What Roomle does

Roomle GmbH is an Austrian software company founded in 2014 and headquartered in Linz/Vienna that develops Rubens, a 3D commerce platform for product visualization, configuration, and room planning. The platform is modular, comprising three core products — a 3D Viewer (360° product display), a 3D Product Configurator (supporting basic material/color customization and "Full Logic" parameter-based configuration with dependency rules and e-commerce/ERP integration), and a Room Designer (end-to-end space planning) — augmented by a JavaScript SDK (Rubens SDK), an admin platform for content management, HQ Renderings, Analytics, CPQ/Ordering, and computer-vision-driven Augmented Reality. Underlying technology is built on WebGL with a modular architecture, REST APIs, and an SDK distributed via npm and HTML script tags for direct embedding into customer e-commerce front-ends and ERP/CRM systems.

The company targets enterprise customers in furniture and home goods (USM Haller, FRAMA, MOEBE, Kave Home, ADA Mindful Living, Biohort, Shelved, Design Bestseller), industrial and commercial equipment (ACD Elektronik, Wanzl, Krowne, Weldwork), and interior design, plus technology-consulting and integration partners (Dorfjungs, Netural) who implement and extend the platform. Revenue is generated primarily through SaaS subscriptions and licensing of the Rubens platform, supplemented by implementation and professional services delivered directly or via channel partners; pricing is quote-based and not publicly disclosed. The go-to-market combines a "Book a Discovery Call" direct enterprise sales motion with a self-serve Admin Platform, free demos and trials, and a consumer-facing iOS app for AR room planning.

Roomle reports processing approximately 50 million product configurations per year through Rubens, with customers citing a 90% increase in conversion rates and a 40% decrease in product returns. Disclosed funding totals approximately USD 1.84M across rounds from 2014 to 2021, sourced from Austrian public investors (aws Gründungsfonds, tech2b Inkubator) and Michael Grabner Media GmbH, indicating a lean capital structure relative to the enterprise customer footprint. The company is led by founder and CEO Albert Ortig.

Name

Roomle

Legal name

Roomle GmbH

Website

https://roomle.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Roomle GmbH builds Rubens, a 3D commerce platform offering product visualization, configurators, and room-planning tools with AR for furniture, home goods, and industrial equipment manufacturers. It monetizes via SaaS subscriptions and partner-led implementations serving enterprise e-commerce customers.

Ownership category

akta.pro rank

Product category

3D Commerce & Visual Product Configuration Software

NAICS

Software Publishers (5132), Furniture and Home Furnishings Retailers (4491)

akta.pro primary industry

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

akta.pro secondary industry

Big-Box Electronics + Gaming & VR Retail (CRACAAAG)

Keywords

• 3D product configurator
• Augmented reality commerce
• Visual product configuration
• Room planning software
• E-commerce visualization

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Subscription/Licensing: SaaS-based 3D configuration platform delivered as hosted service with SDK integration. Customers license access to the Rubens platform including configurator, viewer, room designer, and admin capabilities. Pricing likely tiered based on usage, product count, or feature access.
2. Implementation and Integration Services: Professional services for integrating Roomle into customer e-commerce platforms, ERP/CRM systems. Partners like Dorfjungs provide customization and implementation support.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Roomle sells the Rubens platform—a SaaS 3D commerce solution that lets manufacturers, brands, and e-commerce retailers embed interactive 3D product configuration, room planning, and augmented reality visualization into their own websites and applications via a JavaScript SDK. It enables end customers to personalize complex products, view them in 3D and AR, design full rooms, and either add to cart or generate a quote through CPQ functionality.

Product overview

Roomle offers Rubens, a modular 3D commerce platform consisting of three core products: 3D Viewer (for 360° product display), 3D Product Configurator (for product personalization), and Room Designer (for complete room planning). These are powered by a JavaScript SDK for custom integrations and complemented by feature modules including Basic Configuration, Full Logic Configuration, Augmented Reality, HQ Renderings, Analytics, and CPQ/Ordering. The Rubens Admin Platform provides content management capabilities. The platform specializes in visual product configuration for furniture, home goods, and industrial equipment sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Rubens: Rubens is the 3D commerce platform brand offering visual 3D/AR product configuration, room designing, full logic configuration, and augmented reality visualization for e-commerce.

Products and services

• Rubens Platform Core 3D commerce platform combining product customization, room planning, and augmented reality to enable customers to create tailored products and spaces, sold to manufacturers, brands, and e-commerce retailers for embedding into their own websites and apps.
• 3D Product Configurator Visual 3D configurator sold to manufacturers and retailers that enables end customers to personalize complex products by adjusting materials, colors, dimensions, and components in real time with instant pricing.
• 3D Viewer Interactive 3D product viewer sold to manufacturers and e-commerce sites that displays high-quality 360-degree visuals from every angle, allowing customers to rotate and examine products in detail.
• Room Designer Full room planning and design tool sold to manufacturers and retailers that allows end customers to design, furnish, and purchase complete rooms populated with multiple configurable products, supporting upsell to full product sets.
• Rubens SDK JavaScript SDK (@roomle/embedding-lib) sold to developers and integrators for embedding Roomle's 3D configurator, viewer, and room designer capabilities into custom websites and applications, available via npm and HTML script tag.
• Rubens Admin Platform Intuitive administration interface sold to Rubens customers for managing, adapting, adding, deleting, and monitoring 3D product configurations and catalogs without requiring extensive training.

Quantifiable outcome

• 90% increased conversion rates for customers using 3D configuration
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and major.

• DorfjungscoreImplementation/ SI/ Consulting PartnerCertified integration and customization partner supporting Roomle for several years. Developed completely customized brand interfaces for clients like Vallone and implemented additional features. Demonstrates product flexibility through custom development.
• NeturalcoreImplementation/ SI/ Consulting PartnerTechnology consulting partner experienced with Roomle's flexibility in handling complex product configurations. Provides integration capabilities for setting up automated processes that streamline workflows.
• HOMAG IntelligencemajorStrategic or Co-development PartnerStrategic partnership with HOMAG Intelligence featured as a solution on the Roomle platform. HI HOMAG INTELLIGENCE is highlighted as a key solution integration on the main navigation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Threekit: Threekit is a 3D product configuration and AR commerce platform used by enterprise brands for visual product customization and e-commerce. It competes most directly with Roomle's Rubens Platform across the same configurator + viewer + AR use cases.
• Emersya: Emersya provides a 3D and AR product visualization and customization platform for e-commerce, with real-time configuration similar to Roomle's Basic and Full Logic Configurator.
• pCon.planner (EasternGraphics): pCon.planner by EasternGraphics is a 3D space-planning and product configuration tool widely used by European furniture manufacturers and retailers, overlapping with Roomle's Room Designer and configurator for the same DACH/Central European customer base.
• Expivi: Expivi is a 3D product configurator and AR visualization platform for e-commerce, with a focus on customizable products and CPQ-style checkout — a direct comparable to Roomle's configurator + CPQ stack.
• Configura (CET Designer): Configura's CET Designer is a long-established space-planning and product configuration software for the furniture and contract interiors industry. It overlaps with Roomle's Room Designer and full-logic configurator capabilities in the same furniture vertical.
• Marxent (VisualCommerce): Marxent's VisualCommerce platform offers 3D room planning, AR visualization and product configurators primarily for furniture and home goods retailers, directly overlapping with Roomle's Rubens offering.
• Zakeke: Zakeke offers a product customizer and 3D/AR visualization tool that integrates with major e-commerce platforms (Shopify, WooCommerce, BigCommerce), competing with Roomle on SMB and mid-market product personalization.

Broad incumbents

• Adobe (Substance 3D / Aero): Adobe's Substance 3D and Aero tools provide 3D asset creation and AR visualization for commerce and marketing teams. As a broader design/commerce incumbent, Adobe competes with Roomle at the high end of the enterprise 3D visualization stack.
• Autodesk (VRED / Forma): Autodesk offers high-end 3D visualization (VRED) and design tools used in automotive and industrial product configuration. As a broad incumbent with deeper R&D resources, it represents a competitive alternative for larger enterprise customers evaluating Roomle.
• Shopify AR (with configurator partners): Shopify has built AR product visualization natively into its commerce platform and partners with configurator vendors, creating bundled competition for Roomle in SMB e-commerce where Roomle also targets mid-market brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/roomle
• Facebookfacebook.com/roomle
• LinkedInlinkedin.com/company/roomle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roomle