The Parenting PATH

What The Parenting PATH does

The Parenting PATH is a 501(c)(3) nonprofit organization founded in 1981 (originally as Exchange/SCAN) and headquartered in Winston-Salem, North Carolina, that delivers evidence-based child abuse prevention, family support, and parent education services to families with children ages 0-18 across up to 16 counties in northwest North Carolina. The organization operates 18 distinct programs spanning therapeutic services (Trauma-Focused Therapy, Sexually Reactive Therapy, Family Centered Treatment), family support (Family Support, Parent Aide, Welcome Baby, Respite Care), parenting education (Positive Effective Parenting, Parent Coaching, Fathers Are Parents Too), specialized teen and adolescent programming (Parent/Teen Solutions, Success Coach Service, ArtsPATH Mentoring, Knock Out for Change), supervised visitation, substance use navigation, and co-parenting classes. Programs are delivered through home visits, office-based sessions, and community locations including Forsyth Technical Community College, with referrals flowing primarily through county Departments of Social Services, court orders, and self-referrals.

The core technology layer consists of licensed, evidence-based intervention curricula rather than proprietary software. The organization delivers Family Centered Treatment, an evidence-based intensive in-home model trademarked by the Family Centered Treatment Foundation; Triple P (Positive Parenting Program), backed by 35+ years of research across 25+ countries; Trauma-Focused Therapy; and a proprietary 10-module Resource Parenting Curriculum. Service delivery is human-relationship-driven and credentialed, with a leadership team carrying 115+ combined years of social work experience, and operates from offices in Forsyth, Stokes, and Surry counties plus the Pinwheels Thrift Store & Family Center retail location in Winston-Salem.

The revenue model blends institutional grants (Kate B. Reynolds Charitable Trust, NC Children's Trust Fund, NC Governor's Crime Commission, Smart Start of Forsyth County), individual and corporate donations to the tax-exempt entity (Federal Tax ID 58-1443692), modest fee-for-service revenue (supervised visitation at $50/hour weekdays and $65/hour weekends, monitored exchange at $20/exchange, co-parenting and parenting classes), and proceeds from the Pinwheels Thrift Store social enterprise. Many core programs are offered free of charge to eligible families, with a stated FY 17-18 administrative expense ratio of 7.5%. Customer reach exceeds 1,200 families annually, supported by marketing through organic social, email, community events (Pinwheel Gala, Derby Party), and earned media coverage in regional outlets.

Name

The Parenting PATH

Legal name

The Parenting PATH

Website

https://parentingpath.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

The Parenting PATH is a Winston-Salem, North Carolina-based 501(c)(3) nonprofit founded in 1981 that delivers 18 evidence-based child abuse prevention, family support, and parenting education programs to families with children ages 0-18 across up to 16 northwest North Carolina counties.

Ownership category

akta.pro rank

Product category

Family Social Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Home Visiting & Parent Coaching Programs (EDACALAC)

Keywords

• Child abuse prevention
• Family support services
• Parent education programs
• Trauma-informed therapy
• Parenting classes

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grants and Foundation Funding: Primary revenue stream from grants including Kate B. Reynolds Charitable Trust, North Carolina Children's Trust Fund, North Carolina Governor's Crime Commission, and Smart Start of Forsyth County
2. Service Fees: Fees charged for certain programs including Supervised Visitation ($50/hr weekdays, $65/hr weekends), Parent Coaching, and Co-Parenting classes. Some services free for county residents.
3. Thrift Store Revenue: Pinwheels Thrift Store proceeds benefit families served by The Parenting PATH in Forsyth and surrounding counties. All sales directly fund agency programs.
4. Donations: Monetary donations from individuals and organizations. Tax-deductible contributions to 501(c)(3) organization (Federal Tax ID: 58-1443692).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Parenting PATH provides evidence-based child abuse prevention, family support, and parent education services for families with children ages 0-18 across 16 counties in northwest North Carolina. It delivers 18 distinct programs including in-home and office-based therapeutic interventions (Trauma-Focused Therapy, Family Centered Treatment, Sexually Reactive Therapy), parenting classes (Positive Effective Parenting, Fathers Are Parents Too, Co-Parenting), supervised visitation and monitored exchange, teen/family mentoring, and home visitation for new parents, supplemented by a social-enterprise thrift store whose proceeds fund programs.

Product overview

The Parenting PATH is a nonprofit organization offering 18 distinct social service programs for families with children age 0-18 years old in northwest North Carolina. The core portfolio includes therapeutic services (Trauma-Focused Therapy, Sexually Reactive Therapy, Family Centered Treatment®), family support programs (Family Support, Parent Aide, Respite Care, Welcome Baby), parenting education (Positive Effective Parenting, Parent Coaching, Fathers Are Parents Too), specialized teen services (Parent/Teen Solutions, Success Coach Service, ArtsPATH Mentoring, Knock Out for Change), supervised visitation services, substance use navigator services, and co-parenting support (Family Transitions & Co-Parenting). The organization also operates Pinwheels Thrift Store and Family Center as a social enterprise. Programs are offered in multiple counties including Forsyth, Stokes, and Surry, with most services provided in-home or at agency locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Centered Treatment Evidence-based intensive in-home treatment program for children, adolescents, and families in crisis, focusing on underlying systemic issues and behavioral patterns of the entire family. Adopted by The Parenting PATH in August 2023 and currently delivered across 7 counties.
• Family Support Home-based educational program for families with children ages 2-17 that proactively strengthens the family unit, encourages problem-solving skills, and develops effective strategies for healthy parenting. Includes a $50 gift card upon completion.
• Family Transitions and Co-Parenting Evidence-based comprehensive course for parents co-parenting during separation and divorce, designed to strengthen parent-child relationships and enhance parenting skills.
• Fathers Are Parents Too 8-week enrichment class for fathers and father-figures focusing on positive father-child relationships, family communication, and parenting skills.
• GREAT Forsyth (FTCC) 5-session discussion class for student parents at Forsyth Technical Community College covering child development, parent strategies, and community resources.
• Knock Out for Change 10-week group session for parents and teens ages 11-18 combining boxing instruction with family counseling to reduce stress and improve family communication.
• Parent Aide In-home specialized intervention program designed to strengthen the family unit, educate about child development, encourage problem solving, and family bonding.
• Parent Coaching One-on-one coaching service where parents work with trained coaches to create and implement family plans, covering child development milestones, coping skills, and behavior management strategies.
• Parent/Teen Solutions (PTS) In-home visitation service for parents and teens ages 7-18 providing weekly sessions focused on improving relationships, communication, and positive family strategies.
• Positive Effective Parenting (PEP) 10-week parenting class promoting empathy, discipline with dignity, self-worth, and empowerment, covering ages and stages of child growth and developmentally appropriate discipline. Free for Forsyth and Stokes County residents.
• Respite Care Free service for Forsyth County families providing temporary, short-term relief for children ages 0-12 so parents and caregivers can address their own health, social, and emotional needs.
• Sexually Reactive Therapy Evidence-based assessment and therapeutic treatment for sexually reactive children and adolescents up to 18 years old, including Sex Offender Specific Evaluations (SOSE).
• Substance Use Navigator Services Strengths-based service helping parents with children in foster care work towards reunification through appropriate referrals to treatment, enrollment assistance, and barrier reduction.
• Success Coach Service (SCS) Free, voluntary, home-based program for Forsyth County families with teens 11-18 years old designed to strengthen families by increasing protective factors and reducing risk factors.
• Supervised Visitation and Monitored Exchange Safe contact services providing age-appropriate environments for children and parents, including safe transfer with non-custodial parents, parent coaching, and monitoring. Hourly fees: $50 weekday, $65 weekend; Monitored Exchange $20/exchange; $20 one-time orientation fee.
• Trauma-Focused Therapy Therapeutic service helping children and families heal after trauma by processing emotions and memories connected to traumatic experiences, addressing problematic behaviors, and creating healthier coping mechanisms. Includes safety plans, written assessments, and individual/family sessions.
• Welcome Baby Free service providing group and individual support, child development information, home visitation, and community resources for new parents with infants, including the Under 5 Club support group. Funded by Smart Start of Forsyth County.
• ArtsPATH Mentoring 6-month weekly mentoring program for teens ages 11-18 and their parents focusing on repairing family relationships, reducing problem behaviors, and improving problem-solving skills through art activities.
• Pinwheels Thrift Store and Family Center Boutique thrift store selling infant through adult clothing, shoes, and accessories, with all proceeds benefiting families served by The Parenting PATH in Forsyth and surrounding counties. Opened November 2023.

Quantifiable outcome

• 92.5% of donations go to direct family services (FY 17-18 administrative expense ratio of 7.5%)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• North Carolina Family Resource Center NetworkcoreStrategic or Co-development Partner · 27 July 2023Network co-created by Prevent Child Abuse North Carolina in 2023. Connects Family Resource Centers across NC to increase investments and promote best practices. 27 current members.
• etc. Consignment ShoppeminorStrategic or Co-development PartnerWinston-Salem's award-winning consignment store since 1995. Established relationships with local charitable organizations to help empower lives of others.
• Habitat ForsythminorStrategic or Co-development PartnerHabitat for Humanity affiliate building strength, stability, and self-reliance through shelter. Shares philosophy of 'a hand up, not a hand out' for local families.
• Winston WardrobeminorStrategic or Co-development PartnerLocally owned small business selling previously owned women's high-end clothing. Partner with Pinwheels to help prevent and treat child abuse.
• Forsyth Technical Community CollegecoreStrategic or Co-development PartnerPartner for GREAT Forsyth program serving student parents. Sessions and case management provided at FTCC campus for enrolled students.
• Prevent Child Abuse North CarolinacoreStrategic or Co-development PartnerState-level advocacy organization. Co-created North Carolina Family Resource Center Network. Long-standing partnership for child abuse prevention.
• Exchange Club of Greater Winston-SalemcoreStrategic or Co-development PartnerFounding parent organization (formerly parent organization of Exchange/SCAN). Provides board members, fundraising support, and community advocacy since 1981.
• The Centers for Exceptional ChildrenminorStrategic or Co-development PartnerPartner for Triple P (Positive Parenting Program) delivery through Family Support Network. Free Triple P Online available to all NC families.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Childhelp: National nonprofit operating child abuse prevention programs, a national hotline, and residential/group home services. Comparable as a peer in the child abuse prevention space, though significantly larger and broader in scope.
• Triple P America: U.S. arm of the Triple P - Positive Parenting Program, which The Parenting PATH actually delivers. Comparable as a scaled evidence-based parenting program provider offering implementation across multiple states and counties.
• National Exchange Club Foundation: National parent organization of the local Exchange Club of Greater Winston-Salem, which founded The Parenting PATH in 1981. Provides national infrastructure for child abuse prevention centers modeled after the original Exchange/SCAN program.

Direct peers

• Healthy Families America (Prevent Child Abuse America): National home-visiting program for new and expectant parents, operating through accredited sites. Directly comparable as an evidence-based home visitation model competing for similar state and federal family preservation funding.
• Prevent Child Abuse North Carolina: Statewide child abuse prevention advocacy organization and co-creator of the NC Family Resource Center Network. Directly comparable as a peer organization focused on child welfare and family strengthening in North Carolina.
• Exchange Club Family Center (various local affiliates): Other local Exchange Club-affiliated child abuse prevention centers across the U.S. Offer the same service mix (supervised visitation, parenting classes, family support) under the shared national Exchange Club brand.
• Family Centered Treatment Foundation: Licensor of the Family Centered Treatment® model that The Parenting PATH delivers. Directly comparable as both the model owner and a peer network of FCT-delivering agencies serving child welfare-referred families.

Regional players

• Forsyth County Department of Social Services: Government child welfare agency that is both a major referral partner and a partial substitute/competitor for parenting support services in the same geography. Comparative because it administers overlapping family-strengthening contracts.

Others

• United Way of Forsyth County: Fundraising and grant-making organization that supports The Parenting PATH through Community Impact funding. Comparable as a peer nonprofit funder/intermediary in the same regional family-services ecosystem.
• Exchange Club Center for Prevention of Abuse (other state affiliates): Other state-level Exchange Club child abuse prevention affiliates with similar service mix (parenting education, supervised visitation, family crisis intervention). Adjacent peers operating under the same national umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theparentingpath
• LinkedInlinkedin.com/company/the-parenting-path
• Instagraminstagram.com/theparentingpath

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Parenting PATH