The Rarity Real Estate Team
The Rarity Real Estate Team is a Philadelphia-based residential brokerage operating under Keller Williams Empower, with 50+ agents serving buyers, sellers, luxury clients, investors, and builders across Greater Philadelphia, the Main Line, and South Jersey.
- Company typePrivate
- Founded-
- HeadquartersPhiladelphia, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The Rarity Real Estate Team does
The Rarity Real Estate Team is a Philadelphia-based residential real estate sales team operating under the Keller Williams Empower brokerage franchise, with 50+ licensed agents covering Greater Philadelphia, the Main Line suburbs, and South Jersey. The firm delivers full-service buyer and seller representation (typical commission of 2.5-3% per side), new-construction development sales through its Rarity Development division, and a technology-enabled consumer experience that includes a Bright MLS-backed home search portal, online home valuation tool, and quarterly neighborhood market reports. Underlying workflow tooling reportedly includes AI-driven predictive analytics to surface likely-to-move buyers before they actively search, generative AI for listing descriptions, and algorithmic social media targeting.
Revenue is generated entirely on a transaction-fee basis: traditional buyer and seller representation commissions, and project-level fees for builder/developer new-construction sales. Go-to-market is sales-led and field-driven, supported by a multi-channel marketing stack (website/blog, Instagram, YouTube, email newsletter, professional photography/drone/3D tour production, and MLS syndication across Zillow, Realtor.com, and Redfin). The team is led by CEO Jim Roche and President Andrew Gismondi, with a C-suite spanning operations, development, marketing, sales, and growth, and is independently owned and operated within the KW network with no external PE/VC ownership disclosed.
The Rarity Real Estate Team firmographics
Firmographics- Name
- The Rarity Real Estate Team
- Legal name
- The Rarity Real Estate Team
- Website
- https://rarityre.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The Rarity Real Estate Team is a Philadelphia-based residential brokerage operating under Keller Williams Empower, with 50+ agents serving buyers, sellers, luxury clients, investors, and builders across Greater Philadelphia, the Main Line, and South Jersey.
- Ownership category
- akta.pro rank
The Rarity Real Estate Team industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where The Rarity Real Estate Team is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Rarity Real Estate Team business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Buyer Representation Commission: Traditional buyer agent commission, typically a percentage of the purchase price, paid at closing.
- Seller Representation Commission: Traditional listing agent commission, typically 2.5-3% of sale price, paid at closing upon successful transaction.
- Development/Builder Sales: New construction sales representation for builders and developers, including acquisitions consulting and project out-sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Seller representation with full-service marketing and negotiation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Rarity Real Estate Team product offering
Product offeringCore offering
The Rarity Real Estate Team is a residential real estate brokerage team operating under Keller Williams Empower, providing full-service buyer representation, seller representation, and new construction development sales across Greater Philadelphia, the Main Line, and South Jersey. The team consists of 50+ agents delivering end-to-end transaction support from consultation through closing, complemented by AI-driven buyer identification and professional multimedia marketing. A dedicated Rarity Development division handles acquisitions, market analysis, and out-sales for builders and developers across active new construction projects.
Product overview
The Rarity Real Estate Team is a full-service real estate sales organization operating as part of Keller Williams Empower, offering a comprehensive portfolio of residential buying and selling services, development sales through Rarity Development, and technology-enabled tools. The core offerings include Home Buying Services and Home Selling Services supported by a Home Valuation Tool and Home Search Portal (powered by Bright MLS). The portfolio is complemented by Real Estate Calculators, Market Reports, and Blog content. Rarity Development handles new construction sales, acquisitions, and project branding for builders and developers, managing active developments across Northern Liberties, Rittenhouse, Port Richmond, and South Philadelphia.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Services Full-service real estate buying assistance for buyers across Greater Philadelphia, the Main Line, and South Jersey. Includes buyer consultation, pre-approval support, property search, home tours, offer writing, negotiation, inspections, and settlement coordination.
- Home Selling Services Complete home selling services for sellers in Greater Philadelphia, the Main Line, and South Jersey. Includes home valuation, Comparative Market Analysis, strategic pricing, professional photography and video marketing, listing management, showings, negotiation, and transaction coordination from contract to close.
- Rarity Development Full-service development sales division serving builders, developers, and investors. Provides acquisitions consulting, market analysis, sales strategy, project branding, and out-sales for new construction projects. Active developments include Wendle Place, The Bodine Three, 520-522 S 17th Street, The 38 on Rush Street, and Parkside South across Northern Liberties, Rittenhouse, Port Richmond, and South Philadelphia.
Quantifiable outcome
- $1.3B+ in closed sales volume since 2020
- +2 more outcomes
Companies that use The Rarity Real Estate Team
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
The Rarity Real Estate Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Rarity Real Estate Team partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keller Williams RealtycoreRarity Real Estate Team operates as a top-producing team under the Keller Williams Realty brokerage (KW Empower). The team is ranked #23 globally among all Keller Williams teams and is part of the broader Keller Williams network providing training, technology, and brand support.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Rarity Real Estate Team competitors and assessment
Company assessmentBroad incumbents
- Compass: National technology-enabled residential brokerage with a strong agent-team model and significant presence in major metros including Philadelphia; competes for producing agents and luxury listings with a broader geographic footprint and tech investment.
- Coldwell Banker Realty: Long-established residential brokerage with regional teams in Greater Philadelphia; competes for agents and listings with similar buyer and seller representation services.
- eXp Realty: Cloud-based brokerage with a high agent-count, team-friendly compensation structure that competes directly for producing agents in the Philadelphia region and offers a national referral network.
- Berkshire Hathaway HomeServices: Large national brokerage brand with established teams in the Philadelphia suburbs and Main Line; comparable agent-team model and seller representation services in the same geographic market.
Regional players
- RE/MAX Main Line: Regional RE/MAX affiliate serving the Main Line and Philadelphia suburbs; directly comparable in residential brokerage services with a strong local agent network.
- BHHS Fox & Roach: Regional Berkshire Hathaway HomeServices franchise with deep Philadelphia and Main Line coverage; comparable team-based residential brokerage competing in the same neighborhoods.
Direct peers
- @properties | Christie's International Real Estate: Mid-Atlantic growth-oriented brokerage with active Philadelphia-area operations and luxury affiliation through Christie's International; comparable team-based model targeting luxury and urban markets.
- Sotheby's International Realty: Luxury-focused residential real estate brand with affiliated teams serving premium Philadelphia and Main Line markets; directly comparable in luxury buyer representation and seller services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Rarity Real Estate Team social profiles
Digital presenceThe Rarity Real Estate Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rarity Real Estate Team leadership team
Management profileNumber of profiles
Profiles10 records
The Rarity Real Estate Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rarity Real Estate Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rarity Real Estate Team
What does The Rarity Real Estate Team do?
The Rarity Real Estate Team is a residential real estate brokerage team operating under Keller Williams Empower, providing full-service buyer representation, seller representation, and new construction development sales across Greater Philadelphia, the Main Line, and South Jersey. The team consists of 50+ agents delivering end-to-end transaction support from consultation through closing, complemented by AI-driven buyer identification and professional multimedia marketing. A dedicated Rarity Development division handles acquisitions, market analysis, and out-sales for builders and developers across active new construction projects.
Is The Rarity Real Estate Team a public or private company?
The Rarity Real Estate Team is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Rarity Real Estate Team founded?
The Rarity Real Estate Team was founded in -1.
Where is The Rarity Real Estate Team based?
The Rarity Real Estate Team is headquartered in Philadelphia, United States, in the North America region.
How does The Rarity Real Estate Team make money?
Three revenue lines are on record. Buyer Representation Commission is the primary driver. The others are seller Representation Commission and development/Builder Sales.
Who are The Rarity Real Estate Team's main competitors?
Broad incumbents on record are Compass, Coldwell Banker Realty, eXp Realty and Berkshire Hathaway HomeServices. Regional players are RE/MAX Main Line and BHHS Fox & Roach. Direct peers are @properties | Christie's International Real Estate and Sotheby's International Realty.
Does The Rarity Real Estate Team have an API?
No public API is recorded for The Rarity Real Estate Team.
What industry is The Rarity Real Estate Team in?
The Rarity Real Estate Team's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.