Natural Point
Natural Point S.r.l. is an Italy-based dietary supplements company that manufactures and sells over 30 nutraceutical SKUs through pharmacies, health stores, and owned e-commerce sites, targeting Italian healthcare professionals and consumers via its Natural Point Academy and Magnesio Supremo sub-brand.
- Company typePrivate
- Founded1994
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Natural Point does
Natural Point S.r.l. is an Italy-based, privately held dietary supplements company founded in Milan around 1994 and operating for over 30 years. The company manufactures and sells a portfolio of more than 30 dietary supplements across categories including phytoextracts, mineral and vitamin formulations, omega-3 fatty acids, joint-support complexes, and women's health products, presented primarily as powders or vegetable capsules to minimize or eliminate excipients. Notable technical components include the use of OptiMSM in the MQC formulation, Fortigel hydrolyzed collagen in EviDol Articolazioni, triglyceride-form omega-3 (EPA/DHA) with a patented "bubble fresh" oxidation-protection capsule in Omega Silver, and gastro-resistant vegetable capsules in C Plus.
The company's revenue model is unit-based direct and channel sales of supplements, with no subscription model: products are priced individually (approximately €11.50–€36.50 per package) and distributed through Italian pharmacies and health food stores plus two owned e-commerce storefronts (naturalpoint.it and the dedicated Magnesio Supremo site magnesiosupremo.it). It also operates the Natural Point Academy and Natural Point Library — educational platforms that deliver webinars, courses, events, and gated video content to healthcare professionals in collaboration with more than 15 Italian scientific societies, supported by ECM credits and direct consultant access.
Commercially, Natural Point runs a sales-led go-to-market anchored on healthcare professionals (doctors, pharmacists, nutritionists) who recommend supplements to patients, with a secondary consumer-direct motion via owned websites and social channels (Facebook, Instagram, YouTube). The company is a subsidiary of the Recordati Group, operates only within Italy, and employs 11–50 people. Revenue is not publicly disclosed.
Natural Point firmographics
Firmographics- Name
- Natural Point
- Legal name
- Natural Point S.r.l.
- Website
- https://naturalpoint.it
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Natural Point S.r.l. is an Italy-based dietary supplements company that manufactures and sells over 30 nutraceutical SKUs through pharmacies, health stores, and owned e-commerce sites, targeting Italian healthcare professionals and consumers via its Natural Point Academy and Magnesio Supremo sub-brand.
- Ownership category
- akta.pro rank
Natural Point industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food Manufacturing (311), Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Vitamins & Minerals (Single Nutrients) (CRADAGAB), Herbal & Botanical Supplements (CRADAGAD), Probiotics & Digestive Health Supplements (CRADAGAF)
Keywords
Where Natural Point is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Natural Point business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Dietary Supplement Sales: Natural Point generates revenue through the sale of dietary supplements (integratori alimentari) including vitamins, minerals, herbal extracts, and specialty formulations. Products are sold directly through the company website and presumably through pharmacies and health food stores in Italy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Echinacea Complex - 15.50€ per package (50 capsules, 16-25 doses) |
| Unit Pricing | Pay-as-you-go | Myolife - 20.50€ per package (200g powder, 100 doses) |
| Unit Pricing | Pay-as-you-go | Q10 100 - 23.50€ per package (50 capsules) |
| Unit Pricing | Pay-as-you-go | EviDol Articolazioni - 36.50€ per package (30 sachets) |
| Unit Pricing | Pay-as-you-go | Potassio Gluconato - 11.50€ per package (90 tablets) |
| Unit Pricing | Pay-as-you-go | Saw Palmetto - 14.50€ per package (60 capsules) |
| Unit Pricing | Pay-as-you-go | Enzylife - 26.00€ per package (90 capsules) |
| Unit Pricing | Pay-as-you-go | Omega Silver - 25.50€ per package (100 capsules) |
| Unit Pricing | Pay-as-you-go | MQC - 17.50€ per package |
| Unit Pricing | Pay-as-you-go | Rodiola Rosea - 24.50€ per package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Natural Point product offering
Product offeringCore offering
Natural Point S.r.l. manufactures and sells an Italian portfolio of more than 30 branded dietary supplements (integratori alimentari) covering vitamins, minerals, omega-3 oils, herbal extracts, enzymes, and specialty formulations such as MQC, Omega Silver, EviDol Articolazioni, and Myolife. Products are primarily delivered as powders or vegetable capsules engineered to minimize or eliminate excipients, using natural-origin, non-GMO, allergen-free raw materials, and are sold to Italian consumers via pharmacies, health food stores, the company's own e-commerce sites, and through a Magnesio Supremo sub-brand. A Natural Point Academy and Library platform delivers professional education (webinars, courses, video archives, ECM credits) to doctors, pharmacists, and nutritionists to drive HCP-led recommendations.
Product overview
Natural Point is an Italian dietary supplement company with over 30 years of experience, offering a portfolio of over 30 supplements organized into product categories including Phytoextracts (Wild Yam 300, Rodiola Rosea, Saw Palmetto, Echinacea Complex), Formulas (MQC, EviDol Articolazioni, Myolife, Enzylife), Minerals (Potassio Gluconato), Oils and Fatty Acids (Omega Silver, Olio di Borragine), and Vitamins and Antioxidants (C Plus, B12 500, D 1000, Q10 100). The company prioritizes natural-origin raw materials free from GMOs and allergens, minimizing or eliminating unnecessary excipients through the use of powders and vegetable capsules. Natural Point also operates a separate brand, Magnesio Supremo, for magnesium-specific supplements. The company supports healthcare professionals through the Natural Point Academy, offering courses, webinars, and video content for physician and pharmacist education.
Differentiator
Problem solved
Functional benefit
Brands
- Magnesio Supremo: A dedicated product line featuring magnesium supplements, managed through a separate website (magnesiosupremo.it).
- Natural Point Academy
- Natural Point Library
Products and services
- MQC Dietary supplement combining OptiMSM (methylsulfonylmethane, a sulfur-containing molecule), coenzyme Q10, and stabilized vitamin C in oxidation-resistant vegetable capsules. Marketed to consumers seeking antioxidant and connective-tissue support, priced at €17.50 per pack.
- C Plus Vitamin C dietary supplement delivering the vitamin from three sources (magnesium ascorbate, ascorbic acid, and rosehip extract) plus citrus bioflavonoids in gastro-resistant vegetable capsules designed to better protect nutrients from gastric acidity. Aimed at consumers seeking antioxidant and immune support.
- Wild Yam 300 Dietary supplement based on standardized Dioscorea villosa extract (20% diosgenin) targeted at women's wellbeing, particularly menopausal and menstrual-cycle comfort. Sells to adult female consumers seeking natural hormonal-balance support.
- Rodiola Rosea Dietary supplement based on Siberian Rhodiola rosea extract standardized to 3% rosavin and 1% salidroside, providing adaptogenic support for mood and stress resistance. Priced at €24.50 per pack and targeted at consumers managing stress and fatigue.
- B12 500 Vitamin B12 (cyanocobalamin) dietary supplement in small vegetable capsules, supporting vascular, nervous-system, and energy-metabolism functions. Marketed to consumers (including vegetarians/vegans) needing B12 supplementation.
- Olio di Borragine Dietary supplement of standardized borage oil delivering 20% GLA (gamma-linolenic acid) with vitamin E antioxidant activity, supporting menstrual-cycle comfort and skin health. Targeted at women consumers.
- Enzylife Dietary supplement blending fermented enzymes (amylase, lactase, lipase, cellulase), bromelain from pineapple, and papain to support macronutrient breakdown. Priced at €26.00 per 90-capsule pack and aimed at consumers with digestive complaints.
- Omega Silver Omega-3 (EPA and DHA) dietary supplement in the more bioavailable triglyceride form, packaged in a patented bubble-fresh capsule that protects the oil from oxidation and is Friend of the Sea certified. Priced at €25.50 per 100-capsule pack for cardiovascular and cognitive support consumers.
- D 1000 Dietary supplement of naturally derived vitamin D3 (cholecalciferol) in vegetable capsules, supporting immune function, calcium absorption, and bone health. Targeted at consumers seeking bone and immune support.
- Saw Palmetto Dietary supplement of standardized Serenoa repens extract (30% fatty acids) supporting prostate health and urinary-tract wellbeing in men over 50. Priced at €14.50 per 60-capsule pack.
- Potassio Gluconato Potassium dietary supplement in the easily utilized organic gluconate form, supporting normal blood pressure, muscle function, and nervous-system function. Priced at €11.50 per 90-tablet pack.
- EviDol Articolazioni Joint-support dietary supplement combining Fortigel hydrolyzed collagen (targeted at joint cartilage), vitamin C, MSM, chondroitin sulfate, and glucosamine. Priced at €36.50 per 30-sachet pack and aimed at consumers with joint-mobility concerns.
- Q10 100 Coenzyme Q10 dietary supplement in vegetable capsules that participates in numerous biochemical metabolic processes. Priced at €23.50 per 50-capsule pack and marketed for cardiovascular and energy-metabolism support.
- Myolife Naturally sourced myo-inositol powder dietary supplement with a pleasant taste, supporting numerous metabolic processes without sweeteners. Priced at €20.50 per 200 g powder container (100 doses) and aimed at consumers needing metabolic and women's-health support.
- Echinacea Complex Dietary supplement combining rosehip (natural vitamin C source) with two Echinacea extracts (purpurea and angustifolia) to support urinary-tract health and upper respiratory defenses. Priced at €15.50 per 50-capsule pack.
- Magnesio Supremo Brand Line Sub-brand of Natural Point dedicated to magnesium-specific dietary supplements, sold through the dedicated e-commerce site magnesiosupremo.it. Targeted at Italian consumers seeking magnesium for muscle, nerve, and stress support.
Quantifiable outcome
- Products used by millions of people
- +1 more outcomes
Companies that use Natural Point
Customer profileSegments2 records
Ideal customer profiles2 records
Natural Point technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Natural Point partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- Prof. Arrigo Francesco Giuseppe CicerocoreMember of Natural Point Academy Scientific Board. Professor of Applied Dietetic Sciences at University of Bologna, President of Italian Society of Nutraceutics (SINut), and Director of Research Unit on Atherosclerosis and Metabolic Diseases at Policlinico S. Orsola-Malpighi in Bologna.
- Prof.ssa Rossella NappicoreMember of Natural Point Academy Scientific Board. Full Professor of Obstetrics and Gynecology at University of Pavia, specialist in gynecology, endocrinology, and sexology, clinical activity at Center for Medically Assisted Reproduction and Ambulatory of Gynecological Endocrinology and Menopause at IRCCS Fondazione San Matteo, Pavia.
- Dott.ssa Serena MissoricoreMember of Natural Point Academy Scientific Board. Medical Doctor, Specialist in Endocrinology, Diabetology, Nutrition, Anti-Aging and Anti-Stress Medicine, and Functional Medicine. Lecturer at Sapienza University of Rome and author of health publications.
- Prof. Bernardo Dell'OssocoreMember of Natural Point Academy Scientific Board. Medical Psychiatrist, Director of Mental Health and Addictions Department at ASST Fatebenefratelli-Sacco in Milan, Full Professor of Psychiatry at University of Milan and affiliated with Stanford University as Scientific Advisor.
- Associazione Ostetrici Ginecologi Ospedalieri Italiani (AOGOI)coreScientific society partner collaborating with Natural Point Academy for professional education on topics related to women's health, gynecology, and obstetrics.
- Società Italiana di Nutrizione Umana (SINU)coreScientific society partner collaborating with Natural Point Academy for human nutrition education and professional training.
- Società Italiana di Nutraceutica (SINut)coreScientific society partner collaborating with Natural Point Academy for nutraceutical education and research dissemination.
- Società Italiana di Ginecologia e Ostetricia (SIGO)coreScientific society partner collaborating with Natural Point Academy for gynecological education and professional training through webinars and events.
- Istituto di Medicina Naturale (IMN)corePartner institution collaborating with Natural Point Academy for natural medicine education.
- Associazione Italiana Vulvodinia (AIV)coreScientific association partner for professional education on vulvodynia and related women's health topics.
- Accademia di Terapia Naturale in Psichiatria e Neurologia (ATNPN)coreAcademic partner collaborating with Natural Point Academy for professional education on natural therapies in psychiatry and neurology through webinars.
- Brain & MalnutritioncorePartner organization for education on brain health and malnutrition topics.
- Società Italiana Formulatori in Nutraceutica (SIFNUT)coreScientific society partner for nutraceutical formulation education.
- Associazione Ricerca Terapie Oncologiche Integrate (ARTOI)coreAssociation partner for research on integrated oncological therapies.
- Fondazione OndacoreFoundation partner for women's health initiatives and awareness campaigns.
- Scuola di Nutrizione ed Integrazione nello Sport (SANIS)coreSchool partner for sports nutrition and supplementation education.
- NutriMIcoreInformation ecosystem partner for nutrition knowledge in Italy, collaborating on webinar series about magnesium and women's health.
- Società Italiana della Riproduzione (SIDR)coreScientific society partner for reproductive medicine education.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Natural Point competitors and assessment
Company assessmentBroad incumbents
- Bayer Consumer Health Italy: Italian arm of Bayer's consumer health division, marketing established supplement and OTC brands (e.g., Supradyn, Berocca) through pharmacies and mass retail. Directly competes in the same pharmacy channel with greater marketing budget and broader distribution.
- Solgar Italia: Italian subsidiary of the global premium supplement brand Solgar (part of Nestlé Health Science). Operates broadly in the same Italian pharmacy/herbalist channel as Natural Point with a deeper international R&D footprint and a wider portfolio of single-nutrient and condition supplements.
Direct peers
- L'Erbolario: Italian natural personal-care and wellness brand with a supplement line distributed through a wide Italian pharmacy and herbalist network. Comparable 'natural-origin' brand positioning and Italian pharmacy-channel exposure.
- Aboca: Italy's largest natural-origin dietary supplement and self-medication company, headquartered in Sansepolcro. Closest comparable to Natural Point: similar HCP-and-pharmacy distribution model, vegetable-based formulations, and condition-indication product organisation across multiple lines.
- Dr. Giorgini Messere Cuperi: Italian dietary supplement brand selling natural and herbal formulations directly and through pharmacies, with strong emphasis on excipient reduction and high-dose ingredients. Highly comparable formulation philosophy to Natural Point.
- ESI (Erbagil S.r.l.): Italian supplement brand with a broad portfolio spanning herbal extracts, vitamins, minerals, and specialty formulations, distributed through Italian pharmacies and parapharmacies. Directly comparable SKU range and channel mix to Natural Point, with active HCP marketing.
- Vega (Named Group): Italian supplement brand under the Named Group umbrella, focused on natural and specialty supplements for pharmacy distribution. Comparable product portfolio breadth and Italian pharmacy channel exposure to Natural Point.
- Named Sport: Italian sports nutrition and supplement company within the Named Group, with a wide portfolio of vitamins, minerals, and specialty supplements sold in Italian pharmacies. Comparable pharmacy-led distribution model and supplement product structure.
- Specchiasol: Italian herbal medicine and dietary supplement manufacturer with a long history in natural health, distributed through pharmacies and health stores across Italy. Comparable botanical/specialty positioning and HCP education focus to Natural Point.
Regional players
- Salus-Haus / Salute per Te: German-Austrian natural supplement company marketing Floradix and other liquid herbal/mineral supplements in Italy and other European countries. Comparable natural-origin positioning and European pharmacy-led distribution outside Natural Point's domestic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Natural Point social profiles
Digital presenceNatural Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natural Point leadership team
Management profileNumber of profiles
Profiles4 records
Natural Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natural Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natural Point
What does Natural Point do?
Natural Point S.r.l. manufactures and sells an Italian portfolio of more than 30 branded dietary supplements (integratori alimentari) covering vitamins, minerals, omega-3 oils, herbal extracts, enzymes, and specialty formulations such as MQC, Omega Silver, EviDol Articolazioni, and Myolife. Products are primarily delivered as powders or vegetable capsules engineered to minimize or eliminate excipients, using natural-origin, non-GMO, allergen-free raw materials, and are sold to Italian consumers via pharmacies, health food stores, the company's own e-commerce sites, and through a Magnesio Supremo sub-brand. A Natural Point Academy and Library platform delivers professional education (webinars, courses, video archives, ECM credits) to doctors, pharmacists, and nutritionists to drive HCP-led recommendations.
Is Natural Point a public or private company?
Natural Point is a private company. It is classified as corporate owned and is currently operating.
When was Natural Point founded?
Natural Point was founded in 1994. It employs 11 to 50 people.
Where is Natural Point based?
Natural Point is headquartered in Milano, Italy, in the Europe region.
How does Natural Point make money?
One revenue line is on record: dietary Supplement Sales.
Who are Natural Point's main competitors?
Broad incumbents on record are Bayer Consumer Health Italy and Solgar Italia. Direct peers are L'Erbolario, Aboca, Dr. Giorgini Messere Cuperi, ESI (Erbagil S.r.l.), Vega (Named Group), Named Sport and Specchiasol. Salus-Haus / Salute per Te is listed as a regional player.
Does Natural Point have an API?
No public API is recorded for Natural Point.
What industry is Natural Point in?
Natural Point's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAB, Vitamins & Minerals (Single Nutrients). Its NAICS code is 311 and its SIC code is 2833.