The Rarity Real Estate Team

What The Rarity Real Estate Team does

The Rarity Real Estate Team is a Philadelphia-based residential real estate sales team operating under the Keller Williams Empower brokerage franchise, with 50+ licensed agents covering Greater Philadelphia, the Main Line suburbs, and South Jersey. The firm delivers full-service buyer and seller representation (typical commission of 2.5-3% per side), new-construction development sales through its Rarity Development division, and a technology-enabled consumer experience that includes a Bright MLS-backed home search portal, online home valuation tool, and quarterly neighborhood market reports. Underlying workflow tooling reportedly includes AI-driven predictive analytics to surface likely-to-move buyers before they actively search, generative AI for listing descriptions, and algorithmic social media targeting.

Revenue is generated entirely on a transaction-fee basis: traditional buyer and seller representation commissions, and project-level fees for builder/developer new-construction sales. Go-to-market is sales-led and field-driven, supported by a multi-channel marketing stack (website/blog, Instagram, YouTube, email newsletter, professional photography/drone/3D tour production, and MLS syndication across Zillow, Realtor.com, and Redfin). The team is led by CEO Jim Roche and President Andrew Gismondi, with a C-suite spanning operations, development, marketing, sales, and growth, and is independently owned and operated within the KW network with no external PE/VC ownership disclosed.

Name

The Rarity Real Estate Team

Legal name

The Rarity Real Estate Team

Website

https://rarityre.com

Company type

Private

Operating status

Operating

Short description

The Rarity Real Estate Team is a Philadelphia-based residential brokerage operating under Keller Williams Empower, with 50+ agents serving buyers, sellers, luxury clients, investors, and builders across Greater Philadelphia, the Main Line, and South Jersey.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• New construction sales
• Real estate development sales

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Buyer Representation Commission: Traditional buyer agent commission, typically a percentage of the purchase price, paid at closing.
2. Seller Representation Commission: Traditional listing agent commission, typically 2.5-3% of sale price, paid at closing upon successful transaction.
3. Development/Builder Sales: New construction sales representation for builders and developers, including acquisitions consulting and project out-sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Rarity Real Estate Team is a residential real estate brokerage team operating under Keller Williams Empower, providing full-service buyer representation, seller representation, and new construction development sales across Greater Philadelphia, the Main Line, and South Jersey. The team consists of 50+ agents delivering end-to-end transaction support from consultation through closing, complemented by AI-driven buyer identification and professional multimedia marketing. A dedicated Rarity Development division handles acquisitions, market analysis, and out-sales for builders and developers across active new construction projects.

Product overview

The Rarity Real Estate Team is a full-service real estate sales organization operating as part of Keller Williams Empower, offering a comprehensive portfolio of residential buying and selling services, development sales through Rarity Development, and technology-enabled tools. The core offerings include Home Buying Services and Home Selling Services supported by a Home Valuation Tool and Home Search Portal (powered by Bright MLS). The portfolio is complemented by Real Estate Calculators, Market Reports, and Blog content. Rarity Development handles new construction sales, acquisitions, and project branding for builders and developers, managing active developments across Northern Liberties, Rittenhouse, Port Richmond, and South Philadelphia.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Full-service real estate buying assistance for buyers across Greater Philadelphia, the Main Line, and South Jersey. Includes buyer consultation, pre-approval support, property search, home tours, offer writing, negotiation, inspections, and settlement coordination.
• Home Selling Services Complete home selling services for sellers in Greater Philadelphia, the Main Line, and South Jersey. Includes home valuation, Comparative Market Analysis, strategic pricing, professional photography and video marketing, listing management, showings, negotiation, and transaction coordination from contract to close.
• Rarity Development Full-service development sales division serving builders, developers, and investors. Provides acquisitions consulting, market analysis, sales strategy, project branding, and out-sales for new construction projects. Active developments include Wendle Place, The Bodine Three, 520-522 S 17th Street, The 38 on Rush Street, and Parkside South across Northern Liberties, Rittenhouse, Port Richmond, and South Philadelphia.

Quantifiable outcome

• $1.3B+ in closed sales volume since 2020
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Keller Williams RealtycoreChannel Partner/ Reseller/ DistributorRarity Real Estate Team operates as a top-producing team under the Keller Williams Realty brokerage (KW Empower). The team is ranked #23 globally among all Keller Williams teams and is part of the broader Keller Williams network providing training, technology, and brand support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: National technology-enabled residential brokerage with a strong agent-team model and significant presence in major metros including Philadelphia; competes for producing agents and luxury listings with a broader geographic footprint and tech investment.
• Coldwell Banker Realty: Long-established residential brokerage with regional teams in Greater Philadelphia; competes for agents and listings with similar buyer and seller representation services.
• eXp Realty: Cloud-based brokerage with a high agent-count, team-friendly compensation structure that competes directly for producing agents in the Philadelphia region and offers a national referral network.
• Berkshire Hathaway HomeServices: Large national brokerage brand with established teams in the Philadelphia suburbs and Main Line; comparable agent-team model and seller representation services in the same geographic market.

Regional players

• RE/MAX Main Line: Regional RE/MAX affiliate serving the Main Line and Philadelphia suburbs; directly comparable in residential brokerage services with a strong local agent network.
• BHHS Fox & Roach: Regional Berkshire Hathaway HomeServices franchise with deep Philadelphia and Main Line coverage; comparable team-based residential brokerage competing in the same neighborhoods.

Direct peers

• @properties | Christie's International Real Estate: Mid-Atlantic growth-oriented brokerage with active Philadelphia-area operations and luxury affiliation through Christie's International; comparable team-based model targeting luxury and urban markets.
• Sotheby's International Realty: Luxury-focused residential real estate brand with affiliated teams serving premium Philadelphia and Main Line markets; directly comparable in luxury buyer representation and seller services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RarityRE/featured
• LinkedInlinkedin.com/company/rarity-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rarity Real Estate Team