Pärnu Sotsiaalkeskus

What Pärnu Sotsiaalkeskus does

Pärnu Sotsiaalkeskus is a municipal welfare institution (hallatav hoolekandeasutus) operated by Pärnu City Government in Estonia, delivering an integrated portfolio of statutory social services to elderly residents, people with physical, intellectual, and psychosocial disabilities, people with memory impairments including dementia, and families with children requiring support. Its service portfolio spans home care (koduteenus), personal assistant services, day centers (Suur-Posti, Helin, Ravi 2/1, Paikuse), supported living, social rehabilitation delivered by a multidisciplinary clinical team, support person services for families, and person-centered special care under the ISTE 2025-2026 model. The organization supplements in-person service delivery with third-party safety technology, notably Medi emergency buttons with fall detection, Koduandur wall-mounted home sensors, and Kodunupp wearable alert devices that enable 24/7 emergency response routing to family or 112 services.

The entity was formed on February 16, 2017 by consolidating predecessor institutions Eakate Avahoolduskeskus and Erivajadustega Inimeste Rehabilitatsioonikeskus, and subsequently integrated Paikuse Päevakeskus on January 1, 2019, bringing the operating footprint to five locations across Pärnu city and the Paikuse subdistrict. Technology infrastructure is intentionally lean: Amphora for document management, plus contracted third-party safety hardware, with no proprietary platform, API, or SDK offering. The rehabilitation team spans 11 specialist disciplines including social workers, physiotherapists, occupational therapists, special educators, psychologists, speech therapists, creative therapists, and experience counselors.

The business model is funded primarily through the Pärnu City municipal budget via the city's social department (sotsiaalosakond), which also serves as the primary referral and case management gateway. Statutory services are free or subsidized for Pärnu city residents; other municipalities are billed at published rates. Client co-payments apply to defined services including home care hourly rates, Medi button subscription (EUR 25/month), Koduandur packages (EUR 25-35/month), assisted living client share (EUR 82.70/month for residents), day care (EUR 8.75-21/day), and ancillary services such as room rentals, sauna, and laundry. The center additionally hosts six partner civil society organizations on-site, reinforcing an ecosystem model rather than a transactional commercial channel.

Name

Pärnu Sotsiaalkeskus

Legal name

Pärnu Sotsiaalkeskus

Website

https://parnusotsiaalkeskus.ee

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Pärnu Sotsiaalkeskus is a municipal welfare institution under Pärnu City Government in Estonia, delivering home care, day centers, supported living, social rehabilitation, and personal assistance services to elderly residents, people with disabilities, and vulnerable families across five locations.

Ownership category

akta.pro rank

Product category

Social Welfare Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Resources, Social Services & Transportation Coordination (HLADALAK)

akta.pro secondary industries

Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD), Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), In-Home Safety & Fall-Risk Assessment Services (HSABAJAA), Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Local Public Health & Human Services Administration (BPAIACAK)

Keywords

• Social welfare services
• Home care services
• Elderly care support
• Disability day centers
• Social rehabilitation services

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Municipal Government Funding: Pärnu Sotsiaalkeskus is a Pärnu City Government-managed welfare institution. Core operations are funded through municipal budget. Services are free or subsidized for Pärnu city residents, with other municipalities billed at published rates.
2. Fee-for-Service (Client Co-payments): Clients pay co-payments for certain services: home care services (hourly/daily rates), personal assistant services (0.50 EUR/hour), day care, room rentals, laundry, sauna, and assistive technology rental. Prices are set by Pärnu City Government.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pärnu Sotsiaalkeskus is a municipal social welfare institution under Pärnu City Government that delivers an integrated portfolio of social services across five locations: home care (Koduteenus), personal assistant services, day centers for elderly and people with disabilities, supported living, social rehabilitation, support person services for families, and specialized special care services (ISTE model). It supplements these services with safety-technology rentals (Medi emergency button, Koduandur home sensor, Kodunupp wearable button) and community facilities such as the Metsa 10 free-time center hosting over 40 interest groups.

Product overview

Pärnu Sotsiaalkeskus is a municipal social welfare center providing a comprehensive portfolio of social services primarily to Pärnu city residents. The service portfolio includes core care services (home care, day care, rehabilitation, special care services, personal assistance, support person services), supplemented by safety technology products (Medi emergency button with fall detection, home sensors, home button devices), and community facilities (interest activities, room rentals). The services are delivered across multiple locations (Riia mnt 70, Metsa 10, Suur-Posti 18, Ravi 2/1, Tiigi 2 Paikuse) and target elderly people, people with disabilities, families with children, and people with mental health needs. The organization has provided social rehabilitation services since 2009 and participates in national projects for person-centered special care.

Differentiator

Problem solved

Functional benefit

Products and services

• Koduteenus (Home Care Service)
• Igapäevaelu toetamise teenus (Daily Life Support Service)
• Päeva- ja nädalahoiuteenus (Day and Week Care Service)
• Töötamise toetamise teenus (Supported Employment Service)
• Toetatud elamise teenus (Supported Living Service)
• Suur-Posti päevakeskus (Suur-Posti Day Center)
• Paikuse päevakeskus (Paikuse Day Center)
• Päevakeskus Ravi 2/1 (Ravi 2/1 Day Center for Memory Impairment)
• Sotsiaalse rehabilitatsiooni teenus (Social Rehabilitation Service)
• Isikliku abistaja teenus (Personal Assistant Service)
• Tugiisikuteenus lastega peredele (Support Person Service for Families with Children)
• Üldhooldusteenus päevahoiuna (General Care Service as Day Care)
• Medi häirenupp (Medi Emergency Button with Fall Sensor)
• Koduandur (Home Sensor)
• Kodunupp (Home Button)
• Huvitegevus (Interest Activities / Leisure Services)
• Ruumide rent (Room Rental)

Quantifiable outcome

• 26 people served at Päevakeskus Helin day center
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered key partner, supporting partner, minor and primary institutional partner.

• Pärnu Pensionäride Liit (Pärnu Pensioners' Association)key partnerOthersThe Pärnu Pensioners' Association office is located within Pärnu Sotsiaalkeskus at Metsa 10. The association promotes social inclusion, health, and well-being of elderly people in Pärnu, organizing various activities and representing pensioners' interests.
• Eakate Ühing Elulust (Elderly Association Elulust)key partnerOthersAn association for elderly people who feel lonely or wish for more entertainment and social connection. Promotes active participation in society and organizes social activities at Metsa 10.
• Pärnu Klubi Tervisesport (Pärnu Health Sport Club)key partnerOthersFounded in 1995, the club has approximately 150 elderly members (primarily women) and organizes traditional folk sports events in Pärnu including annual runs, sea mile, and stadium runs. Runs exercise groups, country dancing, and singing groups.
• Pärnumaa Puuetega Inimeste Koda (Pärnumaa Disability Council)key partnerOthersMission is to improve quality of life and coping of people with disabilities through systematic organizational development. Operates from Riia mnt 70. Coordinates disability-related activities and advocacy in Pärnumaa.
• Dementsuse kompetentsikeskus (Dementia Competence Center)key partnerStrategic or Co-development PartnerNational dementia competence center with vision of ensuring dignified life for people with dementia syndrome and their relatives in Estonia. Established by MTÜ Elu Dementsusega, SA Viljandi Haigla, SA EELK Tallinna Diakooniahaigla, and Tartu Tervishoiu Kõrgkool. Provides counseling, raises awareness, improves quality and availability of health and care services.
• Pärnumaa Tšernobõli Ühendus Gamma (Pärnumaa Chernobyl Union Gamma)supporting partnerOthersAssociation operating since 1988 for Chernobyl survivors. Provides information support, assistance in coping, and organizes meetings. Receives clients at Metsa 10, Pärnu.
• SA Pärnumaa Arenduskeskus (Pärnumaa Development Center)minorStrategic or Co-development PartnerProject partner in the EU Horizon Europe project Regions4Climate, coordinated by the European Commission. Pärnu Sotsiaalkeskus contributed to a study examining how Pärnu supports vulnerable people (due to health, age, or social circumstances) in coping with climate challenges such as heat and indoor overheating.
• Stockholmi Keskkonnainstituudi Tallinna Keskus (SEI Tallinn)minorStrategic or Co-development PartnerProject partner in EU Regions4Climate project. Expert Lilian Yallop conducted interviews with home care workers at Pärnu Sotsiaalkeskus to understand how Pärnu supports vulnerable populations with climate resilience.
• Eesti Keskkonnauuringute Keskus (Estonian Environment Research Center)minorStrategic or Co-development PartnerProject partner in EU Regions4Climate project, contributing to climate resilience research involving Pärnu Sotsiaalkeskus.
• Pärnu linnavalitsuse sotsiaalosakond (Pärnu City Government Social Department)primary institutional partnerOthersThe social department of Pärnu City Government is the primary institutional partner, providing funding, referrals, and oversight. Continues participation in the ISTE (Person-Centered Special Care Service Model) project 2025-2026, supporting people with mental health needs in Pärnu. Case managers (juhtumikorraldaja) coordinate access to services.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tallinna Sotsiaal- ja Tervishoiuamet: Tallinn city's social welfare and health department — analogous municipal welfare function in Estonia's largest municipality. Both operate as municipal-government entities delivering home care, day centers, supported living, and case management under Estonian social welfare law, making this the closest comparable by governance model and service mix.
• SA Hoolekandeteenused: Estonian state-owned welfare services foundation providing special care, supported living, and day-care services for people with intellectual and psychosocial disabilities across Estonia. Comparable to Pärnu Sotsiaalkeskus in core service lines (supported living, day care, special care), though operating at national rather than single-municipality scale.
• Tartu Linnavalitsuse sotsiaalosakond: Tartu City Government's social welfare department, providing municipal home care, social rehabilitation, and disability services to Tartu residents. Directly comparable by municipal-welfare mandate, service portfolio, and reliance on city-government funding, just at Tartu's larger urban scale.

Broad incumbents

• Humana AB: Swedish personal care and welfare operator with individual/family services, elderly care, and disability services across the Nordics. Overlaps with Pärnu Sotsiaalkeskus in elderly and disability care, though operating as a publicly listed private company rather than a municipal welfare institution.
• Esperi Care Oy: One of Finland's largest private social and healthcare service providers, operating disability, elderly, and home care services across the Nordics. Comparable in service portfolio (home care, supported living, 24/7 care) but as a commercial, multi-country operator rather than a single-municipality institution.
• Attendo AB: Nordic care provider operating elderly care, home care, and disability services in Sweden, Finland, Denmark, and Norway. Relevant benchmark for service-line breadth and operating-model maturity; serves similar vulnerable populations but under different (mostly outsourced public-sector contract) models.

Others

• Medi Holding OÜ: Estonian provider of the Medi emergency button with 24/7 care-phone operator service that Pärnu Sotsiaalkeskus resells to home-care clients. Not a competitor but a critical technology/service supplier enabling the institution's assistive-tech offering.
• Dementsuse kompetentsikeskus: National Estonian dementia competence center — established as a consortium of care providers and academia to improve dementia care quality and availability. Listed as a strategic partner of Pärnu Sotsiaalkeskus; operates in an adjacent/capacity-building role rather than as a competing service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pärnu Sotsiaalkeskus