PHANTOM PEAK LIMITED
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What PHANTOM PEAK LIMITED does
Phantom Peak Limited is a UK private limited company that operates an open-world immersive theatre experience in London. The core product is a 30,000 sq ft venue in which guests explore a fully themed town, complete interactive trails and quests delivered via a progressive web application (JonAssist), interact with live actors and custom-built 'wingman' effect units, and consume food and beverage on site, with the experience evolving every three to four months through new seasons, storylines and collectible trail cards. The original Canada Water venue ran for nearly four years (closed 28 February 2026), delivering 625 performances to over 160,000 visitors at a 25% repeat rate; a new multi-level venue at Westfield Stratford City is scheduled to open in Summer 2026, featuring three districts (Old Town, Town Square, Lakeside), a VIP train-carriage entry tier, and a themed bar open seven days a week.
PHANTOM PEAK LIMITED firmographics
Firmographics- Name
- PHANTOM PEAK LIMITED
- Legal name
- Phantom Peak Limited
- Website
- https://phantompeak.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where PHANTOM PEAK LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
PHANTOM PEAK LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales to individual consumers and groups. Tickets range from £20-58 depending on demand, timing, and tier. Ticket prices increase over time based on demand. A 5% handling fee applies per order.
- Food & Beverage: On-site food and beverage sales including street food (RoboChef), the Thirsty Frontier Saloon with speciality cocktails, mocktails, beer, wine, and soft drinks. Multiple bars operate across the venue depending on season. Not included in ticket price.
- Guild Membership: Three-tier membership programme hosted on Patreon. Guild Initiate (free) provides early access content. Guild Member at £9.95/month provides full digital content access (The Phantom Files, Phantom Ridge Gazette, JONACO Digital Archive). Guild Chronicler at £50/month adds 2x free tickets per month. Minimum 4-month commitment required.
- Corporate Events & Private Hire: Revenue from corporate team building (JONACO Training), private room hire, full venue private hire, meetings and conferences, and Christmas parties. Custom experience delivery for groups of 11-100+ with options for business presentations, specialised food and drink, and team activities.
- The Phantom Files Digital Content: Digital expedition ARG content accessible via Guild Membership. Monthly chapters (1-2 hours each) released from home on desktop/laptop. Completion earns physical collectible expedition cards. Additional JONACO Digital Archive access for revisiting past content.
- Gift Vouchers: Gift vouchers sold through Shopify, valid at all Phantom Peak venues (Canada Water and new Westfield Stratford City). Valid for all Phantom Peak venues, allowing purchase now and redemption later.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission (Tourist) - varies by demand |
| One time/ perpetual license | Pay-as-you-go | Three-Tier VIP Experience |
| Freemium | Pay-as-you-go | Guild Initiate (Free Tier) |
| Subscription | Monthly | Guild Member (£9.95/month) |
| Subscription | Monthly | Guild Chronicler (£50/month) |
| Other | Pay-as-you-go | Corporate / JONACO Training |
| Other | Pay-as-you-go | Private Venue Hire |
| Freemium | Pay-as-you-go | Carer/Companion Tickets |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
PHANTOM PEAK LIMITED product offering
Product offeringCore offering
Phantom Peak operates a four-hour open-world immersive theatre experience where guests explore a themed town, interact with live actors, and complete puzzle trails/quests via a proprietary progressive web app. The experience combines live performance, technology-driven effects (Wingman units, JonAssist app), seasonal content refreshes every 3-4 months, on-site food and beverage, and digital extensions via a Guild membership.
Product overview
Phantom Peak is an open-world immersive theatre experience that functions as a live, in-person entertainment venue with digital extensions. The core product is the immersive experience itself, where guests explore a fully themed town with live actors, complete interactive trails/quests via the JonAssist web app, and participate in carnival games and food/beverage service. The portfolio includes: the original Phantom Peak at Canada Water (closing 2026), the new Westfield Stratford City venue opening 2026, the Phantom Peak Guild subscription membership (via Patreon/Subbly) providing digital content including The Phantom Files monthly ARG, The Phantom Ridge Gazette newsletter, and JONACO Digital Archive, corporate services including JONACO Training team building, meetings/conferences, and private hire, plus the Phantom Peak Explorers' Club Discord community. The experience uses custom 'wingman' units for special effects and incorporates seasonal content changes every 3-4 months.
Differentiator
Problem solved
Functional benefit
Brands
- The Phantom Peak Guild: A digital membership offering and guild system available on Patreon, providing exclusive discounts, ticket drops, digital content, and access to The Phantom Files digital expedition.
- The Phantom Files
Products and services
- Phantom Peak Immersive Experience A four-hour open-world immersive theatre experience where guests explore a themed town, interact with live actors, complete interactive trails and quests via the JonAssist web app, and engage with carnival and arcade games, food, and beverage. Targeted at individual tourists, families, social groups, and immersive experience enthusiasts in London.
- Phantom Peak Guild Membership
Quantifiable outcome
- 160,000+ visitors welcomed since 2022
- +5 more outcomes
Companies that use PHANTOM PEAK LIMITED
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
PHANTOM PEAK LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PHANTOM PEAK LIMITED partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Unibail-Rodamco-WestfieldcoreUnibail-Rodamco-Westfield (URW) is the owner and operator of Westfield Stratford City, one of Europe's largest shopping centres. Phantom Peak is anchoring at Westfield Stratford City as a major entertainment destination tenant, strengthening URW's entertainment offer. Constantin Weismann, Director of Leasing Northern Europe at URW, is quoted in the announcement.
- London & PartnersminorLondon & Partners is London's growth agency supporting economic development. Simon McCaugherty, Director of Experience Economy, welcomed Phantom Peak as a partner, citing it as a standout example of a London-grown immersive experience and signalling the strength of the experience economy.
- Tandem Set & ScenerycoreTandem Set & Scenery is a sister company within The League of Adventure Group that designed the custom 'wingman' units powering Phantom Peak's character spaces. These units trigger localised lighting, sound, and physical effects. The company also has a team of 14+ designers, scenic artists, sculptors, carpenters, and fabricators listed on the Townsfolk page.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
PHANTOM PEAK LIMITED competitors and assessment
Company assessmentDirect peers
- Punchdrunk (Sleep No More): Pioneer of immersive theatre (Sleep No More, The Burnt City). Comparable as a large-scale, narrative-driven, walk-through immersive experience with original IP and repeat visitors in major global cities.
- teamLab: Immersive digital art collective with permanent venues worldwide. Comparable in combining proprietary technology with narrative-driven, multi-room walk-through experiences and ticketed entry pricing.
- Fever: Operator/marketplace for immersive experiences globally. Comparable as both a competitor (producing own experiences) and a channel partner for demand aggregation in the immersive/competitive socialising category.
- Meow Wolf: US-based original-immersive art/experience company with multiple permanent locations combining narrative, puzzles, and theatrical elements. Closest direct analogue to Phantom Peak's open-world, IP-driven, repeat-visit business model.
- Otherworld London: London immersive VR and puzzle-bar venue combining tech-driven trails with food/beverage. Direct competitor for Phantom Peak's London tourist and corporate audiences.
- Secret Cinema: London-based immersive event producer that builds themed, narrative-rich experiences around films and IP. Directly comparable in target audience, ticket pricing tier (£20–60+), and event-driven GTM.
Broad incumbents
- Junkyard Golf Club: UK-based competitive socialising venue operator with themed mini-golf and F&B. Comparable as a London-based experience-led leisure venue targeting similar demographics and group bookings.
- Bounce (Battersea / Shoreditch): London competitive socialising operator combining ping pong, bars, and event hire. Comparable audience and venue economics (F&B-driven, group bookings, corporate events).
- Disney (Parks & Experiences): Global leader in IP-driven themed immersive entertainment. Relevant as the upper-bound incumbent whose franchise/licensing playbook (original IP + themed physical venues + F&B + merchandise + digital extensions) is the strategic benchmark for Phantom Peak's stated expansion plans.
- Treetop Adventure Golf: UK indoor themed mini-golf and immersive leisure operator. Comparable as a multi-site, themed, family/corporate-friendly leisure venue with food/beverage overlay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PHANTOM PEAK LIMITED social profiles
Digital presencePHANTOM PEAK LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
PHANTOM PEAK LIMITED leadership team
Management profileNumber of profiles
Profiles8 records
PHANTOM PEAK LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PHANTOM PEAK LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PHANTOM PEAK LIMITED
What does PHANTOM PEAK LIMITED do?
Phantom Peak operates a four-hour open-world immersive theatre experience where guests explore a themed town, interact with live actors, and complete puzzle trails/quests via a proprietary progressive web app. The experience combines live performance, technology-driven effects (Wingman units, JonAssist app), seasonal content refreshes every 3-4 months, on-site food and beverage, and digital extensions via a Guild membership.
Is PHANTOM PEAK LIMITED a public or private company?
PHANTOM PEAK LIMITED is a private company. It is classified as private equity controlled and is currently operating.
When was PHANTOM PEAK LIMITED founded?
PHANTOM PEAK LIMITED was founded in 2022.
Where is PHANTOM PEAK LIMITED based?
PHANTOM PEAK LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does PHANTOM PEAK LIMITED make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are food & Beverage, guild Membership, corporate Events & Private Hire, the Phantom Files Digital Content and gift Vouchers.
Who are PHANTOM PEAK LIMITED's main competitors?
Direct peers on record are Punchdrunk (Sleep No More), teamLab, Fever, Meow Wolf, Otherworld London and Secret Cinema. Broad incumbents are Junkyard Golf Club, Bounce (Battersea / Shoreditch), Disney (Parks & Experiences) and Treetop Adventure Golf.
Does PHANTOM PEAK LIMITED have an API?
No public API is recorded for PHANTOM PEAK LIMITED.