ARCHANGEL FIREWORKS INC.

What ARCHANGEL FIREWORKS INC. does

Archangel Fireworks Inc. (AFI) is a privately held Canadian fireworks company founded in 1988 and headquartered in Winnipeg, Manitoba. It designs and produces professional fireworks displays, sells consumer fireworks through a year-round retail showroom and e-commerce storefront, distributes wholesale fireworks to other retailers and event operators, and rents non-pyrotechnic special effects equipment. The company is led by owner Kelly Guille and operates with four full-time staff supported by 60+ technicians and apprentices.

The company's product portfolio spans 352+ consumer fireworks SKUs organized across cakes, packs, barrages, one-shots, candles, fountains, novelties, sparklers, smoke FX, confetti/streamers, and gender-reveal items, priced from C$1.09 to C$824.99. Professional offerings include traditional fireworks displays, close-proximity pyrotechnics, pyromusicals, drone light shows, and the proprietary IGNITE brand of electronic firing systems (i18 and i36 cue modules). The SPFX Equipment division rents confetti launchers, fog machines, Sparkular systems, snow machines, bubble machines, and flame effects. Federally certified training programs for Display Assistant and Pyrotechnician credentials are also offered under Explosive Regulatory Division of Canada authorization.

Archangel generates revenue across four streams: direct-to-consumer fireworks retail (e-commerce and showroom, with a 25% in-store pickup discount and a loyalty program), professional fireworks display services for weddings, events, and competitions, SPFX equipment rentals on daily/weekly terms with deposits, and wholesale distribution. The company holds multiple international competition awards—including HSBC Celebration of Light (2007, 2008, 2015), Les Grands Feux Loto-Quebec (2009, 2010), La Fete du Lac des Nations (2014, 2019), and Casino Lac-Leamy Zeus Trophy (2017)—and serves customers across Manitoba, Northern Ontario, and British Columbia.

Name

ARCHANGEL FIREWORKS INC.

Legal name

Archangel Fireworks Inc.

Website

https://archangelfireworks.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Archangel Fireworks Inc. is a privately held Winnipeg-based company that designs and produces professional fireworks displays, sells consumer fireworks via a year-round showroom and e-commerce, distributes wholesale fireworks, and rents non-pyrotechnic special effects equipment.

Ownership category

akta.pro rank

Product category

Pyrotechnics and Fireworks Services

NAICS

Explosives Manufacturing (32592)

akta.pro primary industry

Pyrotechnics & Special Effects (IMAEALAD)

akta.pro secondary industries

Circus, Magic & Variety Shows (THAJAFAH), Holiday & Decorative String Lighting Retail (CRAIAHAJ)

Keywords

• Consumer fireworks retail
• Professional firework displays
• Special effects rentals
• Pyrotechnic training services
• Drone light shows

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Fireworks Retail: Direct-to-consumer sales of family fireworks including cakes, packs, barrages, one-shots, candles, fountains, sparklers, and novelties through e-commerce and retail showroom
2. Professional Fireworks Display Services: Professionally executed display fireworks shows for weddings, special events, traditional displays, close proximity pyrotechnics, and pyromusicals with federally licensed technicians
3. SPFX Equipment Rentals: Rental of non-pyrotechnic special effects equipment including confetti launchers, fog machines, sparkulars, snow machines, bubble machines, and flame effects
4. Wholesale Distribution: Wholesale and shipped display fireworks to professional operators and consumer fireworks to retailers

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Archangel Fireworks Inc. designs and produces professional fireworks displays, sells consumer fireworks through a year-round retail showroom and e-commerce storefront, and provides special effects equipment rentals and drone light show services. The company offers a catalog of 352+ consumer fireworks across categories including cakes, packs, barrages, candles, fountains, sparklers, and novelties, alongside the IGNITE electronic firing system and SPFX equipment rentals for events. All professional services are executed by federally licensed pyrotechnicians.

Product overview

Archangel Fireworks Inc. operates as a multi-channel fireworks and special effects company offering consumer fireworks retail products alongside professional display services. The consumer product portfolio centers on hand-picked family fireworks available through its e-commerce platform, organized into distinct categories: Cakes (multi-shot devices in vertical, fanned, and slice configurations), Packs (pre-assorted bundles), Barrages (rapid-fire items), One-Shots (Mines, Shells, Comets), Candles, Fountains, Novelties (noisemakers, flying lanterns, wheels), Sparklers, Smoke FX, Confetti/Streamers, and Gender Reveal products. The IGNITE Firing Systems brand provides electronic firing equipment (i18 and i36 cue modules) for professionals. The SPFX Equipment division offers rental services for non-pyrotechnic special effects including Confetti Launchers (Kabuki, Confetti Max, Big Shot, Big Blower), Fog Machines (Maxi/Show, Pea Souper, Ice Jet II, Creeper, LSG, Sonic Boom), Sparkular Systems (Mini, II, Minifall, Waver) by Showven, Snow Machines (Silent Storm), Bubble Machines (Bubble Master), and Flame FX (5-Master, Propane Flameheads, Salamander, Circle Flamer). Professional services encompass traditional fireworks displays, close proximity pyrotechnics, pyromusicals, and drone light shows, all executed by federally-licensed pyrotechnicians. Training certification programs for Display Assistant and Pyrotechnician credentials are also offered.

Differentiator

Problem solved

Functional benefit

Brands

• Ignite Firing Systems: Professional electronic firing system for igniting fireworks displays
• SPFX Equipment

Products and services

• Consumer Fireworks Multi-category retail catalog of family fireworks sold directly to consumers through e-commerce and showroom, including cakes, packs, barrages, one-shots, candles, fountains, novelties, sparklers, smoke FX, confetti/streamers, and gender reveal products. Products range from C$1.09 to C$824.99.
• IGNITE Firing Systems Professional-grade electronic firing system for choreographed fireworks displays, including the IGNITE-i18 (18-cue) and IGNITE-i36 (36-cue) firing modules and clip-on igniters. Designed for professional pyrotechnicians to safely execute synchronized shows.
• SPFX Equipment Rentals Rental services for non-pyrotechnic special effects equipment including confetti launchers (Kabuki, Confetti Max, Big Shot, Big Blower), fog machines (Maxi/Show Fogger, Pea Souper, Ice Jet II, Sonic Boom), Showven Sparkular systems (Mini, II, Minifall, Waver), snow machines, Bubble Master bubble machines, and flame FX (5-Master, Propane Flameheads, Salamander, Circle Flamer). Available on daily and weekly rates with refundable deposits.
• Professional Fireworks Displays Custom-designed fireworks displays for weddings, special events, traditional displays, close proximity pyrotechnics, and pyromusicals. Executed by federally licensed pyrotechnicians with full insurance coverage, available across Canada with dedicated event coordinators.
• Drone Light Shows Coordinated autonomous drone swarm light shows featuring millions of vibrant colors for next-generation aerial entertainment, providing a non-pyrotechnic alternative or complement to traditional fireworks displays.
• Fireworks & Pyrotechnics Training Federally certified training courses for Display Assistant Certificate and Pyrotechnician Certificate approved by the Explosive Regulatory Division of Canada, plus customized private training for fire departments and safety awareness education.
• Wholesale Distribution Wholesale distribution of consumer fireworks to other retailers and display fireworks to professional operators, with dedicated sales support ([email protected]) and shipping logistics across Canada.

Quantifiable outcome

• Won HSBC Celebration of Light 2007, 2008, 2015 - representing Canada at international competition
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Julie Fulsher PhotographyminorGTM or Marketing PartnerPhotography partner credited for wedding display events, providing visual documentation of Archangel Fireworks wedding and event displays

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Phantom Fireworks: Largest US consumer fireworks retailer with extensive retail footprint and broad product catalog across consumer categories. Comparable on the consumer retail side with similar product breadth (cakes, sparklers, fountains, novelty items) to Archangel's The Store.
• Pyrotecnico: US-based full-service pyrotechnics and special effects company offering professional fireworks displays, pyromusicals, and event production. Directly comparable to Archangel's professional display and SPFX rental business, though serving a larger North American footprint.
• Fireworks by Grucci: Long-established US-based pyrotechnic display company producing large-scale professional fireworks shows, including competitive international events. Comparable to Archangel as a multi-generation professional display operator with award-winning creative talent, though operating at significantly larger scale.
• Rozzi's Famous Fireworks: Established consumer fireworks retailer with both retail locations and professional display services. Comparable hybrid retail/display business model to Archangel, though operating primarily in the US Midwest.

Direct peers

• Skyshow Fireworks: Canadian-based fireworks display and wholesale company. Comparable as a Canadian competitor offering both consumer retail and professional display services, sharing the same regulatory environment and customer base.
• Showven Technologies: Manufacturer of Sparkular cold-spark systems, the same brand of equipment Archangel rents. Directly comparable as a peer in the SPFX equipment rental ecosystem that complements pyrotechnic displays at events.
• Western Fireworks: Canadian-based fireworks display company serving Western Canada with professional pyrotechnic services. Most directly comparable as a Canadian professional display competitor also serving Western Canadian markets that Archangel is expanding into.
• Fantasy Fireworks: Canadian consumer fireworks retailer and distributor offering a comparable online retail catalog with similar product categories (cakes, packs, sparklers, fountains). Closest direct peer on the consumer retail side, competing for the same Canadian household buyer market.
• Canadian Fireworks Inc. Canadian-based fireworks display and distribution company serving professional operators and consumer markets. Comparable as a Canadian competitor with overlapping professional display and wholesale distribution offerings.

Emerging players

• Verge Aero: Specialized drone light show company providing choreographed drone swarm performances for events. Comparable to Archangel's Drone Light Shows offering as a competitor in the emerging drone-based aerial entertainment category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ArchangelfireworksInc
• Facebookfacebook.com/archangelfireworksinc
• Instagraminstagram.com/archangelfireworks
• LinkedInlinkedin.com/company/archangel-fireworks-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARCHANGEL FIREWORKS INC.