What Nice Taste Inc. does

Taste Inc is a UK-based chicken food brand operating as a sub-brand of CP Foods (UK) Limited, a private company registered in England and Wales (No. 04307559) with headquarters in Newmarket. The brand offers two product ranges: Taste Inc Protein, comprising ready-to-eat and ready-to-heat flamegrilled chicken breast snacks targeting health-conscious, high-protein consumers; and Taste Inc Frozen, comprising skinless boneless chicken fillets, breast strips, thighs, and mini fillets designed for everyday family cooking. All products are positioned around a clean-label proposition of 100% real chicken with no artificial colours, flavourings, or hydrogenated fats, with protein content of 24-29g and calories of 132-138 per serving on the protein line.

The company distributes exclusively through UK retail channels — most notably Sainsbury's (Protein and Frozen ranges), Iceland (Frozen range), and a network of UK convenience stores — with no direct-to-consumer e-commerce presence. Physical distribution and supply chain operations are outsourced to Westbridge Foods Ltd, based in Malvern, which acts as the UK distribution partner. Pricing is set by individual retail partners rather than by the brand. The business operates with a horizontal segmentation approach, targeting health-conscious protein-seeking consumers as the primary segment and frozen-chicken-buyer households as a secondary use case across multiple eating occasions (on-the-go, lunchbox, meal prep, family dinners).

Marketing is conducted through organic social channels (Facebook, YouTube, Instagram, TikTok) at the top of the funnel and email newsletter signup at the mid-funnel for product updates and promotions. The technology stack is conventional consumer packaged goods: standard brand website (tasteinc.com), standard cookie/consent infrastructure, and no disclosed AI, API, SDK, or proprietary technology components. No revenue, headcount, founding date, or management team data is publicly disclosed in the source material, and there is no indication of outside funding, M&A, or leadership changes.

Name

Nice Taste Inc.

Legal name

CP Foods (UK) Limited

Website

https://tasteinc.com

Company type

Private

Operating status

Operating

Short description

Taste Inc is a UK chicken food brand under CP Foods (UK) Limited offering ready-to-eat flamegrilled protein snacks and frozen chicken products, distributed through Sainsbury's, Iceland, and UK convenience stores to health-conscious consumers and families seeking convenient high-protein meals.

Ownership category

akta.pro rank

Product category

Packaged Chicken Food Products

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Ready-to-Eat/Ready-to-Heat Poultry Meals & Components (Meal Kits, Fully Cooked Items) (AFANACAG)

akta.pro secondary industries

Frozen Prepared Meat & Seafood Meals (AFANAFAC), Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE) (AFANAEAF), Jerky & Meat Snacks (CRADABAK)

Keywords

• Chicken breast snacks
• Frozen chicken products
• Ready-to-eat protein
• Flamegrilled chicken fillets
• High protein meal solutions

Headquarters

HQ city

Newmarket

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Chicken Product Sales: Taste Inc generates revenue through the sale of prepared chicken products (protein snacks and frozen chicken) via retail distribution channels including major UK supermarkets and convenience stores.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nice Taste Inc. (Taste Inc.) is a UK food brand that manufactures and sells protein-packed, flamegrilled ready-to-eat chicken breast snacks and ready-to-cook frozen chicken products. The brand operates two sub-ranges — Taste Inc Protein (flamegrilled chicken breast snacks and ready-cooked fillets) and Taste Inc Frozen (skinless, boneless chicken breasts, strips, thighs, and mini fillets). All products are made from 100% real chicken with no artificial colours, flavourings, or hydrogenated fats.

Product overview

Taste Inc is a food company offering two product sub-brands: Taste Inc Protein (ready-to-eat and ready-to-heat protein snacks) and Taste Inc Frozen (frozen chicken products). The Protein line includes Ready Cooked Smoky BBQ Mini Breast Fillets, Ready Cooked Steamed Chicken Breast Fillets, and Spicy Peri Peri Multipack. The Frozen line includes Chicken Fillets (1kg), Chicken Breast Strips (350g), Chicken Thighs, and Mini Fillets (1kg). All products are made from 100% real chicken with no artificial colours, flavourings, or hydrogenated fats. Products are distributed in the UK by Westbridge Foods Ltd and are available at major retailers including Sainsbury's and Iceland.

Differentiator

Problem solved

Functional benefit

Brands

• Taste Inc Protein: Protein-packed, flamegrilled chicken breast snacks made with 100% real chicken and low in calories. Perfect for on-the-go eating and lunchbox filling.
• Taste Inc Frozen

Products and services

• Taste Inc Protein A sub-brand offering protein-packed, flamegrilled chicken breast snacks made from 100% real chicken. Includes ready-to-eat and ready-to-heat options designed for on-the-go snacking, meal prep, and lunchboxes. Low in calories and high in protein.
• Ready Cooked Smoky BBQ Mini Breast Fillets Flamegrilled mini chicken breast fillets in a smoky BBQ flavour. 600g pack, suitable for high protein lunches and easy dinners. Made with 100% chicken breast. Per serving (120g): 132 kcal, 28g protein.
• Ready Cooked Steamed Chicken Breast Fillets Steamed and tender chicken breast fillets designed for mindful meal planning. 550g pack. Can be heated from frozen for traybakes or defrosted for salads and bowls. Made with 100% chicken breast. Per serving (110g): 132 kcal, 29g protein.
• Spicy Peri Peri Multipack Pack of 5 flamegrilled Spicy Peri Peri chicken breast fillets. Perfect for meal prep, lunchboxes, or quick snacking. Low in fat with high protein content. Per fillet (35g): 42 kcal, 7g protein.
• Taste Inc Frozen A sub-brand offering frozen chicken products including skinless boneless chicken breast fillets, breast strips, and thighs. Made from 100% chicken with no artificial colours, flavourings, or hydrogenated fats. Oven-ready straight from the freezer for roasts, curries, casseroles, and more.
• Frozen Chicken Fillets Skinless, boneless chicken breast fillets frozen for convenience. 100% chicken, high in protein, low in saturated fat. Oven-ready straight from the freezer. Available in 1kg packs.
• Frozen Chicken Breast Strips Skinless, boneless chicken breast strips frozen for convenience. 100% chicken, high in protein. Available in 350g packs.
• Frozen Chicken Thighs Skinless, boneless chicken thighs frozen for convenience. 100% chicken.
• Frozen Mini Fillets Small chicken breast fillets frozen for convenience. 100% chicken. Available in 1kg packs.

Quantifiable outcome

• 132-138 calories per serving for protein products
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CP Foods (UK) LimitedcoreOthersTaste Inc is a brand of CP Foods (UK) Limited, a food manufacturing company. CP Foods (UK) Limited is the parent company and brand owner, registered in England and Wales (No. 04307559).
• Westbridge Foods LtdcoreChannel Partner/ Reseller/ DistributorWestbridge Foods Ltd handles UK distribution for Taste Inc products. Located in Malvern, Worcestershire, they manage the physical distribution and supply chain operations for Taste Inc products across UK retail outlets.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• The Gym Kitchen: UK high-protein, calorie-controlled prepared meal brand stocked in major UK grocers. Comparable as a niche emerging player targeting the same health-conscious, macro-tracking consumer with prepared protein products.
• MuscleFood: UK protein-focused DTC and retail food brand targeting high-protein, health-conscious consumers with prepared chicken and lean-meal products. Comparable as a niche protein-positioned competitor in the same end-consumer segment.

Broad incumbents

• Nomad Foods: European frozen-foods owner of Birds Eye, Findus and Iglo. Comparable as a broader incumbent in UK/European frozen poultry and prepared meals, competing for the same frozen-aisle shelf space.
• Pilgrim's Pride: Global poultry giant and parent of Moy Park; produces branded and private-label chicken across the UK and Europe. Comparable as a broader incumbent with overlapping processed-chicken exposure.
• Tyson Foods: Global protein giant producing branded and private-label chicken products including RTE/RTH formats. Comparable as a broader incumbent in processed chicken with scale advantages in sourcing and R&D.
• Greencore Group: UK-listed convenience and prepared-foods manufacturer supplying major UK grocers with chilled and frozen own-label ranges. Comparable as a UK prepared-foods manufacturer competing for the same retail private-label contracts.

Direct peers

• Bernard Matthews: Long-standing UK poultry brand (turkey and chicken) producing frozen and further-processed products for UK grocery. Comparable as a heritage UK poultry CPG brand with similar retailer channels.
• Moy Park: Major UK and Ireland poultry processor producing fresh, frozen, and further-processed chicken products for retail and foodservice. Directly comparable product range and UK grocery customer base.
• Birds Eye: Iconic UK frozen chicken brand (Chicken Chargrills, breaded ranges) stocked by the same major UK grocers. Directly comparable in the frozen/RTE chicken category with established brand equity.
• 2 Sisters Food Group: One of the UK's largest food manufacturers with significant poultry and prepared-chicken operations, supplying the same major UK grocers (Sainsbury's, Iceland, Tesco, etc.). Directly comparable as a UK poultry further-processor competing for the same branded shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/tasteincuk
• Facebookfacebook.com/tasteincuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nice Taste Inc.