DRAGY INTERNATIONAL LIMITED

What DRAGY INTERNATIONAL LIMITED does

Dragy International Limited is a privately held direct-to-consumer hardware company that designs and sells GPS-based performance meters used by automotive racing enthusiasts, RC hobbyists, and motorsports participants to measure, record, and verify vehicle performance such as quarter-mile times, lap times, acceleration, and G-force. The product portfolio centers on three GPS performance meters — the flagship Dragy Pro (professional 25Hz with 6-axis IMU and 128MB built-in storage, $249), the Dragy DRG70 standard model ($199), and the ultra-lightweight Dragy Lite ($99-$159, 9.7g) — supported by an OBD II Adapter (currently in Open Beta) and a windscreen mount accessory. Underlying hardware combines 10th-generation UBLOX GPS chips with multi-constellation support across GPS, GLONASS, Galileo, and BeiDou systems, a custom antenna with integrated low-noise amplifier, and Bluetooth connectivity to iOS and Android apps.

The business operates a product-led, community-anchored go-to-market model: products are sold exclusively through the company's e-commerce storefront at godragy.com and ship globally, with marketing driven by social media, an affiliate program for YouTube and Instagram creators, an email newsletter, and a global leaderboard platform that aggregates verified performance data across a stated 2M+ member racing community spanning 20+ countries. Dragy supplements hardware sales with an Open API and Ecosystem program enabling third-party app integrations (RaceChrono, LapLegend, PB Buddy, Car Scanner ELM OBD2 currently compatible; six additional apps in development), creating interoperability that raises switching costs and positions the company as a platform rather than a single-purpose gadget. Revenue is generated entirely from one-time hardware and accessory sales across a $29-$249 price ladder, with no disclosed subscription, services, or B2B revenue streams, and the company is founder-owned with no institutional funding rounds, leadership team, or headcount disclosures in the available material.

Name

DRAGY INTERNATIONAL LIMITED

Legal name

Dragy International Limited

Website

https://godragy.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Dragy International Limited designs and sells GPS-based performance meters and supporting mobile apps that let automotive and motorsports enthusiasts measure, record, and verify vehicle performance metrics such as acceleration, lap times, and G-force, sold directly to consumers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. GPS Performance Meter Hardware Sales: One-time hardware sales of GPS performance meters (Dragy Pro, Dragy, Dragy Lite) with varying price points based on features and capabilities
2. OBD II Adapter Sales: Accessory sales including OBD II adapter for enhanced vehicle telemetry data
3. Mount and Accessory Sales: Sales of mounting accessories and complementary products like windscreen mounts

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Dragy designs, manufactures and sells GPS-based performance measurement hardware (the Dragy Pro, Dragy DRG70, and Dragy Lite meters) for automotive, motorsports, RC, FPV drone and lightweight vehicle users. The devices measure 1/4-mile times, 0–60 acceleration, lap times, G-forces and lean angles, paired with iOS/Android companion apps and an optional OBD II ECU data adapter. An associated global leaderboard and community of 2M+ users provides performance verification and social competition.

Product overview

Dragy offers a portfolio of GPS-based performance measurement devices for automotive racing and related sports. The core lineup consists of three GPS performance meters: dragy Pro (professional-grade with 6-axis IMU and 128MB storage), dragy (DRG70, standard model), and dragy Lite (ultra-lightweight for drones and RC applications). These devices share common technology including 10th generation UBLOX GPS chips, 25Hz update rates, multi-constellation satellite support (GPS/GLONASS/Galileo/BeiDou), and Bluetooth connectivity. The ecosystem is complemented by the dragy OBD II Adapter (add-on for ECU data monitoring) and dragy Mount (accessory). All devices work with official dragy apps and multiple third-party performance applications including RaceChrono, Lap legend, and PB Buddy. An Open API enables developer integration for custom applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Dragy Pro GPS Performance Meter Professional-grade 25Hz GPS performance meter with built-in 128MB memory and 6-axis IMU motion sensor for automotive and motorsports users. Connects to up to 32 satellites across GPS, GLONASS, Galileo and BeiDou, includes high-speed Bluetooth, up to 20 hours battery life, dual strong magnets, windscreen mount, and pairs with official Dragy apps and multiple third-party apps.
• Dragy DRG70 GPS Performance Meter Standard 25Hz GPS performance meter (DRG70 series) for automotive and motorsports users. Features the 10th generation UBLOX chip with up to 32 satellites across four GNSS systems, up to 20 hours of battery life, built-in storage, high-speed Bluetooth, dual strong magnets, and compatibility with Dragy Mount and multiple third-party apps.
• Dragy Lite GPS Tracker Ultra-lightweight GPS tracker for RC vehicles, FPV drones, motorcycles, go-karts, electric skateboards and outdoor sports. Weighs as little as 9.7g standalone (18.3g complete), uses the 10th UBLOX GPS with up to 25Hz update rate and 32 satellites, supports USB-C power/charging, 128MB built-in storage, up to 30 hours battery life at 10Hz, and exposes an Open API via UART and compass output for custom integrations.
• Dragy OBD II Adapter Add-on OBD II adapter that pairs with a Dragy GPS meter to deliver ultra-fast, high-resolution ECU data monitoring (RPM, speed, gear, coolant/oil temps, boost) via 5.0 Bluetooth, optimized for CAN-protocol vehicles and including a shift light indicator. Currently in open beta at a discounted beta-tester price; requires a Dragy GPS performance meter, with standalone use planned in future app releases.
• Dragy Mount Windscreen Mount Windscreen mount accessory with suction cup buckle and angle adjustment knob for Dragy DRG 69/70 series devices, providing secure in-vehicle attachment via a strong magnet for road or track use.

Quantifiable outcome

• Up to 25 Hz update rate for real-time tracking accuracy
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• RaceChronocoreTechnology or IntegrationDragy now works with RaceChrono app, enabling compatibility between Dragy GPS devices and RaceChrono's performance tracking features. Available now.
• Apple Inc. (iOS)coreTechnology or IntegrationDragy apps available on Apple App Store; Dragy Lite can draw power from USB-C equipped iPhones and iPads.
• Google LLC (Android)coreTechnology or IntegrationDragy apps available on Google Play Store; Dragy Lite can draw power from USB-C Android devices with OTG support.
• Dragy Community 2M+coreOthers2 million+ strong racing community offering support, competition, and peer-to-peer engagement through leaderboards and social features.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• COBB Tuning: COBB Tuning is a major aftermarket performance electronics brand (Accessport, tuning products) for enthusiast cars, with data logging and performance monitoring features. Overlaps with Dragy's performance car enthusiast customer base and OBD II / ECU data use cases, though COBB's core is ECU tuning rather than GPS timing.
• Haltech: Haltech is an established aftermarket ECU and engine management specialist serving motorsport and performance car markets. Its data logging and CAN/OBD integration capabilities overlap with Dragy's OBD II adapter ambitions, though Haltech's core focus is engine control rather than GPS performance timing.
• Garmin: Garmin offers GPS-enabled sports watches and standalone GPS devices (e.g., Garmin Catalyst) that include lap timing and performance metrics for driving. While not motorsports-specialist, Garmin is a broad incumbent with strong brand recognition in GPS wearables and automotive electronics that overlaps with Dragy's target customer base.

Direct peers

• Racelogic (VBOX): Racelogic's VBOX product line is the long-established standard for GPS-based motorsports performance and data logging, directly competing with Dragy Pro/DRG70 in drag racing and lap-timing use cases. Both target automotive racing enthusiasts with high-accuracy GNSS timing hardware at premium price points.
• Race Technology: Race Technology (UK-based) produces GPS data loggers (e.g., DL1) and performance meters for motorsport applications, directly comparable to Dragy's GPS performance meter portfolio. Both target drag racing and circuit racing customers with high-frequency GNSS timing.
• AiM Sports: AiM Sports manufactures GPS-equipped data loggers and dash displays (e.g., SoloDL, MXG) widely used in motorsports for lap timing, acceleration measurement, and ECU data — directly comparable to Dragy's GPS performance meter + OBD II adapter combination. Both sell to racing professionals and serious enthusiasts.
• G-Limited (Gtech): G-Limited (Gtech) produces consumer-grade GPS performance meters (e.g., Gtech Pro) for drag racing enthusiasts measuring 0-60, quarter-mile, and lap times. Closest direct competitor to Dragy in the consumer GPS performance meter category with similar price positioning and enthusiast targeting.
• PLX Devices: PLX Devices manufactures consumer-grade multi-function gauges and OBDII scanning/performance devices (iMFD, DM-100) used in enthusiast cars. Overlapping with Dragy's GPS + OBD II offering for performance car owners seeking acceleration, lap time, and engine data.

Emerging players

• ScanTool.net (OBDLink): OBDLink (by ScanTool.net) is a leading consumer/prosumer OBD-II adapter brand with smartphone app integration for diagnostics and performance metrics. Directly comparable to Dragy's OBD II adapter value proposition for vehicle telemetry data access.
• RaceChrono: RaceChrono is a leading smartphone-based lap-timing and performance-tracking app that integrates with Dragy hardware as a core partner. It represents the app-layer complement (and partial substitute) to Dragy's hardware, addressing the same motorsport enthusiast use case via mobile devices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dragymotorsports
• Instagraminstagram.com/dragy_motorsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRAGY INTERNATIONAL LIMITED