CURIOUS PUBLIC CONTENT AND INSIGHTS INC.

Name

CURIOUS PUBLIC CONTENT AND INSIGHTS INC.

Legal name

Curious Public Content and Insights

Website

https://curiouspublic.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Strategic communications
• Narrative development
• Public relations consulting
• Executive reputation management
• Crisis communications

Headquarters

HQ city

Bowmanville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services and Consulting Fees: The firm generates revenue through project-based consulting engagements, retainers, and custom professional services engagements. Services include narrative development, executive reputation management, speechwriting, content creation, issues management, digital communications, and professional training. Pricing is quote-based and bespoke.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Curious Public is a strategy-led communications and narrative firm that helps organizations make sense of complexity, clarify what matters most, and show up confidently. The firm delivers bespoke narrative development, executive reputation management, speechwriting, issues and crisis management, digital communications, and professional training services, augmented selectively by AI tools and grounded in decades of combined experience across politics, government relations, corporate communications, and community engagement.

Product overview

Curious Public is a strategy-led communications and narrative firm offering a unified suite of professional services rather than a software product platform. The core offerings include Content and Insights (strategic communications and narrative development) and Training (professional development programs), supported by specialized service modules including Narrative Development, Executive Reputation Management, Speechwriting, Issues Management, Crisis Communications, and Digital Communications. The firm also operates the Comms In Question podcast/webinar series and the UPLIFT pro bono program for non-profits. All services are bespoke and human-led, with the firm integrating AI tools selectively to enhance their consulting work rather than selling AI-powered products.

Differentiator

Problem solved

Functional benefit

Products and services

• Content and Insights

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Aubs and MuggminorChannel Partner/ Reseller/ Distributor · 14 February 2023Referral agreement with award-winning Toronto-based branding, strategy and design studio. Aubs and Mugg specializes in brand positioning, visual identity, community engagement, and brand activation. Referenced as part of Curious Public's expanded partner network for integrated brand and communications projects.
• Denise O'Neil Green ConsultingminorChannel Partner/ Reseller/ Distributor · 14 February 2023Referral agreement with EDI (Equity, Diversity, Inclusion) consulting company. Provides customized EDI education, training, coaching, keynotes, and strategic planning services. Helps Curious Public offer comprehensive organizational development support.
• evolution evolutionminorChannel Partner/ Reseller/ Distributor · 14 February 2023Referral agreement with professional and personal transformational services firm. Provides individual and team coaching, retreats, motivational speaking, and professional leadership development. Supports Curious Public's executive narrative and organizational effectiveness offerings.
• Foster Films CanadaminorChannel Partner/ Reseller/ Distributor · 14 February 2023Referral agreement with award-winning video production company. Provides high-quality live and pre-recorded video content, editing, promotional media, educational videos, and product advertising across Canada.
• Canada SkateboardminorGTM or Marketing Partner · 26 January 2023Partner for the James Bullbrook Memorial Scholarship program. Canada's National Sport Federation for skateboarding, recognized by the Canadian Olympic Committee, Sport Canada, and World Skate. Supports the scholarship initiative through promotion and community outreach.
• Woodward PAminorOthers · 26 January 2023Partner for the James Bullbrook Memorial Scholarship program. World-renowned training facility for skateboarders and athletes. Host venue for scholarship recipients attending Camp Woodward in Pennsylvania.
• Corporate Speech ConsultantscoreStrategic or Co-development Partner · 24 February 2021Preferred partnership for speechwriting and presentation skills coaching services. Corporate Speech Consultants provides vocal coaching and speech delivery expertise that complements Curious Public's speechwriting and narrative development capabilities.
• Counsel Public AffairscoreStrategic or Co-development Partner · 6 November 2020Preferred partnership formed November 2020 with one of Canada's leading public affairs agencies. Combines Curious Public's strategic communications and digital media capabilities with Counsel's government relations expertise. Enables joint bidding on large, complex projects while both firms retain independence. Counsel has offices in Toronto, Ottawa, Calgary, and Vancouver.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ketchum: Global PR firm (now part of Omnicom) with substantial Canadian presence serving enterprise, government and nonprofit clients across reputation, narrative and content services. A broader incumbent competing for overlapping mandates in Canada.
• FleishmanHillard: Global PR and integrated communications network with strong public affairs, healthcare and corporate reputation practices in Canada. Overlaps with Curious Public's enterprise and public affairs work, but at much larger scale and with broader service portfolio.
• Edelman: Global communications and PR firm with one of the largest Canadian practices. Competes with Curious Public for executive reputation, corporate narrative, and government client mandates, but with substantially broader portfolio and scale.

Direct peers

• Strategic Objectives: Toronto-based full-service PR and integrated communications agency with comparable breadth across corporate, consumer and public affairs clients in Canada. Closely matched on boutique-to-mid-market positioning and similar stakeholder mix.
• Argyle Communications: Toronto-headquartered boutique PR firm serving corporate, nonprofit, government, and health-sector clients. Comparable on boutique scale, Canadian market focus, and stakeholder communications offering.
• Crestview Strategy: Canadian public affairs and communications firm focused on corporate reputation, government relations, and crisis communications. Comparable to Curious Public in narrative development and public affairs services for enterprise/government clients.
• Citizen Relations: Canadian-headquartered PR and integrated communications agency with strong consumer, corporate, and public affairs practices. Comparable on geography, service mix, and enterprise client roster.
• National Public Relations (NPR): One of Canada's largest PR consultancies, part of the IPREX global network, with deep corporate, government, and public affairs practice. Direct competitor for enterprise and government mandates in the Canadian market Curious Public targets.
• Counsel Public Affairs: One of Canada's leading public affairs agencies with offices in Toronto, Ottawa, Calgary, and Vancouver. Direct comparable as Curious Public's preferred partnership partner, competing for many of the same government, regulatory, and enterprise mandates in narrative, public affairs and government relations.

Emerging players

• Navigator Advisors: Corporate communications and public affairs advisory firm with strong reputation and executive visibility services for enterprise clients. Comparable to Curious Public's executive reputation and strategic narrative offering, with similar boutique-to-mid positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lloydrangcommunications
• LinkedInlinkedin.com/company/curiouspublic
• Instagraminstagram.com/curiouspblc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CURIOUS PUBLIC CONTENT AND INSIGHTS INC.