Visit Nopri

What Visit Nopri does

Visit Nopri is the rural-tourism and direct-to-consumer retail platform of Nopri Turism OÜ, a privately held Estonian company headquartered at the Nopri farm in Kärinä village, Rõuge vald, Võru County (Võrumaa). It sells an integrated portfolio of experiences to families, individual travelers, and small organized groups visiting Southern Estonia: guided 30-minute and 1.5-hour family-led farm tours, free self-guided exploration with on-site signage, a modern holiday cottage (puhkemaja) and a free campsite (telkla), weekday communal lunches, group catering for 10+ persons, and an unattended self-service farm shop (talupood) operating daily 09:00-21:00.

Underlying the visitor experience is a working dairy farm with over 230 cows and a 7-star rated automated milking facility, plus an on-site meierei (dairy processing facility). The technical stack supporting the platform is commodity: a content/booking website (visitnopri.com) using standard add-to-cart product pages and email/phone booking fallback, an unattended checkout flow in the shop, and a related web shop (kojukanne.ee) operated by sister entity Nopri Talumeierei OÜ for home delivery of dairy across Estonia. No AI/ML capabilities, APIs, or third-party integrations are disclosed.

The business model is direct-to-consumer and per-transaction. Pricing is unit-based: €75 for a 30-minute tour, €100 base plus per-person fees for the 1.5-hour tour, €130 per cottage stay, €7 weekday lunch, €80+ for group catering, with free options as a discovery funnel. The Open Farm Days (Avatud talude päev) event operates as a peak-demand acquisition vehicle. The company is family-operated (named guides include Tiit, Vilve, Karl, and Joonas) and currently restricted from running tours and barn access due to foot-and-mouth disease prevention measures in Europe, while the farm shop remains open.

Name

Visit Nopri

Legal name

Nopri Turism OÜ

Website

https://visitnopri.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Visit Nopri is the direct-to-consumer rural-tourism platform of Nopri Turism OÜ, running farm tours, cottage accommodation, group catering, and a self-service dairy shop at the 230+ cow Nopri farm in Võrumaa, Southern Estonia, for families, individual travelers, and small groups.

Ownership category

akta.pro rank

Product category

Rural Tourism and Agritourism

NAICS

Dairy Cattle and Milk Production (112120)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Agricultural Prod-Livestock & Animal Specialties (200), Dairy Products (2020)

akta.pro primary industry

Farm Stays & Agritourism Lodges (THAMADAH)

akta.pro secondary industries

Farmstay B&Bs & Agritourism Inns (THAGAHAG), Farmstay Rooms (Working Farms/Ranches) (THAMABAG), Dairy Calf & Youngstock Operations (AFAEACAC)

Keywords

• Farm tourism services
• Rural accommodation
• Dairy farm tours
• Agritourism experiences
• Local food catering

Headquarters

HQ city

Kärinä village

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Farm Tourism & Tours: Revenue from guided farm tours of varying durations (30-minute and 1.5-hour family tours), plus self-guided farm visits. Tour fees range from free (self-guided) to 100€ for guided family tours.
2. Accommodation Services: Revenue from overnight stays at the Nopri cottage (puhkemaja) at 130€ per booking, and free camping (telkla) for tents and caravans.
3. Food & Catering Services: Revenue from lunch service at 7€ per person on weekdays, group catering starting at 80€ for groups of 10+, with additional menu items like roasts (15€), soups (8€), and desserts (6€).
4. Farm Shop Sales: Revenue from the self-service farm shop selling Nopri dairy products (milk, yogurt, cottage cheese, ice cream, cheeses) and local producer goods including grilled products, meat, fish, eggs, jams, bread, juices, and crafts.
5. Event Hosting: Revenue and brand building through Open Farm Days events (Avatud talude päev) featuring farm tours, food stalls, cheese tastings, ice cream, and activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Visit Nopri offers farm excursions (30-minute and 1.5-hour family-led guided tours plus free self-guided exploration), rural accommodation (a holiday cottage at €130/night and a free campsite for tents and caravans), and on-site catering services (weekday communal lunch at €7/person and group catering for 10+ people starting at €80). The offerings are built around a working dairy farm with over 230 cows and a 7-star automated milking facility in Southern Estonia's Võrumaa region, complemented by a self-service farm shop selling Nopri dairy products and local producers' goods.

Product overview

Visit Nopri is a rural farm tourism platform operated by Nopri Turism OÜ, offering an integrated portfolio of farm experiences centered around a working dairy farm with over 230 cows in Võrumaa, Southern Estonia. The core offering consists of guided and self-guided farm tours of varying durations (30-minute and 1.5-hour family-led tours, plus free self-guided exploration), alongside accommodation options (the Nopri puhkemaja cottage and free campsite), and dining experiences (weekday communal lunches, group catering for 10+). The platform also operates a self-service farm shop (talupood) selling fresh Nopri dairy products and local producers' goods. The offering functions as a unified platform combining agricultural tourism, hospitality, and local food retail, with the Open Farm Day (Avatud talude päev) serving as an annual flagship event. The farm produces Estonia's 'purest milk' and manufactures dairy products including cheese, quark, yogurt, and ice cream on-site.

Differentiator

Problem solved

Functional benefit

Products and services

• 1.5-Hour Family-Led Guided Farm Tour (Talutuur pererahvaga, 1.5h)

Quantifiable outcome

• Over 230 dairy cows producing Estonia's purest milk

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Booking.com: The platform through which Nopri puhkemaja already distributes. As the dominant OTA for European short-term rentals, it defines distribution economics and visibility for any small farm-stay operator, including Visit Nopri.
• Airbnb: Global accommodation marketplace that now actively promotes 'unique stays' including farm cottages and rural experiences. Visit Nopri's cottage already distributes through Booking.com and could leverage Airbnb's audience for similar reach; Airbnb sets baseline expectations for self-service check-in, reviews, and pricing that Visit Nopri must compete against.

Others

• Eesti Maaturism (Estonian Rural Tourism Association): Industry association and marketing body promoting rural tourism in Estonia, including farm stays and agritourism. Relevant as a peer channel/marketing vehicle rather than a direct competitor, but its member farms (including Visit Nopri's peer set) compete with Nopri for the same domestic and inbound rural traveler.
• WWOOF (World Wide Opportunities on Organic Farms): Global network linking volunteers with organic farms for work-exchange stays and farm experiences. Conceptually adjacent to the educational/experiential farm tourism layer of Visit Nopri's offering, particularly the farm tour and 'piimakool' content.

Direct peers

• Harvest Hosts: Membership-based platform offering self-contained RVs overnight stays at farms, vineyards, and breweries, often combined with on-site farm experiences. Conceptually comparable to Visit Nopri's free campsite plus farm tours and shop model, particularly relevant given Estonia's RV/caravan traveler segment.
• Hipcamp: US marketplace connecting travelers with unique outdoor stays on private land, including working farms and ranches. Closely mirrors Visit Nopri's cottage + free camping + on-farm experience model and shows how a digitally native brand around rural stays can scale beyond a single farm.
• FarmStay.co.uk: A UK-based directory and booking platform dedicated to farm-stay accommodation and rural farm experiences. Directly comparable as a channel/business model for farms offering overnight stays plus on-site farm activities, and an obvious reference point for how Visit Nopri's tourism side could be packaged and distributed at scale.

Regional players

• Getaway: Operator of small, design-forward cabin rentals near major US metro areas targeting urbanites seeking short nature escapes. Relevant peer for the urban-escape / rural-experience positioning, though it operates outside Estonia and lacks the dairy/farming overlay that distinguishes Visit Nopri.
• Latvijas Lauku Tūrisma asociācija 'Lauku ceļotājs': Latvian rural tourism association and 'Farm Holidays' brand, which aggregates and certifies farm-stay operators in neighboring Latvia. Functions as a regional peer to Estonian rural tourism bodies and serves a similar Baltic rural traveler base that could include cross-border visitors to Visit Nopri.

Emerging players

• Glamping Hub: Specialized marketplace for upscale outdoor and nature-based stays including farm and cabin experiences. Comparable because it competes for the same 'experiential rural stay' demand, particularly among international travelers seeking alternatives to standard hotels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Nopri