CURIOUS PUBLIC CONTENT AND INSIGHTS INC.
- Company typePrivate
- Founded2022
- HeadquartersBowmanville, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. firmographics
Firmographics- Name
- CURIOUS PUBLIC CONTENT AND INSIGHTS INC.
- Legal name
- Curious Public Content and Insights
- Website
- https://curiouspublic.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. industry classification
Industry- Product category
- Strategic Communications Consulting
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
Keywords
Where CURIOUS PUBLIC CONTENT AND INSIGHTS INC. is headquartered
LocationHeadquarters
- HQ city
- Bowmanville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services and Consulting Fees: The firm generates revenue through project-based consulting engagements, retainers, and custom professional services engagements. Services include narrative development, executive reputation management, speechwriting, content creation, issues management, digital communications, and professional training. Pricing is quote-based and bespoke.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. product offering
Product offeringCore offering
Curious Public is a strategy-led communications and narrative firm that helps organizations make sense of complexity, clarify what matters most, and show up confidently. The firm delivers bespoke narrative development, executive reputation management, speechwriting, issues and crisis management, digital communications, and professional training services, augmented selectively by AI tools and grounded in decades of combined experience across politics, government relations, corporate communications, and community engagement.
Product overview
Curious Public is a strategy-led communications and narrative firm offering a unified suite of professional services rather than a software product platform. The core offerings include Content and Insights (strategic communications and narrative development) and Training (professional development programs), supported by specialized service modules including Narrative Development, Executive Reputation Management, Speechwriting, Issues Management, Crisis Communications, and Digital Communications. The firm also operates the Comms In Question podcast/webinar series and the UPLIFT pro bono program for non-profits. All services are bespoke and human-led, with the firm integrating AI tools selectively to enhance their consulting work rather than selling AI-powered products.
Differentiator
Problem solved
Functional benefit
Products and services
- Content and Insights
Companies that use CURIOUS PUBLIC CONTENT AND INSIGHTS INC.
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles4 records
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Aubs and MuggminorReferral agreement with award-winning Toronto-based branding, strategy and design studio. Aubs and Mugg specializes in brand positioning, visual identity, community engagement, and brand activation. Referenced as part of Curious Public's expanded partner network for integrated brand and communications projects.
- Denise O'Neil Green ConsultingminorReferral agreement with EDI (Equity, Diversity, Inclusion) consulting company. Provides customized EDI education, training, coaching, keynotes, and strategic planning services. Helps Curious Public offer comprehensive organizational development support.
- evolution evolutionminorReferral agreement with professional and personal transformational services firm. Provides individual and team coaching, retreats, motivational speaking, and professional leadership development. Supports Curious Public's executive narrative and organizational effectiveness offerings.
- Foster Films CanadaminorReferral agreement with award-winning video production company. Provides high-quality live and pre-recorded video content, editing, promotional media, educational videos, and product advertising across Canada.
- Canada SkateboardminorPartner for the James Bullbrook Memorial Scholarship program. Canada's National Sport Federation for skateboarding, recognized by the Canadian Olympic Committee, Sport Canada, and World Skate. Supports the scholarship initiative through promotion and community outreach.
- Woodward PAminorPartner for the James Bullbrook Memorial Scholarship program. World-renowned training facility for skateboarders and athletes. Host venue for scholarship recipients attending Camp Woodward in Pennsylvania.
- Corporate Speech ConsultantscorePreferred partnership for speechwriting and presentation skills coaching services. Corporate Speech Consultants provides vocal coaching and speech delivery expertise that complements Curious Public's speechwriting and narrative development capabilities.
- Counsel Public AffairscorePreferred partnership formed November 2020 with one of Canada's leading public affairs agencies. Combines Curious Public's strategic communications and digital media capabilities with Counsel's government relations expertise. Enables joint bidding on large, complex projects while both firms retain independence. Counsel has offices in Toronto, Ottawa, Calgary, and Vancouver.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. competitors and assessment
Company assessmentBroad incumbents
- Ketchum: Global PR firm (now part of Omnicom) with substantial Canadian presence serving enterprise, government and nonprofit clients across reputation, narrative and content services. A broader incumbent competing for overlapping mandates in Canada.
- FleishmanHillard: Global PR and integrated communications network with strong public affairs, healthcare and corporate reputation practices in Canada. Overlaps with Curious Public's enterprise and public affairs work, but at much larger scale and with broader service portfolio.
- Edelman: Global communications and PR firm with one of the largest Canadian practices. Competes with Curious Public for executive reputation, corporate narrative, and government client mandates, but with substantially broader portfolio and scale.
Direct peers
- Strategic Objectives: Toronto-based full-service PR and integrated communications agency with comparable breadth across corporate, consumer and public affairs clients in Canada. Closely matched on boutique-to-mid-market positioning and similar stakeholder mix.
- Argyle Communications: Toronto-headquartered boutique PR firm serving corporate, nonprofit, government, and health-sector clients. Comparable on boutique scale, Canadian market focus, and stakeholder communications offering.
- Crestview Strategy: Canadian public affairs and communications firm focused on corporate reputation, government relations, and crisis communications. Comparable to Curious Public in narrative development and public affairs services for enterprise/government clients.
- Citizen Relations: Canadian-headquartered PR and integrated communications agency with strong consumer, corporate, and public affairs practices. Comparable on geography, service mix, and enterprise client roster.
- National Public Relations (NPR): One of Canada's largest PR consultancies, part of the IPREX global network, with deep corporate, government, and public affairs practice. Direct competitor for enterprise and government mandates in the Canadian market Curious Public targets.
- Counsel Public Affairs: One of Canada's leading public affairs agencies with offices in Toronto, Ottawa, Calgary, and Vancouver. Direct comparable as Curious Public's preferred partnership partner, competing for many of the same government, regulatory, and enterprise mandates in narrative, public affairs and government relations.
Emerging players
- Navigator Advisors: Corporate communications and public affairs advisory firm with strong reputation and executive visibility services for enterprise clients. Comparable to Curious Public's executive reputation and strategic narrative offering, with similar boutique-to-mid positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. social profiles
Digital presenceCURIOUS PUBLIC CONTENT AND INSIGHTS INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. leadership team
Management profileNumber of profiles
Profiles6 records
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CURIOUS PUBLIC CONTENT AND INSIGHTS INC.
What does CURIOUS PUBLIC CONTENT AND INSIGHTS INC. do?
Curious Public is a strategy-led communications and narrative firm that helps organizations make sense of complexity, clarify what matters most, and show up confidently. The firm delivers bespoke narrative development, executive reputation management, speechwriting, issues and crisis management, digital communications, and professional training services, augmented selectively by AI tools and grounded in decades of combined experience across politics, government relations, corporate communications, and community engagement.
Is CURIOUS PUBLIC CONTENT AND INSIGHTS INC. a public or private company?
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CURIOUS PUBLIC CONTENT AND INSIGHTS INC. founded?
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. was founded in 2022. It employs 1 to 10 people.
Where is CURIOUS PUBLIC CONTENT AND INSIGHTS INC. based?
CURIOUS PUBLIC CONTENT AND INSIGHTS INC. is headquartered in Bowmanville, Canada, in the North America region.
How does CURIOUS PUBLIC CONTENT AND INSIGHTS INC. make money?
One revenue line is on record: professional Services and Consulting Fees.
Who are CURIOUS PUBLIC CONTENT AND INSIGHTS INC.'s main competitors?
Broad incumbents on record are Ketchum, FleishmanHillard and Edelman. Direct peers are Strategic Objectives, Argyle Communications, Crestview Strategy, Citizen Relations, National Public Relations (NPR) and Counsel Public Affairs. Navigator Advisors is listed as an emerging player.
Does CURIOUS PUBLIC CONTENT AND INSIGHTS INC. have an API?
No public API is recorded for CURIOUS PUBLIC CONTENT AND INSIGHTS INC..
What industry is CURIOUS PUBLIC CONTENT AND INSIGHTS INC. in?
CURIOUS PUBLIC CONTENT AND INSIGHTS INC.'s product category is Strategic Communications Consulting. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR. Its NAICS code is 54182.