EDGE STUDIO COLLABORATIVE LTD

What EDGE STUDIO COLLABORATIVE LTD does

Edge Studio Collaborative Ltd is a Sheffield-based, founder-led web design and development agency operating under director Andrew Newby since 2014 (note: firmographics entry lists 2023, which conflicts with 11 years of operating history documented across multiple sources; the 2014 founding date is treated as authoritative). The firm delivers bespoke websites without pre-built themes, templates, or plugins, built primarily on WordPress CMS with custom code, custom CMS, and bespoke Learning Management Systems where required, all to WCAG AA accessibility standards with target page load times under 1.5 seconds and TTFB under 200ms. Core services span web design, web development, branding, SEO, content/copywriting, digital marketing, and eCommerce, augmented by add-on modules for hosting, maintenance, mobile app design, LMS development, PPC, landing page design, and marketing collateral.

The firm operates on a professional services model with project-based pricing ranging from £3,000 for simple redesigns to £10,000+ for medium and eCommerce projects (full SEO-focused projects start at ~£5,000+VAT), plus recurring monthly hosting/maintenance subscriptions and a 50% discount channel for registered charities. Customer segments are horizontally diversified across UK SMEs, startups, charities, education providers, healthcare/NHS organisations, local government, and large enterprises, with named accounts including The University of Sheffield (since 2017), Wren Kitchens, NHS Sheffield, Citizens Advice Sheffield, Sheffield City Council, Teach HQ, Fitwins, The Leadmill and ReNewFood. Go-to-market is consultative and sales-led via direct video/phone/in-person engagement, supported almost entirely by organic SEO (98% of the firm's own site traffic originates from Google, ranking #1 for 200+ keywords), content marketing, case studies, and 41+ five-star Google reviews rather than paid acquisition. The firm is privately held with no external funding, a 7-person specialist team, and 97% client retention over nine years.

Name

EDGE STUDIO COLLABORATIVE LTD

Legal name

Edge Studio Collaborative Ltd.

Website

https://edge.studio

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Edge Studio Collaborative Ltd is a Sheffield-based, founder-led web design agency that builds bespoke SEO-driven websites, branding, eCommerce, LMS, and digital marketing services for UK SMEs, charities, and enterprises including the University of Sheffield, NHS Sheffield, and Wren Kitchens.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Design & Development Services: Primary revenue stream from custom web design and development projects. Pricing is quote-based, starting from £5,000 for full SEO-focused projects, simple redesigns from £3,000, medium projects between £6,000–£10,000, and eCommerce builds from £7,000. Projects are priced per phase with a 20% deposit upfront and remaining payments on completion of each phase.
2. Branding Services: Premium branding design for businesses, including logo design, colour schemes, typography, and brand guidelines. Offered as a standalone or bundled service with website projects.
3. SEO & Digital Marketing Services: SEO strategy, content marketing, pay-per-click (PPC) advertising on Google and social media. Digital marketing services are offered as part of full-project packages or standalone.
4. Hosting, Maintenance & Aftercare: Ongoing website hosting, maintenance plans (including backups, security, updates, and fixes), and aftercare training services. Many clients continue using Edge Studio for further design work post-launch.
5. Content/Copywriting Services: Professional copywriting for websites, including SEO-optimised brand copy, blog writing, and content creation, outsourced to a dedicated in-house copywriter.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Edge Studio Collaborative Ltd is a Sheffield-based digital agency that delivers custom web design, web development, branding, SEO, content/copywriting, and digital marketing services. All websites are hand-coded from scratch without templates or pre-built themes, and are built with SEO integrated from project inception. The agency also provides hosting, maintenance, and bespoke platforms including custom CMS and Learning Management Systems.

Product overview

Edge Studio Collaborative Ltd is a Sheffield-based web design agency offering a comprehensive suite of digital services. Their core offering consists of bespoke web design, custom web development, branding, SEO services, content design, digital marketing, and e-commerce website development. All websites are built from scratch without templates or pre-built themes. The product portfolio includes modular add-ons such as hosting services, custom CMS development, learning management systems (LMS), mobile app design, landing page design, PPC advertising management, and marketing materials design. The company emphasises SEO-integrated design from project inception, combining strategy, design, development, and marketing into unified solutions for clients ranging from small businesses to large organisations including Wren Kitchens, The University of Sheffield, NHS Sheffield, and Sheffield City Council.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Custom, bespoke website design service focused on combining high-end visual design with SEO-driven functionality. The design phase is not considered finished until the client confirms satisfaction, with unlimited concepts and revisions provided throughout.
• Web Development Custom web development building reliable, robust systems with super-fast loading speeds. All websites are coded from scratch specifically for each client, without reliance on pre-built themes or plugins.
• Branding Digital branding services that establish the foundation of a business identity, including logo design, colour scheme development, typography selection, and comprehensive brand guidelines for online use. Offered standalone or bundled with website projects.
• SEO Services Search engine optimisation integrated throughout the web design and development process. Includes local SEO strategies, on-page SEO, keyword research, and ongoing SEO consultancy to improve organic search visibility and traffic.
• Content Design and Copywriting Professional copywriting and content creation producing persuasive brand copy that engages audiences, is optimised for search engines, and aligns with brand voice across marketing materials.
• Digital Marketing and PPC Comprehensive digital marketing services including social media marketing, email marketing, pay-per-click (PPC) advertising on Google and social media, and e-commerce marketing campaigns. As a Google Partner, the agency manages search ads, remarketing strategies, and targeted ad campaigns for clients.
• E-commerce Website Builds Custom e-commerce website development enabling businesses to sell products online. Includes integration with payment systems such as Google Pay, inventory management, and optimised shopping experiences for conversion. Builds on Shopify or WordPress platforms.
• Hosting Services Website hosting services including regular backups, site security, software updates, and ongoing technical support to ensure websites remain operational.
• Website Maintenance Plans Ongoing website maintenance subscription service including regular backups, security updates, software patches, and bug fixes to ensure continued functionality and protection.
• Custom CMS Development Bespoke content management system development tailored to client needs, enabling non-technical staff to efficiently edit website content without risking site breakage.
• Learning Management System (LMS) Custom learning management system development for online education providers. Includes course management, student tracking, and CPD certification functionality. Demonstrated through the Teach HQ CPD platform.
• Landing Page Design Conversion-focused landing page design service including A/B testing using Google Analytics, multiple variants, and optimisation to maximise lead generation and conversion rates.
• Mobile App Design and Development Mobile application design and development service including UI/UX design, app build, and promotional website creation to support conversion.

Quantifiable outcome

• 98% of Edge Studio's own website visits come from Google searches, demonstrating SEO-first approach effectiveness
• +5 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wren KitchenscoreStrategic or Co-development PartnerLong-term partnership with the UK's largest kitchen supplier. Edge Studio provides web design and hosting services, including consultancy for Sheffield-specific website redesign. They partnered via CAB (Citizens Advice Bureau) Sheffield for the local website project.
• The University of SheffieldcoreStrategic or Co-development PartnerOngoing web design, development, and hosting consultancy for multiple university websites since 2017. Services include website revivals, logo redesigns for specific projects, and ongoing maintenance.
• Citizens Advice Bureau (CAB) SheffieldcoreStrategic or Co-development PartnerCollaborative partnership for a Sheffield-specific website redesign project. Edge Studio also led a mental health campaign web development for Sheffield Teaching Hospitals.
• NHS SheffieldcoreStrategic or Co-development PartnerLed a mental health campaign for Sheffield Teaching Hospitals, providing web development, support, and hosting services for NHS-related public health initiatives.
• Sheffield City CouncilcoreStrategic or Co-development PartnerBuilt a custom online directory website enabling Sheffield charities to list their own drug and alcohol services, commissioned by Sheffield City Council.
• Voluntary Action Sheffield (VAS)minorStrategic or Co-development PartnerEdge Studio's registered office is located at The Circle, owned and managed by Voluntary Action Sheffield (VAS), which supports projects and organisations in the voluntary sector and creative industries.
• GooglecoreTechnology or IntegrationEdge Studio is a certified Google Partner, providing them with direct access to the latest Google tools, insights, and advanced advertising strategies. This enables them to run targeted ad campaigns including search ads and remarketing for clients.
• WordPresscoreTechnology or IntegrationWordPress is the primary CMS platform used by Edge Studio for custom website builds. Approximately 90% of website designers prefer WordPress, and Edge Studio uses it to build custom, plugin-free websites.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio Graphene: London-based digital product studio delivering custom web and app development, branding and digital strategy. Comparable in custom product build approach, though larger and more product-led than Edge Studio.
• The SEO Works: Sheffield-headquartered SEO, web design, and digital marketing agency. A close local peer with overlapping services, UK SME/mid-market targeting, and a strong SEO-led value proposition.
• Climb Online: London-based SEO and digital marketing agency also offering web design and development. Comparable in SEO-first service positioning and UK mid-market focus, though somewhat larger.
• Made by Shape: Manchester-based bespoke web design and development studio with a similar boutique team model and custom-code ethos. Directly comparable in scale, custom-build approach and UK regional positioning.
• Cyber-Duck: UK-based digital agency offering web design, development, branding and digital strategy to enterprise and public-sector clients. Comparable in service mix, bespoke build philosophy, and UK geographic focus to Edge Studio.
• Hallam Internet: Nottingham-based digital marketing and web design agency providing SEO, web development, and integrated digital campaigns. Highly comparable as a UK regional agency emphasising SEO-led design.
• Thinkmill: Digital product studio building bespoke web platforms, design systems and apps for enterprise clients. Comparable in custom-development, design-led philosophy and recurring maintenance revenue model.
• Blue Bee Digital: UK digital agency offering web design, development, and digital marketing for SMEs and enterprise. Comparable boutique UK agency with a similar consultative, project-based engagement model.

Broad incumbents

• Frog Design (Capgemini Invent): Global design and innovation consultancy delivering web, brand and digital product work at enterprise scale. A broad incumbent whose web design/development offerings overlap with Edge Studio's but at far larger scale and price points.
• Huge Inc: Global digital agency providing web design, development, branding and experience design for major brands. A broad incumbent overlapping on custom web design/branding but serving enterprise clients with much larger teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/andrew-newby-6a5082198

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDGE STUDIO COLLABORATIVE LTD