Mondays Cancer Care

What Mondays Cancer Care does

Mondays Cancer Care is a 501(c)(3) nonprofit organization headquartered in Sayville, New York, founded in 2003 by sisters Cynthia Sansone and Rachel DeMolfetto in honor of their mother Mildred DeMolfetto, who passed away from breast cancer in 1989. The organization provides free, integrative beauty and wellness services to individuals undergoing cancer treatment, with the mission of minimizing the physical and emotional toll of the disease. All services are provided at no cost to clients, who must submit a signed medical release from their oncologist. Since 2003, the organization has served more than 25,000 individuals and delivered 6,497 services between July 2024 and July 2025.

The organization operates through a proprietary Charter Program model — a network of 17+ licensed salons, spas, barbershops, and wellness centers that open their doors one day per month (typically Mondays) to deliver oncology-focused services. The service portfolio spans 17+ categories, including oncology facials, massage, wig care, gentle head shaving, scalp treatments, non-toxic makeup, haircuts, non-toxic hair dye, oncology yoga, reiki, acupuncture, non-toxic manicures/pedicures, meditation, Ayurveda-based Shirodhara and Abhyanga treatments, and virtual yoga. All care providers must complete Mondays Cancer Care's proprietary oncology certification program. The charter network spans Long Island and includes one location in Astoria, Queens; the organization also hosts off-site Cancer Wellness Day events with partners such as Davines North America in Brooklyn.

The business model is donation-driven with no service revenue. Funding comes from individual and corporate donations (amplified through a Double the Donation matching gift program), a recurring monthly giving program ('Make Every Monday Matter'), and a portfolio of annual fundraising events including the Long Island Beauty Ball (9th year, April 2026), Under the Stars Gala ($240,000 raised at 6th annual in November 2025), Pink Pumpkin 5K Run/Walk (3rd annual, doubled participation to 400+), and the inaugural Lighthouse for Mondays Golf Outing (July 2026, sold out at 120 golfers). Major corporate and healthcare partners include New York Cancer & Blood Specialists (flagship), Northwell Health, Suffolk Credit Union, Davines, Gilead Oncology, Bristol Myers Squibb, Bellami, and Memorial Sloan Kettering Cancer Center. Leadership is family-anchored: all five of Mildred DeMolfetto's daughters play major roles, with Karla Waldron as Executive Director and Rosemary Berger (Cynthia Sansone's daughter) as Director of Programming & Education.

Name

Mondays Cancer Care

Legal name

Mondays Cancer Care

Website

https://mondayscancercare.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Mondays Cancer Care is a 501(c)(3) nonprofit providing free integrative beauty and wellness services to cancer patients through a network of 17+ licensed charter salons, spas, and wellness centers across Long Island and New York.

Ownership category

akta.pro rank

Product category

Oncology Support Services

NAICS

Other Ambulatory Health Care Services (6219), Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Oncology Remote Symptom Monitoring & Care Navigation (HLALAFAD)

Keywords

• Oncology wellness services
• Cancer support programs
• Integrative beauty therapy
• Nonprofit health services
• Free patient care

Headquarters

HQ city

Sayville

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations from supporters, with employee matching gift programs through Double the Donation partnership
2. Event Fundraising: Revenue from galas, golf outings, 5K runs, and other community fundraising events. The 6th Annual Under the Stars Gala achieved $240,000 fundraising goal.
3. Monthly Giving Program: Make Every Monday Matter monthly giving campaign for recurring donations

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Mondays Cancer Care provides free, hands-on integrative wellness and beauty services to anyone undergoing cancer treatment. The organization operates a network of licensed Charter Program salons, spas, barbershops, and wellness centers across Long Island and New York that open one day per month (typically Mondays) to deliver 17+ oncology-focused services including facials, massage, wig care, haircuts, yoga, reiki, acupuncture, meditation, and Ayurvedic treatments to cancer patients at no cost.

Product overview

Mondays Cancer Care is a nonprofit organization offering a unified suite of free beauty and wellness services to individuals undergoing cancer treatment. The organization operates through a network of partner locations called Mondays Charters—salons, spas, and wellness centers that open their doors on Mondays to provide oncology-focused services. The core service portfolio includes 17+ offerings spanning beauty services (facials, makeup, hair care, nail services), wellness therapies (massage, acupuncture, yoga, reiki, meditation), and specialized cancer care treatments (gentle head shaving, scalp treatments, wig care). Services are provided at partner charter locations across Long Island and New York, with virtual yoga options also available.

Differentiator

Problem solved

Functional benefit

Products and services

• Oncology Facial & Skincare Skin care service using the cleanest and safest products, where estheticians cleanse, massage, mask, and treat skin to reduce stress from chemical toxins and fight skin fatigue for clients undergoing cancer treatment.
• Oncology Massage Blend of standard and advanced massage techniques using gentle pressure to reduce anxiety and provide tension relief for cancer patients.
• Non-toxic Makeup Application Cruelty-free makeup application designed to meet the specific needs of cancer patients.
• Gentle Head Shaving Empowering and supportive hair removal service that can be done in private, followed by a scalp treatment, for cancer patients experiencing hair loss.
• Scalp Treatment Gentle nourishing treatment for scalp health that supports hair regrowth or skin integrity after shaving.
• Acupuncture Safe and effective alternative medicine using thin needles inserted into the body to regulate energy and treat side effects of cancer and its treatments.
• Wig Care and Support Custom wig care including gentle washing, air drying, and styling, with wig cut and style done in person on the client's head.
• Non-toxic Hair Dye Ammonia-free hair dye formulated to be gentle on the scalp and lessen toxin load while enhancing color or covering grays.
• Oncology Yoga Group yoga classes from beginners to experts that relieve stress and discomfort and provide a sense of well-being and renewed strength, with chairs available for those not secure on their feet.
• Reiki No-touch therapy using healing energy to balance the body and support overall wellness.
• Non-toxic Manicure + Pedicure Damage-reducing, hygienic nail service with no cuticle cutting and only nontoxic polish used.
• Meditation Mindfulness practice focusing the mind to achieve a mentally clear and emotionally calm state through conscious control of breath.
• Mondays Charter Program Licensed salon and spa network model where partner businesses adopt the Mondays model, provide services one Monday per month to cancer patients, and receive training, certification, grand opening support, and ongoing charter support.
• Virtual Yoga Classes Online yoga sessions delivered via Zoom for cancer patients, incorporating gentle chair yoga with restorative breath work and positional therapy.

Quantifiable outcome

• Helped more than 25,000 individuals and countless families since 2003
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• New York Cancer & Blood SpecialistsflagshipGTM or Marketing PartnerPrimary sponsor of Long Island Beauty Ball and major supporter of Mondays Cancer Care programs. Nine-year partnership focusing on patient advocacy, support, and expanding access to Mondays beauty and wellness services. Led by CEO Dr. Jeffrey Vacirca and COO Nicole Flores.
• Northwell HealthcoreGTM or Marketing PartnerMajor healthcare partner providing sponsorship for events including Pink Pumpkin 5K, Under the Stars Gala, and golf outing. Includes South Shore University Hospital, Huntington Hospital, Mather Hospital Fortunato Breast Center, and Imbert Cancer Center.
• Suffolk Credit UnioncoreGTM or Marketing PartnerAdopted Mondays Charter Salon Be in BluePoint, providing volunteers, extra resources, and support. Partnership with CEO Michele Dean focusing on patient advocacy. Co-sponsored events.
• Davines North AmericacoreGTM or Marketing PartnerHosted Cancer Wellness Day at Davines facility in Brooklyn providing over 50 wellness and beauty services to cancer patients. Partner for Long Island Beauty Ball.
• New York Cancer FoundationminorGTM or Marketing PartnerListed as partner organization providing support to cancer patients
• Zwanger-Pesiri RadiologyminorGTM or Marketing PartnerEvent sponsor for Pink Pumpkin 5K and other fundraising events
• Suffolk County Sheriff's OfficeminorGTM or Marketing PartnerSheriff Errol D. Toulon, Jr. is a two-time cancer survivor and spokesperson for Mondays for Men program. Participates in panel discussions and events.
• Long Island Community HospitalminorGTM or Marketing PartnerPartner hospital listed in community resources for cancer care referrals
• The Lighthouse Group at Herold AdvisorscoreGTM or Marketing PartnerEvent partner for inaugural Lighthouse for Mondays Golf Outing. Michael Bottoni and Hunter Lanton helped make the event possible.
• Memorial Sloan Kettering Cancer CenterminorGTM or Marketing PartnerListed in community resources for cancer care referrals
• Stony Brook University Cancer CenterminorGTM or Marketing PartnerListed in community resources for cancer care referrals
• Gilead OncologyminorGTM or Marketing PartnerEvent sponsor and supporter of Long Island Beauty Ball
• Bristol Myers SquibbminorGTM or Marketing PartnerListed as partner/supporter in thank you section
• Alluring Age (Dr. Luis Fandos)coreGTM or Marketing PartnerFounder Dr. Luis Fandos serves on men's health panel at Brews + Bros event. Alluring Age is a Mondays Charter location. Sponsors Long Island Beauty Ball.
• Costello's Hardware, Home & GardenminorGTM or Marketing PartnerEvent sponsor and supporter
• Catholic Health Good Samaritan University HospitalminorGTM or Marketing PartnerListed as partner hospital in community resources
• BellamiminorGTM or Marketing PartnerEvent sponsor and supporter of Long Island Beauty Ball. Alexis Armenti, Director of Sales, was honored at 2025 event.
• Paramount BeautyminorGTM or Marketing PartnerListed as partner in thank you section
• Rockwell FamilyminorGTM or Marketing PartnerListed as supporter/partner
• Island Outreach FoundationminorGTM or Marketing PartnerListed as partner organization
• Mint Marketing GroupminorGTM or Marketing PartnerDesigned the Mondays Cancer Care website
• Long Island Plastic Surgical Group / Dr. Tommaso AddonaminorGTM or Marketing PartnerPartner providing breast reconstruction education content. Dr. Addona is President of Long Island Plastic Surgical Group.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cancer Support Community: Global nonprofit providing social and emotional support for people impacted by cancer through in-person and online programs. Comparable as a free, community-based cancer support organization offering wellness, educational, and supportive services to patients and families.
• CancerCare: National nonprofit providing free, professional support services including counseling, support groups, education, and financial assistance to anyone affected by cancer. Comparable in mission of delivering free supportive services to cancer patients and families nationwide.
• National Coalition for Cancer Survivorship: Advocacy nonprofit advocating for quality cancer care and empowering cancer survivors. Comparable as a national organization providing education, advocacy, and supportive resources to people affected by cancer.
• Cleaning for a Reason: Nonprofit providing free house cleaning services to women with cancer through a network of partner cleaning companies. Directly comparable model of partnering with licensed local service providers to deliver free services to cancer patients.
• Gilda's Club: Network of clubhouses providing free social, emotional, and educational support for people living with cancer and their families. Comparable as a community-based cancer support nonprofit offering free wellness and supportive services in dedicated physical locations.
• Look Good Feel Better: National nonprofit dedicated to helping people with cancer manage the appearance-related side effects of treatment through beauty and wellness workshops. Directly comparable as a cancer-focused beauty/wellness service provider serving similar patient segments with overlapping offerings.

Broad incumbents

• LIVESTRONG Foundation: Large, established cancer nonprofit historically focused on supporting survivors through navigation, resources, and community programs. Comparable as a broad incumbent in the cancer patient support space with overlapping services and national brand recognition.
• American Cancer Society: Largest US cancer nonprofit providing research funding, patient services, and educational resources. Comparable as a broad incumbent offering supportive services to cancer patients including transportation, lodging, and wellness resources, though at much larger scale.

Emerging players

• The Rapunzel Project: Nonprofit focused on helping cancer patients preserve hair during chemotherapy through cold cap technology. Comparable as a cancer-related beauty/appearance nonprofit serving a similar patient need but with a narrower, technology-focused offering.
• Stupid Cancer: Nonprofit supporting young adults with cancer through community, education, and advocacy programs. Comparable as a niche cancer support organization providing free wellness and supportive services to a defined patient population.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLv6w017-jiHJFE0iJK3wBhIqJRzYzNzzw
• LinkedInlinkedin.com/company/mondays-cancer-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mondays Cancer Care