ASSURANCE PROTECTION GROUP INC.

What ASSURANCE PROTECTION GROUP INC. does

Assurance Protection Group Inc. (APGI) is a Toronto-based boutique security consulting firm founded in 2015 by Adriaan (Jorrie) Jordaan, a former Director, Protective Services at De Beers Canada Inc. with a 30-year career spanning military, banking, and policing. The firm delivers tailored security consulting to enterprises with high-value assets, concentrating on the diamond and gemstone mining sector and serving clients including DeBeers, Lucara, Boteti, Gemfields, and the City of Pickering. Service lines span Security Awareness and Organizational Design, Intelligence and Investigations, Independent Third Party Security Assurance and Reporting, Independent Remote Security Systems Administration, Business Reporting, and Security Human Rights Training on the Voluntary Principles on Security and Human Rights (VPSHR).

The business operates as a professional services firm with a small core team of 1-10 employees, supplemented by an extended international network of strategic partners based in the United Kingdom/Europe and South/Southern Africa, including Ian French (ex-Rio Tinto Diamonds, ex-Kroll EMEA) and Johan Ras, whose courseware has trained more than one million security officers. The GTM motion is enterprise field sales, leveraging the founder's and partners' deep operational credentials to win engagements as an unbiased and independent third party.

Revenue is generated through consulting engagements and a separate one-time license stream from online training courses. APGI's flagship VPSHR Level 1 course was originally delivered as a $3,000 four-day in-person workshop and is now offered online via the Thinkific platform at $499 (with a promotional $150 tier and volume discounts for 10+ seats). No proprietary technology platform, AI capabilities, or external funding are disclosed; operations appear bootstrapped and founder-owned.

Name

ASSURANCE PROTECTION GROUP INC.

Legal name

Assurance Protection Group Inc.

Website

https://apginc.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Assurance Protection Group Inc. is a Toronto-based boutique security consulting firm founded in 2015 that provides tailored security solutions, assurance audits, intelligence, and VPSHR training primarily to enterprise diamond and gemstone mining clients globally.

Ownership category

akta.pro rank

Product category

Security Consulting Services

NAICS

Investigation and Security Services (5616), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Security Governance, Risk & Compliance (GRC) Advisory (BPAKADAG)

akta.pro secondary industries

Security Risk Assessment, Auditing & Security Consulting Training (BPAKAOAH), Security Consulting, Risk Assessment & Security Program Design (BPABAMAE), Executive/Board Security Advisory & Risk Briefings (BPAKADAK)

Keywords

• Security consulting services
• Security risk management
• Human rights training
• Investigations services
• Extractives sector security

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Security Consulting Services: APGI provides professional security consulting services including security awareness and organizational design, intelligence and investigations, independent third party security assurance and reporting, remote security systems administration, and business reporting. Services are tailored to individual client needs and delivered as consulting engagements.
2. Security Human Rights Training: APGI offers online training courses on the Voluntary Principles on Security and Human Rights (VPSHR). Courses are sold as one-time purchases with tiered pricing and volume discounts available for organizational buyers (10+ seats).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Assurance Protection Group Inc. is a security consulting firm that provides security awareness training (including a Voluntary Principles on Security and Human Rights Level 1 course delivered online), intelligence and investigations, independent third-party security assurance, remote security systems administration, business reporting, and security human rights training. The firm's offerings are primarily delivered to organizations in the extractive industries and public sector, with a mix of bespoke consulting engagements and scalable online training.

Product overview

Assurance Protection Group Inc. offers a portfolio of security consulting services and training programs. The core services include Security Awareness and Organizational Design, Intelligence and Investigations, Independent Third Party Security Assurance and Reporting, Independent Remote Security Systems Administration, and Business Reporting. These services are complemented by Security Human Rights Training and the Voluntary Principles on Security and Human Rights Level 1 online course. The company positions itself as an unbiased and independent third party providing tailored security solutions primarily for the mining industry, protecting people, processes and property through consulting, monitoring, and training services.

Differentiator

Problem solved

Functional benefit

Products and services

• Security Awareness Training Security awareness training programs designed for corporate and public-sector clients to educate personnel on security risks, policies, and human rights obligations.
• Intelligence and Investigations Investigative and intelligence services for corporate clients to assess security threats, conduct due diligence, and support risk-informed decision making.
• Independent Third-Party Security Assurance Independent third-party security assurance engagements that audit and verify security arrangements, policies, and practices for client organizations.
• Remote Security Systems Administration Remote administration of security systems for client organizations, providing ongoing operational support and system oversight.
• Business Reporting Structured business and security reporting services for client organizations, supporting executive-level visibility into security posture and incidents.
• Security Human Rights Training Specialized security and human rights training programs for corporate security personnel and host-country public forces operating in complex environments.
• VPSHR Level 1 Online Course Self-paced online course delivering the Voluntary Principles on Security and Human Rights (VPSHR) Level 1 certification, available to individual learners and organizations (with volume discounts for 10+ seats).

Quantifiable outcome

• Reduced security budget by 40% with no appreciable increase in risks through integrating security with process integrity and line management accountability
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Blindside LimitedcoreStrategic or Co-development Partner · 1 January 2015Ian French serves as Strategic Partner to APGI and is the Founder and Managing Director of Blindside Limited, a security risk management consultancy. Ian brings extensive experience from roles including global head of Risk and Security for Rio Tinto Diamonds and leading Kroll's security practices across Europe, Middle East and Africa. He developed practical security programmes in difficult working environments in Afghanistan, Angola, Nigeria, and Mozambique.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Pinkerton: Established corporate investigations, protective services, and security consulting firm with global delivery. Overlaps with APGI's intelligence, investigations, and security consulting capabilities but operates at vastly larger scale and broader service breadth.
• GardaWorld (Crisis24): Global security services and crisis-management firm offering protective services, intelligence, and embedded security consulting. Comparable overlap with APGI's intelligence, investigations, and security program design offerings, especially for mining and remote-site clients.
• G4S: Large-scale global security services provider with security consulting, manned guarding, and integrated security solutions. Broader portfolio than APGI but serves overlapping enterprise clients with comparable security risk advisory needs.
• International SOS: Global medical, security, and travel risk services firm serving multinationals operating in remote and high-risk environments. Comparable in serving mining/extractive-sector personnel security and travel risk needs, though with a much larger scope including medical services.
• FTI Consulting: Global advisory firm with a dedicated security and risk practice covering investigations, security consulting, and compliance advisory for multinationals. Comparable as an enterprise-tier alternative to APGI for governance, risk, compliance, and assurance engagements.
• BSI Group: Global standards, certification, and consulting firm with a security and resilience practice covering risk management, training, and compliance advisory. Comparable overlap with APGI's training, assurance reporting, and security program design capabilities, especially in regulated industries.

Direct peers

• S-RM: Global corporate intelligence and security risk consultancy delivering security advisory, intelligence, and crisis management to mining and natural-resources clients. Highly comparable boutique-style peer to APGI, with overlapping mining-sector focus and independent-advisor positioning.
• Control Risks: Specialist security and geopolitical risk consultancy serving multinationals, governments, and mining/extractive clients. Closely comparable to APGI's independent security risk consulting, intelligence, and assurance work for multinational mining operations.
• Kroll: Global security and intelligence consulting firm offering investigations, security risk advisory, and cyber services. Directly comparable to APGI's intelligence, investigations, and security consulting offerings, with Ian French having previously led Kroll's EMEA security practice — establishing direct lineage in talent and methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/assurance-protection-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSURANCE PROTECTION GROUP INC.