What AUGMENTED REALITY CREATIONS LTD does

Augmented Reality Creations Ltd (ARC) is a UK-based software company founded in June 2020 by three university graduates (Andy Clear, Zack Tuff, Kristian Woolhouse) that develops web-based 3D visualisation and augmented reality (AR) tools for the conservatory and glazing industry. The company serves the UK's 9,000+ conservatory installer market by enabling homeowners to design conservatories online and visualise them photorealistically on their actual properties, addressing lead generation, sales conversion, and customer visualisation pain points for glazing SMBs.

ARC's product portfolio comprises three offerings. ARC Design is a web-based conservatory design tool embedded directly into installer websites, offering over 1 million model variations accessible in seven steps or fewer, with optional AR viewing through a web browser (no app download required). InPlace is a companion mobile AR app on iOS and Android (built on ARKit and ARCore) that overlays photorealistic, to-scale 3D conservatory models onto live camera feeds, incorporating real-time light tracking, object occlusion, and ambient occlusion. A third product, RePlace, is in development to extend AR capabilities to the window and door replacement market. The company also offers bespoke app development services for home improvement businesses.

ARC monetises through tiered monthly InPlace subscriptions (£15-£90/month), pay-per-use and subscription ARC Design pricing, and bespoke professional services. Distribution is product-led via website embed, supplemented by iOS/Android app store listings, a Purplex Marketing channel partnership, and trade event presence (FIT Show, Glazing Summit). The company is headquartered in Weston-super-Mare, United Kingdom, has 1-10 employees, and received undisclosed funding from Knightstone Capital in early 2022.

Name

AUGMENTED REALITY CREATIONS LTD

Legal name

Augmented Reality Creations Ltd

Website

https://arc-solutions.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Augmented Reality Creations Ltd (ARC) is a UK-based software company that provides web-based 3D conservatory design tools and augmented reality visualisation software for glazing installers and home improvement businesses to generate leads and accelerate sales.

Ownership category

akta.pro rank

Product category

Augmented Reality Visualization Software

NAICS

Industrial Design Services (54142), Graphic Design Services (541430)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Augmented reality software
• Conservatory design software
• 3D visualization tools
• Lead generation software
• Glazing industry solutions

Headquarters

HQ city

Weston-super-mare

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. InPlace App Subscriptions: Tiered monthly subscriptions for the InPlace AR app targeting glazing installers and home improvement businesses. Three tiers provide escalating numbers of active project codes and features. Billing is monthly. Revenue is recurring on a per-seat/account basis with scaling based on business size.
2. ARC Design (Pay-Per-Use and Subscription): ARC Design is offered via a pay-per-use model (no subscription, no commitment) as well as integrated subscription models embedded in installer websites. Installers pay to create conservatory designs and visualisations for their customers. New customers receive 5 free designs on registration. The company also offers a 30-day free trial for the full platform.
3. Bespoke Professional App Development: ARC offers bespoke mobile app development services for home improvement businesses with specific concept or idea requirements. This is a professional services revenue stream for custom app design and development.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Augmented Reality Creations Ltd develops web-based 3D conservatory design and augmented reality (AR) visualization software targeted at the UK home improvement and glazing industry. Its core products include ARC Design, a web-based conservatory designer with integrated AR viewing that is embedded on installer websites for self-serve lead generation, and InPlace, a mobile AR app that allows homeowners to visualize conservatories and extensions on their own property. The company also offers bespoke mobile app development services and is developing RePlace, an upcoming AR app for windows and doors replacement.

Product overview

Augmented Reality Creations Ltd (ARC) offers a unified portfolio of sales-focused AR products for the home improvement industry. The core offering consists of ARC Design, a web-based conservatory design and lead generation platform that integrates with installer websites, paired with InPlace, a companion mobile AR app for visualizing designs on properties during sales visits. Both products leverage the same AR technology stack to help conservatory and glazing installers generate leads, improve conversion rates, and deliver immersive customer experiences. An upcoming product called RePlace will extend AR capabilities to windows and doors. The company also offers a Pay-Per-Use pricing model for ARC Design.

Differentiator

Problem solved

Functional benefit

Brands

• InPlace: Augmented Reality app allowing homeowners to visualise conservatories, orangeries, garden rooms or glazed extensions in situ from their phone or tablet
• ARC Design
• RePlace

Products and services

• ARC Design Web-based 3D conservatory design and AR visualization platform embedded into installer websites, enabling homeowners to design conservatories and view them in augmented reality on their own property. Generates qualified leads with design preferences automatically delivered to installers.
• InPlace iOS and Android augmented reality mobile app for conservatory installers that lets homeowners visualize conservatories, orangeries, garden rooms and glazed extensions in situ on their property. Uses 5-letter project codes to secure designs and supports in-app feedback messaging, with preloaded conservatory templates built using Windowlink Vector software.
• ARC Design Pay-Per-Use Flexible pricing model for ARC Design that allows installers and home improvement businesses to pay per conservatory design with no subscription commitment, providing rapid 3D modeling without design expertise.
• Bespoke Mobile App Development Professional custom mobile app development service for home improvement businesses with specific concept or idea requirements, leveraging ARC's technological and adaptive problem-solving skills for intuitive app design.

Quantifiable outcome

• Increased lead generation and better quality leads for installers using ARC Design on their websites
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Purplex MarketingcoreGTM or Marketing Partner · 1 January 2022Purplex Marketing is the glazing industry's leading technology marketing agency. Andrew Scott invested in ARC through Knightstone Capital, forming the foundation of a partnership between Purplex and ARC. The two companies are working together on digital transformation projects for the industry, with ARC already undergoing development to integrate its software into Purplex client websites.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IKEA Place / IKEA Kreativ: IKEA's AR visualization apps (IKEA Place and IKEA Kreativ) pioneered consumer AR for home products at scale, establishing consumer expectations that ARC's installer customers must now meet.
• Houzz Pro: Houzz Pro is an end-to-end software platform for home improvement professionals including 3D visualization and AR — a broader incumbent in the same home-improvement visualization category ARC targets.

Direct peers

• Chief Architect: Chief Architect is established 3D home design software for builders, designers and remodelers — directly comparable to ARC's design-then-visualize workflow for trade customers.
• Roomle: Roomle provides 3D/AR room and furniture planning tools for consumers and retailers, with an embedded/white-label orientation similar to ARC Design's website-embed model.
• Cedreo: Cedreo provides web-based 2D/3D home design software for home builders, remodelers and installers — a direct functional analogue to ARC Design in a similar SMB installer/contractor segment.
• Planner 5D: Planner 5D offers cross-platform 2D/3D home design with AR visualization for end users and professionals, overlapping ARC's consumer-facing design-and-view-in-AR proposition.
• Buildxact: Buildxact is construction estimating and take-off software for residential builders and trades — comparable SaaS-shaped software sold into the same SMB home-improvement professional segment.
• Loggia: Loggia (part of the FENSA ecosystem) provides conservatory and orangery design/sales software used by UK glazing installers — the closest direct vertical competitor to ARC Design in the UK conservatory market.

Others

• Windowlink: Windowlink is the design-software vendor whose Vector product supplies ARC's conservatory templates; it is an enabler/supplier today but also a potential competitor if it adds its own consumer-facing AR visualization.

Emerging players

• Renovai: Renovai is an AI design assistant for home renovation that helps homeowners and designers visualize products in-room — an emerging adjacent AR/visualization player targeting similar home-improvement workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ARCDesignUK
• YouTubeyoutube.com/channel/UCMN5cUwAh_M5IUm-2cWLZ2A
• Facebookfacebook.com/ARCDesignUKLtd
• LinkedInlinkedin.com/company/arcdesignuk
• Instagraminstagram.com/arc_inplace

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUGMENTED REALITY CREATIONS LTD