizes prevention-focused nutrition and claims substantially higher bioavailability than conventional capsule/tablet supplements.

Product overview

NUTRAGENIX is an Italian supplement company specializing in spray-based dietary supplements. The company offers two main product lines: Liposomal Sprays (Spray Liposomiali) and Micellar Sprays (Spray Micellari), both using innovative sublingual delivery technology to maximize nutrient absorption and bioavailability. Individual products include Melatonina (top seller), Glutatione, B-Complex Energy, Cardiogenix, Biotina e Vitamina A, Vitamina C Liposomiale, Vitamina D3 + K2, and IL MAGNIFICANTE Magnesio Spray Dermico. The products utilize either liposomal or micellar technology to deliver nutrients directly through sublingual mucosa into the bloodstream, bypassing digestive degradation.

Differentiator

Problem solved

Functional benefit

Products and services

• IL MAGNIFICANTE Magnesio Spray Dermico Dermal magnesium spray for skin absorption, designed to bypass the digestive system.
• Melatonina Sublingual micellar melatonin spray for sleep support; listed as the brand's best-seller at €19.50.
• Glutatione (Glutathione) Liposomal sublingual spray glutathione supplement for antioxidant support, sold at €40.25 (30% off regular €57.50).
• B-Complex Energy Liposomal B-vitamin complex spray for energy support, sold at €24.38 (24% off regular €32.50).
• Cardiogenix Sublingual spray cardiovascular supplement combining Vitamin B6, Folic Acid, and Vitamin B12, sold at €22.75 (30% off regular €32.50).
• Biotina e Vitamina A Liposomal sublingual spray combining Biotin (Vitamin B8) and Vitamin A for skin and hair health, sold at €22.13 (regular €29.50).
• Vitamina C Liposomiale Liposomal Vitamin C spray for enhanced bioavailability via sublingual administration, sold at €35.00.
• Vitamina D3 + K2 Liposomal sublingual spray combining Vitamin D3 and Vitamin K2 for bone and immune health, sold at €32.50.
• Spray Liposomiali (product line) Product line of liposomal spray supplements using lipid-bilayer delivery technology to protect active ingredients through the gastrointestinal tract and deliver them via sublingual mucosa.
• Spray Micellari (product line) Product line of micellar spray supplements using a self-preserving liquid system (>70% glycerol by weight) with lipid micro-molecules for sublingual administration and high cellular penetration.

Quantifiable outcome

• Over 90% absorption rate (micellar technology) vs approximately 20% for traditional oral supplements, per company claims
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mailchimp (The Rocket Science Group LLC)coreTechnology or IntegrationMailchimp is used as the email service provider for managing Nutragenix's mailing list and newsletter campaigns, including promotional emails, transactional notifications, and marketing communications to registered customers and subscribers.
• Google Analytics / Google Tag ManagercoreTechnology or IntegrationGoogle Analytics (with anonymized IP) and Google Tag Manager are used for web analytics, traffic analysis, user behavior tracking, and conversion measurement. Google Signals is enabled for cross-device advertising personalization. Google Optimize 360 is used for A/B testing.
• Google Ads / Google WorkspacecoreTechnology or IntegrationGoogle Ads conversion tracking and remarketing are used for paid search and display advertising. Google Workspace (G Suite) is used for internal productivity, collaboration, and cloud-based document management (email, docs, storage).
• Facebook Ireland LtdcoreGTM or Marketing PartnerFacebook Messenger Customer Chat provides live chat functionality on the website. Facebook Ads, Facebook Audience Network, Facebook Remarketing, Facebook Custom Audiences, Facebook Lookalike Audiences, and Facebook Analytics for Apps are all used for paid social advertising, retargeting, and audience-based marketing campaigns. Facebook Authentication enables social login.
• PayPal / BraintreecoreTechnology or IntegrationPayPal and Braintree (a PayPal division) process online payments on the Nutragenix e-commerce platform. These are the primary payment processing partners enabling secure checkout for credit cards, PayPal, and other digital payment methods.
• FanplayrminorGTM or Marketing PartnerFanplayr provides behavioral targeting and popup marketing tools, enabling Nutragenix to display personalized messages and collect email addresses. It also supports push notification marketing campaigns.
• Criteo SAminorGTM or Marketing PartnerCriteo provides behavioral retargeting advertising services, displaying personalized product ads to users who have previously visited the Nutragenix website based on their browsing behavior.
• AdRoll (NextRoll, Inc.)minorGTM or Marketing PartnerAdRoll is used for cross-device retargeting and personalized advertising across the web, leveraging hashed email data and device identifiers to reach and convert past website visitors.
• Microsoft AdvertisingminorGTM or Marketing PartnerMicrosoft Advertising is used as an additional paid search platform alongside Google Ads for driving targeted traffic to the Nutragenix website.
• Affiliate Networks (Zanox, Tradedoubler, Webgains, MainAd)minorGTM or Marketing PartnerZanox, Tradedoubler, Webgains, and MainAd are affiliate marketing networks used to drive performance-based traffic and sales through publisher partnerships, with commissions paid for resulting conversions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• ESI S.p.A. Italian dietary supplement manufacturer with broad SKU portfolio (vitamins, minerals, specialty conditions) sold through Italian pharmacies and parapharmacies. Comparable to Nutragenix in category and Italian market focus; ESI is a well-established incumbent against which Nutragenix competes for shelf space and consumer mindshare.
• Natural Point: Italian dietary supplement brand offering a broad condition-specific catalog (sleep, antioxidant, cardiovascular) through pharmacy and DTC channels. Closely comparable in size, scope, and Italian market focus; a relevant peer for benchmarking scale and channel mix.
• BetterYou: UK-based specialist in sublingual, oral and topical spray supplements (vitamins, minerals, sleep, energy). Closest comparable to Nutragenix in format (spray delivery), category (specialty wellness supplements), and go-to-market (DTC + retail pharmacy). BetterYou is the European benchmark for the spray-supplement category Nutragenix is targeting.
• Olimp Laboratories: European (Polish) supplement manufacturer with specialty-condition products (vitamins, immunity, joint, heart). Comparable category breadth and premium positioning; operates across EU markets including Italy, making it a relevant geographic expansion reference for Nutragenix.
• Specchiasol: Italian natural health and supplement brand offering condition-specific products (immune, sleep, joint, women's health) with strong pharmacy distribution. Directly comparable category and Italian channel mix; represents the established Italian specialist player Nutragenix positions against.
• Named Sport: Italian supplement brand with specialty condition positioning (energy, recovery, immunity, cardio). Comparable Italian DTC + pharmacy go-to-market and product segmentation; serves as a direct competitor for the same Italian health-conscious consumer.

Broad incumbents

• Pure Encapsulations: Hypoallergenic, practitioner-grade supplement brand offering condition-specific formulations (cardiovascular, sleep, immune, antioxidant). Comparable premium positioning and purity claims; relevant broad incumbent benchmark for category segmentation and brand positioning.
• NOW Foods: Large US-based supplement manufacturer with extensive international distribution including Italy. Overlaps with Nutragenix's category (vitamins, glutathione, melatonin, D3+K2) but operates at massive scale across a broad catalog; relevant as a scale benchmark and competitive threat.
• Aboca: Italian natural health company focused on phytotherapy and complex supplement systems with strong pharmacy and DTC presence in Italy and Europe. Comparable 'natural / Made in Italy' premium positioning; Aboca represents the broader-incumbent natural health benchmark Nutragenix competes within.
• Solgar: Large global vitamin and supplement brand with deep Italian pharmacy distribution. Competes with Nutragenix across most product categories (sleep, antioxidant, B-complex, cardiovascular) but at much greater scale and through a broader portfolio; represents the established incumbent benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nutragenix.it
• LinkedInlinkedin.com/company/nutragenix

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUTRAGENIX - SOCIETA' A RESPONSABILITA' LIMITATA